Wunderman Archives, 1946-2010 and undated - Duke University ...

Inventory of the 

Wunderman Archives, 1946-2010 and undated 

The John W. Hartman Center for Sales, Advertising & Marketing History 

David M. Rubenstein Rare Book & Manuscript Library 

Duke University 

Durham, North Carolina 27708-0185 USA

David M. Rubenstein Rare Book & Manuscript Library 

Duke University 

Box 90185, 103 Perkins Library 

Durham, North Carolina 27708 USA 

Phone: (919) 660-5822 / Fax: (919) 660-5934 

Email: special-collections@duke.edu 

URL: http://library.duke.edu/rubenstein/ 

Abstract 

Inventory of the Wunderman Archives, 1946-2010 and undated 

Wunderman is a direct marketing and behavior-oriented marketing communications firm founded in 

1958 as Wunderman Ricotta & Kline. It is currently a subsidiary of the Young & Rubicam agency. 

The Wunderman Archives span the years 1946-2010 and comprise the administrative records of 

direct-mail and direct marketing agency Wunderman and its predecessor entities Wunderman Ricotta & 

Kline, Wunderman Worldwide, Wunderman Cato Johnson, and Impiric, as well as its subsidiary offices 

in the U.S. and abroad, associated firms such as Stone & Adler and Chapman Direct, and its relations 

with parent company Young & Rubicam. It includes general office files, policy and procedure manuals, 

training materials, awards, account files, new business records, professional papers of founder Lester 

Wunderman and other key executives, samples of client campaigns, photographs, slides and audio 

cassettes and videocassettes. Clients include American Express, Apple, Army/ROTC, AT&T, Britannica 

Press, CBS, CIT Financial, Citibank, Columbia House, Ford, Gevalia Kaffe (Kraft), the Grolier Society, 

IBM, Jackson & Perkins, Johnson & Johnson, Lincoln-Mercury, Manufacturers Hanover Trust, 

Microsoft, Miller beer, National Rifle Association, New York Telephone/NYNEX, Time (Fortune, 

Money and Sports Illustrated magazines), Time-Life Books, United States Postal Service (USPS), and 

Xerox. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History. 

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Descriptive Summary 

Collection Title: Wunderman Archives, 1946-2010 and undated 

Creator: Wunderman. 

Extent: 520 Linear Feet, 354,000 Items 

Language of Material: Material in English Arabic Catalan Chinese Czech Danish Dutch Finnish 

French German Greek Hungarian Italian Japanese Norwegian Portuguese Spanish Swedish Turkish 

Information for Users 

Access Restrictions 

Collection is restricted. 


Unpublished materials are closed to non-Wunderman researchers for 15 years from the date of creation. 

Original audiovisual materials are closed to patron use. Research Services staff need to produce use 

copies before contents can be accessed. 

In addition, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form 

before using this collection. 

Also, all or portions of this collection may be housed off-site in Duke University's Library Service 

Center. Consequently, there may be a 24-hour delay in obtaining these materials. 

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & 

Manuscript Library to use this collection. 

Copyright Notice 

The copyright interests in this collection have not been transferred to Duke University. For more 

information, consult the copyright section of the Regulations and Procedures of the David M. 

Rubenstein Rare Book & Manuscript Library. 

Preferred Citation 

[Identification of item], Wunderman Archives, David M. Rubenstein Rare Book & Manuscript Library 

Provenance 

The Wunderman Archives were received by the David M. Rubenstein Rare Book & Manuscript Library 

as a gift in 2010-2012. 

Processing Information 

Processed by Richard Collier, March 2012 

Encoded by Richard Collier, March 2012 

Accessions 2010-0202, 2011-0015, 2012-0014 were merged into one collection, described in this 

finding aid. 

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and 

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local Style Guide. 

This finding aid is NCEAD compliant. 

Biographical Note 

Chronology List 

1958 Wunderman Ricotta & Kline (WRK) founded when Lester Wunderman, 

Irving Wunderman, Ed Ricotta and Harry Kline depart the Maxwell 

Sackheim & Co. advertising agency 

1968 Open offices in Canada, London, Paris 

1973 WRK merged with Young & Rubicam 

1987 WRK name change to Wunderman Worldwide 

1992 Wunderman Worldwide merger with Cato Johnson to form Wunderman 

Cato Johnson (WCJ) 

1998 Lester Wunderman retired from WCJ 

2000 WCJ name change to Impiric 

2001 Impiric name change to Wunderman 

2003 Acquisition of media planning agency Mediaedge:cia 

2005 Acquisition of marketing analytics firm Fortelligent 

2006 Acquisition of Seattle-based interactive services agency ZAAZ 

2007 Acquisition of digital services agencies These Days (Belgium), Aqua 

Online (South Africa) and Blast Radius 

2008 Acquisition of digital services agencies Actis Systems (Russia), Kassius 

(France) and DesignKitchen 

Source: wunderman.com history timeline. 

Collection Overview 


The Wunderman Archives span the years 1946-2010 and comprise the administrative records of 

direct-mail and direct marketing agency Wunderman and its predecessor entities Wunderman Ricotta & 

Kline, Wunderman Worldwide, Wunderman Cato Johnson, and Impiric, as well as its subsidiary offices 

in the U.S. and abroad, associated firms such as Stone & Adler and Chapman Direct, and its relations 

with parent company Young & Rubicam. It includes general office files, policy and procedure manuals, 

training materials, awards, account files, new business records, professional papers of founder Lester 

Wunderman and other key executives, samples of client campaigns, photographs, slides and audio 

cassettes and videocassettes. Clients include American Express, Apple, Army/ROTC, AT&T, Britannica 

Press, CBS, CIT Financial, Citibank, Columbia House, Ford, Gevalia Kaffe (Kraft), the Grolier Society, 

IBM, Jackson & Perkins, Johnson & Johnson, Lincoln-Mercury, Manufacturers Hanover Trust, 

Microsoft, Miller beer, National Rifle Association, New York Telephone/NYNEX, Time (Fortune, 

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Money and Sports Illustrated magazines), Time-Life Books, United States Postal Service (USPS), and 

Xerox. 

Collection Arrangement 

Collection is arranged into ten series: Administrative Files; Account Files; Awards; International 

Offices; New Business Files; Printed Materials; Print Advertising; Slides and Photographs; Training 

Materials and Presentations; and Audiovisual Materials. Original order was maintained and original 

folder titles were retained where practical. There is a degree of overlap of related material among some 

of the series, as between Account Files and International Offices, which reflects the historical 

record-keeping practices of the firm. 

Subject Headings 

These are searchable subject entries for this collection. Performing a search on these subjects in the 

Duke University Libraries online catalog will bring up other related research materials. 

Wunderman (Firm) 

Wunderman, Lester. 

American Express Company. 

American Telephone and Telegraph Company. 

Apple Computer, Inc. 

Britannica Home Library Service. 

C.I.T. Financial Corporatin. 

Citibank (New York, N.Y.) 

Columbia Broadcasting System, inc. 

Columbia House (Firm) 

Ford Motor Company. 

Ford Motor Company. Lincoln-Mercury Division. 

International Business Machines Corporation. 

Jackson & Perkins Co. 

Johnson & Johnson. 

Kraft Foods Company. 

Manufacturers Hanover Trust Company. 

Microsoft Corporation. 


Miller Brewing Company. 

National Rifle Association of America. 

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New York Telephone Company. 

Time, inc. 

Time-Life Books. 

United States. Army. 

United States. Army. Reserve Officers' Training Corps. 

United States Postal Service. 

Xerox Corporation. 

Young & Rubicam. 

Advertising. 

Advertising--History. 

Advertising--United States. 

Advertising, Direct-mail. 

Advertising, Direct-mail--History. 

Advertising, Direct-mail--United States. 

Advertising executives. 

Advertising executives--United States. 

Direct marketing. 

Direct marketing--History. 

Direct marketing--United States. 

Audiocassettes. 

Negatives. 

Photographs. 

Slides. 

Videocassettes. 

John W. Hartman Center for Sales, Advertising & Marketing History. 

Related Material 

Related materials may be found in the following Hartman Center collections: 

Abercrombie & Fitch Quarterly Catalog Collection 

Arlie R. Slabaugh Collection of Direct Mail Literature 

Charles McKinney Papers 


6

Colored Mail Order Corporation of America records 

J. Walter Thompson Company. Bertram Metter Papers 

J. Walter Thompson Company. Ronald B. Kaatz Papers 

John Benjamin Harris Papers 

Kensinger Jones Papers 

Leo Bogart Papers 

McGraw-Hill Marketing Information Center Vertical File 

Sears, Roebuck and Company Catalog Collection. 

Sheldon B. Sosna Papers 

Superior Match Company matchbook advertising catalog and sales representative's forms 

Separated Material 

Enter Separated Material Note 

The following digital items were removed from the collection: 

1. Account Files. AT&T LEC and Asian GCN-OR-D02001. ZIP disc. 

2. Account Files. AT&T World Traveler Summer Sweeps GCN-WT-098702. JAZ disc. 

3. Account Files. Ford Merkur XR4TI Test Drive. 5.0 floppy disc. 

4. International Offices--Argentina. SkyTel. 3.5 diskette. 

5. International Offices--Canada. Xerox Digital Print Shop. 3.5 diskette. 

6. International Offices--Italy. UNA Family. 3.5 diskette. 

7. International Offices--Japan. IBM. 5.0 floppy disc. 

8. International Offices--Japan. Dentsu WCJ internet advertisements. 1996. 3.5 diskette. 

9. International Offices--Mexico. Ford Customer Communications disc 1. 1996. 3.5 diskette. 

10. International Offices--Mexico. Ford Customer Communications disc 2. 1996. 3.5 diskette. 

11. Account Files. Xerox Document Centre, presentation template and talk track. 3.5 diskette. 

12. Account Files. Sony. ZIP disc. 


13. Training Materials and Presentations. Phoenix Project. 3.5 diskette. 

14. Training Materials and Presentations. Media Brands Case Study. 3.5 diskette. 

15. Training Materials and Presentations. LATAM case studies. 3.5 diskette. 

16. Training Materials and Presentations. Presentation Library 1-5. 3.5 diskette. 

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19. Training Materials and Presentations. Presentation templates. 3.5 diskette. 

20. Training Materials and Presentations. O'Keefe Communications: Persuasion. Syquest cartridge. 

21. Training Materials and Presentations. Lester Wunderman DMA speech backup. 3.5 diskette. 

22. Training Materials and Presentations. Lester Wunderman short version of Toronto DMA speech. 3.5 

diskette. 

23. Awards. 1991 ECHO Awards. 3.5 diskette. 




27. New Business. WCJ presentation templates, 1992. 3.5 diskette. 

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List of Series 

Administrative Files, 1955-2002 and undated (18 boxes) 

Account Files, 1964-2001 and undated (126 boxes) 

Awards, 1986-2010 and undated (20 boxes) 

International Offices, 1980-2000 and undated (80 boxes) 

New Business Files, 1959-1999 and undated (10 boxes) 

Printed Materials, 1950-2001 and undated (11 boxes) 

Print Advertisements and Advertising Proof Scrapbooks, 1981-2000 and undated (21 boxes) 

Slides and Photographs, 1974-2000 and undated (59 boxes) 

Training and Presentation Materials, 1974-2002 and undated (54 boxes) 

Audiovisual Materials, 1946-2003 and undated (122 boxes) 

Restrictions on Access: Original audiovisual materials are closed to research. Research Services must 

obtain use copies for access. 

Detailed Description of Collection 

Administrative Files, 1955-2002 and undated 

(18 boxes) 

Box 1 

Includes policy and procedure manuals, correspondence, vendor information and samples, article 

and clipping files, forms and stationery examples, corporate mission and strategy statements. 

Arranged alphabetically. 

Archival storage records, 1981-1992 (2 folders) 

General Files 

Catalogs, 1984-1990 and undated (5 folders) 

Credit, articles, 1996-2000 

Publishing, 1988-1990 

Weight loss, articles, 1988-1990 

Arbeit and Company, profile, circa 1988 

Authenticum imaging, 1991 

AVI Visual Productions, 1991 


9

Box 2 

Box 3 

Bienfang, foamboard color samples, 1993 

Brilliant Image, 1991-1992 

Cato Johnson Entertainment, circa 1990 

Envision slide imaging services, 1992 

Financial services, list of commercials and brochures, undated 

MacForce (temp agency), 1991 

Perma Products storage files, undated 

Princeton Creative Research, creativity testing, undated 

Proofreader mark charts, undated 

ProForma, cover binding samples, undated 

Shana Corporation, Informed Manager, 1992 

Skillpath, Inc., 1992 

Slide Systems, Inc., imaging services, 1991 

Stone & Adler, 1981-1987 

Sudler & Hennessey backgrounder, 1995 

Visual Horizons buyer's guide, 1993 

Wunderman 

Authority marketing, undated 

Biographies of staff, undated 

Consulting strategies, 1992 

Database marketing services, undated 

File category listing, 1992 

Flow charts, undated 

Forms, samples, 1978-1991 and undated 

Fulfillment, undated 

LAN/ReTix system, 1991 

LNA/Arbitron Multimedia Service, 1991-1992 (2 folders) 

Miscellaneous competitive, 1987-1989 and undated 

Pet food case study, 1992 


10

Box 4 

Box 5 

Box 6 

Box 7 

Wunderman Cato Johnson (WCJ) 

Case studies, circa 1997 

Corporate Identity Guidelines, undated 

Creative Brief forms, undated 

Credentials presentations, 1994-1995 and undated (4 folders) 

Direct Mail Production Manual, undated (1 of 3 folders) 

Direct Mail Production Manual, undated (2-3 of 3 folders) 

Information guide, undated 

Merger/Vision statement, 1992 (2 folders) 

Mike Becker Far East talk, credentials, undated 

New and Emerging Laboratory, undated 

Overview, 1995-1996 

Presentation library, 1992 (2 folders) 

Resource Guide, undated 

The Strategic Imperative to Merge Wunderman and Cato Johnson, 1992 

U.K. credentials, undated 

WCJ Value Proposition, undated 

Worldwide credentials and profiles, 1995-1997 (2 folders) 

Worldwide Managers Meeting, Vol. II, 1995 (3 folders) 

Worldwide Managers Meeting, Baden Baden, 1997 (1-7 of 10 folders) 

Worldwide Managers Meeting, Baden Baden, 1997 (8-10 of 10 folders) 

Wunderman International (Australia) 

Profile, 1985 

Wunderman International Group (U.K.) 

Credentials, undated 


Directory of Direct Marketing, undated 

Profile (Peter J. Rosenwald), 1978 

11

Box 8 

Box 9 

Box 10 

Wunderman, Ricotta & Kline 

Credentials, 1986 

Wunderman Worldwide (WW) 

Broadcast Traffic Procedures, 1992 

Credentials, 1990 (2 folders) 

Forms, samples, 1989 and undated 

Forms, samples, circa 1991 (3 folders) 

Internship program, 1986-1990 

Kristen Butler chronological file, 1990-1991 

Managers Meeting, credentials, 1991 (4 folders) 

Media miscellaneous, 1990 and undated 

Media Research Alert, undated 

Overview/Orientation, 1991 

Overview/Profile, 1990-1991 

Performance Appraisal, undated 

Strategic Planning Model, undated 

Young & Rubicam (Y&R) 

Administrative Secretary guidelines, undated 

AIM21 database service, 1994-1996 

Brand Asset Valuator, 1995 and undated 

Database marketing, articles and case studies, 1984-1990 

Direct Marketing Group, credentials and overview, undated (2 folders) 

Forms, samples, undated 


Miscellaneous, 1979-1992 and undated (2 folders) 

Whole Egg Concept, 1981 

Worldwide Brand Paradigms, 1994-1995 

Worldwide Product Committee VII, mini case histories, 1997 

Y&R Europe profile, undated 

12

Box 11 

Box 12 

Box 13 

Y&R Article File 

Action Marketing, undated 

Action Marketing Basics (WCJ), undated 

Action Marketing Principles, undated 

Action Marketing Responding to Clients' Needs (WCJ), undated 

Action Marketing Role (WCJ), undated 

Action Marketing Worldwide Approach of WCJ, 1992 

Consumer Driven Direct Marketing, undated 

Creative Process (WW), undated 

Creativity, undated 


Curriculum Marketing, undated 

Curriculum Marketing--The Way of the Rat, 1982 

Database Core Practices, undated 

Database marketing, articles and case studies, 1986-1992 and undated (2 folders) 

Demystifying Database and Curriculum Marketing, undated 

Direct Marketing Chimera or Commitment (Edward Ney), 1981 

Direct Marketing miscellaneous, 1980s-1991 (2 folders) 

How to Recognize Great Advertising (Frazier Purdy), 1987 (2 folders) 

Marketing development, undated 

Newsletters, general information, 1980-1987 

Research--Application to Direct Marketing (Hugh Chambers), undated 

Research--Cross Cultural Consumer Characterizations (4-C's), circa 1986 

Strategy--Consumer Perspective (Y&R), 1987 

Strategy--Demystfying the Strategic Planning Process (WW), undated 

Strategy miscellaneous, undated 

Strategy Selection, undated 

Support Advertising, 1980s 

Surveys, samples, 1990-1992 

13

Box 14 

Box OV1 

Targeted Franchise Marketing, undated 

Targeted Relationship Marketing (TRM), undated (2 folders) 

The Five Y&R Strategic Planning Tools, undated 

Values and Lifestyle Segments (VALS), undated (2 folders) 

Writing a Business Case (Harvard Business School), 1955 

Y&R Creative Work Plan, undated 

Various Creative Samples 

Booklets and brochures, undated 

Flats, undated 

Folders, undated 

In-line formats and snap-packs, undated 

Letter-sized packages, undated 

Self-mailers and postcards, undated 

Specialty items (plastic cards, tent cards), undated 

Oversize Materials 

Burrows presentation to Y&R, 1995 

Flow charts, undated 

Forms, samples (WW), undated 

Surveys, samples, 1991 

Printed Material 

575 Madison Avenue, circa 1950s 

Articles about Wunderman (Advertising Age, Campaign Direct), 1993-1998 

Advertising Age, Y&R at 75, 1998 

Live from 575 (WRK), 1983 

One World (WCJ), circa 1995 

Wunderama 1-6, 1996-1997 

Training 


Miscellaneous creative samples, 1986-1998 

Y&R--Clockwise the Game, game board, undated 

14

Box R1 

Box R2 

Box R3 

Restricted Materials 

Restrictions on Access: Unpublished materials are closed to non-Wunderman researchers for 15 

years from the date of creation. 

Impiric--The I newsletter, 2000 

WCJ newsletters, 1999-2000 

Wunderama 7-9, 1998 




Impiric 

Beyond Ginsu: Principles of Winning Direct Response Television, circa 2000 

Building Global Capabilities: GHR/MarComm strategy update, circa 2000 

Customer Relationships, 2000 (2 folders) 

Database marketing services, 2000 

E-Brain Market Research, 2000 

Global Recruiting Solutions, 2000 (2 folders) 

Global Human Resources Job Descriptions, 2000 (1-2 of 4 folders) 

Global Human Resources Job Descriptions, 2000 (3-4 of 4 folders) 

Lead Qualification Opportunities, 2000 

Marketing Lab, 2000 (4 folders) 

Topline Credentials, 2000 

WPP Group USA 

Domestic and International Relocation Policies and Procedures, 2001 (3 folders) 



ARBOS case study, 2001 

IBM Global Leadership Team Meeting, 2002 (2 folders) 

Job Descriptions, 2000 

Temporary Transfer Program, 2002 

15


Cinque Studio, 1999 

Credentials, 1999 

Employment--New Hires, 1995 

Worldwide Identity Standards, 1998 


Creative Library requests, 1998-2000 (2 folders) 

Account Files, 1964-2001 and undated 

(126 boxes) 

Box AF1 

Box AF2 

Includes case studies, campaign analyses, examples of campaign materials and creative work, 

memoranda and other documentation relating to Wunderman's work for its clients. The series 

focuses primarily on the United States and North America but some international work is 

represented here as well. Other international client activity is documented in the International 

Offices Series. Arranged alphabetically by client name. 

