Download Newsletter - PDF - Engage 360 Training

e360 Rewards
New for NoVember aNd deCember!
: gear :
Performance polos, tees, jackets, 1/4-zip pullovers,
button-down shirts in both men’s and women’s sizes.
Engage360 and Continental or General Tire logos
embroidered on each item. Men’s sizes M-5XL.
Women’s sizes 4-22.
: gifTs :
Great items for your office, home or vehicle! Travel
mugs, notebooks, sport bags, backpacks and roadside
emergency kits are just a few of the items that have
been available. Gifts change frequently throughout the
year depending on the popularity of an individual item.
: gadgeTs :
Enter 10 points in the Monthly Rewards Drawing for a
chance to win any of the available items! One of each
item is awarded at the end of the month. Winners are
posted on the What’s New section of Engage360. Look
for the special bonus drawing item: KiNDLE FiRE HD!
use ‘em or lose ‘em!
“learN To earN”
Review the training materials. Pass tests. Earn points. Redeem your points for great
merchandise. It’s that easy!
New items are added throughout the year, so be sure to visit the “Rewards” site to see
what’s new! In addition to our standard E360 gear, gifts and gadgets, you can also
redeem points for exclusive E360:PRO level merchandise! (These items are available
once you become ‘PRO’ level certified).
Merchandise updated throughout the year. Monthly drawing items available while supplies
last. All reward items are subject to change per Continental Tire the Americas, LLC.
We update / add new test questions for each module and clear reward points EVERY
December 31st, allowing you to re-certify and earn points all over again the next year!
ENGAGE360
O N L I N E T R A I N I N G C E N T E R
www.Engage360Training.com ContiLink Members use www.ContiLink.com
Copyright © 2012 Engage360 Online Training Center. Continental Tire and General Tire training materials, logos and tire names are registered trademarks of Continental Tire the Americas, LLC. All Rights Reserved.
ISSUE
02
The ‘360’ NewsleTTer – briNgiNg you The laTesT News aNd
iNformaTioN for The eNgage360 oNliNe TraiNiNg Program.
Hello Engage360 tire specialists. We’re almost at the end of another great year of
training for Continental and General Tire, and there’s even more great things to come!
For any registered trainees new to Engage360, you will find a wealth of information on
what the training program is all about plus how you can earn points and rewards for all
your hard work. For our veteran tire specialists, you’ve seen new modules launched this
year that cover a variety of training areas for Continental, as well as the hugely popular
Social Media Center that takes selling skills beyond just point-of sale.
To all our registered users, there are more exciting developments currently in progress
and will launch next year as we celebrate a very important milestone. So it’s a good
idea to visit the training center often and check out every area. You never know when or
where you will find something new, or have a chance to earn even more reward points
that get you the great E360 gear, gifts and gadgets available throughout the year!
That’s why our motto at Engage360 is: “The More You Learn, the More You Earn!”
Get Engaged Today!
The Source for engage360 Training newS
faST STaT : 17,000+ regiSTereD uSerS
2012
lyNdsey bowlus
Sales Training Manager
Continental Tire the Americas, LLC.
I love hearing from you! Read some of the
positive feedback I’ve received from our tire
guys and gals all across the country...
“Best in the tire industry – very informative.”
– Kevin F., Express Tire
“Gives me the knowledge I need.”
– Tammy R., McCoys Tire
“Online availability works well with my work
schedule; I can do it on my own time.”
– John B., Bauer Built
“This website is awesome. Always has been.”
– Wes V., American Tire Distributors
“I wish all other tire companies’ training sites
were as easy to use as this one. It’s actually
fun to do training.”
– Anthony D., Dunn Tire LLC
ENGAGE360
www.Engage360Training.com

ComiNg uP
What to look for on Engage360
As the year wraps up on another successful training season, we
are only taking a moment to reflect on everything that launched
in 2012: New modules, selling skills that go beyond your doors,
sponsorship updates and the TeamGT Off-Road Racing Challenge
game. Now we are focused on what’s to come in the next year!
The Engage360 Training Center marks a major milestone in 2013
and we are planning many program improvements. As always,
new training modules are on the horizon that coincide with actual
Continental product launches. A revamp of the training center is
also in the works. This means streamlined navigation, more bonus
items and better ways to find all of the fun things that make up the
Engage360 training program.
