History Of The Urban Wheel Awards
History Of The Urban Wheel Awards
History Of The Urban Wheel Awards
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www.urbanwheelawards.com<br />
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www.decisivemagazine.com<br />
history of the urban wheel awards<br />
Founded as the Golden <strong>Wheel</strong> aWards in 1997, the urban <strong>Wheel</strong> aWards Were developed to recoGnize and<br />
honor diversity in the auto industry. some 350 people braved a major snoWstorm to attend the First proGram,<br />
held on jan. 9, 1997, at the renaissance club in doWntoWn detroit.<br />
the Golden <strong>Wheel</strong> aWards Were renamed the urban <strong>Wheel</strong> aWards on jan. 7, 1999, to better reFlect the<br />
mission and purpose oF on <strong>Wheel</strong>s incorporated. over the years, the venues have chanGed to accommodate ever-<br />
increasinG audiences, and cateGories have been added to reFlect proGress in diversity. the FiFteenth annual urban<br />
<strong>Wheel</strong> aWards Were presented in detroit on jan. 7, 2011. FolloWinG are aWard Winners over the past FiFteen years<br />
2011 - fifteenth annual<br />
urban wheel awards<br />
15 Years of Emerging Diversity in the Auto<br />
Industry<br />
January 9, 2011 – Sound Board, Motorcity Casino Hotel<br />
Host Jamal Simmons, CBS News Analyst<br />
Celebrity Presenters K’Jon, National Recording Artist; Dwele,<br />
National Recording Artist<br />
2011 award recipients<br />
supplier of the year<br />
Gonzales Design<br />
dealers of the year<br />
Jessie Armstead, Hamilton Honda (Hamilton, N.J.)<br />
Jay Rivchin, Dadeland Dodge Chrysler Jeep Ram (Miami, Fla.)<br />
Fernando Varela, AllStar Ford (Palestine, Texas)<br />
executive of the year<br />
Tony K. Brown, Ford Motor Company group vice president<br />
of Global Purchasing<br />
pioneer of the year<br />
Max Siegel. NASCAR Trailblazer<br />
lifetime achievement award recipients<br />
Rodney O’Neal, president and CEO of Delphi<br />
Andra Rush, president of Dakkota Integrated Systems<br />
Frank Venegas, chairman and CEO of <strong>The</strong> Ideal Group, Inc.<br />
urban car of the year<br />
2011 Chevrolet Cruze<br />
urban truck of the year<br />
2011 Jeep Grand Cherokee<br />
Green Vehicle of the year<br />
2011 Volkswagen Jetta TDI<br />
Most environmentally conscious automakers<br />
Subaru of Indiana Automotive,<br />
Honda Motor Company, Ltd.<br />
Nissan Motor Company, Ltd.<br />
Toyota Motor Corporation<br />
Alumni of Award Winners<br />
2010 – fourteenth annual<br />
urban wheel awards<br />
Stimulating Minority Business Development<br />
January 12, 2010 -- Sound Board, Motorcity Casino Hotel<br />
Host: LisaRaye, actress<br />
Celebrity Presenters: Gina Hiraizumi, entertainer; Vickie Winans,<br />
internationally renowned recording artist<br />
2010 award recipients<br />
lifetime achievement award recipients<br />
Susan Au Allen, president of the US Pan Asian American<br />
Chamber of Commerce<br />
Juanita Ragland Doby, vice president, Human Resources,<br />
Volvo Cars North America<br />
Irma B. Elder, CEO, <strong>The</strong> Elder Automotive Group<br />
Roderick D. Gillum, (retired) vice president,<br />
Corporate Responsibility and Diversity, General Motors<br />
pioneer award recipient<br />
Rev. Jesse L. Jackson, Sr., founder and president,<br />
RainbowPUSH Coalition, Inc.<br />
urban car of the year<br />
Ford Taurus SHO<br />
urban truck of the year<br />
Chevrolet Equinox<br />
Green Vehicle of the year<br />
Ford Fusion Hybrid<br />
sixteenth annual urban wheel awards
2009 - thirteenth annual<br />
urban wheel awards<br />
Fashion, Stars, and Cars<br />
January 13, 2009 -- Detroit Opera House<br />
Co-hosts: Tony Plana, actor & Sheryl Lee Ralph, actress<br />
Celebrity Presenters: LisaRaye, actress; Kevon Edmonds and KEM, national<br />
R&B recording artists; Henry Cho, national stand up comic<br />
2009 award recipients<br />
executive of the year<br />
Jocelyn K. Allen, VP, Public Affairs and Corporate Communications,<br />
OnStar<br />
company of the year<br />
Mitsubishi Motors North America Manufacturing<br />
