Hitting the Tough Shots - MIT Sloan School of Management

Schoolwide News
Hitting the Tough Shots
By Sarah Foote and Patricia Favreau
Hana Peljto, MBA ’11, can hit a three-pointer, speak four languages,
organize basketball camps for Bosnian children, plan a major, highvisibility
sports analytics conference, complete an internship for Gatorade,
plan her wedding, and earn an MBA at MIT Sloan, all with enthusiasm and
grace.
Hana came to MIT Sloan to pursue her passion for the business of sports—
an interest she has had since she was a child. When Hana was 10, her family
saw that the ethnic confl ict in Sarajevo, Bosnia, was not going to improve and
they moved to Slovenia, then Canada, eventually settling in Minnesota where
she attended high school. “Throughout my family’s ordeal, sports provided
me with an outlet and instilled in me a strong work ethic, confi dence, and an
appreciation for teamwork,” she said.
She was accepted to Harvard University where she earned an AB in
Psychology while playing on the women’s basketball team. As team Captain,
she was honored with the Harvard Radcliffe Foundation for Women’s
Athletics Prize after leading Harvard to consecutive NCAA basketball
tournament appearances and fi nishing as the third leading scorer in Ivy
League history. She also received multiple Player of the Year awards and
was named a Verizon Academic All-American. “Balancing school and
basketball was hard, and academics are very important to me, so I had to
learn how to manage my time effectively,” Hana said.
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Hana Peljto MBA ’11
Vol: XX
Issue: 9
November 1, 2010
http://mitsloan.mit.edu/newsatmitsloan/
Inside this Issue:
3 MIT PSC Announcements
5 Elevator Pitch Winners
7 Brunel Lecture Series
9 Beginner Salsa Lessons
10 Movies: The Informant!
11 Shape Up Somerville

Continued from page 1
During college, her passion for basketball was channeled into the creation of a basketball camp for
Bosnian refugee children in Minnesota. “The basketball camp for other Bosnian children refugees was my
fi rst community engagement in which I sought to instill in others the values that sports have helped me
develop.”
Hana coordinated all aspects of the project. Over 40 children attended in the fi rst year, leading her to
organize separate boys’ and girls’ camps and hire more staff in the second year. The camp was recognized
in the media for the positive impact on the community but more importantly, a number of the campers
continued to play basketball and become role models themselves in the community.
Following graduation in 2004, Peljto went on to pursue a lifelong dream of playing professional basketball
for two years in France, in one of Europe’s top women’s basketball leagues. “I always wanted to play at the
highest level of my sport, and it was great to have had that opportunity. I enjoyed travelling with the team
and then on my own. It was a great opportunity professionally and internationally,” she said.
This year, Hana is the Co-Lead of the MIT Sloan Sports Analytics Conference, which will have some of the
same amazing guests the conference has had in the past. The keynote speaker is Malcolm Gladwell, writer
for the New York Times and author of The Tipping Point. Other speakers will include Mark Cuban, owner of
the Dallas Mavericks; ESPN writer Bill Simmons, and Sarah Robb O’Hagan, the Chief Marketing Offi cer of
Gatorade. “Having known some people who went through the MBA program here, I was excited to apply to
MIT Sloan. I liked the culture here, and obviously a huge draw for me was the Sports Analytics conference,”
Hana said.
“The conference is a great collection of people and students who are interested in and excited about
sports. Both the growth of the conference and students’ increasing enthusiasm has just been incredible
over the last couple of years. This year we are considering having the conference take place over two
days. To be a part of one of the pre-eminent sports conferences has been very exciting for me,” she noted,
adding, “Sports have always been a huge part of my life. I have a passion for them, so I can defi nitely see
myself working in sports in the long-term,” she said.
Hana already has a jump-start on working in a sports-related fi eld. This past summer she interned for
Gatorade, the sports beverage, in the company’s Chicago offi ce. Through her MIT Sloan network, Hana
was able to set up a series of interviews that eventually landed her a position in the Marketing Department.
While at Gatorade, she worked on a retail strategy and laughed when she said, “I was very well hydrated
this past summer.”
Hana worked on a project that focused on investments in Gatorade’s retail outlets. She had the opportunity
to meet Chicago Bulls forward Carlos Boozer while there. “To get insight into how one of the largest sports
drinks in the world really works was very valuable for me,” she said.