All-new Engage360 Training Center!
But that’s not all! Extra incentives will be awarded throughout
the year, making Engage360 the most reward-based training
program in the tire industry! It’s our way of saying thanks to all
of our dedicated Continental and General Tire Specialists in the
Passenger / Light Truck and Commercial Vehicle Tire divisions.
Your hard work and commitment to learning about Continental and
General products deserves recognition and reward.
And it wouldn’t be Engage360 without some fun thrown in along
with all of the product training. Look for new games, bonus trivia
and downloadable items throughout the training center. Some will
earn you bonus points and some will earn you reward incentives
like TeamGT driver cards, TeamGT Girls’ posters and more!
At Engage360, we believe it’s important to keep your tire
knowledge current and fresh. Which is why we encourage you to
recertify year over year. This means your points and test progress
clears out at the end of the year, but you get the opportunity to
earn those points all over again, gaining you even more reward
items! Remember to redeem any 2012 reward points you have
before the December 31st clear out!
soCial media CeNTer
LEARN MORE. KNOW MORE. SELL MORE.
The Engage360 Training Center’s “SMC” is a great tool for
enhancing sales skills “beyond your doors”.
With social media continuing to grow as an effective tool to reach
potential customers, build your brand and sell more product,
knowing the ins and outs of social media can increase your profit
margins! Using Facebook, twitter, blogs and your own store
website to promote your business can in some cases generate
more business than traditional advertising.
Not only will you gain valuable selling knowledge, read real dealer
feedback and useful tips in the SMC, you will also earn extra
reward points that you can use towards great E360 merchandise.
Remember to visit the Engage360 Facebook page and like us for
5 bonus points!
ENGAGE360
www.Engage360Training.com
COMMERCIAL VEHICLE TIRE TRAINING
An all new Commercial Vehicle Tire module is launching soon! This module covers aspects of our wide base
HTL 1 and HDL2 Eco Plus tires, also called “super singles”. These tires are engineered to replace dual tires
at the tractor drive and / or trailer positions, while improving fuel efficiency, reducing weight, increasing loadcarrying
capacity and saving overall costs.
Also look for updates to existing modules. The first is our ContiCostCalculator, a dynamic tool for determining
your investment by comparing many factors like rolling resistance, estimated lifetime mileage of the tires and
tire casing acceptance rate. The ContiCostCalculator effectively evaluates your “total cost of ownership”.
Another module getting an update is ‘What Drives CTA’. For those new to the program, this module gives
you an in-depth look at the Continental corporation, from its history to its global divisions that go beyond tire
development, its partnerships, affiliations and the sponsorships supported by Continental throughout the world.
This module showcases why Continental is a leader in the tire and automotive industry across the globe.
E360:PRO LEVEL OF CERTIFICATION
To become an E360:PRO, you must first pass 10
standard tests in order to gain access to this certification
level. If you’ve been studying the training materials
you should have a solid base of knowledge about the
Continental and General brands. There are six “Super
Tests” to choose from: three from P/LT and three from
CVT. You can pick any three, with 3 attempts to pass
each test selected. However, you must pass each test
with a score of 100%. If you fail after three attempts (per
test), there is a lock-out period before you can attempt
this level again. Certification earns you a special training
certificate and mention on the Wall of Fame along with
the current E360:PRO Tire Specialists!
are you ready To go Pro?
• Register on Engage360
• Pass 10 standard tests in either division (P/LT or CVT)
• Pass 3 “Super Tests” with a 100% score on each
• Earn 300 BONUS Points!
• Use your points for exclusive E360:PRO gear, or
redeem them for anything on Engage360
Please review all of the ‘PRO’ level rules before starting
the tests to ensure your best chance to become
certified at this level of training. Good luck!
Pass 10 sTaNdard TesTs
Pass 3 “suPer TesTs”
WiDE BASE TiRES
COST CALCuLATOR
WHAT DRiVES CTA
10 3 300
iNsTaNTly earN 300 PoiNTs
PRO STATS
NUMBER OF E360:PRO DEALERS OVERALL
350
PL/T PRO DEALERS
245
CVT PRO DEALERS
55
STORE FRANCHISE WITH MOST CERTIFICATIONS
ameriCaN Tire disTribuTors (84)
PASSENGER / LiGHT TRuCK TiRE SPECiALiST
Jay Goring of K & M Tire in Michigan is relatively new to Engage360, but has quickly
immersed himself in P/LT tire training. Jay has been in the tire business for “18 wonderful
years”, as he puts it, and had this to say about the training program:
“I feel that Engage360 is the best online training tool out there, plus you get rewards for
becoming more knowledgeable about the Continental / General product. What more
could you ask for? It’s a win-win.”