urban car of the year<br />
Hyundai Genesis<br />
urban truck of the year<br />
Ford Flex<br />
diversity in Motorsports<br />
Sprint<br />
african-american diversity broadcast ad of the year<br />
UniWorld Group, Inc., Lincoln MKS,”Mad Crazy Love”<br />
latino diversity broadcast ad of the year<br />
GlobalHue, Chrysler 300C, “Mano”<br />
asian diversity broadcast ad of the year<br />
AdAsia Communications, Subaru WRX STI, “Wooden Dummies”<br />
african american diversity print ad of the year<br />
UniWorld Group, Inc., Ford Flex, “Push It Good”<br />
latino diversity print ad of the year<br />
Accent Marketing, Chevrolet Aveo, “La Solucion Es Simple”<br />
asian diversity print ad of the year<br />
AdAsia Communications, Subaru Tribeca, “Carps”<br />
www.decisivemagazine.com<br />
2008 - twelfth annual<br />
urban wheel awards<br />
Fashion, Stars, and Cars<br />
January 15, 2008 -- Detroit’s Fox <strong>The</strong>ater<br />
Co-hosts: Rozie Perez, actress and Kevin Frazier, host, <strong>The</strong> Insider<br />
Celebrity Presenters: Musiq Soulchild, Grammy nominated Neo Soul<br />
balladeer, Funkmaster Flex, NY radio personality, Tyson Beckford, super<br />
model, and MTV’s Sway<br />
<strong>The</strong> 2008 UWA program nook made its digital debut and won the Content-<br />
Wise Magnum Opus Award. ContentWise stated; “<strong>The</strong> innovative use of an<br />
electronic format helps extend the impact of a publication that people traditionally<br />
consult for one night then put in an album or even throw away.”<br />
2008 award recipients<br />
african-american executive of the year<br />
Bennie Fowler VP, Quality, Ford Motor Company<br />
asian executive of the year<br />
Takeshi Abe, Henry Ford, Technical Fellow, Ford Motor Company<br />
latino executive of the year<br />
Victor Nacif VP Design, Business Aspects, Nissan Design America<br />
supplier of the year<br />
Detroit Chassis<br />
company of the year<br />
Chrysler LLC<br />
urban car of the year<br />
Chevrolet Malibu<br />
urban truck of the year<br />
Buick Enclave<br />
urban dealer of the year<br />
Mike Pruitt Honda<br />
diversity in Motor sports<br />
National Hot Rod Association<br />
diversity advertisements african american print<br />
Campbell-Ewald, Chevy Malibu, “Turns Up <strong>The</strong> Heat”<br />
diversity advertisements african american broadcast<br />
UniWorld Group, Inc., Ford Edge, “On <strong>The</strong> Edge”<br />
diversity advertisements asian print<br />
AdAsia Communications, Subaru Legacy, “<strong>The</strong> Sweet Spot”<br />
diversity advertisements asian broadcast<br />
GlobalHue, Chrysler Sebring, “Sebring”<br />
diversity advertisements latino print<br />
Bromley Communications, BMW 3 Series, “Bilingue”<br />
diversity advertisements latino broadcast<br />
Accent Marketing, Pontiac G6 Convertible, “Escape”<br />
<strong>The</strong> <strong>Of</strong>ficial Multicultural Event of the North American International Auto Show<br />
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www.urbanwheelawards.com<br />
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2007 – eleVenth annual urban<br />
wheel awards<br />
Multicultural Diversity in the Auto Industry<br />
January 9, 2007 -- Orchestra Hall at the Max M. Fisher<br />
Music Center<br />
Co-Hosts: Vivica Fox, actress and Alex Raymundo, actor<br />
Celebrity Presenters: Tommy Davidson and Brian Tee,<br />
actors/comedians<br />
2007 award recipients<br />
company of the year<br />
General Motors<br />
lifetime achievement award<br />
Deborah Coleman, CEO and group managing director of<br />
Ford Motor Co. of Southern Africa<br />
african-american executive of the year<br />
Don E. Goodwin, vice president, Scientific Labs and Proving<br />
Grounds, DaimlerChrysler Corporation<br />
asian-american executive of the year<br />
Joe Chao, vice president, Advanced Manufacturing Engineering,<br />
DaimlerChrysler<br />
latino executive of the year<br />
Marcos S. DeOliveira, executive director, Product Development,<br />
Ford Motor Company<br />
automotive supplier of the year<br />
James Group International Corp<br />
