extremely ysl for eyes - PRESS TRAVEL RETAILS LUXE, LOREAL

EXTREMELY YSL FOR EYES

'EXTREMELY YSL FOR EYES'
The first eye-shadow palette dedicated to travelers,
From Yves Saint Laurent.
On sale exclusively at airport shops and with certain airlines.
TRAVEL SPIRIT
In 2011, Yves Saint Laurent produced its first ever companion for Yves Saint Laurent women on the
move when creating its “Very YSL” palettes.*
The two creations – “Yconiques” – are available only at airports.
In 2012, Yves Saint Laurent is writing a new chapter in the brand’s traveler’s log with
“EXTREMELY YSL FOR EYES”, the very first eye-shadow palette for all globe-trotters in search of
that “so” YSL style, to look their seductive best at all times...
THE ART OF COLOR: ONE WOMAN, DIFFERENT LOOKS
Sublimely enhancing, underlining and inventing new harmonies… Each day, the eyes and
expression are reinvented with colors that are as daring as they are timeless.
One day demure, the next daring, one day innocent, the next defiant, chic and eccentric…
the Yves Saint Laurent woman is free as to how and when reveals her personality.
An infinite expression of color… taken to new EXTREMES…
“These exceptional qualities mean you are free to create any number of different looks and
style: from casual makeup to a smoky metal look for the evening. Everything goes”.
Lloyd Simmonds, Creative Director Makeup Yves Saint Laurent
* Follow the link for more information on the “Very YSL” palettes.
http://travelretail360.com/very_YSL/TR_palette_Very_YSL.html

EXCLUSIVE
A novel palette of 8 dazzling and “EXTREMELY” Couture color shades, selected especially by
Lloyd Simmonds.
Like an invitation to a journey, traveling to the heart of color.
An infinite combination of harmonies:
From smoking Black to mythique Gold, playing on contrasts between shadow and light.
From Ice blue to Brown, creating tension between warmth and chill.
From light Rose to Purple intense, for demure eyes that suddenly turn ultra-smoky.
The palette comes with the black shade of Mascara Shocking Volume Effet Faux Cils for XXL
lashes. Eyes turn magnetic down to the very tip of each lash.
EXPERT
2 original long applicators (foam and brush) combine comfort with high precision for perfect
control over color and professional-looking makeup.
'Pro' makeup tools. Quick and easy to work with.
A TRAVEL CASE WITH THE YSL LABEL
The “EXTREMELY YSL FOR EYES” palette features a purple case that immediately sets the tone.
An ultra glossy accessory, with the famous gold Cassandra signature inspired by Yves Saint Laurent
fashion accessories.
An object of desire that can be used and re-used, alone or with its removable palette,
traveling with the Yves Saint Laurent woman wherever she is headed.
Available from March 2012.
Paris, February 17th , 2012
Press Contact Travel Retail:
Valérie Sanchez - Communications Director - Travel Retail Worldwide
vsanchez@luxe.loreal.com
Christine Brasseur - Press Coordination - Travel Retail Worldwide
cbrasseur@luxe.loreal.com

PRESS CONTACT TRAVEL RETAIL
Valérie SANCHEZ
Communications Director - Travel Retail Worldwide
vsanchez@luxe.loreal.com
Christine BRASSEUR
Press Coordination - Travel Retail Worldwide
cbrasseur@luxe.loreal.com
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