News@MITSloan is a weekly student newsletter that
updates you about what is happening on campus.
We welcome story ideas, photos, suggestions, and
comments from students, faculty, and staff.
Please send items to: Sarah Foote, Editor,
news@sloan.mit.edu.
Editorial Deadline: 12 p.m. Thursday for publication
the following week.
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Earlier this fall, Hana was awarded the prestigious Siebel Scholarship. The Siebel Scholars program
recognizes outstanding graduate students from the world’s top-ranked business, computer science, and
bioengineering graduate schools. This year’s 77 recipients from across the globe were chosen by the
Dean of their respective schools on the basis of outstanding academic achievement and demonstrated
leadership. “I am very honored. It’s a great way to meet amazing and talented people,” she said of the
award.
As if Hana did not have enough
on her plate, she got married this
past summer and she is a teaching
assistant for Organizational
Processes (15.311) and is a Pilot
Captain for the Mediterranean
Ocean this fall. She is also President
of Vintners club. In her free time,
Hana enjoys cooking traditional
Bosnian dishes. She said the key
to fi tting everything she wants to
do into any given day is “good time
management.”
Hana Peljto (second from left) and the group that helped organize the 2009 MIT
Sloan Sports Analytics Conference.
MIT Public Service Center Announcements
The holidays are right around the corner and we know that sometimes this time of year can be very
busy! We’d like to remind you that The Public Service Center (PSC) has multiple exciting opportunities
throughout the year as well as program application deadlines. Our opportunities are for undergraduates
and graduates and in some cases staff are able to participate. If you have any questions or would like to
know more about how the PSC can help you with a service initiative please feel free to stop by the PSC in
4-104, or e-mail: psc@mit.edu.
Global Challenge
Inventing MIT’s Next Years of Service to the World
GIVING OPPORTUNITIES
In 2011 the Institute will recognize 150 years of service to the world. As part of this special celebration the
Public Service Center, in partnership with MIT150 http://mit150.mit.edu and the MIT Alumni Association
will launch the MIT Global Challenge – an invitation to the worldwide MIT community to collaborate
with MIT students through the IDEAS Competition. The Global Challenge features several engagement
opportunities, including sponsored challenges, mentoring opportunities, and Community Choice Awards.
It will award up to $15,000 per team for innovative service projects. Combined, IDEAS and the MIT Global
Challenge will award up to $150,000 to teams that demonstrate the greatest innovation, feasibility, and
potential for impact.
For more information visit: http://globalchallenge.mit.edu.
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MIT Public Service Center Announcements continued
11/22 – 12/14
MIT Giving Tree – it’s here!
Brighten the holidays for a local child! Please join your fellow MIT community members in supporting this
great MIT holiday tradition. Through the Giving Tree, you can donate gifts to children in the Boston and
Cambridge area. Each year, over 500 MIT faculty, staff, students, and partners provide gifts to over 600
children affi liated with 13 local service agencies. Co-sponsored by the MIT Public Service Center and the
Panhellenic Association, the Giving Tree allows participants to choose specifi c gifts for specifi c children,
making the gift-giving process a more personalized one for all.
Here’s how to participate:
1.) Stop by the MIT Public Service Center at 4-104 between November 22 and December 14 (Monday-
Friday 9:00 a.m. – 5:00 p.m.)
2.) Pick up a gift label for a child – or choose more than one!
3.) Purchase, wrap, and place the gift label on your gift, and return it to the PSC in 4-104, no later than
10:00 a.m. on Tuesday, December 14.
Questions? E-mail: mitgivingtree@mit.edu or visit: http://web.mit.edu/mitpsc/programs/givingtree/.
PSC Grants application deadline is 12/2/10
Public Service Center Grants enable student service projects during the semester and over IAP. They
have a rolling deadline, but if you plan to travel at the beginning of IAP we have an application deadline of
December 2. Turn in your proposals, and turn your service ideas into action! Expedition Grants, supported
by the Underclassmen Giving Campaign and the Alumni Association, enable continuing MIT students
to travel to an unknown community and explore solutions to problems. Students have recently used
Expedition Grants to start projects in New Orleans, Mexico, and Cameroon!
Learn more at:
https://giving.mit.edu/underclassmen-campaign/index.html
12/15
Would you like to thank a high school teacher who inspired you?