diversity in Motor sports award<br />
<strong>Urban</strong> Youth Racing School<br />
diversity advertisement print ad of the year<br />
(african-american)<br />
Images USA<br />
diversity advertisement print ad of the year<br />
(asian-american)<br />
AdAsia Communications<br />
diversity advertisement print ad of the year (latino)<br />
GlobalHue<br />
urban car of the year<br />
Honda Fit<br />
urban truck of the year<br />
Ford Edge<br />
2006 – tenth annual urban<br />
wheel awards<br />
January 10, 2006 -- Orchestra Hall at the Max M. Fisher<br />
Music Center<br />
Host: Sinbad, actor and comedian<br />
Celebrity Presenters: Vivica A. Fox, actress,<br />
and Bokeem Woodbine, actor<br />
2006 award recipients<br />
company of the year<br />
Ford Motor Company<br />
african american executive of the year<br />
Kim Harris Jones, vice president, Product Finance,<br />
Chrysler Group<br />
asian executive of the year<br />
Hau Thai Tang, director, Advanced Product Creation & SVT,<br />
Ford Motor Company<br />
latino executive of the year<br />
Grace Lieblein, Vehicle Chief Engineer for General Motors<br />
Corporation’s Front <strong>Wheel</strong> Drive Trucks<br />
Minority supplier of the year<br />
Tri-Tec, LLC<br />
diversity in Motorsports<br />
NASCAR<br />
african-american diversity automotive<br />
advertisement of the year<br />
Carol H. Williams Advertising Agency, GMC Envoy Denali -<br />
“Poetry in Motion”<br />
asian diversity automotive advertisement<br />
of the year<br />
AdAsia USA Agency, “Subaru Tribeca”<br />
latino diversity automotive advertisement<br />
of the year<br />
Accentmarketing Agency, Pontiac -<br />
“50 Most Beautiful People”<br />
urban car and truck of the year<br />
Mercedes-Benz R Class<br />
urban truck of the year<br />
Honda Ridgeline<br />
sixteenth annual urban wheel awards
2005 – ninth annual<br />
urban wheel awards<br />
January 11, 2005 -- Orchestra Hall at the Max M. Fisher Music Center<br />
Host: Sinbad, actor and comedian<br />
2005 award recipients<br />
company of the year<br />
Ford Motor Company<br />
african-american executive of the year<br />
E. Christopher Johnson, Jr., General Motors<br />
asian-american executive of the year<br />
Richard A. Chow-Wah, Chrysler Group<br />
latino executive of the year<br />
Raquel Egusquiza, Ford Motor Company<br />
Minority supplier of the year<br />
<strong>The</strong> Bing Group<br />
lifetime achievement award<br />
James E. Farmer, GMAC Financial Services<br />
diversity automotive ad of the year<br />
(african-american print)<br />
Moon City Productions<br />
diversity automotive ad of the year<br />
(asian-american print)<br />
PanCom International<br />
diversity automotive ad of the year<br />
(latino print)<br />
GlobalHue<br />
urban car of the year<br />
Chrysler 300C<br />
urban truck of the year<br />
Land Rover LR3<br />
2004 – eiGhth annual<br />
urban wheel awards<br />
January 6, 2004 -- Orchestra Hall at the Max M. Fisher Music Center<br />
2004 award recipients<br />
patterson-Greenfield company of the year<br />
Ford Motor Company<br />
edward davis executive of the year<br />
Edward Welburn, General Motors<br />
Minority supplier of the year<br />
ASG Renaissance<br />
edward davis latino executive of the year<br />
Francisco Codina, Ford Motor Company<br />
urban advantage award (print)<br />
GlobalHue<br />
urban car of the year<br />
Cadillac XLR<br />
urban truck of the year<br />
Ford F-150<br />
www.decisivemagazine.com<br />
2003 – seVenth annual<br />
urban wheel awards<br />
January 7, 2003 -- Detroit Institute of Arts Museum<br />
Hosts: Cathy Hughes, CEO Radio One and Alex Reymundo, comedian<br />
2003 award recipients<br />
patterson-Greenfield company of the year<br />
Nissan North America<br />
edward davis executive of the year<br />
Darryl B. Hazel, Lincoln-Mercury<br />
Minority supplier of the year<br />
Freight Masters System, Inc.<br />
edward davis latino executive of the year<br />
Patricia Salas Pineda, NUMMI<br />
urban advantage award (print)<br />
Footsteps Advertising Agency<br />
urban advantage award (print)<br />
Dieste, Harmel & Partners<br />
special recognition<br />