General Files, 1980s-1996 and undated 

International case studies, 1990-1996 (2 folders) 

Memoranda and communications, 1994-1996 

Miscellaneous case studies: U.S. Army/AT&T/USPS, undated 

Photoboards, 1980s (1-3 of 4 folders) 

Photoboards, 1980s (continued) (4 of 4 folders) 

The Creative Process, undated 

Transparencies: Adidas/Gillette/Taco Bell/USPS/Gevalia, 

Active Apparel Group 

General files, 1997 and undated 

AeroMexico 

Brochure, undated 

Air France 


General files, 1990-1995 (3 folders) 

16

Box AF3 

Box AF4 

Mailing 

Bombardier, 1994 

Business Fast Concorde Upgade, Hyatt Hotel Offer, 1994 

Concorde, 1993-1996 (3 folders) 

Cruise, 1993 

Euro Pass, 1994 

Evian Festival, 1994 

Executive Europe Transportation, 1992 

Frequence Plus, 1994-1996 (5 folders) 

Holiday Chocolate, 1994 

Holiday Mail, 1996 

Housecleaning, 1992 

IMAX, 1995 

Jessue Norman, 1994 

Just Savoir Faire, 1993 

Kemwell, 1992 

La Bistro D'a Cote (Free Dinner), 1992 

L'espace launch, 1995 

Louvre, 1993 

Mailing with Premier & Savoir, 1993 

Miscellaneous, 1994-1997 (3 folders) 

Meridien Nice Hotel discount, 1993 

Michael Rostang--Free Dinner, 1993 

Mileage accrual charge, 1993 

Nina Ricci, 1994 

Petanque, 1993 


Purchase Ticket with AMEX, Companion Flies Free, 1994 

Savoir Faire introduction, 1992 

Tennis tournament, 1994 

17

Box AF5 

Box AF6 

Box AF7 

Terminal 2C--Gateway to the World, 1993 

Printed material 

Concorde Upgrade, 1996 

Miscellaneous, 1994-1995 

Savoir Faire, 1994-1995 

Air New Zealand (LA/Bowes Dentsu) 

General files, 1994 

Alamo (Miami) 

Alamo Small Business, 1996 

Alamo True Blue, 1996-1999 (2 folders) 

Consumer mail, 1996 

Europe Segment, 1996 

Allied Signal (Detroit) 


American Airlines 


American Automobile Association (JCW Detroit) 


Mailers, 1986 

American Bell 

Mailing, 1982 and undated (2 folders) 

Printed material, 1982 and undated (2 folders) 

American Express 

Account files 

Account review, 1987 


18

Box AF8 

Box AF9 

American Automobile Association (AAA) tie-in, undated 

Case studies, 1990-1995 and undated (2 folders) 

Competitor credit card brochures, 1987 and undated 

Corporate Card 

Advertising, 1988-1996 

Case study and miscellaneous, 1994 and undated 

Historical perspective, 1993 


Photoboard, 1994 

Presentation script, undated 

Relaunch, undated 

Sprint tie-in, 1995 

Team Corporate Card, 1994 (2 folders) 

Custom Extras, 1997 (2 folders) 

Delta Skymiles credit card, 1995 

Financial Direct case study, 1997 

Fortune article, 1991 

Gold Card 

Report, 1988 

Members of Distinction, 1991 and undated (2 folders) 


Miscellaneous creative, 1987-1997 

Newspaper advertising, 1989-1990 

Optima Card 


General, 1989-1992 (3 folders) 

Activity report, 1993 

Advertising not produced by Wunderman, 1994 and undated 

Benefits brochures, 1994-1995 

Case studies, undated 

19

Box AF10 

Box AF11 

Creative, analyses, 1987-1995 and undated (5 folders) 

Loyalty program, 1993 

Optima Card carriers, 1993 

Optima launch presentation, 1986 

Printed materials, 1988-1993 

Rangers/Knicks tie-ins, 1996 

Resolicitation, 1994 

Student card communications plan, 1995 

Student card launch, 1996 

Partnership book, undated 

Personalized Priveleges case study, undated 

Platinum Card 

Advertising, 1995 

Briefings, 1992-1993 

Creative, 1991-1996 (3 folders) 

Platinum Card kit, 1992 

Premier Access Account, 1988 

Promotional items, undated 

Print advertising 

Advertising by Ogilvy & Mather, 1988 

Chamberlain/Shoemaker card designs, undated 

Print advertisements, 1991 and undated 

Printed materials 


A Worldwide Look (Wunderman advertising for American Express), 1989 

American Express Collection (coupons to Manhattan restaurants), 1988 

Annual Report, 1986-1988 

Departures, 1994 Sept.-Oct. 

Expression, 1989 Decirca 

Greeting cards, 1988 

20

Box AF12 

Box AF13 

Members Only, 1987 

Miscellaneous brochures, 1987-1995 and undated 

Optima Focus newsletter, 1993 

Profile: Taking the Extra Step in Service, 1988 

Quality Review, 1987 

Your Company, 1990-1993 

Relationship marketing, 1992-1993 

Rewards program, layouts, undated 

Senior Card, 1995 

Sheraton display card, undated 

Special purchase accounts, 1996 

Stationery studies, 1992 

Student March, Go Card test, 1996 

Travel Management Services brochure, 1994 

Travel Related Services 

Rotafolio presentation for Mexico, 1994 

Sky Miles promotion, 1995-1996 

To Your Success, undated 

Ultra Loyalty program, 1993 

War Rules, report by FCB/Chess Team, circa 1995 

WCJ and American Express, 1986-1997, 1997 

Worldwide Identification Standards, 1996 

Mailings 


Additional card, 1993-1996 (2 folders) 

Airline, hotel tie-ins, 1989-1990 

Annual Report, 1986 

Brinks Security tie-in, 1996 

Callaway Golf Card, 1996 

Cardmember Financial Services, 1988-1989 

21

Box AF14 

Box AF15 

Box AF16 

Box AF17 

Charge Against Hunger, 1995 

Choice of Card (mailing and display card), 1995 

Corporate Card, 1988-1996 and undated (8 folders) 

Corporate Card mailing portfolio, 1988 (2 folders) 

Establishment Services, 1991 

Gold Card, 1991-1997 (2 folders) 

Hilton HHonors, 1989 

Investment Management Account, 1988 

Just For You, 1996-1998 

Members of Distinction, 1993 

Membership Miles, 1994 and undated 


One Check in-market pretest, 1994 

Optima Card, 1988-1997 and undated (16 folders) 

Optima/Hilton card, 1995-1997 

Optima Student Card, 1996-1997 (4 folders) 

True Grace Card, 1994 

Pan Am tie-in, 1990 

Platinum Card, 1987-1997 and undated (9 folders) 

Senior Membership, 1995 

Small Business Services, 1992-1996 (4 folders) 

Travel Related Services, 1987-1993 and undated (3 folders) 

Samples, 1987-1993 (15 folders) 

American Express International 

Account Files 

General 


22

Box AF18 

Box AF19 

13-country creative study, 1996 (2 folders) 

Worldwide learnings, 1996 

Amsterdam 

Mailings, 1990 and undated (2 folders) 

Argentina 

Creative, 1992-1994 

Mailer, 1991 

Newspaper, 1993 

Presentation (English and Spanish), undated 

Sales force proposals, 1993 

Australia 

Creative, 1993 

Moneygram advertising, ethnic press (Greek, Spanish, Portuguese), undated 

Strategy recommendation, 1992 

Brazil 


Forms and stationery, undated 

General, 1990-1993 

Mailer, 1994 and undated (2 folders) 

Print advertising, 1991-1993 (2 folders) 


Sales folders, 1993 and undated 

Study, 1993-1994 

Top Travel insurance program, 1993 (3 folders) 

Canada 

Awards, submissions, 1990-1993 

Cancellation letter creative brief, 1993 




23

Box AF20 

Box AF21 

Box AF22 

Mailings, 1987-1992 and undated (8 folders) 

Optima Card, 1990-1993 (2 folders) 

Point-of-sale display, 1989 

Print advertising, 1989 and undated (3 folders) 


At Your Service, 1988-1989 

Cardmember Financial Services, 1989-1990 

Corporate Card, 1988-1989 

Line of Credit, 1988-1990 

Optima Card, includes Christmas card, 1988-1989 

Retail Service Establishments, 1988-1989 

Status report, 1989 

Denmark 

Corporate Card, circa 1992 

Finland 

Print advertising (Finnish with English translations), 1994 

France 

Acquisition Cartes Corporate Supplementaires, 1992 

Corporate small business strategy, 1991 



Cross-selling (Green and Corporate cards), 1991 

Guide de l'Etabilssement Partenaire, circa 1992 

Guide des Services Corporate, 1991 

Le Partenariat en Action, 1988 

Le Plan Anti-Suppression, circa 1990 


Mini-Guide Sécurité, undated 

Oui, Merci campaign (for Paris and Amsterdam), 1988-1992 (2 folders) 

24

Box AF23 

Box AF24 

Box AF25 

Print advertising, 1992 

Rapport d'Etude Barometre Point 6, 1990 

Retail File/News (in English and French), 1990 

Service Establishment (SE) Business Partnership Report, 1988 

Strategy, 1988-1989 

Germany 

Corporate Card, 1993 and undated (3 folders) 


Mailings, 1990-1996 (3 folders) 

Merchandising (Geschenk Galerie), 1990 

Platinum Card, 1991-1992 

Print advertising, 1993 and undated 


Promotion flow, 1994 

Service establishments, 1990 

Status report, 1993 

Travel Management Services (TMS) business review, 1993 

Hong Kong 

Briefs and miscellaneous, 1993 and undated 

Case study, 1994 


Corporate Card strategy and media proposal, 1992 

Counter displays, 1994 


Memoranda and sample letters, 1990-1991 

Newspaper advertising, undated 

Printed materials, 1989-1994 and undated 

Recommendations for Corporate Card, 1992 

Travel Services Guide, 1994 

25

Box AF26 

Box AF27 

Italy 

Creative and miscellaneous, 1992 

Japan 

Briefs and miscellaneous, 1992-1994 and undated 


Creative1994 and undated 

Mailings, 1988-1995 (1-2 of 6 folders) 

Mailings, 1988-1995 (continued) (3-6 of 6 folders) 


London 


Corporate World, 1992-1994 

Impression, 1991 

Miscellaneous, 1993 and undated 

Shearson Lehman Hutton, One World One Market, 1988 

System Amex, undated 

Advertisements in magazines, 1990-1991 

American Express Value System, undated 

Briefs, 1992 


Cardmember Financial Services, 1992-1993 (3 folders) 

Cardmember loyalty, 1992 

Consumer Value System, undated 

Corporate Card, 1991-1993 (3 folders) 

Creative brief, 1992-1993 (3 folders) 

Guide to Mobile Telecom Service, 1995 

Individualised marketing, 1992 

Lead generation test--London Times strip advertisement, 1990 Oct. 

Lead generation test--Taxi seatback advertisement, 1990 Oct. 

Loyalty management process, 1993 

26

Box AF28 

Box AF29 

Box AF30 


Membership Miles, 1992 (2 folders) 

Mini city guides, 1992 

Miscellaneous, 1994 

Optima Card, 1993 

Partnership Book, undated 

Platinum Card 

Brand Facts, 1991 

Business plan, 1991 

Investigation, 1990 

Presentation, undated 

Stationery, undated 

Update, 1992 

Printed materials, 1990-1996 (3 folders) 

Project Swisse, 1993 

Questionnaire strategy, undated 

Relaunch proposals, 1992 

Research proposal, anti-suppression initiatives, 1992 

Service establishments, 1992 

Take-one acquisition activity, 1993 

Test advertisement, 1990 Sept. 

Travel agency partnership, 1992 

Travel Management Services, 1993 

UK-NCP mailing plan, 1988 

UK Star Pack, 1996 

Welcome Communications, 1992 (2 folders) 

Mexico 



27

Box AF31 

Box AF32 


Miscellaneous, undated 

Platinum Card gift, undated 

Print advertising, undated 

Singapore 


Spain 

Activity report, 1992-1993 


Sweden 

Corporate Card, 1993 

Mailings, 1992-1993 


Service Establishment advertising, 1992 

Switzerland 


Thailand 

Brief, 1994 

American Marketing Association 

New Jersey Chapter Research Conference, 1994 

Ameritech 


Amoco (Chicago) 

Fleet Marketing Kit, 1993 

Amtrak 

Auto Train, 1998 

Auto Train Florida, 1998 


28

Box AF33 

Carmen San Diego, 1998 

Discover America, 1998 

Metropolitan Lounge, 1998 

Student Advantage + Take-Away, 1998 

VIP Loyalty Program, 1998 

Andersen Consulting 

Awards, 1989-1990 

Background, 

Business Process Management--proposal and background, 1997 

CAPP/D, 1993 

Creative, 1989 and undated 

Curriculum Marketing Program, 1997 

Model Releases, 1997 (3 folders) 

Recruitment print advertising, 1998-1999 

Shopping Cart Mailing, 1989 

Apple (Miami) 


Clippings, 1990 and undated 

Creative, 

Echo Awards, 1994 

Presentation, circa 1990 

Seminar series, 1991 

Skulley letter, 

Slide presentation, undated 

Mailing 

AppleCare, 1992 


Apple Creative form, 1990 

Business-to-business Unix, 1992 

Business-to-business video offer, 1993 

29

Box AF34 

Box AF35 

College-bound, 1992-1993 

Desktop Media, 1989-1990 

Earth Explorer, 1995 

Educator Advantage, 1995 

Educator acquisition, 1992 

Educator guide, 1993 

Eworld, 1994 

Free Trial Run, 1989 

Power PC Screamer, 1995 

PowerBook, 1995 

Six Reasons to Buy a Mac, 1991 

Small business, 1993 

System 7 Upgrade, 1991 

Warranty, 1992 

Education/Internet, 1991-1996 

Macintosh/PowerBook, 1990-1995 

Small business, 1989-1997 

Mac Performance Pac takeaway display1992 



Aromance 

Mailers, 1986 

Asahi Beer (Chicago Office) 

Case history, undated 

AT&T (WCJ Miami) 

Account Files 


American Bell histories, undated 

30

Box AF36 

Box AF37 

America's Choice program, 1990 

AT&T and Wunderman Cato Johnson, 1997 

AT&T experience, 1993 

Brand and Identity Management Kit, 1992 

Brand Guidelines for Direct Mail, undated 

Business Communications Services, 1994 (2 folders) 


Commercials in library, 1997 

Direct Marketing Around the World, undated 

Direct Service wallet guide, 1999 

ECHO Awards application, 1996 

Free Installation event, 1995 

Gift card holder, undated 

Global Calling Card, migration newsletter case study, 1997 

Global Calling Card study, 1997 

Global Contacts program, undated 

Heavy User Bonding System (HUBS), undated 

Home Business Resources overview, 1995 

HUBS (individual services) database system, undated 

International Call Plan, 1997 

International Calling, 1985 

Language Line training class, 1991 


Opportunity Calling, 1989 (2 folders) 

Opportunity Calling (Young & Rubicam), 1989 (2 folders) 

Reach Out America strategy, 1985 

Reports, 1980s 


Request For Proposal briefing, 1986 

Retention, circa 1990 

31

Box AF38 

Box AF39 

Talk Express--National Postal Forum entry, 1997 

Television spot, 1997 

True Rewards program, 1994 

Winback program, 1997 

Wireless initiatives, 1997 

Wireless program, 1996 

World Class Database Marketing, 1994 

World Traveler creative, 1998-1999 (2 folders) 

Worldnet Service creative, 1997-1999 (3 folders) 

Mailings 

Billing, 1996 

Business-related, 1985-1993 (2 folders) 

Business Services, 1985 

Business-to-Business resources, 1995 

Caller's Club, 1990-1992 (3 folders) 

Calling Cards, 1995-1996 

Celebration, Fla., undated 

Commitment to customer satisfaction, undated 

Data Services, 1985 


Easy Reach, 1992-1993 and undated (3 folders) 

Family Connections, 1997 

Fulfillment items, undated 

Global Calling Card (Spanish and Portuguese), 1997 

Global Contacts, 1994 

Global Military Saver, 1998 

Global Rewards, 1995 

Global Segment, European, 1999 

Home Business Resources, 1995-1996 

In-barracks service, 1998 

32

Box AF40 

Box AF41 

Box AF42 

In-room phone service (student dormitories), 1998 

Individual services, 1989 

International Caller's Club, 1990-1992 

Military offers, 1998-1999 


Olympics sweeps, 2000 

One Rate postcard, 1999 

One Rate/5-cent Weekend, 1998 

Opinion Council, 1992 

Opportunity Calling, 1985-1986 

Pager Mail 30-day trial, 1995 

Passageway, 1995 

Personal Account Service, with calendar, 1997 

Personal Communications EasyLink, 1994 

Phone lease system, 1986 

Quality Connections, 1991 (2 folders) 

Reach Out plan, 1985-1989 

Retail double postcard, 1996 

SASC WATS, 1985 

Savings, 1997 

Student Card/Calling Card, 1991 

True Choice, 1995 


True Connections, 1994-1996 (2 folders) 

True Rewards program, 1996 

Universal Card, 1992 

Universal Platinum Card, 1998 

Winback program, 1989-1998 (4 folders) 

Wireless program, 1997-1998 (4 folders) 

33

Box AF43 

World Plus, 1994 

WorldNet, 1997 

WorldTalker, 1996 

Print advertising, 1991-1996 and undated (3 folders) 


AT&T catalog, 2000 

Bell South insert, 1986 

Business Report, 1985-1986 

Caller's Club, undated 

Check-Free Services, 1994 

Direct Service, 1998 

International Calling Plan, 1997 


One Rate, 2000 

Opportunity Calling, 1985-1988 

PersonalLink for Envoy Users, 1995 

PowerSource, 1996 

True Connections, 1995 

Winback program, 1998 

WorldNet, 1998 

Your World summer sweeps, 1999 

Australia and New Zealand Banking Group (ANZ) 

Avis 


General files, 1984-1985 


Barney's 

Mailer, undated 


34

Box AF44 

Box AF45 

Box AF46 

Bausch & Lomb 


Bell System (Stone & Adler) 

Gold Pages, undated (2 folders) 

Blockbuster Video (Chicago) 

Kidprint, 1996 


Book of the Month Club 

Advertising, 1980-1992 (2 folders) 

Mailings, 1981-1992 (1-6 of 16 folders) 

Mailings, 1981-1992 (continued) (7-16 of 16 folders) 

Transparencies, undated 

Brita Water Filters 

Mailing, undated 

British Airways 

Reports and miscellaneous, 1993 and undated 

British Petroleum 

Lester Wunderman presentation, 1981 

Presentation, circa 1984 

Cadbury 

Certs case study, 1992 

Caesar's (casino) 


Reports, 1988-1990 


35

Storyboards, 1984-1985 

CBN 

CBS 

Box AF47 

General files, 1985-1987 and undated (2 folders) 


Cellular One Mobile (WCJ Puerto Rico) 


Charles of the Ritz 

Mailings, includes Yves St. Laurent Opium, 1985-1986 

Chevron (Chicago and Irvine) 

Buttons, circa 1996 

Interactive, 1996 

Printed material, 1995-1997 

Sweepstakes, 1998 

CIT Financial 

General files, 1981-1986 

Case study and miscellaneous, 1981 and undated 

Mailers and printed material, 1981-1985 

Marketing opportunities, 1985 

Print advertising and storyboards, 1984 and undated 

Citibank 

Account Files 



College marketing samples, 2000 

Diner's Club creative, 1998 

Global Training CD-ROM award entry (CD-ROM removed to Audiovisual Materials), 1998 

Miscellaneous creative, 1998 

36

Box AF48 

My Citi creative, 2000 

Personal card acquisition overview, 1997 

Retail marketing samples, 2000 

Sony Card acquisition creative, 1998-2000 (2 folders) 

Student loans creative, 1998 

Mailings 

Account News, 1998 

American Airlines AAdvantage Miles, 1998 

Business Services, 1998 

Citifunds, 1998 

Citigold, 1997-1998 

Citisource account, 1998 

Direct Deposit, 1997 

Driver's Edge, 1998 

Elton John promotion, 1998 

Equity Source account, 1998 

EZ Checking, 1998 

Gold Foreign Currency, 1998 

Investment Services, 1997 

IRA, 1998 

Life Insurance, 1997 

Loans, 1998 

Preferred Line, 1998 

Sony Card, 1998 

Student cards, 1998 




Broker Mortgage Program, 1999 

Campus Smart Card, 1998 

37

Box AF49 

Online Access, 1999 

Visa Holiday promotion, 1998 

Clairol Professional 


Creative Connection binder, 1996 

Creative Studio brochure, 1999 


Clorox Company 

Olympic Stains mailer, 1989 

CNBC 

Box AF50 

Brochures, 1991 

Colgate (Chicago) 

Case studies, 1995-1996 

Creative (English and Spanish), 1990-1995 

Columbia House 

Account Files 

General files, 1964-1984 and undated 

Campaigns, undated 

Case histories, 1979-1996 

CBS Video Club, 1983-1993 and undated (4 folders) 

CBS Video Library, 1984 

CDHQ, 1995-1996 (2 folders) 

Creative (English and French), 1996 

Creative by music genre, 1995 

Columbia Video Game Club, 1983-1984 

Play, 1996 


Storyboards, 1984-1991 

38

Box AF51 

Box AF52 

Strategies for Managing Leadership, 1995 



Comcast 

Five Star Festival, 1997 

Concord Credit 

Mailing, undated 

Consumer Credit Counseling Service 

Advertising, 1997-1998 

Clippings, 1999-2000 

Credit Card Service Bureau (CCSB/Visa) 


Debt Counsellors of America 

Self-Help, 1997-1999 

De Kuyper (Chicago) 

Point-of-consumption creative, 1998 

Dell (Miami) 

Miscellaneous (English and Spanish), 1995-1996 

Digital PC 

Advertising (Spanish), 1994 

Discovery Channel (Miami) 

Eco-Challenge booklet, 1999 

Disney 


Club Disney, 1996-1997 (3 folders) 


39

Box FA53 

Box AF54 

Box AF55 

Dow Jones Newswires 


Printed material, 1998 

DuPont 

Archivek, undated 

Brazil, creative, 1992 

Case studies, 1985-1996 (2 folders) 

Chicago--J.C. Penney/Lycra 9-2-5 launch, 1996 

Comforel, 1995 

Detroit--Automotive, 1995 

Kevlar, 1990-1996 

Lycra, 1996-1997 


Mylar RL, undated 

Miscellaneous creative, 1996 and undated 

Printed materials, 1990-1996 and undated (2 folders) 