PlT
Jay
goriNg
K & M Tire
Lincoln Park, Mi
Passenger / Light
Truck Tire Specialist
Sells: Continental
and General tires
Active since 2012
dealer sPoTlighTs
COMMERCiAL VEHiCLE TiRE SPECiALiST
Joe Pehanick of East Bay Tire in Fresno, California has been with the company for
about 10 years and has been a registered user on Engage360 since 2011.
ENGAGE360 GiVES
yOu THE TOOLS yOu
NEED TO SuCCEED.
“
”
When asked how the program helped him with sales, Jay remarked, “Engage360 has helped me sell more tires by giving me the ammunition
to present a particular tire to a customer with hard facts about the product. Also, everyone should do the sales training part of Engage360. It
definitely helps you stand out from the competition.”
“I am sure everyone likes the fact that you get apparel and other freebies for taking the tests, myself included. I encourage everyone to make
the most out of Engage360. Product knowledge is what can separate you from your competitors. Engage360 gives you the tools you need to
succeed with Continental and General.” We welcome Jay to the program and congratulate him on his accomplishments.
CVT
Joe
PehaNiCK
East Bay Tires
Fresno, CA
Commercial Vehicle
Tire Specialist
Sells: Continental
and General tires
Active since 2011
“ (E360) iS EASy TO uSE
AND EASy TO FOLLOW
yOuR PROGRESS.
”
Joe really likes the interface of the Engage360 Training Program. He’s gone through all
the other tire training programs and Engage360 is “Easy to use and easy to follow your progress.”, in his own words. “You could have a list of 50
courses to take and they show where you’re at with training. That really keeps you engaged.”
When asked how the Engage360 Training Program helps him sell tires, Joe had this to say: “The Engage360 training site gets you excited about
the brands. When you sell different brands everyday it’s always good to be refreshed on Conti products.”
Overall Joe said he loves the Engage360 reward incentives, adding: “The drawings and gifts motivate the guys on my team to participate in the
program and take the training tests.” Joe himself has completed all of his CVT certification, plus the selling skills modules and bonus quizzes
earning him a wealth of reward points. We thank Joe for his dedication to the program and wish him luck with future training!
eNgage360
TraiNiNg CeNTer modules
Icons indicate test type on your welcome screen when you log in
Continental Tire Training Modules:
PureContact
CrossContact LX20
ContiSportContact 5P
ContiSportContact 5
ProContact with EcoPlus Technology
ExtremeContact DW
ExtremeContact DWS
ExtremeWinterContact
CrossContact LX
CrossContact UHP
ContiSportContact family
ContiProContact
ContiWinterContact
ContiComfortKit
General Tire Training Modules:
G-MAX AS-03
Grabber
Grabber HTS
Grabber AT 2
Grabber UHP
AltiMAX HP & RT
AltiMAX Arctic
Evertrek HP & RT (Canadian Tire dealers only)
Commercial Tire Training Modules:
Wide Base Tires - NEW!
On/Off Road Construction Tires
HSL2
HDL Eco Plus
HTL Eco Plus
HSR2
HDL2 DL & HDL2 DL Eco Plus
Specialty & Niche Tires
HSL1 Coach
Market Segmentation
Behind SmartWay
ContiTireManagement
ContiCostCalculator
Tire Basics
Sales Skills
What Drives CTA - UPDATED FOR 2012!
Level 3 Training Modules (Non-Product):
T.P.M.S.
Tire “CSI” (How to evaluate a returned tire)
Conti Tire Responsibility
Warranty Conditions
Selling to Niche Markets
Using the CTA Ad Builder
Sales Skills (Multiple training mods)
What Drives CTA - UPDATED FOR 2012!
Tire Basics
Social Media Center (SMC)
CTA GOLD Dealer Program
(Enrollment in the GOLD Program is required to view modules)