Warren Brown<br />
urban car of the year<br />
Nissan 350Z<br />
urban truck of the year<br />
Volvo XC90<br />
2002 – sixth annual<br />
urban wheel awards<br />
January 10, 2002 -- Detroit Institute of Arts Museum<br />
Hosts: Judge Greg Mathis from “Judge Mathis,” the nationally syndicated<br />
reality-based court show and Yolanda Nava, author of “It’s All<br />
in the Frijoles” and an Emmy Award-winning television broadcast<br />
journalist<br />
2002 award recipients<br />
patterson-Greenfield company of the year<br />
DaimlerChrysler Corporation<br />
edward davis executive of the year<br />
Roderick Gillum, General Motors<br />
woman of the year<br />
Deborah Coleman, Ford Southern Africa<br />
supplier of the year<br />
Paper Plas<br />
outstanding latino of the year<br />
Mike Shaw, Denver based Auto Dealer<br />
urban advantage award (print)<br />
Footsteps Advertising Agency<br />
urban advantage award (radio)<br />
Uniworld Group, Inc<br />
urban car of the year<br />
Ford Thunderbird<br />
urban truck of the year<br />
GMC Envoy<br />
<strong>The</strong> <strong>Of</strong>ficial Multicultural Event of the North American International Auto Show<br />
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2001 – fifth annual<br />
urban wheel awards<br />
January 11, 2001 -- Charles H. Wright Museum of<br />
African American <strong>History</strong><br />
2001 award recipients<br />
patterson-Greenfield company of the year<br />
General Motors Corporation<br />
edward davis executive of the year<br />
Elliott S. Hall, Ford Motor Company<br />
woman of the year<br />
Debra J. Nelson, DaimlerChrysler Corporation<br />
supplier of the year<br />
Global Automotive Alliance<br />
lifetime achievement award<br />
Roy S. Roberts, General Motors<br />
Vehicle of the year<br />
Chrysler PT Cruiser<br />
2000 – fourth annual<br />
urban wheel awards<br />
January 13, 2000, Charles H. Wright Museum of<br />
African American <strong>History</strong><br />
2000 award recipients<br />
patterson-Greenfield company of the year<br />
General Motors Corporation<br />
edward davis executive of the year<br />
Anthony Snoddy, Exemplar Manufacturing<br />
woman of the year<br />
Barbara Whittaker, General Motors<br />
supplier of the year<br />
Thomas Madison, Inc.<br />
special recognition<br />
Mike Dale, Jaguar<br />
Vehicle of the year<br />
Jaguar S-Type<br />
1999 – third annual<br />
urban wheel awards<br />
Charles H. Wright Museum of African American <strong>History</strong><br />
1999 award recipients<br />
patterson-Greenfield company of the year<br />
DaimlerChrysler Corporation<br />
edward davis executive of the year<br />
Ronald Goldsberry, Ford Motor Company<br />
woman of the year<br />
Pamela Rodgers, Rodgers Chevrolet<br />
supplier of the year<br />
Carol H. Williams Advertising<br />
special recognition<br />
Mike Dale for Jaguar – Sponsored Intern Program<br />
Vehicle of the year<br />
Volkswagen New Beetle<br />
1998 – second Golden<br />
wheel awards<br />
January 8, 1998 – Charles H. Wright Museum of<br />
African American <strong>History</strong><br />
1998 award recipients<br />
c.r. patterson company of the year<br />
Ford Motor Company<br />
edward davis executive of the year<br />
George J. Frame, Jaguar Cars NA<br />
Minority supplier of the year<br />
Tire & <strong>Wheel</strong> Assembly of Louisville, KY<br />
lifetime achievement award<br />
Bill Brooks, General Motors<br />
special tribute (in Memoriam)<br />
Reginald Larrie, Detroit-based automotive writer and historian<br />
Vehicle of the year<br />
Volkswagen Passat<br />
1997 – Golden wheel awards<br />
Renaissance Club<br />
1997 award recipients<br />
c.r. patterson company of the year<br />
Chrysler Corporation<br />
edward davis executive of the year<br />
Roy Roberts, Pontiac-GMC<br />
Minority supplier of the year<br />
Exemplar Manufacturing<br />
certificate of achievement<br />
Gregory Bowens, City of Detroit<br />
urban pick winners<br />
Mercury Tracer/Ford Escort<br />
Vehicle of the year<br />
Toyota Camry<br />
sixteenth annual urban wheel awards
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