Tyvek, 1990-1998 (7 folders) 

Vespel, 1989 

Edison Source 

Mailer, undated 

Ericsson 


Channel Marketing Toolbox (Malmo meeting), 1997 

Current Channel Marketing Activities Within Ericsson Mobile Communications, 1997 

Ericsson Cup tennis tournament (Spanish), 1997 (2 folders) 

James Bond tie-in and sweepstakes, 1997 

Point of sale creative, 1998 

40

Box AF56 

Box AF57 

Printed material (Spanish and Portuguese), 1997-1998 

Take Five! Segmentation brochure, 1995 

Fila Fitness 


Flintstones Vitamins 

Creative and case studies, 1995 

Ford Motor Company 

Account Files 

General files, 1982-1992 (4 folders) 

Award entry, World awards, 1988 


Chicago--Mercury Cycling Team, 1997 

Detroit 

Lincoln Navigator, 1997 

Lincoln Town Car, 1997 

Mercury Grand Marquis, 1997 

Mercury Sable, 1995 

Fulfillment items, undated 

Germany--Ka model creative (English, Spanish, German), 1995-1997 

Greece--Fleet Division (Greek), 1996 

Irvine--Lincoln, 1991-1997 

Lincoln booklet, 1998 

Lincoln Continental launch, 1995 

Merkur XR4Ti Challenge, 

Reports and miscellaneous, 1987-1999 and undated 

QCP Standards, 1995 

Scorpio, 1987-1988 


41

Box AF58 

Box AF59 

Spain--Escort product guide (Spanish), 1997 

United Kingdom mailer, undated 

Visteon (English, French, German), 1997 

WCJ Ford Story, 1997 

Mailings 

30-Day/9 month owners, 1988 

30-42 months of ownership, 1989 

American Road, 1994 

Car Buying Made Easier, 1986-1990 

Financing, 1986 

Ford Collection, 1986 

Ford consumer finance home equity solicitation, 1990 

Ford Update, 1991-1994 

Images (photographs by notable photographers), undated 

Leasing, 1990 

Legend of Lincoln, 1986 

Lincoln Commitment, 1991 

Lincoln Continental, 1995 

Lincoln Mark VIII, 1997 

Lincoln-Mercury, 1988-1992 (1 of 2 folders) 

Lincoln-Mercury, 1988-1992 (continued) (2 of 2 folders) 

Lincoln to dissatisfied Cadillac owners, 1983 

Lincoln Update, 1991-1993 

Mercury, 1997 

Mercury Sable, 1999 (2 folders) 

Mercury trivia, 1986 


Mercury Update, 1991-1993 


Non-responder, 1989-1990 

42

Box AF60 

Series reports, 1989 



Car and Truck Buying Made Easier, 1988-1993 

Collateral literature, 1989-1996 (2 folders) 

Mustang, 1997 

Fortune Magazine 

Cover, 1984 Feb. 6 

Frito-Lay 

Gap 

Box AF61 

Case study and sweepstakes, undated (2 folders) 

Plugging into the Power of Kids, undated 


Gatorade 

Hoop It Up, coaches fulfillment mailing, 1995 

G.D. Searle 

Case history, circa 1983 

General Cigar 

Case study and strategy, 1979-1981 

General Electric Medical Systems 

Seriographic presentation, undated 

General Foods 

International Coffee, 1996-1997 

Genus Credit Management 


Account information, undated 

43

Box AF62 

Box AF63 

Brochure, 1999 

Classified advertising, 1999 

Journey of Fergus (educational series), 1999 

Mail campaign, 1999 

Made/Missed payment postcards, 1998 

Newsletters, 1998-1999 

Survey response cards, 1998 

Welcome mailings, 1998-1999 

Yellow Pages advertising, 1999-2000 

Geocities 

Advertising, undated 

Geo Magazine 

Launch creative, 1998 

Gevalia Kaffe 

Acquisition, special offers, mailings, 1983-1995 and undated (2 folders) 

Brand overview, 1994 

Brochures, undated 

Business review, rollout expansion plans, 1985 


Direct marketing sample book, 1997 (3 folders) 

Import Service posting, 1986 

Incentives, undated 

Interview with Jan-Öjvind Swahn, undated 

Janevelope sample book, 1997 

Marketing strategies, 1996 


PIP sample book, 1997 


44

Box AF64 

Posters, 1995 

Reports, 1986-1993 

Trial shipment form, 1997 

Grand Bay Hotel (Miami) 

Creative (English and Spanish), 1997 

Great Indoors 

Store opening and creative, 1998 

Grolier Enterprises 

Book of Knowledge, 1979-1987 (4 folders) 

Building the Grolier Encyclopedia Business Through Curriculum Persuasion, 1986 

Children's books (Let's Talk About Teasing, Teach Me About Mealtime), 1982-1984 

NBK (New Book of Knowledge) communication evaluation (report by Kennan Research and 

Consulting), 1987 

Top-Line presentation (by Polaris Research Associates), 1986 

Groupe Danone 


Guinness 

Bass Ale/Titanic movie tie-in, 1996 

Black & Tan advertising, undated 

Case study, undated 


World Record Toast, 1997 

H&R Block (Chicago) 



Hartz 

Creative, undated 


45

Heath Bar (Chicago) 

Take a Movie Break, 1993 

Heinz 

Box AF65 

Agency assignment briefing, 1990 

Henry's End Restaurant 

Wild Game Festival, undated 

Hill's Pet Products (Science Diet) 

Brochures, 1988-1990 and undated 


Creative (English and French), 1987-1993 and undated (2 folders) 

Printed material, undated 

Historic Preservation 

Catalog, 1981 

Invitation to membership, undated 

Holiday Inn Business Center 

Creative and case study, 1989 

Printed material, undated 

Hospital Corporation of America (HCA) 

Advertising, undated 

Health plans, 1985 

Hyatt 

Brochures, 1992-1993 



Frequent Flyer/Mileage Plus, 1992 

Gold Passport/At Leisure, 1993 

Mailers, 1992-1993 (3 folders) 

46


IBM 

Box AF66 

Box AF67 

CAD System and Health Care, undated 

Catalogs, 1984-1988 (1-2 of 4 folders) 

Catalogs, 1984-1988 (continued) (3-4 of 4 folders) 


Energy Perspective, undated 

Facts Court management, 1998 

Human Kind deep computing, 1998 

Mailers, 1984-1985 and undated (2 folders) 



Connections, 1986 

Records Manager, 1999 

InCharge Institute 

Website, 1999-2000 

Interactive Channel 

Information, 1996 

Jaguar (England) 

Jaguar XJ creative and case study, 1995 

Johnson & Johnson 

Case studies and clippings, 1979-1992 and undated (1 of 2 folders) 

Case studies and clippings, 1979-1992 and undated (continued) (2 of 2 folders) 

Child Development 

Products marketing plan, 1981 

Toy Retail Communications Plan, circa 1980 

Mailers, 1978-1984 


47

Miscellaneous creative, 1982-1986 

Kendall-Futuro 

Curity bladder control products, 1988 

Mailer, 1987 

Kessler Exchange 

Information and Enrollment Form, undated 


Kodak 

Box AF68 

Box AF69 

Articles, 1993-1994 

Case studies, 1990 and undated 

Incentives and sales, undated 

Kodak For You action marketing program, 1994 

Kolorkins Toys multi-brand promotion, 1989 

Miscellaneous Creative, undated 

Presentation Power, 1990 

Product advertisements, undated 

Report1987 

Reports and clippings, 1987-1993 (2 folders) 

Sample file, 1986 

Targeted Franchise Marketing (TFM), 1986-1988 (3 folders) 

Targeted Franchise Marketing Results Update, 1990 

Target Relationship Marketing, undated 

Target Relationship Marketing Presentation, undated 

Kraft Foods 

Co-marketing program with H.E. Buff, 1995 

International non-media channels, 1996 



48

Box AF70 

Kraft Foods/Kroger Atlanta--Football Fever campaign, 1994 

Liberty Travel, Inc. 

American Airlines catalogs, 1991-1992 

Princess Cruises catalog, 1991-1992 

L. L. Bean 

Esquire Magazine advertising, 1982 

Guide to Fitness, 1985 

Ordering catalogs, 1975-1988 (3 folders) 

Presentation, 1986 

Report and miscellaneous, 1978-1987 

L' Oreal 

Biotherm Skin Care, 1988 

Case study, circa 1985 

Pantene 

Mailers, undated 

Packaging, undated 

Lucent Technologies 

Client letters, 1996-1997 

Macromedia 

Director commercial mailing, 1996-1997 

Manufacturers Hanover 

Advertisements, 1985-1986 

Letters of Information, 1986-1987 

Reports, 1982-1986 

Merck(Propecia) 


Retention program, 1998 


49

Box AF71 

Merrill Lynch 

Cash Management Account (CMA) program information, undated 

CMA interest forms and information, 1983-1985 

CMA referral form, 1982 

Equity Access credit account, undated 

Information form, undated 

Mailers, 1985 

Market letters, undated 

Personalized Financial Pathfinder, 1983 

Reports and presentations, 1981-1985 

Sharebuilder client accounts, 1986 

Speeches by William Waters, circa 1983 

Metropolitan Life Insurance 

Early Curriculum Execution, undated 

Metropolitan Museum of Art 

Christmas catalog, 1982 

MichCon 

Home Comfort Solutions, 1997 

Michigan Consolidated Gas Co. Home Protection PLUS, 1988 

Website, undated 

Website Request, 1998 

Michigan Bell 

Yellow Pages advertisers, 1983 

Microsoft 

Catalog (Spanish), 1996 

Developers, 1995 


Latin American case studies, 1996 

50

Box AF72 

MORGS, 1995 

Newsletters, 1995-1996 

Miller Brewing Co. 



Direct Marketing case studies, 1994 

Genuine Team, 1994 

Mailersm 1993-1994 

Miller Time Card program, 1993 and undated (2 folders) 

Reports, 1992-1994 (2 folders) 

Sports Marketing Promotions, undated 

Sports Marketing Promotions: Chicago Bulls/White Sox, 1993-1995 

Survey, undated 

WCJ account summary, 1992 

Mobil Chemical 

Films Division, undated 

Monro Muffler (Hutchins/Y&R) 


Monroe Community College 

Creative (Hutchins/Y&R), 1997 

Monsanto 


Nabisco (Knox Nutra Joint) 


National Consumer Photo Census 

Survey, 1986 


National Foundation for Consumer Credit 

51

Box AF73 

Box AF74 

Newspaper advertising, 1999 

National Rife Association of America 

Information on NRA, 1990-1991 

Magazines, 1989-1990 

Membership letters, 1990-1991 (3 folders) 

Premium Pak, 1991 

Nationwide Insurance(San Francisco) 


New York Telephone 

Miscellaneous, 1980-1982 and undated 

NYNEX, 1984 

Nintendo 


No Nonsense Pantyhose(Chicago) 

Case studies, 1991 

Novell (WCJ San Francisco) 

Netware 4.1 campaign, 1996 

Operation Welcome Home 


Orangina 


Pan Am 


Partnership for Improved Air Travel 

Mailer, 1988 


52

Pepsi 

Box AF75 

Box AF76 

P.R.O.F.I.T.S. Manual, 1993 (3 folders) 

Pertoleum Heat & Power 


Phoenix House 



Slide Presentation Script, 1983 

Phillip Morris (Parliament) 


P. J. Carroll 

Creative, 1988 (2 folders) 

Porsche 

Direct Marketing article, 1989 

Prescription Club of America 

Mail, undated 

Prodigy 


Proctor & Gamble 


Oil of Olay, 1985-1986 

Pampers, Pert, Swap N Save, circa 1980s 

Profina 


Budget Worksheet and Brochures, undated 

Paper and envelope, undated 

53

Quaker Oats 

Gatorade case Study, undated 

Quicken Insurance 


Reader's Digest 


Richardson-Vicks 

Pantene case Ssudy, circa 1985 

Tempo antacid, Pantene1985-1986 

Roche Laboratories(NY) 

Rocephin mailer, 1998 

Save the Children 

Miscellaneous, circa 1983 

Schiefflin & Somerset 

Classic Malts of Scotland creative, 1997 

Sears 

Box AF77 

Best Customer Program Welcome Kit Mailing, undated 

Building Relatioships Builds Profits (Sears Home Services), undated 

Building the Value Proposition of the Sears Card, 1997 

Case studies, 1994-1997, and undated 


Gilda's Club, 1996 

Home Central Communications Guidelines, 1997 

Mailers, 1995 

Sears Charge creative, 1991 

Shop at Home, 1984 


54

Sheraton 


Showtime 

Case studies and creative, 1990-1996 

Mailers, 1989-1993 

Overview presentation, 1996 

Reports, 1994-1995 

Reports and memoranda, 1991 

Simon & Schuster 

Ronald Reagan, Speaking my Mind mailers, 1989 

Smith Kline Beecham 

Ecotrin--Ecotrin Report (Vol. 2, Issue 1), 1998 

Nicorette--Committed Quitters campaign, 1996-1997 

Tums creative, undated 

Sony 

Box AF78 

Box AF79 

Home Entertainment competitive, 2000-2001 (3 folders) 


(Miami/Mexico)Spanish--Language creative/case study for Latin American market, 1995-1996 

Financial ServicesStudent Moniter--Lifestyle & Media Highlights, 2000 

xPlod creative, 2000 

Spiegel 

General, 1978-1984 


Sports Illustrated 

Creative and miscellaneous, 1982-1993 

Reports, 1987-1992 


55

Starmedia 


Stayfree 

Reports, 1992 and undated 

Stone & Adler 

Creative and miscellaneous, 1983-1985 

Sunkist(Chicago) 


Sunsoft(Chicago) 

(Video Games) Tie-in campaign, undated 

Suzuki 

Box AF80 

Circuit City Swepstakes, undated 

Swiss Air 


Swiss Colony 


Taco Bell 



Display signs, 1993-1994 


Enter Marketing Manual, undated 

Frequent Rewards Club, 1994 

Loyalty Component of Capturing Lifetime Value, 1993 

Memoranda and miscellaneous, 1994-1997 

Reports, 1996 and undated 

Rocky & Bullwinkle promotion, 1993 

56

Box AF81 

Box AF82 

Box AF83 

Star Wars tie-in cups, 1997 

WCJ Newport Beach--Value Initiative background, 1994 

Tasco(Miami) 

National Audobon Society brochure, 1999 

Thirteen (PBS) 



Mailers--Club 13, 1988-1989 

Not By Wunderman, 1988-1989 

Thomas Garraway 

General, 1986-1988 



Time, Inc. 


Time Plus mailing, 1989-1990 

Time-Life Books 

American Country, 1988-1989 (2 folders) 


Clippings, 1985 


Discover Magazine, undated 

The Enchanted World & Mystic Places, 1985-1988 

Home Repair & Improvement, 1985-1990 


Suspense!, undated 


57

Box AF84 

Time Warner and Wunderman Cato Johnson, 1992 

The Vietnam Experience, 1989 

Voyage Through The Universe, 1989-1990 

World War 2 (The Great Warbirds/The Third Reich), 1979-1987 

What Works in Subscription Acquisition, 1995 

Tissot, Inc. 

Mail, undated 

Tops Friendly Market 

Case studies and miscellaneous, 1993-1996 

Presentations (Hutchins/Y&R), 1992 

Trans World Airlines 

Creative, 1986 (2 folders) 


Union Carbide 

Mailer, circa 1986 

United Airlines(Mosaica, NY) 

Creative [English and Japanese], 1997 

USA Today 

Complementary Subscription, undated 

US Army/Army ROTC 


Campaign photographs, 1994 

Acquisition to male seniors, 1989 

Army Nursing Program mailing, circa 1990 and undated (2 folders) 

Army Reserve mailers to veterans, 1988 

Army Reserve retention planner, 1988-1989 


College benefits mailers, 1989-1999 

58

Box AF85 

Information kit, 1996 

JROTC Building a Better School and Better Students, 1994 

Mailers, 1989-1999 and undated (1-2 of 8 folders) 

Mailers, 1989-1999 and undated (continued) (3-8 of 8 folders) 

ROTC brochures, 1996-1997 

USPS 

Box AF86 


Communications review, 1994 

Creative, 1994-1998, and undated 

Holiday promotion, circa 1993 

Imagitas-Mover's guide, 1999 

Inbound scripts, 1995 

Manual of Direct Mail, circa 1995 

Miscellaneous, 1994-1994, and undated 

Package Services campaign launch, 1997 


Profit Connection, 1997 

Report: PTT Post Holland case history on the promotion of direct mail since 1982circa 1985 

Smart Solutions, 1995 

United Way of Greater Rochester(Hutchins/Y&R) 


Viewdata Corporation 

Viewtron, 1982-1983 

Warner-Lambert (CERTS)Chicago 

Case studies and briefs, 1992-1993 

Comic Relief presentation, 1992 

Wells Fargo 


59

Box AF87 

Creative, 1989, 1997 

Weight Watchers 



Summary report, 1988 

WNET/Thirteen 

Membership drive, 1989 

WCJ 

Mailers, 1986-1994 and undated (2 folders) 

Wunderman(Miami: Hutchins Y&R) 

Holiday self-promotion, 1994 

Xerox 

Box AF88 


Xerox, circa 1983 


Document Center letter and video (video removed to Audiovisual Materials), 1997 

Intelligent Color program, 1994 


The Perfect 10, 1993 

YMCA 

Printed materials, 1995 

Zeneca 

Accolate creative, 1998 


Box AF-OV1 

ADVO Telecom 


60

Brochures, 1999 

Australia & New Zealand (ANZ) Banking Group 

Mailer, 1990 

Avon 


Bankers Trust 

Printed material, 1994 and undated 

Colgate 

Mounted advertising, 1990 

DuPont 

Comforel portfolio, 1980s 


Germany--Mailer, 1993 

Lincoln collateral literature, 1994 

Lincoln mailers, Buyers considering European cars, 1989 

Mercury catalog request, 1986 

Visteon, 1997 

Gevalia 

Brand advertising review, 1988 

Grolier 

Creative, 1980-1981 and undated 


Child development toys, 1983-1984 

Kodak 

Marketing article, undated 

Merck 

Propecia letterhead designs, undated 

Pacific Telephone 


Taco Bell 


61

Box AF-OV2 

Box AF-OV3 

Display, 1994 


Unit cost comparison, 1984 


Details on issuers, 1996 

Quality 1987 Report, 1988 

Transparencies, Corporate Card presentation, undated 


Argentina--Article and case study (in spanish), 1991 

Brazil--Clippings, feature on Wunderman (in Portuguese), 1991 

Canada--Corporate Card/Small Business, 1989-1990 

Germany--Storyboards, German execution of Oui Merci campaign, undated 

General 

Miscellaneous case studies, circa 1996 

Bankers Trust 

Printed material--Global Resources Personalized Solutions (English, Spanish, Japanese 

versions), circa 1994 

Sunday Times, Britain's Richest 500, 1994 

Citibank 



Brochure, undated 

Gevalia 

Box AF-OV4 

Brand print research, 1984 and undated 

Jet Services 

Courier pouch, undated 

Kessler Exchange 



62

Konica 


National Geographic Society 

Commercial concepts, undated 

Phoenix House 

Newsletter, 1983-1984 

Quick Courier Company 

Courier pouch, undated 

Showtime/HBO 


Sony 


Thomas Garroway 

Images, undated 



U.S. Army Recruiting 

ROTC display, 1991 

U.S. Postal Service 

Field Force Kit, undated 




In-house awards materials, 1988 and undated 

Xerox 

Box AF-OV5 


USA Today feature (Olympics sponsorship), 1993 

Air France 


Packaging images, 1992 

63

Apple Computer 


AT&T 

Creative, 1998-2000 and undated (2 folders) 

Bankers Trust 

Mailer, Britain's Richest 500, 1994 

Chevron 


Citibank 

Box AF-OV6 

Creative, 1997-1998 and undated (2 folders) 