Nominate your favorite high school teacher for the MIT Inspirational Teacher Award and get the chance to
connect that teacher with a great bunch of MIT resources. Nominations are due before December 15. Visit
http://web.mit.edu/inspire/nomination.html to complete the online nomination form.
4

Collapsible Air Freight Crate Wins MIT $100K Elevator Pitch Contest
Fourth annual contest unfolded against backdrop of Time Travel theme
From MIT Sloan Media Relations Offi ce
Green Logistics, creator of a
new collapsible air freight crate,
won the 4th Annual MIT Elevator
Pitch Contest, sponsored by the
MIT $100K Entrepreneurship
Competition. The winner was
announced during the fi nal round
of pitches held in front of an
in-person and virtual crowd of
more than 600 people on the MIT
campus last week. More than 300
teams competed in this year’s
contest, representing 23 colleges
across the Northeast.
Twelve fi nalists with ideas
ranging from honey bee vaccines
to instant night life updates
delivered their pitches, with
Green Logistics, pitched by
Anand Dass, MBA ‘12, taking
home the $5,000 Grand Prize.
Elevator Pitch Contest participants, from L-R, Jarrod Phipps, MBA ’11, Lucas Behnke,
MBA ’11, Cynthia Barnhart, MIT Interim Dean of Engineering, Daniel Vannoni, MBA ’11
and Anand Dass, MBA ’12. (Photo by Julie Williams)
The aspiring startup Supply Change, pitched by Shayna Harris, an MIT Sloan School MBA, focusing
on sustainable supply chain awareness, was awarded the $2,000 Runner-up and the $1,000 Audience
Choice award. Best Bees, pitched by Noah Wilson-Rich, a Tufts University PhD student, which focuses on
delivering vaccines to honey bees to increase their productivity, was also recognized with a $2,000 runnerup
prize.
“Five billion dollars in jet fuel is spent every year, shipping empty containers around the world” said Dass in
his pitch. “Our invention solves a real problem and will help reduce this expense by 85 percent.”
All Elevator Pitch Contest fi nalists, who were announced on the spot, were called down live out of the
audience to deliver their pitch in 60 seconds or less to a panel of investor and entrepreneur judges. MIT
Sloan MBA ‘11 and contest Director Luke Behnke said, “We introduced this element of surprise into the
contest this year, with the intent of simulating what an entrepreneur might encounter when entering an
elevator with an unknown investor.”
This year’s contest was set against the thematic back drop of Time Travel, illustrating how the projects and
research unfolding at MIT represent a vision into the future. The stage was dwarfed by a six-foot foot high
time machine, with a fl ux capacitor, which greeted fi nalists as they came down to deliver their pitches.
During a fi reside chat that kicked off the evening, Cynthia Barnhart, MIT Interim Dean of Engineering, and
Bill Aulet, Managing Director of the MIT Entrepreneurship Center, talked about how MIT is leading the way
in entrepreneurship and innovation, and how the MIT $100K plays an integral role in linking the campus.
When asked why MIT students make such good entrepreneurs, Barnhart noted, “MIT students see a
Continued on page 6
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Continued from page 5
problem, and want to solve it. Our students want to make a difference, and this want, along with a culture
that ignores barriers is what drives students here to be so entrepreneurial.”
Aulet elaborated on the theme of cross-campus collaboration. “The more collisions of great minds we can
create at MIT the better,” he said. “The MIT Entrepreneurship Center, for example, was designed from the
beginning to serve all fi ve schools across MIT, and promote education between the schools.”
The MIT $100K will start the next phase of its competition with the Executive Summary Contest,
announcing its winners in February 2010, followed by the Business Plan Contest, where more than
$350,000 in cash and prizes will be awarded to aspiring entrepreneurs.
For more on the MIT $100K, please visit: http://www.mit100k.org/
When a Liquidity Diet for Banks Makes Sense
MIT Sloan researcher’s model tells banks how to avoid running out of cash
From the MIT Sloan Media Relations Offi ce
The balance sheets of many of the big banks that failed or teetered on the brink in the fi nancial crisis
actually looked fi ne. On paper, their assets were suffi cient to cover liabilities. Their problem was liquidity.
At the end of each day, banks must have suffi cient liquid assets to meet demands. If they don’t, the bank
heads for failure, which is what happened at Bear Stearns and other Wall Street institutions in the fall of
2008. Liquidity vanished as apprehension about default spread, and banks were afraid to lend to each
other.
