Nintendo's “Revolution” - MIT Sloan School of Management
Nintendo's “Revolution” - MIT Sloan School of Management
Nintendo's “Revolution” - MIT Sloan School of Management
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NINTENDO’S “REVOLUTION”<br />
Sangbeom Kim, Ian Lamont, Hiroshi Ogasawara, Mansoo Park, Hiroaki Takaoka<br />
Besides user reaction, there was also the question <strong>of</strong> how the proposed one-handed rod could be used<br />
with older Nintendo console games that had been designed for two-handed controllers. Backwardscompatibility<br />
with the older games was required, to give an incentive for the existing customers who<br />
owned them to upgrade to the new console. How could the Revolution’s rod controller be modified<br />
for two-handed action?<br />
Iwata and his team had little time. At the 2005 E3 gaming exposition in Los Angeles, Nintendo<br />
planned to announce the Revolution, and maybe even demonstrate the console and controller.<br />
Industry buzz was pointing to both Micros<strong>of</strong>t and Sony announcing their own next-generation<br />
consoles at E3. Would Nintendo be able to deliver?<br />
October 18, 2011 16
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