Disney 

Club Disney creative, undated 


Information packet, 1998 

DuPont 

Brazil creative, 1992 

DuPont World, 1995 

Lycra/J.C. Penney point of purchase display, 1996 

Ericsson 

Box AF-OV7 


Miller Brewing 

NBA All-Star Weekend creative, 1997 

SmithKline Beecham 

Tagamet creative, 1998 

U.S. Army Recruiting 


Anderson Consulting 


64

Foundation Seminars, 1992 


Advertising in magazines, 1992-1993 

Ericsson 

Point of purchase displays, undated 

Gevalia 

Box AF-OV8 

Box AF-OV9 

Box AF-OV10 

Website design, 1996 

Merrill Lynch 

Cash Management Account mockup mailer, undated 


Collateral literature, 1984-2000 

Ford, Mercery, Merkur mailings, 1984-1997 

Lincoln mailings, 1987-1997 

Sony 

Box AF-OV11 

Spanish-language creative, circa 1995 

Restricted Oversize 



Box AF-OV12 

Ericsson 

Channel Marketing Workshop, 1998 

Sony 

Campaign mechanicals, 2000 

Restricted Materials, 1998-2001 



Amtrak 


65

Box AF-R1 

Box AF-R2 

Box AF-R3 

Auto Train Northbound, 1998 

Student Advantage, 1998 

VIP loyalty program, 1998 


BPM brochure, 1998 

BPM2 brochure, 1999 

Campus photo shoot, 1998 

EH collateral literature, 1998 

Forest Products collateral literature, 1998 

Global inserts, 1999 

Historical photos correspondence, 1999 

Photographs of children with copies of finished brochure, 1998 

Recruitment campaign, 1998 

Strategic Services brochure, 1998 

Travel for campus print, 1998 

AT&T 


AT&T First launch, 1998 

AT&T Wireless: Database program overview, 1998 

Brand guidelines, 1998 

Canada letter revise, 2000 

Direct Dial focus groups, 1999 

Global Bundled offers call organizer, 1999 

Global Contacts program, c. 1994 

Global English One Rate (ORIVP) Canada optimization, 2000 

Global Segment, 1998-1999 

Global Segment 9? Sundays, 2000 

Global Segment 9? sundays with Europe promotion, 1999 

Global Segment advertising research, 1999 

66

Box AF-R4 

Box AF-R5 

Box AF-R6 

Global Segment anniversary letter, 2000 

Global Segment British Airways Executive Club, 1999 

Global Segment catalog letter, 2000 

Global Segment financial, 2001 

Global Segment Hawaii One Rate, 2000 

Global Segment International Code Change, 2000 

Global Segment LEC and Asian, 2000 

Global Segment One Rate postcard, 1999 

LEC Connect Hawaii revise, 2000 

Global Segment- Olympics Sweeps, 2000 

Olympic Price Down postcards, 2000 

Wireless case study, 1998 

World Traveler 2000 scope, 1999 

World Traveler/CitiBank, 1999 

World Traveler Internet, 1999 (2 folders) 

World Traveler Internet and ticket jacket, 1999 

World Traveler Personal Rewards, 1999 

World Travel planning and stategy, 1998-1999 (2 folders) 

World Traveler Sweepstakes, 1999 

World Travel Website, 1999 

World Traveler Your World Summer Sweeps, 1999 (2 folders) 

CitiBank 

Driver's Edge, 1998 

Global Quest For Success, 1999 

Voices in the Marketplace, 1998 

Website case study, circa 1998 

1998 Strategy and Action Plan Optimization (France), 1998 

Concord/Impiric 


67

Results Analysis Week of 6/19, 2000 

Credit Page 

Ford 

Box AF-R7 

Credit Counselor directory website, 1999 


Lincoln Navigator marketing campaign, 1998 

Lincoln Navigator presentation, 1998 

Genus 

Charts, 1999-2000 

Client agreement, circa 1999 

Competitors, 1999 

Competitors' information, 1999 

Executive summary, 1999 

Marketing tools and advertising, 1999-2000 

Meeting notes, 1999-2000 

Online files, 1997-1999 

Results Analysis Week of 6/19 (Impiric), 2000 

WCJ fee proposal, notes, bill, and Genus production, 1999-2000 

Work and compensation proposal for 1999-2000, 1999 

H&R Block 

Case study1998 

InCharge Institute 

Account information, 2000 

Account Review and Strategic Recommendations, 2000 

Budgets and costs, 2000 

Concord and Profina media, 2000 

Contract revision/back-ups, 1999-2000 

Contracts, 2000 

Data, 1999-2000 


68

Box AF-R8 

Direct mail, 2000 

Fee/CPCs financial, 2000 (2 folders) 

Ideas and questions, 2000 

Information on competitors, 1999-2000 

Meeting notes, 2000 

Messaging strategy, 2000 

Proposals, 2000 

TV production, 2000 

WCJ Teleservices Practice Group, 2000 

LNA/MediaWatch 

Frequency of available media, 1999 

Merck 

Materials developed for Propecia, 1998 

Metropolitan Life 

Shifting Into Overdrive: Customer Acquisition for Metlife Auto Direct, 1999 

Nabisco(Knox Nutra Joint) 

Reports , 1998 

Profina Debt Solutions 

Interim creative proposal and fee for service, 2000 

Results Analysis Week of 6/19 (Impiric), 2000 

Smithkline Beecham 

Tagamet1998 (2 folders) 

Sony 

Box AF-R9 

Braintrust, 2001 

Direct response competitive analysiscirca 2000 

General, 2001 

Campaign analysis, 1999-2000 

Letter, 2001 


Out of pocket expenses, 1999 (2 folders) 

69

Box AF-R10 

Box AF-R11 

Reports, 2000 

Mass communications media plan (The Media Edge), 2001 

P1 camera, 2000 (2 folders) 

Portable Audio Omnibus Study, 1999 

Productions specifications, circa 2000 

Sears/Circuit City direct marketing, 2000 

Sony Style Store, 2001 

Vaio computer, 2000 

Xplode, 2000 (3 folders) 

Youth market studies, 2000-2001 

Taco Bell (Chicago) 


Godzilla program implementation guide, 1998 

U.S. Army 

Fort Bragg photography shoot (Medical Service Corps), 1998 

Stock photograph fees, 1998 

Stock photograph fees (Image Axis), 1998-1999 


Stampers Design Service solicitation, 1998 

Three-Dimensional Items, 

Air France 

Box >AF-3D-1 

American Express Guide to Paris, 1991 

Candied Chestnuts, undated 

Gift Chocolates, circa 1991 

Mailer, 1995 


Marrons Glacés (candies removed), 1992 

Paris Bistro Cooking, 1991 

70

Box >AF-3D-2 

Box >AF-3D-3 

Box >AF-3D-4 

Box >AF-3D-5 

Savoir Faire (with VHS of Jean Cocteau film Beauty and the Beast--removed to Audiovisual 

Materials), 1992 

Service Plus (wallet and luggage tags), undated 


3D mailer mockup, undated 

Platinum Card (Calculator gift), 1996 

Platinum Card (Credit card holder gift), 1994 

Platinum Card (Pen with invitation), 1994 

Platinum Card (Pen in box), 1994 

Travel and Entertainment Management Survey Kit (golf ball in box), 1991 

Travel Related Service (Golf spike wrench and ball), undated 

Amsterdam: Partnership Book (in Dutch), undated 



Business Process Management mailing, 1997 

College recruiting, 1993 

Foundation Client/Server seminar t-shirt, 1992 

Shopping cart mailing, 1989 

Shopping cart remote control, 1989 

Toolbox mailing to industrial products clients, 1989 

Toothpaste (Colgate) mailing, 1995 

Apple Computer (San Francisco) 

In Business with Macintosh (VHS removed to Audiovisual Materials), 1991 

Macintosh for Small Business (VHS removed to Audiovisual Materials), 1992 

Powerbook Pro-Pack, 1993 

Power of Apple Desktop Media (VHS removed to Audiovisual Materials), 1990 

Seminar for One (VHS removed to Audiovisual Materials). 1990-1994 

Video Information Request (VHS removed to Audiovisual Materials), 1993 

71

Box >AF-3D-6 

World of Apple Desktop Media (VHS removed to Audiovisual Materials), 1989 

Clairol 

Creative Connection, 1996 

DuPont 

Bannerworks mailings, undated 

Vespel information packet, 1990 

Clairol 

Box >AF-3D-7 

Creative Connection mailing tube, circa 1996 

DuPont 

Kalrez seals mailing, 1989 

Supplex mailing tube (Brazil), circa 1992 

Ericsson 

Germany mailing (in German), 1998 

Ray Ban sunglasses promotional kit, 1998 

Esprit 

Box >AF-3D-8 

Box >AF-3D-9 

Book, The Making of an Image, text by Helie Robertson, 1985 

First Inertia Switch 

Information package (VHS removed to Audiovisual Materials), undated 



F-Series (touch-up paint removed), 1996 

Ford Escort, Enjoy the Ride (touch-up paint removed), 1997 

Ford Visteon teaser (candy box, candy removed), undated 

Lincoln (keychain gift), 1984 

Lincoln Mark VIII, 1997 

Lincoln Quality Commitment Kit (keychain gift), 1986 

Mercury Mystique (touch-up paint removed), 1997 

Mercury Mystique (touch-up paint removed), 1998 

72

Mercury Sable promotion, 1995 

Mercury Tracer, four boxes with various items inside (baseball, hockey puck, golf ball, 

billiard ball), 1997 

Merkur Quality Commitment (key ring gift). circa 1980s 

United Kingdom: Ford Cares (leather booklet gift), 1980s 

Gevalia Kaffe 

Mailers, 1987-1991 

Guinness 

IBM 

Box >AF-3D-10 

Guinness/Harp rebate (bar spoon gift), 1996 

DIN-PACS medical mailer, 1998 

Kodak 

24K Photography (film removed), 1988 

Ektachrome (film removed), 1988 

Ektapress Gold (film removed), 1988 

Ektar (intermational markets), 1989 

Mobil 

Chemical Films Division, undated 

Schiefflin & Somerset 

Scotch sampler pack mailing, undated 

Large Format 

DuPont 

Box >AF-3D-11 

Vespel mailer, 1990 

Ericsson 

Box >AF-3D-12 


Father's Day promotional kit, 1998 

Mother's Day promotional kit, 1998 

Spain: El Arte de Communicación, 1996 


73

Box >AF-3D-13 

Lincoln (touch-up paint removed), 1997 

Lincoln Commitment (touch-up paint removed), 1997 

Lincoln Continental (VHS removed to Audiovisual Materials), 1995 

United Kingdom: Cosworth 4x4 booklet, 1990 

Kentucky Fried Chicken/Pepsi 

Point of Purchase display, 1993 

Novell 

Box >AF-3D-14 

Box >AF-3D-15 

Germany: Intranet Ware (catalogs with lamp; text in German), 1996 


Lincoln Navigator mailing, 1998 

Taco Bell 

Local Store Marketing Tool Kit, circa 1996 

United States Postal Service (USPS) 

Online services kit, circa 1996 

Retail industry mailer, 1998 

Direct mail kit, 1996 

Postofficeonline.com, circa 1998 

Profit Connection (for the banking industry), 1998 

Xerox 

Document Network, 1994 

USCO Marketing Communications Digital Launch Planning Guide, 1997 

Awards, 1986-2010 and undated 

(20 boxes) 

Includes submission forms for advertising and marketing industry-related awards competitions, 

examples of creative work for clients, campaign case studies and analytic summaries that comprise 

the submission packets. Also included are materials relating to internal creative competitions of 

Wunderman and Young & Rubicam. 

Addy Awards 


74

Box AW1 

Box AW2 

1994-1999, General (2 folders) 

Advertising Age 

1993, Direct Marketing Showcase 

AME International 

1997, Advertising Marketing Effectiveness 

Andy Awards 

1993-1994, Andy Awards 

Art Director Award 

1993, Art Director Award 

Art Directors Club 

1999, Art Directors Club 

Awards 

1992-1999, Miscellaneous (4 folders) 

1997 and undated, Y&R, samples 

Billie Awards 

1993, Billie Awards 

Canne Festival 

1993, Printed materials 

Caples Awards 

Caples Awards 

1992, General (2 folders) 

1993, Caples 

1993, Case studies 

1994, Caples 

1995, American Express Platinum Empowerment campaign 

1995, Entertainment Workout 

1995, Information and advertisements 

1996, Caples Awards 

Clio Awards 


75

Box AW3 

Box AW4 

1998, Clio Awards 

Cresta Awards 

1994, Cresta Awards 

Echo Awards 

1986-1987, Manufacturers Hanover 

1989, Time Inc. (2 folders) 

1990, Echo Awards 

1990, Esanda Finance Corporation Ltd. (Australia) 

1990, Ford Motor Company 

1990, Mitsui Home Co., Ltd. (Japan) 

1990, PTT Contest 

1990, WASA Forsakring (Sweden) 

1990, Zenith 

1991, General (4 folders) 

1991, A-F (3 folders) 

1991, Air France 

1991, Apple 

1991, Awards 

1991, Colgate Palmolive 

1991, Dupont 


1991, G-Z (2 folders) 

1991, Hill's Pet Products 

1991, Sony Nederland B.V. (Holland) 

1991, The Tokai Bank (Japan) 


1992, Air Afrique 


1992, American Express 


76

Box AW5 

Box AW6 

1992, Apple 

1992, Columbia House 

1992, Confirmation Reports 

1992, Draft 

1992, Dupont 

1992, Emails 

1992, Entry form 

1992, Entry information and notifications 

1992, Finalists--Congratulations/Thank-you letters 

1992, Information and miscellaneous 

1992, Japan Tupperware Co., Ltd. 

1992, Mercedes (Hong Kong) 

1992, Mercedes-Benz 

1992, Portfolio Info (Direct Marketing Association, Inc.) 

1992, PTT Nederland 

1992, Showtime Networks, Inc. 

1992, Sports Illustrated--Buffalo 

1992, Stockholm Energi 

1992, Transmission reports 

1992, USPS 

1992, Venturini (Milan) 

1992, Winners and awards 

1992, Wunderman faxes and messages 



1993, Apple 

1993, Case histories (2 folders) 




77

Box AW7 

1993, Finalists and semifinalists 

1993, Hyatt Hotels and Resorts 

1993, Miscellaneous 

1993, Sociedade de Cultura Artistica (Brazil) 

1993, Sports Illustrated--Detroit Lions 

1993, USPS 

1994, 1993 Echo Winner 

1994, Echo/Caples Awards 


1994, Memoranda 


1995, Echo/Caples Awards 

Effie Awards 

1998-1999, Effie Awards 

1999, Effie Awards 

London International Advertising Awards 

1993, London International Advertising Awards 

1998, Winners booklet 

Mobius Awards 

1997, Mobius Awards 

Montreux Festival 

1992, Montreux Festival 

MPA Kelly Award 

Undated mail 

New York Festivals 

1992-1993, Entries and correspondence 

1993, Magazine and newsletter 

1993-1995, Printed materials 

1994, Miscellaneous 


78

Box AW8 

1994-1996, Entries and correspondence 

1996, Print and radio 

1997, New York Festival 

One Show Interactive Awards 

1999, One Show Interactive 

Reggie Awards 

1993, Reggie Awards 

The Wunderman World Awards 

1988, Best in the World Award brochure 

1988, Wunderman World Awards (2 folders) 

1988, WW World Awards Danish Post (Copenhagen Office) 

1991, WW Worldwide Award Shows memos 

Y&R 

Box AW9 

1988-1989, Our Awards (2 folders) 

Large-Format Materials 

Caples Awards 


1991, American Express Establishment Services/KLM Europe By Design Offer 

1991, Apple 

1991, AT&T 

1991, Autofleet 

1991, Bayer, Baypen 

1991, Dupont 

1991, Gevalia Kaffe Import Service 

1991, Jaguar 

1991, Mercedes-Benz 

1991, Music Club 


1991, Notebook computer 

1991, Operation Welcome Home 

79

Box AW10 

1991, SIP (Professional Information Services) (Spain) 

1991, Small cigars 

1991, Swedish DM Day 

1991, Trade finance 

1991, TV Guide Magazine 

1991, USPS 



1995, Apple 

1995, AT&T 

1995, Dupont 

1995, Entry form and official rules 

1995, Sears 

Echo Awards 


1990, Andersen Consulting 

1990, Apple 

1990, AT&T 


1990, Time-Life Books 

1990, Time Warner, Inc. 

1991, Adidas Styles Ltd. 

1991, ALA Services S.P.A. 


1991, Apple 

1991, AT&T 


1991, AVL- Time/System (Austria) 

1991, Book-of-the-Month Club 

1991, City of New York 

80

Box AW11 

1991, Colgate Palmolive 


1991, Columbia House Canada 

1991, Dannemann Cigarrenfabrik (Germany) 

1991, Dupont 


1991, Hill's Pet Products 

1991, Kraft General/Foods International 

1991, Mitsui Home Co., Ltd. (Japan) 

1991, Nippon Suisan Kaisha, Ltd. 

1991, The Norwegian Telecom 

1991, Robert Bosch Italia S.P.A. 

1991, Sony Nederland B.V. (Holland) 


1991, United States Postal Service 

1991, Wunderman Worldwide (New York) 

1991, Wunderman Worldwide Limited 

1991, Wunderman Marketing Directo 

1991, Zenith 

1992, Air Afrique 



1992, Apple 

1992, British Airways 

1992, Caja Espana (Spain) 


1992, Dupont Do Brasil 



1992, Japan Tupperware Co., Ltd. 

81

Box AW12 

Box AW13 

1992, Les Echos (French Newspaper- April 7, 1992) 

1992, PTT Nederland 

1992, Stockholm Energi 


1992, Venturini (Milan) 

1992, Zung Fu Company, Ltd. 

1999, Echo Awards DM News- October 25, 1999 

New York Festivals 

1994, International Print & Radio Advertising Awards 

Lester Wunderman Awards 

2010, Entries, 

Amsterdam/Antwerp 

Ford, Hugo Boss, Microsoft 

Bangkok 

Smirnoff 

Beijing 

Nokia 

Boston 

AT&T 

Buenos Aires 

Coca-Cola, Ford, Microsoft 

Chicago 

DiGiorno, Sears, Xbox 

Cologne 

Ford 

Detroit 

Ford 

Frankfurt 


Dell, Land Rover, Lufthansa 

82

Box AW14 

Box AW15 

Box AW16 

Box AW17 

Hamburg 

Airtours, Luxury Pirates 

Hong Kong 

Festive Hong Kong, Microsoft, MSN, Prudential 

Irvine 

Invisalign, Southern California Edison (SCE) 

London 

Best Buy, Ford, Kern Precision Scales, Land Rover, Microsoft, Nokia, Procter & Gamble 

Pringles 

Melbourne 

Ford, Kraft, Wunderman 

Mexico City 

Ford, Tri de Corazón 

Milan 

Microsoft 

Munich 

Microsoft 

New York 

Black Rock, Dell, Huggies, Land Rover/Range Rover, Nokia 

Paris 

Microsoft 

Prague 

Tipsport 

Sao Paulo 

Ford, Johnny Walker, Land Rover, Microsoft, Perdigão, Smirnoff, Vivo 

Seattle 


Alaska Airlines, Entertainment Weekly, Expedia, Microsoft, Xbox 

83

Box AW18 

Box AW19 

Box AW20 

Shanghai 

Yue Sai (L'Oreal) 

Shenfield 

Mazda 

Singapore 

Xbox 

Sydney 

Australian government My School, Microsoft, Nokia, World Wildlife Federation 

Toronto 

Microsoft 

Vancouver 

Ball Talk, Starbucks 

Vienna 

Austrian Airlines, dm Drogeriemarkt, Ford, Land Rover, Microsoft, Wunderman 

Zurich 

David gegen Goliath, Ford, Phonak, Reporters Without Borders, Sonova, Terres des 

Hommes 

Dubai 

Planet Mars 

Jakarta 

Mizone Flashmob, Nokia 

Madrid 

BBVA, Ford, Iberia Airlines, Land Rover, Microsoft, Movistar 

Seattle 

Alllure Bays Corp. 

Singapore 

Nokia 

Taipei 


84

Singleton 

International Offices, 1980-2000 and undated 

(80 boxes) 

Box IO1 

Includes documentation relation to the operation and creative output of Wunderman's international 

partners and subsidiary offices. Additional materials relating to international operations may be 

found in the Account Files Series. Arranged alphabetically by country and office location. 