Sebastian Pokutta, a lecturer in operations research and statistics at MIT Sloan, has developed a
mathematical model that banks can use to organize their global liquidity operations so they have suffi cient
liquidity to avoid a repeat of what happened in the crisis.
The model, which Pokutta developed with Christian Schmaltz of the Frankfurt School of Finance and
Management, tells large banks when they need to open local liquidity centers in outlying subsidiaries.
These centers can generate liquidity almost immediately, while waiting for a transfer from a distant
headquarters can take hours or even be impossible when headquarters is in a different time zone and
happens to be closed at a crucial time.
“A liquidity center provides relatively cheap and immediate liquidity,” Pokutta said. Liquidity centers are
staffed by traders who can quickly execute overnight loans with other banks or sell off assets to generate
cash when demand is likely to exceed liquid assets.
“If you don’t have a liquidity center in place, the only immediate liquidity available is expensive central bank
funds. Cheap liquidity has to be ordered in advance from a distant location and is only available with a
delay.” Pokutta said. “One might say that a liquidity center is an option on cheap and immediate liquidity.”
Opening a liquidity center can be costly for a bank, since staff must be hired, trained, and equipped.
Pokutta’s model identifi es the conditions under which opening such a center would be a wise move for
a bank. It turns out that the opening of a center becomes more attractive when demand uncertainty
increases.
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Continued from page 6
Most large banks today have only a handful of liquidity centers, even though the banks have subsidiaries
operating in countries around the globe. “Banks today are spread out over time zones, countries,
jurisdictions, and foreign exchange zones,” Pokutta said. “Sometimes offi cials have to sign off on transfers.
People did not think about this before the crisis, but now we know this situation is dangerous.”
Before moving to their academic posts, Pokutta and Schmaltz used to work together at a large fi nancial risk
management fi rm. They decided to use their fi rst-hand experience and academic training to create a model
that simulates a large bank with subsidiaries in countries and regions around the world.
The model incorporates the many variables that affect a bank’s risk of running short of liquidity, as well
as the cost of opening a center. Accounted for in the model are such things as the liquidity uncertainty,
transferability constraints, currency fl uctuations, and country instability.
In testing the model, Pokutta and Schmaltz discovered that the key factor in whether a bank should
open a liquidity center is the volatility of demand a bank faces for liquid assets. This fi nding contradicts a
widespread assumption in the banking industry that the total amount of demand for liquidity is the main
reason to open a center.
“For a very long time people thought that the expected demand was what would tell you whether you
needed to do this,” Pokutta said. “It turns out that the volatility aspect is much more important.”
He likens it to ordering pizza for a party of 20 friends. The host might assume that each person would eat
two slices and would order pizza with 40 slices plus a few extra. But if the host has no idea how much each
person will eat, then it would be good to have a pizza shop nearby with fast delivery.
Before the fi nancial crisis, banks did not pay a great deal of attention to liquidity management, according to
Pokutta. They focused instead on their investments, loans, and other so-called “profi t centers” in the bank.
Since the crisis, banks and regulators are paying more attention to liquidity, according to Pokutta. He
believes events would have unfolded differently in the fall of 2008, if banks had dedicated more resources
to understanding liquidity risk more clearly.
“It should not happen that a bank with a good balance sheet fails,” he said. “Failures caused by liquidity
problems are unnecessary defaults.”
Brunel Lecture Series
This year’s talk in the Brunel Lecture Series on Complex Systems, which will be presented by Charles
Ferguson, Director/Producer/Writer of Inside Job (new documentary about the causes of the 2008 fi nancial
meltdown; watch trailer here). His lecture, entitled, “The Financial Crisis, the Recession, and America’s
Future: A Systemic Perspective” will begin at 4:00 p.m. at MIT, in 54–100.
The MIT Engineering Systems Division (ESD), which sponsors the Brunel Lecture, is an interdisciplinary
academic unit that spans most departments within the School of Engineering, as well as all fi ve schools
within MIT. ESD faculty, researchers, and students tackle real-world challenges using approaches from
engineering, management, and social sciences.
For more details about this event and Ferguson visit: http://events.mit.edu/event.html?id=13566016&da
te=2010/11/9.
7

Deadlines to remember:
Sloan Women in Management
(SWIM) Fashion Forward!