Argentina (Buenos Aires) 

American Express, 1992-1993 

Aquarium Mar del Plata, 1994, 1996 (2 folders) 

Argentina Direct Marketing Association, 1997 

AT&T, 1997 

Colgate, 1994 

Converse, 1995 

Cuisine & Vins, 1997 

Disco supermarkets, 1995-1996 

DuPont, 1993-1994 

Ford 


Ka, 1997 

Member Get-a-Member program, 1997 

Friskies, 1997 

Goupe Danone (Villa del Sur), 1997 (2 folders) 

IBM, 1997 

La Buenos Aires, 1993 

Metropolitan Life/American Express, 1996 

Program (Lufenuron), 1996 

Skytel, 1995 

Telecom/Paginas Amarillas, 1995 

Xerox, 1996 


85

Box IO2 

Box IO3 

Australia (Adelaide) 

Adelaide Central Mission/Lifeline, 1994 

Adelaide Convention and Tourist Authority, 1993-1995 

Allowrie Foods (Golden North), 1992-1993 

Bank of South Australia, 1994 

Clipsal, 1993 

Farmers' Union Iced Coffee, 1995 

Faulding Pharmaceuticals (Algistat), undated 

Grahams Jewelers, undated 

MFP (Multi-Function Polis) Australia, undated 

Mitsubishi, 1994-1996 (2 folders) 

Orlando Wyndham (Havana Club rum), 1995 

Rundle Mall, undated 

South Australia Ambulance Service, 1995 

Australia (Melbourne) 

Australia Post, 1990 

Citibank Visa creative, 1998 

Dulux Paint, 1996 

DuPont Tyvek, 1995-1996 

Esanda Finance 

Creative and case study, 1990-1996 and undated (2 folders) 

Women in Business, undated 

Florigene, 1997 

Land's End, 1995-1996 

Minolta, undated 


National Dairies, Ltd., 1995 

Powercor creative, 1997-1999 

South Cape Outfitters, 1997 

86

Box IO4 

Box IO5 

Tabcorp, 1997 

Australia (Sydney) 


American Express Small Business Alliance, 1997 

Amway of Australia, 1994 

Apple, 1990-1997 (3 folders) 

Australian Direct Marketing Association, 1995 

Code Blue/Horizon brand cigarettes (WD & HO Wills Ltd.), 1995-1996 

Colgate 

General, 1994 

Reports, 1993-1994 

Reports on grocery and retail trade, 1994 

Foxtel 


31 Incredible Channels Upgrade, 1996 

Braveheart, 1996 

Children's acquisition, circa 1996 

Magazine, 1996 

Marketing overview with samples, 1996 

Phenomenal mailing, 1996 

UKTV, undated 

Free Phone Australia Ltd., undated 

Frito-Lay/Space Jam board game, 1996 

Novell, undated 


NRMA Life Insurance, 1990-1991 

Optus Communications, 1993-1995 (3 folders) 

Sydney Harbour Casino, 1995-1997 

Worldwide Management Meeting materials, 1991 

87

Box IO6 

Xerox, 1996 

Yogo snack foods, undated 

Austria (Vienna) 

British Airways, 1996 

Bundesliga football league, 1996 

Ericsson, 1997 

Europapier, 1994-1996 

Ford 

Customer loyalty program, 1996-1997 

Galaxy launch, 1995 

Mailers, 1990-1992 

Mobil, 1994 

Nike, 1996 

Swissair, 1996 

Victorinox, 1995 

WWF Austria, 1995 

Belgium (Brussels) 

Canal+, 1991 

Chefard Belgium (Predictor pregnancy test), undated 

Citibank Visa creative, 1990 

Dion Eggs, 1994-1995 

Eternit, 1996 

Inza, 1993-1995 

Lufthansa, 1996 

Siemans Telecommunications, 1994-1995 

Tele Kwinto Cable lottery game, 1994 

WCJ self-promotion/new business, 1994 

Brazil (Rio de Janeiro) 


88

Box IO7 

Box IO8 

Abril Coleções (video collection) case study, undated 

AT&T Global Calling Card, undated 

ATL Communications creative, 1999 

Cimiento Mauá (cement), 1997 

Clinica Perintal Laranjerias mailer, 1999 

Digital Computers creative, 1999 

Estação do Corpo spa mailers, 1999 

TVA creative, 1998 

Varig Airlines creative, 1999 

Brazil (São Paulo) 


Robin Hood project, 1993 

Travel/life insurance, 1996 and undated 

American Home, 1997 

Cheque Apetik Alimentação, 1991 

Chivas Regal, undated 

Citibank creative, 1998 and undated (2 folders) 

Club Med, undated 

Colgate, 1994-1996 (2 folders) 

Colgate oral hygiene research, 1996 (2 folders) 

Cultura Artistica, 1990-1993 

Direct marketing special projects, 1995 

DuPont case study, undated 

Ericsson, undated 

Ford 

Courier, undated 


Escort, 1997 


89

Box IO9 

Box IO10 

Fiesta, 1997 

Ka launch, circa 1996 

Test drive program, 1997 

Y&R Brazil print advertisements, 

IBM creative and case study, 1998 and undated 

Jack Daniels, 1991-1993 

Kentucky Fried Chicken, undated 

Mesbla, 1996 

National Bank/Unibanco (Banquinho Turma da Mônica) children's savings account program, 

1995 

Oglobo, 1993-1994 

Prever, 1994 

TVA, undated 

TVA Cable, 1994 

Various clients, 1991 and undated 

Canada (Toronto) 

Air France USA, 1991-1996 

Air Miles 

Brand equity building project, 1997 

Mailers, 1995-1997 


American Express, document for meeting with Wunderman, 1991 

Apple, 1991-1997 (3 folders) 

ARCO (gas stations)/AMPM (convenience stores), work by Firstcom, 1996 

AT&T, 1994-1997 (2 folders) 

Budget Rental Cars (Firstcom), 1995 

Burger King (Firstcom), 1994-1997 

Canadian Direct Marketing Association, 1995-1997 

Canadian Tire Retail Card, 1995-1996 

Colgate (Firstcom)--Includes cookbook, Quick & Easy Casseroles, 1988-1994 

90

Box IO11 

Colgate Oral Care Report, 1991-1997 

Columbia House (Firstcom), 1992-1995 

Co-Operative Housing Federation of Canada/HB Group insurance brochure, undated 

Co-operators Insurance (Directprotect), 1996-1997 

Deckers Grill buttons, 1997 and undated 

Digital Hinote Ultra notebook computer (Firstcom), 1995 

DuPont 

Case studies (Firstcom), 1994 

Creative (Firstcom), 1994 

Tyvek, 1993-1994 

Financial Post 


Coffee promotion, 1995 

Ford 

Case studies (Firstcom), 1992-1995 

Creative (Firstcom)--English and Spanish, 1988-1998 

Escort (Firstcom), 1996 

Irving Oil (Firstcom), 1997 

Kodak (Firstcom), 1993 

Labatt Breweries, 1993 

Merrell Dow Pharmaceuticals (Seldane), 1993 

Midas (Firstcom), 1994 

Minolta (Firstcom), 1995 

Public Service Alliance of Canada (Coughlin & Associates), 1996 

Royal Bank Credit Line, 1996-1997 

Tetra Pak creative, 1998 


Undercurrents promotion, undated 

United States Postal Service, Valuepost Canada, undated 

WWF Canada, 1992-1993 

91

Box IO12 

Xerox, 1994-1995 

Yves Rocher, 1995-1996 

Chile (Santiago) 

Agro Gas, 1995-1996 

Citibank 

Morpheus pillow, undated 

Spinning Top, undated 

Visa (Y&R Direct), undated 

Federal Express, 1993 

Ford, 1997 

Home Center, 1995 

LAN Chile (ChileAir), 1995 

Lipigas, 1994-1995 

L'Oreal, 1996 

Pepsi, 1996 

Transbank, 1995 (2 folders) 

WCJ Chile self-promotion, 1995 

Xerox, 1995 

China (Hong Kong) 

Apple Club launch, 1996 

Bosch Power Tools, undated 

DuPont Lycra, 1994-1995 

Federal Express, 1992-1995 

Franklin Mint, 1997 


Hong Kong Sports Development Board, 1993 

Johnny Walker Premier, 1995 

Mercedes Benz SEC launch, 1994 

Mitsui Home mailers, undated 

Shell loyalty program, 1995 

92

Box IO13 

Box IO14 

Star TV (English and Arabic), 1997 

Colombia (Bogota) 

BIMA furniture, 1995 

Citibank 



Miscellaneous creative, 1995 

Philips Batteries, 1995 

Texaco (with medallion), 1997 

WCJ self-promotion, 1997 

Xerox case study, undated 

Czech Republic (Prague) 

Amora condiments, undated 

Bond Street cigarettes (Philip Morris), 1994-1997 

Danone 

General, 1995 

Lucky five, 1995 

Space Jam tie-in, undated 

Ford, 1996-1997 

Milka, 1996 

Volvo interactive, 1999 

Denmark (Copenhagen) 

Colgate, 1989-1990 

Danish Post 


Report, 1992 


Denmark Olympic Committee, 1993 

93

Box IO15 

Ford 


Ka creative, 1997-1998 

Girobank, 1995-1996 

Kraft Jacobs Suchard (Imperial Coffee Club), 1995 

KTAS (Copenhagen Telephone), circa 1984 

Nestlé-Disney tie-in, 1994 

Nycomed Dak (Letigen), 1996 

Scandinavisk Industries, 1996 

Shell Oil, 1993 

Sony, 1994 

Sprite (Coca-Cola), 1989 

Statoil, 1995-1996 

WCJ self-promotion, alcohol tester, undated 

Dominican Republic (Santo Domingo) 

Colgate, 1994 

Nestlé (Y&R Damaris), 1993 

Finland (Helsinki) 

Apple, 1993 

Nobi, 1995 

OY Organon AB (Gracial contraceptive pill), undated 

Phohjola Insurance, 1988 

Rabo-Radiobiooking, circa 1987 

Scan, 1995-1996 

WCJ self-promotion, 1996 

France (Lyon) 

Auchan Porte de Alpes (WXYR Groupe Young & Rubicam), 1990 

France (Paris) 


94

Box IO16 

Air Afrique, 1991-1993 

Air France, 1994 

Alcatel, 1992-1994 


General, 1996 

Reports, 1991-1994 

SAS tie-in, 1995 

Andersen Consulting, undated 

ANEIC (Covema cider), undated 

Bailey's Irish Cream, 1991 

Bandai (Nintendo), 1992 

BCMW shelf space optimization, undated 

Bonduelle, 1996-1997 

British Airways Executive Club, 1995 

Canal+, 1990-1997 

Cogesal (Marco Bellini), 1990-1991 

Colgate, 1989-1990 

Compaq, 1990 

Danone 

General, 1992-1997 

Bingo, 1993-1996 (2 folders) 

Case studies (international), 1993-1997 


Collect'O, 1997 


Reports, 1993-1997 

DHL International Express Courier, 1995 

Dole (Covema), 1994 


EDF (Electricté de France), 1989-1992 

95

Box IO17 


Eurotunnel Le Shuttle, 1995-1997 

Ford 

Cougar mailers, 1999 

Puma, 1997 

Hiram Walker (Ballantine's Whiskey), 1993 

IDV/Sovedi 

Malibu, 1991 

Smirnoff Blue, 1990 

Infomatin, 1994 

Jacadi children's clothes, 1992 

Jacques Vabre/KJS (El Gringo coffee), 1992 

Kraft 

Airship tour, 1993 

Hollywood chewing gum, 1991-1996 

Kraft Jacobs Suchard (Milka chocolate bar), 1996-1997 

Kraft-Kréma, 1992 

La Poste-Diligo, 1994 

L'Oreale (Kerastase), 1990 

Marne et Champagne Diffusion (Covema), undated 

Milka, 1996 

Minitel case study, 1989 

Mobil, 1986-1997 

Motta (Cogesal) Viennetta , 1995 

Motta (Unilever) Magnum ice cream, 1995-1997 

Natalie d'Oro (Margherita outlets) charity program, 1993 

Nestlé Rowntree, 1992 

Novell, 1996-1997 

Oasis fruit juice, 1993 


96

Box IO18 

Orangina, 1996 

Perrier, 1991 

Philips, 1994-1996 

Rank Xerox launch, 1992 

Reebok, 1993 

RoC Suncare, 1991-1994 

Schweppes/Pepsi (Seven-Up), 1991-1993 

Searle (Canderel), 1991 

SFR Telecom, 1995 

Silk Cut cigarettes, 1990 

Unilever Brands Relationship Program, 

Unilever mailers, 1997-2000 

Unisabi (Sheba pet food), 1996 

Warner Home Video 

General, 1992 

Goldeneye promotion, 1992 

WCJ France self-promotion, 1994 

Woolmark, 1993-1995 

Germany 

Case studies for WI presentation, 1990 

Eurotunnel Le Shuttle, 1995 

Ford Ka, 1996 

Hugo Boss, 1996 

Schickes Auto Club gift catalog, undated 

WCJ Germany self-promotion, 1994 and undated 

Germany (Berlin) 

Eternit, Rhombus mailer, 1997 

Germany (Cologne) 


97

Box IO19 

Box IO20 

DAF trucks, 1997 

Ford 

Ka product guide, 1996 

Mobil (fleet owner's magazine), 1997 

Zeiss technical literature, undated 

Germany (Eschborn) 

CNI, 1996 

Novell IntranetWare, 1996 

Germany (Frankfurt) 



Reports, 1994-1995 

Andersen Consulting, 1992-1996 

AT&T Calling Card, 1993 

Blaupunkt print advertisements, 1983 

British Airways, 1993-1996 (2 folders) 

Colgate, 1990-1991 

Commerzbank/Comdirect Bank, 1985-1995 (2 folders) 

DuPont Tyvek, 1994 

Electrolux/Zanker, Lavita washing machine, 1990 

Eternit, undated 

Ford 


Cougar creative, 1998 


Galaxy mailer, 1999 

Kunden-Dialog program, 1991 

Freudenberg, 1991 


98

Box IO21 

German Tourist Board, 1995 

Henninger Kaiser Pilsner, 1990-1993 

Hertz Rental Cars, 1989 

Kodak 

Kodak For You, 1994 

Olympics sponsorship, 1992 

Kraft General Foods, Zo brands in Germany, 1990 

Minolta, undated 

Mobil Oil, 1988 

Novell, 1997 (4 folders) 

Pirelli, 1996 

San Pellegrino, 1989-1995 (2 folders) 

World League of American Football, Frankfurt Galaxy, 1991 

World Wildlife Fund, undated 

Greece (Athens) 

Colgate, 1996 

Ford Fleet Division, 1993 

Guatemala (Guatemala City) 

BySupport, Dr. Solomon's Anti-Virus Toolkit, 1997 

Cake Gallery, undated 

Comcel (Communicaciones Celulares), 1994 

Glidden/La Paleta, Club del Pintor, 1996 

SEGSA/Banco de Occidente, undated 

Seguros de Occidente, 1996 

Servicios Globales Visa card, 1996 

Hungary (Budapest) 

Ford 



99

Box IO22 

Ka, 1997 

Puma creative, 1998 

Heinz ketchup creative, 1997-1998 

KLM Royal Dutch Airlines fare book, 1998 

Libero Klub (Mölnlycke), undated 

Mölnlycke (Libero, Libresse), undated 

Philips Batteries, undated 

Italy (Milan) 

Abbott nutritional line, 1996 

ALA Auto Club, 1990 

AMEX/Bulgari, 1996-1997 

American Express, 1994 

American Express/Hertz/British Airways tie-in, 1995 

Bacardi rum, 1993 

BMW 




Sale/lease presentation, 1995 

Series 5, 1992 

Bticino, 1996 

Cameo spa, 1995 

Camomilla, 1994 

CIF (Consorzio Industrie Flammifori-makers of matches), 1990 

Colgate, 1993 


CONAD supermarkets, 1990-1995 

Credito Agrario Bresciano Bank, 1995 

Credito Commerciale, 1994 

Dansilar stockings, 1994-1995 

100

Box IO23 

Box IO24 

Datamat, Edify, 1995 

Dreher beer, 1992-1994 

DuPont, 1994 

Fiera Milano Fairgrounds, 1995 

Fortech Italia fair trade mailing, undated 

Fratelli Averno (Amaro Averno liqueur), 1991-1992 

Hatu'-Ico (Marigold rubber gloves), undated 

IP (Italiana Petroli), 1994 

Max Meyer Car Paintings, 1996 

Patek Philippe watches, 1997 

Rank Xerox, 1996 

RCS Publicità-Ediphone, 1994 

Sangemini mineral water, 1996 

Standa department stores, 1988 

Tre Marie, 1992 

Tuborg, 1993 

WCJ Italy self-promotion, 1993 and undated (2 folders) 

Wunderman Tender 

Business to Business brochure, 2000 

Italian Direct Marketing Week promotion, 1988 

Self-promotion, 1990 

Italy (Rome) 

AT&T WorldPlus, 1994 

British Airways, 1992-1993 

INA Assitalia Services, 1997 

Japan (Tokyo) 




101

Box IO25 

Membership Plus restage, 1995 

Platinum Card, 1996 

American Express/Unicef tie-in, 1996 

Apple 

Autumn Special campaign, 1996 

Magic, 1995 

Point campaign, 1996 

Winter Special campaign, 1996 

Bausch & Lomb, Interplak, 1993 

Coca-Cola (Georgia brand coffee drinks), 1995 

Dentsu WCJ cyber media, 1996 

Dohosha-Geo publication, 1993 

Franklin Mint, 1996-1997 

IBM, 1986-1988 

Imperial Hotel, 1995 

Industrial Bank of Japan, undated 

Isetan department store, 1996 

ITJ (International Telecom Japan), 1995 

JDL Accounting, 1993 

Johnson & Johnson Child Development Toys presentation, 1984 

KISS (Kirin-Seagram Information Service Space), 1993-1994 

Komatsu Forklift, 1994 

McDonald's website/interactive, undated 

Mercedes, 1992-1996 

Mercedes Benz/Yanase dealerships, 1996 

Micron Electronics, 1997 

Microsoft, 1992-1995 (3 folders) 



Mitsui Home, Inc., 1993 (2 folders) 

102

Box IO26 

Philip Morris/Marlboro leather jacket offer, 1995 

Shoko Chukin/Warisho Bank (Dentsu Wunderman), 1994 

Socie World salons, 1997 

Sumisho Otto, For You campaign, 1988-1992 

TIS (Travel Information Satellite) Club, undated 

Tokai Bank, 1991-1993 (2 folders) 

Toyota telepromotion, undated 

United Distillers (Old Parr whiskey), undated 

Malaysia (Kuala Lumpur) 

NEC case study, undated 

Mexico (Mexico City) 


Business Travel Services, 1996 


Corporate Services relaunch, 1995-1996 

Credit card launch, 1996 

Foreign exchange services, 1997 

Middle market blitz, 1997 

Miscellaneous creative, undated 

To Your Success print advertisements, 1992-1993 

AT&T/Disney tie-in, 1996 

Columbia House, 1994 

Ford 

24 Hour Assistance, 1997 


Customer Communications Kit, 1996 

Expedition test drive, 1997 

Grand Marquis, 1997 



103

Box IO27 

Box IO28 

Mustang Cobra, 1997 

Mystique postcard, 1997 

Repair Shop, 1997 

Sable, 1996 

Windstar test drive, 1997 

Moët et Chandon, Dom Perignon questionnaire, undated 

Ocumare rum launch, undated 

United Distillers (Moët and Hennessy), 1995 

Netherlands (Amsterdam) 

ABN-AMRO Bank, 1993-1995 

Amstel beer, 1994-1997 

British Airways, 1992-1993 

Centraal Beheer creative, 1998 

Chiquita, 1992 

Colgate, 1985-1994 


Eurotunnel Le Shuttle, 1995 

Laura Ashley, 1991-1994 

Miscellaneous case studies, 1982 

Novell, 1997 

OHRA Insurance, 1996 

PTT Nederland, 1993 

PTT Telecom 

General, 1990-1996 

Buzzring.net, undated 

Mobile services, undated 

Sony, 1992-1994 

New Zealand (Auckland) 


104

Box IO29 

Apple, 1994 

Canon Laser Copier, 1996 

Diamond Risotto, 1995 

Enerco Gas, 1994 

Enza Juice (Frucor), 1995 

Fin Tel Financial Services, 1995 

Firestone/Goodyear (work by Gasworks/Mattingly, a WCJ partner), 1993 

Fricanté champagne/Muriel's Wedding tie-in, 1995 

Horizon Pacific Television, 1995 

Lufthansa Airlines, 1994-1996 

Newmarket Nissan, 1994-1996 

Novell, 1996-1997 

Royal Sun Alliance, 1997 

Sony, 1996 

Southern Cross Healthcare, 1995-1996 

Sun Direct Insurance, 1995-1996 

Telecom Internet Services (Telecom Xtra), undated 

Telecom NZ Direct, 1995 

WEL Energy Group, 1995 

Wunderman NZ credentials, undated 

Norway (Oslo) 

American Express, circa 1995 

Ford mailer, 1997 

Philippines (Manila) 

One McKinley Place, 1997 

Portugal (Lisbon) 

Associação Sol, undated 


Banco Espiritu Santo, undated 

105

Box IO30 

Box IO31 

British Airways, undated 

Colombo shopping mall, 1997 

Erich Brodheim, 1996 

Firestone, 1994 

Gillette, 1995 

Heinz (Guloso ketchup), 1990 

Petrogal (Galp Gas), 1994 (2 folders) 

Scott Paper, 1992 

Searle (Canderel), 1994 

Telecel, 1992 

United Distillers 

Logan, 1992-1994 (2 folders) 

Old Parr, 1993 

WCJ Portugal self-promotion, 1995 

Puerto Rico (San Juan) 

American Express, 1990-1993 (2 folders) 

AT&T, 1995-1996 

Banco Popular de P.R., 1996 

Cigna Insurance, undated 

Colgate, 1994 

Frito-Lay, 1991-1993 


Club Abrazos, 1991-1992 

Stayfree Ultra, 1995 

Kentucky Fried Chicken, 1989-1992 

Microjuris, 1995 


Microsoft, 1995-1997 (2 folders) 

Microsoft partnership review, 1993-1995 

106

Box IO32 

Sam's Club, 1994 

Sony, 1995 

United Way, Casa Protegida Julia de Burgos, 1995 

Singapore 

Ampitheatre at Tiger Balm Gardens, 1996 

Apple, 1993 

Banyan Tree Hotels and Resorts, 1996 

Beaufort Sentosa, 1996 

Citibank Citigold creative, 1998 

DM Asia Conference (pro bono work), 1996 



Ikea Singapore Christmas promotion, 1993 

Ministry of Education, 1995 

Morgan Greenfell Investment Management, 1992-1993 

Rothschild Asset Management/Standard Chartered Bank, 1997 

Siemen's China ASI Division, 1995 

Singapore Post lifestyle survey, 1995 

Singapore Telecom (Dentsu Y&R), 1995 

Standard Chartered Bank, 1996 

Tanglin Mall, 1994 

USEIC (United States Education Information Center), 1996 

South Africa (Johannesburg) 

Bausch & Lomb (Rayban), 1994 

Colgate toothpaste, 1994 

Ford/New Holland Tractors parts and accessories, 1994 

M-Net, 1995 

Spain (Barcelona) 


107

Box IO33 

Caixa de Catalunya, 1995-1997 (2 folders) 

Caja España payroll campaign, 1994 

Codorniu (Cava), 1995 

Danone (Bingo) creative, 1997-1998 

Génesis Auto Insurance, 1996 

Henry J. Bean's Bar & Grille, 1996 

Hotel Arts Barcelona creative, 1998 

RACC (Reial Automòbil Club de Catalunya), 1992 

Sony catalogs, 1995-1996 

STIM Real Estate, Citypark campaign, 1993 

Spain (Madrid) 

Banco Santander (Visa card), 1989 

British Airways, 1992 

Cigna Insurance, undated 

Coca-Cola/Eurocopa tie-in, 1996 

Colgate 


Servicio de Información para professionales, 1991 

Cutty Sark scotch whiskey, 1989 

DHUL, 1990 

Direct Service Insurance Club, undated 

Ford 

General, 1990-1997 


Ka, 1996-1997 

Mailers, 1990-1995 

Report on Escort and Orion, 1991 

Gillette, 1997 

Greenpeace, 1993 


108

Box IO34 

Box IO35 

IDV/AED (Bailey's Irish Cream), 1990 

J&B whiskey, 1995 

Knockando whiskey, 1992-1994 

Maxpax, 1994 

Monsanto (Roundup), 1994 

Quelle, 1994-1995 (2 folders) 

Robert Bosch, 1992 

Schweppes, 1993 

SOLRED, 1997 

Sun Alliance Insurance, 1995 

TNT worldwide Transportation Group, 1992 

Transmediterranea, 1995 

Wang computers, 1992 

Wunderman self-promotion, 1988-1989 

Sweden (Stockholm) 

Anticimex (exterminators), 1994 

Apple 

Kickoff '92, 1991 

Mac for Finance, 1992-1993 

BCP, 1994 

El Al Airlines, 1993-1995 


Esselte Meto, undated 

Ford 

General, 1997 

Fleet owners, undated 

Windstar, 1995 


Gevalia (Nordström & Öhman), 1994-1997 (2 folders) 

109

Box IO36 

Israeliska Statens Turistbyrá (Israeli tourism), 1996 

Kodak (Nordström & Öhman), 1994-1995 

Kraft Daim (Nordström & Öhman), 1997 

Lillehammer Olympics, 1994 

Lufthansa Airlines, 1995 

Macskatt, 1990 

Philip Morris, 1991 

Polaroid, undated 

Royal Card, 1990 

SBA (Swedish Brewery Association) (Nordström & Öhman), 1996-1997 

SKP (water pumps), 1995 

SL (Storstockholms Lokaltrafik--Swedish transit authority), 1994-1995 

Sprite/Harlem Globetrotters tie-in, 1993 

Telia Telereceptionen (Nordström & Öhman), 1995 

WCJ self-promotion, undated 

Switzerland (Zurich) 

Alcatel, 1995 

Bally Arola shoes, 1993-1995 (2 folders) 

Bols (Cynar liquors), 1991 

Colgate (Respons shampoo), 1990 

Fabriques des tabacs réunis (Marlboro), 1992 

Glatt shopping centers/Migros supermarkets, 1996 

Motorola, 1991 

North Sails Windsurfing, 1991-1992 

Orangina Kangoo Jumps, 1996 

Philip Morris (Chesterfield), 1991-1992 

SBB (Swiss national rail system), 1997 

Telecom PTT 


Cineprix (in Italian), 1995 

110

Box IO37 

Box IO38 

Teletoets, 1994-1995 

ZVSM milk, 1992-1993 

Thailand (Bangkok) 


Citibank (Visa), 1997 

DHL International Express Courier, 1994-1995 

Honda cars, Smart Key, 1996 

Isetan department store, 1996 

Kraft General Foods (Toblerone), 1993 

Mercedes Benz, 1996 

S&P Quick Meal, 1997 

Shangri-La Hotel, undated 

Standard Chartered Bank, 1995 

Tanayong Public Co., 1996 

Thai Airways, 1995-1996 

UTV Cable Network, 1995 

Wunderman Thailand country report, 1994 

Turkey (Istanbul) 

Beyman Magazine creative, 1997-1998 

SAVCOM/Northern Telecom booklet, 2000 

United Kingdom (London) 

AA Roadside Assistance, 1996 

Action Marketing Seminar, 1995 (2 folders) 


General, 1994-1995 

Credit card, 1997 


Mobile Telecom, 1994-1995 

111

Box IO39 

Box IO40 

Platinum Card (not WCJ), 1996 

AT&T WorldPlus, 1994-1995 

British Airways, 1990-1994 (3 folders) 

British Gas, 1991 

British Rail Service/The Engineering Link, profile, 1993 

British Telecom, 1994 

Colgate Plax, 1993-1994 

Compaq/Novell, 1997 

Danone 

Angnesi pasta, 1995 



Eurotunnel Le Shuttle, 1994-1995 

Ford 

General, 1995-1998 

Amateur golf tournament, 1996 

BE91 launch, 1995 

Cougar creative, 1998 

Customer Connection, 1997 

Driving schools program, 1990-1991 

Escort creative, 1995-1998 

Explorer, 1996-1997 

Fiesta, 1993-1997 

Fleet support creative, 1997-2000 

Focus creative, 1998 

Ford Cares, 1989-1990 

Ford Credit annual report, 1991 

Galaxy case study, 1996 


Galaxy creative, 1995-1998 

112

Box IO41 

Box IO42 

Box IO43 

Ireland activities, 1989 

Ka, 1996-1997 (2 folders) 

Lincoln Prospect Dialog, 1988-1989 

Maverick, 1995-1997 

Miscellaneous case studies, 1986-1996 

Miscellaneous mailers, 1994-1998 (2 folders) 

Mondeo creative, 1995-2000 


Ford Magazine, 1995-1998 (1 of 2 folders) 

Ford Magazine, 1995-1998 (continued) (2 of 2 folders) 


Probe, 1993-1997 

Proposal to Unilever, 1994 

Puma, 1997 

RS Cosworth 4X4, 1990 (2 folders) 

Scorpio creative, 1994-1998 

Transit, 1995-1997 

Gilbey's gin, 1990-1993 

Guardian Insurance, 1995 

Jaguar, 1995-1997 

Kentucky Fried Chicken/Pepsi, 1994 

Minnesota Mining and Manufacture (3M) Minitran, 1996 

National Westminster Bank, 1991-1992 

Novell, 1995-1996 

Pepsico/Smith's Crisps Ltd., Cheetos launch, 1990 

Rank Xerox, 1984, 1995-1997 (2 folders) 

Royal Mail, 1993-1995 (2 folders) 

Star Alliance, undated 


113

Box IO-OV1 

Taco Bell, circa 1993 

Telewest Communications, 1996 

Tiphook Rail (Allan Burrows Limited), 1996 

Wunderman self-promotion, 1994 and undated 

Uruguay (Montevideo) 

CIIM (Consultorio Intgegral Infantil Multidisciplinario), 1994 

Interna, 1994 

Mail--Press/El Observador, 1994 

Venezuela (Caracas) 

Aruba Sonesta resorts, 1995 


Kentucky Fried Chicken/Blockbuster tie-in, 1994 

Xerox, 1996 

Zimbabwe (Harare) 

Cairns Foods 

Coffee Time, 1996 

Willards Flakes, 1996 

National Breweries (Carling Black Label), 1996 

Philips Electrical, 1996 

Various Offices 






Adelaide Bank/McDonald's, Lifeline Candlelit Dinner, 1994 

Mitsubishi, 1994 


114

Box IO-OV2 



Esanda, undated 

National Sports Book, 1997 

Land's End, 1995 



Apple, 1993 (2 folders) 

Australia Post--Direct Marketing Solutions, 1994 

Foxtel, 1996 

Optus, 1993 


Europapier, 1994-1995 

Ford, 1996 

Mobil, 1995 

Nike, undated 

Victorinox, undated 

Belgium (Brussels) 

Dion, 1994 

Brazil (Rio de Janeiro) 

Varig, 1997 

Xerox, 1996 




Cheque Apetik, 1991 

Chivas Regal, undated 

Federal Express, undated 

115

Ford, undated 

Johnson & Johnson, Band-Aid, 1995 

Kodak, undated 

Philips, 1993 



Apple, 1993 

Burger King, 1996 

Burger King/Coca-Cola, 1994 

Nationwide, 1997 

Tetra Pak, 1998 


Xerox, undated 


DuPont Lycra, 1994-1995 


Hong Kong Sports Development Board, undated 

Star Select TV (Arabic and English), 1996-1997 


Citibank, 1995 

Club el Tiempo, 1995 

El Espectador, 1995 


Hewlett-Packard, 1995 

SOFASA/Toyota, 1995 

UPAC Colpatria, 1995 

Vigilado Superintendiencia Bancaria, 1995 


Philip Morris (Bond Street, Chesterfield), undated 

116

Box IO-OV3 

Box IO-OV4 


Danish Post, 1987-1993 

Ford, 1991-1994 

Nycomed Dak (Letigen), circa 1996 

Wunderman self-promotion, 1989 and undated 


Colgate newspaper, 1994 

Nestlé, calendar, 1992 


Digital PC, 1994 

Wunderman self-promotion, undated 


American Express, undated 

Cigna/American Express, undated 

Danone/McDonald's, undated 


Glaces Motta, undated 

Kraft, Hollywood gum, 1994 

Orangina, undated 

SIMD (Semaine International du Marketing Direct), 1996 

Wunderman new business mailing, undated 


Andersen Consulting, undated 

AT&T, 1993 

CNI, 1995 

Eternit, undated 

Hugo Boss, undated 


117

San Pellegrino, 1994 


COMCEL Communicaciones, 1994 

Seguros de Occidente, undated 

Tecni Seguros, undated 


Mölnlycke (Libresse sanitary napkins), undated 

Italy (Milan) 

BMW, 1993 and undated 

CONAD, 1995 

IP, 1994 

Newspaper article on Wunderman, undated 

Pentathlon, undated 

Totocalcio (vinyl banner), 1994 

Wunderman self-promotion, undated 

Xerox, 1996 

Japan (Tokyo) 


IBM, 1988 

Mercedes Benz/Yanase, 1996 

Microsoft, 1993 

Mitsukoshi, 1986 

Somisho Otto, 1989 

Tokai Bank, 1994 

Malaysia (Kuala Lumpur) 

NEC, undated 




118

Box IO-OV5 

Ford, 1997 

General Electric Sistemas Médicos/Senographe DMR, mailer with mock tape, 

Ocumare, undated 


Centraal Beheer creative, 1998 


Beaurepaires/Firestone (By Gasworks/Mattingly, a WCJ partner), 1994 

Computer World, 1996 

Fricanté champagne/Muriel's Wedding tie-in, 1994 

Lufthansa Airlines, 1995 

Sony, undated 


One McKinley Place, 1997 

TA Bank, 1997 


Associação Sol, undated 

Via Catarina shopping center, undated 



Banco Popular de P.R., 1996 

Frito-Lay/KFC tie-in, 1993-1995 

Kentucky Fried Chicken, undated (2 folders) 

Singapore 

American Express, 1993 (2 folders) 

Ampitheatre at Tiger Balm Gardens, undated 

Apple, 1993 

Ikea, undated 


119

Box IO-OV6 

Morgan Greenfell Investment Management, undated 

Lacoste, undated 

Rockport, 1996 

Singapore Post, 1995 

South Africa (Johannesburg) 

Ford, 1994 


Casa de Cataluñya, 1997 

Codorniu (Cava), undated 

STIM/Citypark, 1993-1994 




Apple, 1990 and undated 

Esselte Meto, undated 

Kraft, Daim candy bar, 1997 

Philip Morris, 1990-1991 

Pripos (BCP), 1995 

SL (Swedish Rail), 1995 (2 folders) 

Telia, 1994-1997 

Wunderman self-promotion, 1990 


Milk On Tour, 1993 

Motorola, undated 

Orangina, undated 

Philip Morris, 1992-1993 

Telecom PTT/Cineprix, undated 



120

Box IO-R1 


Honda, undated 

Kentucky Fried Chicken (article), 1995 

Thai Airways/Royal Orchid Plus, 1995 

UTV, undated 

United Kingdom (London) 

American Airline, undated 



Ford, undated 

Novell/Compaq, 1997 

Pepsi, undated 


Kentucky Fried Chicken/Pepsi, undated 

Various Offices 

Pan-European Case Histories, 1996-1997 

Restricted Files 




Citibank/CRY Card (India), 1998 


Citibank case study, 1998 


Tetra Pak, 1998 (2 folders) 



Citibank status report, 1998 

121


Bouygues Telecom case study, 1998 

Danone 


Event marketing, 1998 

CD-ROM marketing toolbox1998 

Eurotunnel--Horse Guard campaign, 1998-1999 

Général des Eaux case study, 1998 

IBM case history, 1998 

Jaguar, 1998 

SCNF case study, 1999 

Unilever, Pour Tout Vous Dire, 1999 

Italy (Milan) 

Club la Republica case history, 1998 

Hertz Link case study, 1998 

IBM case history, 1998 

Novartis Nutrition, Dietor sweetener case study, 1998 

Rank Xerox, 1998 


KLM case study, 1998 

Public Service case studies, 1998 


Sony case study, 1998 

Teodoro Moscoso Bridge, 1998 

Singapore 

Citibank Citigold case study, 1998 

Port of Singapore case study, 1998 



122

Box IO-S1 

Box IO-S2 

Box IO-S3 

Box IO-S4 

Box IO-S5 

Bertelsman Direct, 1998 

Cardhu whiskey, 1998 

Fira de Barcelona, 1998 

Hotel Arts Barcelona, 1998 

Jaguar, 1998 


Fuji film, 1998 

International Offices Slides, 1982-1999 and undated 




Australia (Sydney) (2 folders) 

Austria (Vienna) (2 folders) 

Belgium (Brussels) (2 folders) 

Brazil (São Paulo) (3 folders) 

Canada (Toronto) (3 folders) 


China (Hong Kong) (2 folders) 



Denmark (Copenhagen) (3 folders) 


Finland (Helsinki) (2 folders) 

France (Paris) (6 folders) 

Germany (5 folders) 


123

Box IO-S6 

Box IO-S7 

Box IO-S8 

Box IO-S9 

Box IO-S10 

Greece (Athens) 



India (Madras) 

Ireland 

Italy (Milan and Rome) (4 folders) 

Japan (Tokyo) (2 folders) 

Malaysia (Kuala Lumpur) (2 folders) 

Mexico (Mexico City) (2 folders) 

Netherlands (Amsterdam) (3 folders) 


Norway (Oslo) (2 folders) 


Portugal (Lisbon) (2 folders) 

Puerto Rico (San Juan) (2 folders) 

Singapore 

South Africa (Johannesburg) (2 folders) 

Spain (Barcelona and Madrid) (3 folders) 

Sweden (Stockholm) (2 folders) 


Taiwan 


United Kingdom (London, Essex, Byfleet, Woking) (1-3 of 7 folders) 

United Kingdom (London, Essex, Byfleet, Woking) (continued) (4-7 of 7 folders) 

Uruguay (Montevideo) 



124

Box IO-S11 

Box IO-T1 

Box IO-T2 

Zimbabwe (Harare) 

International and domestic slides, 1995 

International Managers' Meeting, 1995 

International Symposium, 1980 (2 folders) 

Miscellaneious international creative, 1995-1996 and undated (4 folders) 

Three-Dimensional Materials 


Adelaide Convention and Tourist Authority, laptop package, undated 

Orlando Wyndham/Havana Club, t-shirt and shot glass, undated 


Autofleet, box with wrench, 1990 

DuPont Corian, 1990 

Powercor, 1996 

Redbook Performance Plus, 1994 


Colgate oral care mailer, 1990 


Victorinox, compass in wooden box, undated 


Colgate, undated 

Cultura Artistica, 1993 

National Bank, Banquinho Turma de Mõnica, undated 


American Express, Platinum Card membership kit (small binder), undated 

Ford, The Plan Action Center, 1994 



Transbank, juice squeezer, undated 

125

Box IO-T3 

Box IO-T4 

Box IO-T5 


Mercedes Benz, 1991 


Citibank Paytm, 1998 


Bond Street cigarettes (Philip Morris), point-of-purchase displays, 1994-1997 


Ford, mailing tube, undated 

Institut for Kostanalyse (Voksen), undated 


Scan (cured meats), styrofoam display, 1995 

Ulrika Charlotan, undated 


Wunderman Lacroix self-promotion, undated 

Germany 

Eternit, package with rock, 1996 


Ford Cougar, 1996, 1998 

Ford Ka, For Your Eyes Only, 1996 

Ford, PKW-Verkaufshandbuch, 1996 

Ford Scorpio, Kunden-Bildungs Programme, 1991 

Hugo Boss, undated 

Jaguar Owners Club, undated 

Kaffe Hag, undated 

Germany (Cologne) 


Simrit/Freudenberg catalog mailer, 1991 


Glidden Club del Pintor, La Paleta, paint can mailing, 1996 

126

Box IO-T6 

Box IO-T7 

Box IO-T8 

Box IO-T9 

Italy (Milan) 

BMW 5 Series, 1992 

BMW Marketing Vetture d'Occasione, 1991 

Bticino, 1996 

INA Assitalia Services, Duemila campaign kit, 1997 

INA Assitalia Services, Una Family campaign kit, 1997 

Japan (Tokyo) 

American Express Platinum Card welcome kit, wallet and luggage tags, 1993 

IBM, 1995 

IBM, model 3380 promotion with golf balls, undated 

ITJ (International Telecom Japan), Valentine gift box with chocolate and tea, undated 

Yamaco mailer, undated 


Ford, Grand Marquis, 1998 

Lincoln Continental, 1997 


Moët et Chandon, Dom Perignon rosé, undated (1989 or 1995) 


PTT Telecom, 1993 


Air New Zealand, luggage tags, undated 



British Airways, package with tea cup, undated 

GALP/Petrogal, circa 1994 

GALP Energia (Petrogal), package with soccer ball, undated 

Grupo Brodheim, 1997 

Motorola pager, with VHS case for Home Alone movie, circa 1993 

127

Box IO-T10 

Box IO-T11 

Box IO-T12 

Box IO-T13 

Petrogal, circa 1994 


Caja España, 1994 

Informat, 2 mailers, 1998 

Jaguar, package with keychain, 1998 


Knockando Scotch, undated 

Monsanto RoundUp, 1995 

Sony demonstration stand, undated 


Apple Powerbook, 1992 

Telia, 1996 


Wunderman self-promotion, package with nail puzzle, 1995 

United Kingdom 

American Express, partnership with Lloyd's Bank, 1991 

British Telecom, file box, undated 

Ericsson, Dealer Support Manual, 1997 

Ford mailer, 1997 


Ford Cares, leather binder, 1997 

Ford Cares mailing, undated 

Ford Customer Connection, 1996 

Ford, Look Inside To Drive Your Business, Amateur golf tournament, package with golf ball, 

1996 

Ford Probe Dealer Prospect Kit, 1994 

Ford Probe Marketing Guide, 1994 

Ford RS Cosworth mailers, 1991 

128

Box IO-T14 

Box IO-T15 

Box IO-T16 

Box IO-T17 

Guardian Insurance, ReLease, 1996 

Kentucky Fried Chicken/Pepsi, hat, undated 


Aruba Sonesta resorts, t-shirt in zippered bag, 1995 

Xerox, pillow, 1996 

Unidentified Office 

Ericsson product stand, undated 

Ford Galaxy Pan-European launch books, 1995 

Ford Mondeo Pan-European launch books, undated 

Irregular Sized Materials 


Guia Ford/Mira binder, 1996 


WCJ Gästebuch, guest book, undated 

Italy (Milan) 

Bosch presentation package with clock, circa 1987 


American Express, Travel Services binder, circa 1992 

United Kingdom 

British Telecom, Power Pack, 1994 

Ford, In Business Guide for Fleet Owners, 1997 


Cent Ans chefs d'Oeuvre, film tin package with VHS of Gone With The Wind, removed to 

Audiovisual Materials, undated 

L'Oreal cosmetic sampler, round wooden package, undated 


SAIA, 1989 


129

Box IO-T18 

Box IO-T19 

Italy (Milan) 

BMW dealer communications manual, 1994 


Wunderman Breakfast, package with cereal box, 1997 

Wunderman Breakfast, package with china plate, 1997 


Colombo Center pop-up book, circa 1994 

New Business Files, 1959-1999 and undated 

(10 boxes) 

Box NB1 

Consists of materials relating to Wunderman's efforts to acquire new business and new client 

relationships. Presentations, campaign and market segment analyses and external research reports 

are included. Many of the prospective clients have related materials in the Account Files and 

International Offices Series, once they became actual clients for the agency. Arranged alphabetically 

by company name. 


Charge Card analysis, 1959 

AT&T 

Brand Day meeting, 1984 

Evaluation of Opportunity Calling program (by Information Resources), 1986 

Service line descriptions, undated 

World Traveler, 1993 (2 folders) 

Atari 

Box NB2 

Video Computer Systems, 1981 

BankCal 


Blockbuster Video 


Presentation, 1993 (1-2 of 3 folders) 

Presentation, 1993 (3 of 3 folders) 

130

Box NB3 

Box NB4 

Canon Copier Division 

Dealer support campaign, 1982 

Cato Johnson 

Credentials, circa 1977 

CBS, Inc. 