Tara Thomas, MBA ’11, at the SWIM Fashion Forward
event last week. (Photo by Dawn Peters, MBA Student
Affairs)
SLOAN EDUCATIONAL SERVICES CORNER
Add/Drop Deadline
Wednesday, November 17, is the deadline to do the following via an add/drop form:
• Add an H2 class
• Add an Independent Study or Thesis units
• Drop a full term class
• Change a full term class to Listener status
• Change the grading process for an H2 class using the Graduate P/D/F Option
SES reminds you to double-check your fall 2010 registration on WebSIS (http://student.mit.edu) for any
registration errors and to ensure that you have submitted all necessary add/drop paperwork so far this
semester.
Cross-Registration at Harvard During the January 2011 Term
This January, Harvard Law School (HLS) and the Harvard Kennedy School of Government (HKS) will offer
classes available for cross-registration. Both schools start their January classes on Monday, January 3,
2011. Harvard Law School will accept paper petitions for cross-registration starting the fi rst day of January
classes, with the exception of their Negotiation Workshop which had an October 18 online application
deadline. Harvard Kennedy School will start accepting petitions for their January classes via their online
registration process on Tuesday, November 2 (a few days later than expected). For more information,
please see the updated cross-registration slides on SloanBid (http://sloanbid.mit.edu) under the “Cross
Registration Links” tab.
8

15 DEGREES
ALUMNI NEWS & UPDATES
Fiesty Fiorina Has Mostly Avoided Missteps
Read the Orange County Register story about MIT Sloan Fellow
alumna Carly Fiorina here: http://www.ocregister.com/news/fi orina-
272442-time-business.html
CAMPUS CORNER
Free Beginner and Advanced Beginner Salsa Lessons
Lessons will be held on Wednesday, November 3, 7:30 – 9:45p.m. For more information contact Rahmat
Cholas, salsaclub-exec@mit.edu, or visit: http://web.mit.edu/salsaclub.
Note: we are still confi rming the location for the beginner class at 7:30. Please join our e-mail list or check
for posted signs at lobby 13 in case of potential location changes. 8:30 class will defi nitely be in Lobby 13.
Distinguish Yourself as a Burchard Scholar
Carly Fiorina, SF ’89, spoke at DILS.
(Photo by Sarah Foote)
The Burchard Scholars Program brings together distinguished members of the faculty and promising MIT
sophomores and juniors who have demonstrated excellence in some aspect of the humanities, arts, or
social sciences. The format is a series of dinner-seminars with discussions on current research topics.
A Burchard Scholar can be a major in any department of the Institute; no preference is given to HASS
majors. All sophomores and juniors in good standing are eligible to apply. Apply by December 1.
For more information contact Stephanie Muto, smuto@mit.edu or visit: http://shass.mit.edu/burchard.
9

MOVIES
Now Playing on Campus...
The Informant! (2009)
Mark Whitacre (Matt Damon) was fast rising
through the ranks at agri-industry powerhouse
Archer Daniels Midland (ADM) when he became
savvy to the company’s multinational price-fi xing
conspiracy, and decided to turn evidence for the
FBI. Convinced that he’ll be hailed as a hero of
the people for his efforts, Whitacre agrees to wear
a wire in order to gather the evidence needed
to convict the greedy money-grabbers at ADM.
Unfortunately, both the case – and Whitacre’s
integrity – are compromised when FBI agents
become frustrated by their informant’s evershifting
account, and discover that he isn’t exactly
the saintly fi gure he made himself out to be.
(Courtesy of Google Images)
Unable to discern reality from Whitacre’s fantasy as they struggle to build their
case against ADM, the FBI watches in horror as the highest-ranking corporate
bust in U.S. history threatens to implode before their very eyes. Scott Bakula, Joel McHale, and Melanie
Lynskey co-star. Directed by Steven Soderbergh.
Playing on November 13, at 7:00 and 10:00 pm in 26-100, and again on November 14, at 7:00 and 10:00
pm in 26-100.
From the Lecture Series Committee website. Most movies are just $4.
AROUND TOWN
Things to do in Boston & Cambridge
Boston Comedy Festival
Semi Finals Round 1 Stand-Up Comedy Contest takes place Friday, November 12, at The Cavern Club at
Hard Rock Cafe Boston. For more information call 617-424-7625.