Executive Summary of Videotex Market Research, 1983 

Chesebrough-Pond's 

Evaluation of Skin Care Market in the U.K., 1983 


Pacific Stereo joint promotion, 1980 

Telephone confirmation proposal, 1979 

Columbia Record and Tape Club 

Strategy Review Board, 1979 

Consumer Dialog 

Data Based Personalized Communications System, 1984 

Diner's Club 


Exploratory research, 1978 


Financial Communications Society 


Future Industries 


GEICO 

Brief History of Marketing and Advertising, vol. II (Jim Howard), 1980 

Meeting, 1980 

Polaris Research proposal, 1980 

General Foods 


Emerging Specialty Foods Business, 1983 

131

Box NB5 

Future 1993, undated 

Home Chef, 1980 

International Coffees, 1979 

Specialty Foods, 1983 

Specialty Foods Business Review, 1984 

General New Business 

Reports and miscellaneous, undated (2 folders) 

Geo Magazine 

Telephone marketing proposal, 1979 

Gino's 

Columbia Record and Tape Club joint promotion, 1980 

Harlequin Books 

Presentation, 1976 (2 folders) 

Heinz Venture Group 

IBM 

Box NB6 


Project 100, 1990 

Response to questionnaire, 1989 

Training proposal, 1986 

J.C. Penney 

Life Touch Portrait Studio, undated 

Kenner Toys 


New York City Economic Development Corporation 


Sears Home Services 


SwissAir 



132

Box NB7 

Box NB8 

U.S. Mint 

Bicentennial Constitution Coin program, 1987 (1-3 of 4 folders) 

Bicentennial Constitution Coin program, 1987 (4 of 4 folders) 


Case Studies--What We Do, undated 

Pitch, undated 

Presentation Library, 1992 (2 folders) 

WCJ-NY Topline Credentials, undated 

WCJ-Sports Action Marketing presentation, 1996 

Worldwide Supplementary Credentials, 1997 

Wunderman International Limited 

New Business pitch, undated 

Wunderman, Ricotta & Kline (WRK) 

Credentials, undated (2 folders) 


Credentials, 1990 and undated (3 folders) 

Credentials Library, 1991 

Y&R Direct Marketing Group 

Credentials, undated 


Box NB-OV1 

Club Disney 

Making Magic Together presentation, circa 1997 


Display designs, 1976 



Eagle 2000 Executive Summary, 1994 

Eagle 2000 Source Selection Committee presentation, 1994 

Eagle 2000 Technical/Management proposal, 1994 

133

Box NB-R1 


New Business Pitch (English and German), undated 





Capabilities overview, 1999 

Credentials, 1998-1999 (3 folders) 

Printed Materials, 1950-2001 and undated 

(11 boxes) 

Box PM1 

Includes internal and commercial publications: newsletters, corporate reports, trade publications, 

reports, business educational materials. Arranged alphabetically. 

Commercial Publications 


Ad Council--Food is More than Just Something to Eat (Y&R project?), undated 

American Association of Advertising Agencies (AAAA)--booklets, 1989-1990 

[Includes What Every Account Executive Should Know About Marketing Plans, What Every 

Account Executive Should Know About Media] 

American Management Association (AMA) training brochures, 1990 

Australia Post--Concept of Direct Marketing (Vin Jenkins), 1984 

Business Professional Advertising Association (BPAA)--Handbook of Business Direct Mail 

Advertising, 1983 

Clippings and miscellaneous, 1988-2000 

Direct Marketing Association (DMA) 

75th Anniversary, 1992 

DMA Echo Locator, 1991 

Effectiveness of 800 Numbers in Direct Mail Catalogs (Esther Lazaros), 1983 

End of the Road for Ladies' Mile? (Margaret Moore), 1986 

Executive Handbook (Personnel Decisions), 1997 

134

Box PM2 

Box PM3 

From Managing to Empowering (Scott Parre, Quality Resources), 1994 

InfoSource, undated 

Nilson Report, 1990 

Self-Managing Teams (Rollin Glaser, HRD Quarterly), 1991 

[Includes Learning to Be a Self-Managed Team, Helping Your Organization Gear Up for Self 

Managed Teams, Facilitating Self Managed Teams, Moving Your Team Toward 

Self-Management] 

Skillbuilding for Self-Directed Team Members (Ann and Bob Harper, MW Corp.), 1992 

60 Role Plays for Management and Supervisory Training (David Turner, McGraw-Hill), 1992 

Taking the Mass out of Marketing (Joel Tucciarone, Montreux Direct Marketing Review), 1987 

Team Accountability (Eileen Russon, HRD Quarterly), 1994 


Advertising Age supplement, 1993 

Business Guide to Advertising with Direct Mail, 1996 

Marketing with Mail, miscellaneous reports, undated 

Small Business Guide to Advertising with Direct Mail, 1996 

Viewdata and Its Potential Impact in Direct Marketing (Hoke Communications), 1980 

Y&R and Broadcasting (Museum of Broadcasting), undated 

Corporate Publications 

Impiric 

Marketing Lab, circa 2000 

Lester Wunderman 

Business to Business Direct Marketing, undated 

Frontiers of Direct Marketing, 1980-1993 



Avec le Groupe Wunderman, undated 

Wunderman on the Move, 1988 


Action magazine, undated 

135

Box PM4 

Action Marketing, circa 1994 

Corporate Identity Guidelines, undated 

Creative Review Best of Europe, undated 

Creative Works, 1998 

Growing Customer Equity, undated 

Media Monitor, 1994 

One Voice (glossary of terms), undated 


A Worldwide Look--Advertising for American Express, 1989 

Analytic Services, 1989 

El Camino Mas Corte Para Crear Negocio, undated 

Guide of Marketing in Spain, 1989 

La Wunderman Tender é Traslocata (We Have Moved), undated 

Les 4 Verités du Marketing Direct, undated 

Making the Message Count, undated 

Media Monitor, 1992 

We've Changed Our Name to Reflect What We Really Are, undated 


Alex Kroll reprints, undated 

[Includes God Helps Those Who Help Their Customers, Marketing and Business 

Opportunities in Eastern Europe and the Soviet Union, Remember Brands Are People Too] 

Annual Report, 1998-1999 

Brand Asset News, 1995 

Facts and Figures, 1990-1995 

Idea, issue 3, 1993 

In Review, circa 1996 

Issues, 1976-1983 


Joseph de Deo, Why Over $228 Billion is Spent on Advertising..., undated 

Miscellaneous brochures, 1980s 

136

Box PM5 

Box PM6 

Box PM7 

Books 


Our Profile, circa 1998 

Y&R Product Group Owners Manual, undated 

Young & Rubicam World, 1977-1985 

Benson, Richard. 1987. Secrets of Successful Direct Mail. Benson Organization. 

Block and Robinson, eds. 1994. Sales Promotion Handbook, 8th ed. Dartnell. 

Dillon, John. 1976. Handbook of International Direct Marketing. McGraw-Hill. 

Eicoff, Al. 1988. Eicoff on Broadcast Direct Marketing. NTC. 

Emmet and Jeuck. 1950. Catalogues and Counters: A History of Sears, Roebuck and Company. 

University of Chicago Press. 

Gladwell, Malcolm. 2000. The Tipping Point: How Little Things Can Make a Big Difference. 

Little, Brown. 

Jackson, Don. 1989. 151 Secrets of Insurance Direct Marketing Practices. Nopoly. 

Matathia and Salzman. 1999. Next: Trends for the Near Future. Overlook. 

Nadal, Jack. 1987. Cracking the Global Market. American Management Assocation. 

Naisbitt, John. 1982. Megatrends. Warner. 

Naisbitt and Aburdene. 1990. Megatrends 2000. Morrow. 

Ohmae, Kenichi. 1990. The Borderless World. Harper Business. 

Peters, Tom. 1992. Liberation Management. Knopf. 

Pine, B. Joseph II. 1993. Mass Customization. Harvard Business School Press. 

Burns, Karen, ed. 1984. The Retail Revolution: Direct Marketing. Direct Marketing Association 

Monograph vol. 7. 

David Shepard Associates. 1995. The New Direct Marketing 2nd 3d. McGraw-Hill. 

Dentsu, Inc. 1997. Japan 1997. 

Direct Marketing Association. 1986-1997. Statistical Fact Book. 

Harper, Ann and Bob. 1994. Team Barriers. MW Corporation. 

Hatch, Denison, ed. 1992. Million Dollar Mailings. Libey. 

Inzinga, Donna, ed. 1982. Business/Industrial Direct Marketing. Direct Marketing Association 

Monograph vol. 5. 

137

Box PM8 

Box PM9 

Morse, R.C., ed. 1982. Cable/Videotex: A Compendium for Direct Marketers. Direct Marketing 

Association Monograph vol. 6. 

Chang and Kelly. 1994. Improving Through Benchmarking. Richard Chang Associates. 

Kehoe, Kevin. 1994. Expanding Leadership Impact. Richard Chang Associates. 

Nilson, Carolyn. 1993. Team Games for Trainers. McGraw-Hill. 

Promotion Marketing Association of America. 1994. Winning with Promotion Power. Dartnell. 

Roberts and Berger. 1989. Direct Marketing Management. Prentice Hall. 

Roman, Murray. 1976. Telephone Marketing. McGraw Hill. [Introduction by Lester 

Wunderman]. 

Sroge, Maxwell. 1988. How to Create Successful Catalogs. NTC. 

Stone, Bob. 1994. Successful Direct Marketing Methods, 5th ed. NTC. 

Stone, Bob. 1997. Successful Direct Marketing Methods, 6th ed. NTC. 

Workbook. 1997. Workbook 19 National Directory of Creative Talent--Directory East. Scott and 

Daughters Publishing. 

Workbook. 1997. Workbook 19 National Directory of Creative Talent--Illustration. Scott and 


Workbook. 1997. Workbook 19 National Directory of Creative Talent--Photography. Scott and 


Stone and Wyman. 1986. Successful Telemarketing. NTC. 

Torres and Spiegel. 1990. Self-Directed Work Teams: A Primer. Pfeiffer. 

Tracey, William. 1990. Leadership Skills. American Management Assocation. 

Treacy and Wiersema. 1995. Discipline of Market Leaders. Addison Wesley. 

Wilson, Thomas. 1995. Innovative Reward Systems for the Changing Workplace. McGraw-Hill. 

Wunderman, Lester. 1996. Being Direct. Random House. [2 copies] 

Large Format Items 

Box PM-OV1 

Commercial Publications 


American Express Creative Showcase, 1988 

Celemi--Tango, Business from Knowledge, 1994 

Frank Small and Associates, Direct Marketing, 1988 

138

Box PM-R1 

Market Source corporate overview, undated 

Corporate Publications 

Cato Johnson--CJ Magazine, 1990 

Clippings about Wunderman employees, 1990-1997 and undated 

[Includes articles on Lester Wunderman, Cindy Butchko] 


Action Magazine, issue 1, undated 

Overview, undated 


Leave-behind folders, undated 

Our Busines, undated 

Review, 1990 

Whole Egg Catalog, 1981 




Wunderman--Latin News, 2001 

WCJ--Communique, 1999 

WCJ--Newsletter, 1998-1999 

WCJ--Signals, 1997-1999 

Words of Wunder, 2001 

Print Advertisements and Advertising Proof Scrapbooks, 1981-2000 and undated 

(21 boxes) 

Box PR1 

Includes proofs and tearsheets that document print advertising campaigns, and historical advertising 

proof books and scrapbooks. Some of the work was produced by associated agencies, such as Young 

& Rubicam. Arranged alphabetically. 

Print Advertisements 


Active Apparel Group (Converse, Everlast), undated 

139

Box PR2 

Box PR3 

Box PR4 

American Express, 1988-1995 and undated 


Brazil, 1993 and undated 

Canada, 1993 and undated 

Germany, 1990-1993 and undated 

Hong Kong, 1991-1992 

Japan, 1990 and undated 

Mexico, 1993 and undated 

United Kingdom, 1993-1995 and undated 

American Red Cross, undated 

Amtrak, 1999 

Andersen Consulting, 1998-1999 

Apple Computer, 1989-1992 

AT&T, 1985-1998 

Avis, 1985 

BarPoint, 1999 

Book of the Month Club, 1985-1987 

Caesar's Casino, 1986-1987 

CBN, 1986 

CIT Financial, undated 

Citibank, 1997-2000 

Clairol, 1999 

CNBC, 1991 

Columbia House, 1984-1995 

Columbia House/CBS Video Club/CBS Video Library, 1984-1995 

Covenant House (Y&R), undated 

Dell, 1996-1997 


Dow Jones NewsWires, 1998-1999 

140

Box PR5 

Box PR6 

DuPont, 1993-2000 and undated 

European Coffeehouse Collection (Kraft General Foods), 1995-1996 

Fila, 1986 

Gap, 1983 

General Foods Shortcuts, 1987 

Geo Magazine, undated 

Gevalia Kaffe, 1983-1996 and undated 

Grolier Enterprises, 1966-1987 

H&R Block, 1996 

HCA Care (Hospital Corporation of America), undated 

Hill's Science Diet, 1988-1991 and undated 

Holiday Inn Business Center, undated 

IBM, undated 

J.C. Penney Portrait Studio, 1993 

Jell-O (General Foods), 1992 

Johnson & Johnson Developmental Toys, 1981-1987 

Kestnbaum & Company, 1986 

Knox Nutra Joint, 1998 

Kraft Celebrate Halloween, 1995 

Lincoln-Mercury, 1992 and undated 

League of Women Voters, undated 

Lionel, 1995 

L'Oreal (Pantene), 1981 

Lucent Technologies, 1998 

Manufacturers Hanover Trust, 1986-1987 and undated 

Merck (Propecia), 1997 

Merrill Lynch, 1985-1986 

Monro Muffler, 1995 


National Dropout Prevention Fund, 1987 

141

Box PR7 

Box PR8 

National Rifle Association, 1990-1991 

New York Telephone (NYTel), 1982 

Operation Welcome Home, 1991 

Phoenix House, 1984 

Roche (Rocephin), undated 

Schiefflin & Somerset, circa 1996 

Sears, 1996-1998 

Showtime, 1993-1997 

Sony (Aibo, HandyCam), 1995-2000 

Sports Illustrated (Duke Basketball Championship), 1992 

Swiss Colony, 1986-1990 

Thomas Garraway (General Foods), 1986-1988 

Time, Inc., 1975-1980 

Time-Life Books, 1985-1988 

United Airlines (Mosaica), 1997 

United Negro College Fund (Y&R), undated 

U.S. Army ROTC, 1999 and undated 

U.S. Postal Service (USPS), 1990-1998 

Wunderman, 1988-1994 

Xerox, 1996-1998 

Young & Rubicam, miscellaneous advertisements, 1992 

Zagat, undated 

Zeneca (Accolate asthma medication), 1997 

Mounted Advertisements 

Brita, undated 

Business Week/Corporate Woman, 1986 

First Data/Call Interactive, 1992 

Gevalia, 1990-1996 


142

Box PR9 

Box PR10 

Box PR11 

Box PR12 

Box PR13 

Box PR14 

Box PR15 

Box PR16 

DuPont 

Comforel, undated 

Engage, 1996 

Free Thinking, undated 

Kalrez, 1996 

Kevlar, 1995 

Lycra, 1997 and undated 

Nomex, 1996 and undated 

Performa, 1993 

Tychem, undated 

Tyvek, 1993-1996 

J.C. Penney Portrait Studio, 1993 

Johnson & Johnson Child Development Program, 1981-1984 and undated 

National Dropout Prevention Fund, 1987 

Sear's/Women's Digest, 1994 

U.S. Postal Service, 1995 

Weight Watchers, 1992 

Wunderman Cato Johnson, Best in the World, undated 

Unidentified client, health presentation, undated 

Scrapbooks, 1980s-1996 


Wunderman Cato Johnson 

American Express Corporate Card, 1980s-1992 

143

Box PR17 

Box PR18 

Box PR19 

Box PR20 

Box PR21 

NMA print file book (Gevalia), 1996 

Wunderman West portfolio1984 

Wunderman Ricotta Kline 

American Bell, Aromance, AT&T, Avis, Caesar's, Columbia House, Fila, Gevalia, IBM, 

Johnson & Johnson, Manufacturers Hanover, Merrill Lynch, Pan Am, Sheraton, U.S. Postal 

Service, Western Union, Xerox, 1982-1986 and undated 

Gevalia, Caesar's, AT&T, Thomas Garroway, IBM, Charles of the Ritz, Direct Marketing 

Association, Environmental Fragrance Technologies (EFT), CIT Financial, Johnson & 

Johnson, NYNEX, Sotheby's, 1980s 

Gevalia, Book of the Month Club, Gap, NYNEX, Bell/C&P Telephone, Xerox, Pan Am, 

Thomas Garroway, Spring Magazine, 1980s 


Wunderman Worldwide 

American Express Corporate Card, 1992 

American Express, AT&T, Apple, Ford, 1989-1990 

Apple, 1990 

Slides and Photographs, 1974-2000 and undated 

(59 boxes) 

Box SL1 

Box SL2 

Consists of slides, photographs and negatives segregated from other series for preservation purposes. 

Arranged alphabetically by company name and subject. 

Accounts 


AeroMexico, AT&T, 1980s-1990s 


American Express, 1980s-1990s (4 folders) 

144

Box SL3 

Box SL4 

Box SL5 

Box SL6 

Box SL7 

Box SL8 


American Express Card Services, undated (4 folders) 

American Express Corporate Card, 1980s-1990s (1 of 3 folders) 

American Express Corporate Card, 1980s-1990s (continued) (2-3 of 3 folders) 

American Express international, undated (1-3 of 4 folders) 

American Express international, undated (continued) (4 of 4 folders) 

American Express presentation on direct mail by Steve Cone, undated 

American Express worldwide overview, managers' meeting, 1995 

Apple Computer, undated (1-2 of 4 folders) 

Apple Computer, undated (continued) (3-4 of 4 folders) 

AT&T, 1989 

AT&T, undated (1-3 of 4 folders) 

AT&T, undated (continued) (4 of 4 folders) 

Bell System Gold Pages (Stone & Adler), undated 

Book of the Month Club, 1980s-1990s (3 folders) 

Book of the Month Club, case history, 1980s-1990s (2 folders) 

Brand Trust Relations, 1990s 

British Petroleum, 1980s 


Caesar's, Charles of the Ritz, Colgate, 1980s-1990s 

Chiquita, 1980s-1990s (2 folders) 

CIT Financial, 1980s-1990s 

Citibank, 1980s-1990s (2 folders) 

Colgate case study, undated 

Columbia House, CDHQ, 1980s-1990s (4 folders) 

Columbia House, undated (3 folders) 

145

Box SL9 

Box SL10 

Box SL11 

Box SL12 

Box SL13 

Box SL14 

Diner's Club, undated (5 folders) 

Discovery Channel, Dow Jones, Drug Free Resource Center, undated 

Extras, 1980s-1990s 

[Includes Alfa Romeo, American Express, American Home Shield, Better Homes, Beauty Club] 

Extras, undated 

[Includes CBS Video, CCSB, Chevway, Commemorative Stamps] 

Extras, undated 


[Includes FedEx, Fila, Ford, Gevalia, Garroway, Grolier, Gap, HCA, IBM] 

Extras G-I, undated (2 folders) 

[Includes General Cigar, General Foods, Grolier, Harlequin, Hudson Vitamins, Integration] 

Extras I-L, undated (2 folders) 

[Includes IBM, Johnson & Johnson, Land's End, Learn to Write, Literary Guild] 

Extras N-R, undated (2 folders) 

[Includes National Observer, Navy, N.Y. Telephone, Pacific Stereo, Petro, Prizm, Procter & 

Gamble, Reynolds Securities] 

Extras T-U, undated (3 folders) 

[Includes Time Inc., Time-Life Books, Union Carbide] 

Ford, 1983-1989 (1 of 2 folders) 

Ford, 1983-1989 (continued) (2 of 2 folders) 

Ford, 1985-1990 (4 folders) 

Ford, 1998-1999 and undated (3 folders) 

General Foods, 1980s-1990s (1-3 of 4 folders) 

General Foods, 1980s-1990s (continued) (4 of 4 folders) 

146

Box SL15 

Box SL16 

Box SL17 

Box SL18 

Box SL19 


Gevalia, undated (2 folders) 

Kodak, 1980s-1990s (2 folders) 

Kodak research study, 1987 

Kodak targeted franchise marketing, 1990 

L.L. Bean, L'Oreal, 1980s 

Manufacturers Hanover, undated 

Merrill Lynch, undated (2 folders) 

Metropolitan Life, Merrill Lynch, undated 

MichCon, Miller Brewing, undated (2 folders) 

Miscellaneous, Active Apparel-Avon, undated (1-3 of 4 folders) 

Miscellaneous, Active Apparel-Avon, undated (4 of 4 folders) 

Miscellaneous, Airline-Book of the Month Club, undated (3 folders) 

Miscellaneous A-D, undated (2 folders) 

[Includes American Bell, AT&T/N.Y. Telephone, American Express, Avis, Book of the Month 

Club, Caesar's Charles of the Ritz, CBS, CIT, Disney] 

Miscellaneous A-L, undated (3 folders) 

Miscellaneous B-C, 1980s-1990s (2 folders) 

[Includes Bankers Trust, Call Interactive, Clorox, Certs, Banana Republic, Cleaning Dimensions, 

Colgate, Blockbuster, Clairol, Comcast, BarPoint.com] 

Miscellaneous C, 1980s-1990s (2 folders) 

[Includes Charles of the Ritz, CBN, CIT, Chevron, Caesar's, CBS, Carroll Reed] 

Miscellaneous C-G, 1980s-1990s (2 folders) 

[Includes CBS, Call Interactive, Community Coffee, Diner's Club, Fundraising, DuPont, Figi 

Cheese, The Gap] 

Miscellaneous D-G, undated (2 folders) 

147

Box SL20 

Box SL21 

Box SL22 

Box SL23 

Box SL24 


[Includes Discover, Dynavit, ENI, Fabrizaar, Geico, Geo magazine] 

Miscellaneous D-G, undated (3 folders) 

[Includes Disney, Fila, Discover magazine, Fundraising, GFIF, DuPont, Gap, EFT, Geico, 

Flintstones, Ericsson, Dell, Edison Source, DeKuyper] 

Miscellaneous G, undated (2 folders) 

[Includes Geo magazine, Grolier, Gatorade, Grand Bay Hotel, Great Indoors (Sears), Guinness] 

Miscellaneous G-K, 1980s-1990s (2 folders) 

[Includes Geico, Grolier, HCA, IBM, Johnson & Johnson, Kendall, Kenner Toys] 

Miscellaneous H, undated 

[Includes HCA, Hertz, Hills Pet Foods, Holiday Inn, Hyatt, H&R Block, Henry's End] 

Miscellaneous J-M, undated (2 folders) 

[Includes Johnson & Johnson, L.L. Bean, Manufacturers Hanover, Met Life, Kodak, Merrill 

Lynch] 

Miscellaneous K-M, 1980s-1990s (3 folders) 

[Includes Kentucky Fried Chicken, Johnson & Johnson, L.L. Bean, League of Women Voters, 

Manufacturers Hanover, Lucent Technologies, Macromedia] 

Miscellaneous M-N, undated (2 folders) 

[Includes Met Life, Metropolitan Museum of Art, Mobil, Monro Muffler, Monroe Community 

College, Monex, Money magazine, Microsoft, Nabisco, Merck] 

Miscellaneous M-P, undated 

[Includes Monex, Nynex, New York Times, Pan Am, Pantene, National Rifle Association] 

Miscellaneous M-Z, undated (4 folders) 

Miscellaneous N-P, undated (3 folders) 

[Includes Novell, Oil of Olay, Operation Welcome Home, Pepsi, Pantene, Prodigy, N.Y. 