10

SUSTAIN-
ABILITY@
SLOAN
Get Ready for S-Lab
Quote of the Week:
“Try not to become a man of success but rather try to become a man of value.”
—Albert Einstein
MIT Sloan’s Laboratory for Sustainable Business (S-Lab) is now accepting project proposals for spring
2011, according to Jason Jay, S-Lab faculty member and Program Coordinator.
S-Lab is a project intensive class that integrates classroom learning with a “real-world” team project that
is focused on effective sustainability. It is taught in conjunction with the course “Strategies for Sustainable
Business (15.913).”
Host organizations, which can be small or large companies, non-profi ts, government agencies, or social
enterprises, set the project’s focus and work closely with the student teams on the scope, schedule, and
deliverables. Some examples of previous S-Lab fi nal reports can be found here: http://actionlearning.mit.
edu/s-lab/.
Final proposals are due by December 17, 2010.
Somerville is Promoting a Healthier Lifestyle
By Amy MacMillan
First Lady Michelle Obama’s “Let’s Move” campaign is partially based on a local program in neighboring
Somerville, according Nicole Rioles, Coordinator of Shape Up Somerville. Rioles spoke at MIT Sloan last
week at the invitation of the MIT Food and Agriculture Collaborative (MITFAC), which has many MIT Sloan
members. Shape Up Somerville is a citywide campaign that aims to increase physical activity and promote
healthier eating. Let’s Move (http://www.letsmove.gov/) is the First Lady’s attempt to have children adopt
healthier lifestyles, since childhood obesity rates have tripled over the past three decades.
Shape Up Somerville began in 2002 as a joint effort with Tufts University, and was sponsored by a Centers
for Disease Control (CDC) grant, in an effort to reach fi rst-through-third grade children. At the time, over 40
percent of schoolchildren in Somerville were identifi ed as being overweight or at risk for being overweight.
Rioles presented some background on Somerville, the densest city in New England, with a population
of 77,478, comprised of many immigrants from all over the world. These immigrants typically hail from
healthier lifestyles, but in an effort to assimilate into the American culture, they often tend to fall into the
pattern of fast food and driving everywhere “almost overnight,” Rioles said.
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Today, Shape Up Somerville is geared toward
the entire community and fosters changes
that will make a healthier city. The effort
is getting noticed. Not only did Shape Up
Somerville gain attention at the White House,
but the Massachusetts Health Council named
Somerville the 2010 healthiest city in the
Commonwealth.
According to Rioles, healthy eating is
emphasized throughout Somerville. The city
boasts two farmer’s markets, nine communitysupported
agriculture distribution sites, eight
community gardens, and eight gardens at
the city’s elementary schools. The Somerville
School Food Service Department was on board
from the beginning. Immediately, the fryolators
were expelled from school cafeterias and
vegetable steamers were brought in. Fresh
fruit was made available each day for breakfast
and lunch. Artifi cial trans fat was removed
from food and programs such as “Veggie of
the Month” were introduced to students. Last
MIT graduate student Ranjani Paradise (left) with Nicole Rioles of
Shape Up Somerville. (Photo by Amy MacMillan)
month featured corn, and students shucked corn that they ate for lunch. Colorful posters with educational
nutritional information were posted in school cafeterias. “We are trying to make it a sensory experience for
them,” she explained.
This season, Somerville will open a winter farmers’ market, based on some research done by MIT students.
Ranjani Paradise, a fi fth-year graduate student in biological engineering who is the Co-Leader of the Local
Food subgroup in MITFAC, said the group designed, implemented, and analyzed a survey assessing
customer interest in a Somerville Winter Farmers’ Market, which will be the fi rst winter market in the greater
Boston area. The data allowed the group to make recommendations about how many vendors to include,
what fees to charge, range of products, and best times to hold the market. The market will begin in January
at the Armory on Highland Avenue and will be open during the hours of 10 a.m. to 2 p.m. on Saturdays
through March. “There was huge interest in the market,” Ranjani said.
Rioles added, “This has not historically taken place around here…we are hoping this will be a draw
and an inspiration to other cities so that people will have more access to locally grown food in their own
community.”
The First Lady’s Let’s Move efforts have dovetailed nicely with what’s been happening in Somerville
for years. Mrs. Obama has asked Somerville Mayor Joseph A. Curtatone to recruit more Northeast
communities to adopt healthier lifestyles. “It really does seem to happen at the community level,” Rioles
said.
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