148

Box SL25 

Box SL26 

Box SL27 

Box SL28 

Box SL29 


Telephone, Phoenix House, Nationwide, Pan Am, Playtex, No Nonsense] 

Miscellaneous P-S, undated (3 folders) 

[Includes Procter & Gamble, Save the Children, Spiegel, Prevention magazine, Showtime, Royal 

Silk, Sony, Reader's Digest, Sheraton, Sports Illustrated, Spring magazine, RCA, QCP, Suzuki] 

Miscellaneous P-S, undated 

[Includes Phoenix House, Procter & Gamble, RVI, Security Pacific Bank, Sotheby's, Spiegel, 

Swiss Colony, Simon & Schuster] 

Miscellaneous S-T, undated (3 folders) 

[Includes SwissAir, Swiss Colony, Tempo, Thirteen, Time magazine, TWA, Taco Bell, Sears, 

Teach for America, Sunkist] 

Miscellaneous S-T, undated 

[Includes SmithKline Beecham (Tums), Schieffen Somerset, Roche, Tasco] 

Miscellaneous T-X, undated (2 folders) 

[Includes Thirteen, Time magazine, TLB, Triple-A, UniRoyal, Warner, Xerox Store, Wells 

Fargo, TWA] 

Miscellaneous U-Z, undated (3 folders) 

[Includes U.S. Army, USA Today, Wells Fargo, Xerox, Wall St. Journal, Weight Watchers, 

Zeneca, YMCA, United Airlines, Warner Lambert (Certs)] 

Miscellaneous, 1980s-1990s and undated (1-3 of 5 folders) 

Miscellaneous, 1980s-1990s and undated (continued) (4-5 of 5 folders) 

Spiegel, undated (3 folders) 

Thomas Garroway, undated (2 folders) 

Time-Life Books, undated (3 folders) 

United States Postal Service, undated (1-3 of 8 folders) 

United States Postal Service, undated (continued) (4-8 of 8 folders) 

149

Box SL30 

Box SL31 

Box SL32 

Box SL33 

Box SL34 

USPS/AT&T Chapman Mosaica creative, undated 

Various case studies, 1985-1986 

[Includes Pampers, Tylenol, Bank of Scotland, Security Bank, Citibank, Charles of the Ritz, 

Xerox, Discover, Johnson & Johnson, L.L. Bean, Lincoln Mercury] 

Various historical slides, 1980s 

AT&T direct marketing worldwide 

Binder of client logos (3 folders) 

[Includes USA Today, Pampers, Phoenix House, Playtex, Procter & Gamble, Pantene, Pan Am, 

Priorities, Save the Children, Sheraton, Time-Life, Discover magazine, Xerox) 

Citibank--Building business through direct marketing 

Direct mail planning and production 

IBM, 1985-2000 (2 folders) 

Miscellaneous unsorted slides (3 folders) 

Presentation on database marketing 

Corporate Administration 

Best in the World awards, 1988 

Business-to-Business, United States, undated 

Catalogs, undated 


Cato Johnson capabilities, undated (4 folders) 

Chapman Direct/Stone & Adler creative, 1984-1985 

Credentials, undated (2 folders) 

International slides, undated 

Lifestyle images--People, undated (2 folders) 

Miscellaneous slides, undated (2 folders) 

Wunderman International Group (WIG), duplicates, undated (6 folders) 

150

Box SL35 

Box SL36 

Box SL37 

Box SL38 

Box SL39 

Wunderman International Group (WIG), international creative, 1970s-1980s (3 folders) 

Wunderman International Group (WIG), miscellaneous, undated (4 folders) 

Wunderman Ricotta Kline credentials, undated 

Wunderman Worldwide credentials, 1990 

Wunderman Worldwide/Young & Rubicam (Y&R) credentials, undated (3 folders) 

Young & Rubicam (Y&R) Direct Marketing Group credentials, undated 

Training Materials and Presentations 

Action Marketing, undated 

Admail: Find Your Best Prospects, Keep Your Best Customers, undated 

Advertising Mail: A Smart Solution for Today's Business, undated 

Assistant Account Executive Program, undated (5 folders) 

AT&T Time Management Meeting, undated 

B.A. Office 1, undated 

Bill Colition: Support Advertising, undated 

Brand Building in the 90s, 1990 

Business-to-Business research presentation, 1989 (3 folders) 

Case histories, 1982 

[Includes Johnson & Johnson, Merrill Lynch, N.Y. Telephone] 

Case studies, undated (3 folders) 

[Includes Hill's Pet Products, Ford, Gevalia, Johnson & Johnson, Kodak, U.S. Army] 

Catalog marketing, 1990 


Cato Johnson overview, undated 

Cato Johnson presentations, undated (2 folders) 

Club and Continuity Business, 1984 

Creative Principles, undated 

151

Box SL40 

Box SL41 

Box SL42 

Box SL43 

Box SL44 


Database Marketing Workshop, undated (3 folders) 

Data Based Marketing, undated 

Direct Mail Production, undated 

Direct Marketing, undated (2 folders) 

Greg Upah--Research, undated 

How to Recognize Great Advertising, undated 

International Symposium, 1980 (2 folders) 

International Worldwide Creative, 1996 (2 folders) 

Irving Wunderman Montreal presentation, undated 

KCA presentation to American Express, undated 

Lester Wunderman presentations 

AEDM Semana del marketing directo, Barcelona, 1995 

Direct Marketing Conference, undated 

Frontiers of Direct Marketing, 1980 

Milan/L'Essel, 1984-1985 

New Frontiers, undated (3 folders) 

Postal Forum, 1988 

Presentations, Vol. I-III, 1974-1983 and undated (6 folders) 

[Includes FTC, General Foods Print Seminar 1978, Munich TV Media Support 1976, USA 

Companies Management, What is Direct Marketing? 1980, Y&R stockholders meeting 1974, 

Zurich 1974, Kodak 1983] 

Trends in Direct Marketing, undated 

Lifestyles, undated (2 folders) 

List Planning, undated 



152

Box SL45 

Box SL46 

Box SL47 

Box SL48 


Miscellaneous, 1986 (2 folders) 

[Includes Montreux speech, Hills Pet Products (Detroit Office), Gevalia, AT&T Targeted 

Relationship Marketing] 

Miscellaneous, undated (2 folders) 

[Includes technology, transportation, miscellaneous advertising] 

Miscellaneous and competitive, undated (2 folders) 

[Includes Flintstones vitamins, G.E. medical, Digital, Nintendo] 

Miscellaneous old slides, undated (2 folders) 

Miscellaneous presentations, undated (3 folders) 

[Includes direct marketing overview, Frontiers, direct marketing media] 


[Includes interactive communications, American Express Corporate Card, Continental Airlines] 


[Includes database marketing, direct marketing definitions, flowcharts] 


[Includes credentials, Clubs and Creativity, fulfillment, Targeted Relationship Marketing, Action 

Marketing, telemarketing, Why Direct Marketing?, traditional direct mail, business-to-business] 


[Includes Y&R creative work plan, type and title slides, Frontiers, database marketing] 


[Includes Media Arc, articles, print and mail formats, Offers and Testing, Direct Marketing and 

Promotion Development Strategy, Targeted Relationship Marketing] 


[Includes USPS, Xerox, Sears, MichCon, Air France, Ford, Miller, Andersen Consulting, 

Showtime] 

153

Box SL49 

Box SL50 

Box SL51 

Box SL52 


Opportunities in Direct Marketing, 1990 

Passavant Micon Stoney, How to Work with Your Advertising Agency, undated 

Phoenix Program, undated (2 folders) 

Relationship Marketing, undated 

Sales Promotion, undated (4 folders) 

Sales promotion training, undated (1-2 of 4 folders) 

Sales promotion training, undated (3-4 of 4 folders) 

Showtime, Building Business with Direct Marketing, undated 

Speeches--Austria, Belgium, Denmark, 1986 

Sports and Event Marketing, undated (2 folders) 

Targeted Relationship Marketing, undated 

Training presentations, undated (2 folders) 

Training slides vol. 1, 1981-1984 

[Includes Chamber of Horrors--Irving Wunderman 1984, Creative Analysis--Bill Keisler 1984, 

Creative Work Plan/Brand Personality--Bill Keisler 1982, Curriculum Marketing--Dr. Hans 

Guggenheim 1982, Direct Marketing in Progress (Diners Club, Chevway)--P. Rosenwald 1981] 


[Includes New Electronic Media--Bob Desena, Offers and Testing Analysis--Bob Desena, Offers 

and Testing--Peter Rabar 1984, Phoenix House 1983, Print Advertising Module--Maxeen 

Schonfeld 1984, Print Media Training Module--Tom Knowlton 1981] 


[Includes Print Training Module--Maxeen Schonfeld 1982, Strategy Selection 

Outline/Competitive Advertising--Bob Desena 1982, Support Advertising--Maxeen Schonfeld 

1982, Support Advertising--Dani Silvershein 1983, Y&R Strategy Disciplines, Y&R New 

Electronic Media 1983] 

Training workshops, undated (2 folders) 

[Includes Curriculum Marketing Database, Targeted Franchise Marketing (Kodak), Generic 

Dialogue Marketing, Direct Mail Planning List Purchasing, Direct Marketing Opportunities for 

Consumer Products (Tylenol, Charles of the Ritz)] 

154

Box SL53 

Box SL54 

Box SL55 

Box SL56 

Box SL57 

Tray 1-4, undated (4 folders) 

Unidentified slide carousels, undated (2 folders) 

Unidentified slides, undated 

U.S. Army presentation (Lester Wunderman), 1975 

USPS Direct Mail presentation, undated 

USPS Key Insights into Selling Admail to Ad Agencies, undated 

WCJ Creative Principles, undated 

Working with Your Creative Team, undated 

Wunderman International Group (WIG), Off-the-Page Selling, 1980 (2 folders) 

WIG training programme, undated (1-5 of 9 folders) 

WIG training programme, undated (6-9 of 9 folders) 

WRK Creative Analysis (Bill Keisler), 1984 

WRK Overview, undated 

Wunderman Worldwide--Direct Mail Production, 1990 (2 folders) 

Y&R Board of Directors Meeting, 1987 (1 of 2 folders) 

Y&R Board of Directors Meeting, 1987 (2 of 2 folders) 

Y&R Cassette of the Month--Advertising Exchange (Banking and savings, insurance, 

investment), 1980 (3 folders) 

Y&R Cassette of the Month--Advertising Exchange (Beer, wine, liquor), 1980 

Y&R Cassette of the Month--Advertising Exchange (Government and public service), 1981 (2 

folders) 

Y&R Cassette of the Month--Advertising Exchange (Soft drinks, refreshments, snacks), 1981 

Y&R Overview, undated (2 folders) 

Photographs 

Accounts 


Bristol Myers Squibb--Prevachol (Bozell) contact sheets, 

155

Box SL58 

Box SL59 

Corporate Administration 

Best in the World awards, 

Lester Wunderman, 1988 

Managers' Meeting, Baden Baden, 1980s-1997 (2 folders) 

Miscellaneous staff, 1997 

Training Materials and Presentations 

Direct Mail Production, 1990 

Direct Marketing Workshop, 1979-1982 (2 folders) 

Negatives 

Best in the World awards, 

Direct Marketing Workshop, 1988 

Miscellaneous staff, 1979-1982, circa 1997 

Training and Presentation Materials, 1974-2002 and undated 

(54 boxes) 

Box TR1 

Box TR2 

Includes materials relating to corporate presentations, speeches, training and informational 

workshops. Arranged alphabetically by title and originating party. 

Alphabetical Listing 


Advertising Women of New York--Rules for Creating Advertising Section 3.0, the Use of 

Women (large chart), 2000 

Alex Kroll--Remember, Brands Are People Too, 1989 

American Express Travel Related Services--Beyond the Basics, a Management Look at Direct 

Marketing, 1989 

American Marketing Association--How to Write a Business Plan, 1986 

American Marketing Association--Marketing Communications course, 1983 (2 folders) 

American Society for Training and Development (ASTD)--international comparisons, 2002 

Burson-Marsteller University II, 1997 (1-2 of 3 folders) 

Burson-Marsteller University II, 1997 (3 of 3 folders) 

156

Box TR3 

Box TR4 

Box TR5 

Box TR6 

Cato Johnson--Action Marketing training, 1990 (2 folders) 

Cato Johnson--Case studies, undated 

Columbia House/WCJ--Strategies for Managing Leadership, 1995 

Consultative Selling workshop, undated 

Development Dimensions International, 1998 (3 folders) 

Direct Marketing Association--DMA Manual, 1990 (2 folders) 

Direct Marketing Association--Power of Permission E-Mail Marketing Seminar, 2000 

Direct Marketing Association--Seminar on math and finance, 1984-1989 

Fred Pryor--Training the Trainer, 1995 

GP Courseware--Manuals That Work, 1986 

HDM--Advanced Seminar for Advertising Skills, Penang, 1990 (4 folders) 

Langevin Learning Systems--Instructional Design for New Designers, undated 

Marketing Institute--Effective Testing and Measuring Sales Promotion Techniques, 1992 (2 

folders) 

Media School--Media seminar workbook, undated 

Mel Silberman--McGraw-Hill Team and Organization Development Sourcebook, 1996 

Mel Silberman--McGraw-Hill Team and Organization Development Sourcebook, 1998 (2 

folders) 

Mel Silberman--McGraw-Hill Training and Performance Sourcebook, 1998 (2 folders) 

Rex L. Meade--How to Empower an Organization, 1995 



Action Marketing Conference--Creating the Loyalty Practice, 1992 

Action Marketing Workshop--Sports and Event Marketing, 1992 

Administrative training, undated 

Advanced Direct Marketing Workshop, logistics and schedules, 1989 

American Express Mexico training program, 1993 (2 folders) 

Beer brand case study, undated 

157

Box TR7 

Box TR8 

Box TR9 

Brand Building in the 90s (slides removed), 1991 

Broadcasting Planning Training, 1993 

Catalog Marketing (slides removed), 1990 

Club and Continuity Businesses (slides removed), 1984 and undated 

Consumer Perspective Strategy, undated 

Creative workshop supplies, undated 

Database Marketing, undated 

Databased Targeted Marketing (slides removed), circa 1989 

Decision Technologies in Database Marketing, undated 

Demystifying the Strategic Planning Process, undated 

Direct Marketing, undated 

Direct Marketing game, undated 

Direct Marketing Mathematics (G. Hamiltion), 1990 (3 folders) 

Direct Marketing Training Course, circa 1988 (5 folders) 

Executive Action Marketing Workshop, 1992 (1-4 of 7 folders) 

Executive Action Marketing Workshop, 1992 (5-7 of 7 folders) 

Executive Direct Marketing Workshop, 1991 

Format instruction, undated 

Frontiers of Direct Marketing (slides removed), 1980 

Fulfillment, undated 


Glossary of Direct Marketing Terms, undated 

Groupwork--Motorola Flare, undated 

Lester Wunderman Presentations 

Business-to-Business Research, 1983-1989 

Direct Marketing A Many-Splendored Thing, 1985 

Expanding World of Direct Mail, Postal Forum (slides removed), 1988 

Financial Advertising, 1982 

Milan/L'Essec speeches (slides removed), 1984-1985 

158

Box TR10 

Box TR11 

Box TR12 

[Includes New Trends in Direct Marketing, Frontiers II, Direct Marketing A Many Splendored 

Thing] 

Speeches--Austria, Belgium, Denmark (slides removed), 1986 

List Processing, undated 

Math and Financial Concepts in Direct Marketing Environment, 1995 


Miscellaneous training exercises, 1989-1995 and undated 

Miscellaneous training presentations, 1980 and undated 

New Trends in Direct Marketing, undated 

Presenting to Win, undated (2 folders) 

Print presentation script (T. Knowlton), undated 

Quality Improvement, new employee training manual, undated (3 folders) 

Results from Meetings Workshop, 1991 

Showtime workshop, undated (2 folders) 

Sports and Event Marketing, undated 

Strategic Development Process from a Consumer Perspective, undated 

Strategic Planning, 1992 

Strategic Planning Workshop, undated 

Strategic Process (Phil Buehler), 1988 

Strategy Development, 1990 

Summer Intern Program, 1987 

Targeted Relationship Marketing (includes Kodak, AT&T cases), undated 

Targeted Relationship Marketing presentation, undated (2 folders) 

Television Production, undated 

Training (Cindy Butchko), 1982-1983 

Training facilities, undated (3 folders) 

Training Manual, 1989 (2 folders) 

Training overview, 1992 


159

Box TR13 

Box TR14 

Box TR15 

Training recommendations, 1985-1990 

Various presentation scripts, 1989-1990 

[Includes Brand Building in the 90s, Direct Marketing, Database Technology] 

Workplace Behaviors, undated 

Worldwide Training Needs Analysis, 1991 

Wunderman Future--The Key Link Strategy, 1990 


29 Secrets to Winning New Business, undated 

Acquisition and Loyalty for Fast-Moving Consumer Goods, undated 

Acquisition Practice, 1997 and undated (2 folders) 

Action Marketing 

Action Marketing Concept, undated 

Air France, undated 

Apple, undated 


Ciba Vision, undated 

Miscellaneous, undated 

Motorola Flare, undated 

Optus World, undated 

Action Marketing New Frontier (Richard Stollenwerck), 1993 

Action Marketing the Next Frontier (Lester Wunderman), 1992 

Action Marketing Principles, undated (2 folders) 

Action Marketing Process, undated (2 folders) 

Action Marketing Seminar, 1993 (2 folders) 

Action Marketing Seminar--Frankfurt, 1996 

Action Marketing Seminar--UK, undated 

Action Marketing Strategic Planning Process, undated 

Action Marketing Training (slides removed), undated 

160

Box TR16 


Action Marketing Workshop--Future Industries, Inc., 1992 (2 folders) 

Alternative Media, 1994-1997 

Apple Computers Move Away from Solus Dealers, undated 

Assistant Account Executive Program 

Analyzing Creative Exercises, undated 

Basic Training Manual, undated 

Business Etiquette, undated 

Cinque Studio overview, undated 

Direct Mail Production, undated 

Dispelling Myths, 1996 and undated 

Effective Meeting Management, undated 

Executive Guide to Making Commercials, undated 

Jeopardy Game, undated 

Little Known Facts about WCJ, undated 

Print and Direct Mail Production, undated 

Program Handbook, undated 

Role play exercises, undated 

Teamwork Behaviors, undated 

Working with Creative, undated 

Working with Your Creative Team, undated 

Writing and Time Management Workshops, undated 

Basics about Internet (Pieter Vien, Amsterdam), 1996 

Beyond Ginsu: Principles of Winning Direct Response Television, undated 

Broadcast Traffic Services and Procedures, undated 

Building a Global Promotion Marketing Practice, undated 

Building Business with Direct Marketing, undated 

Business-to-Business, 1994 and undated 


Client-Agency Relations (Examples, exercises, game), 1993 and undated 

161

Box TR17 

Box TR18 

Box TR19 


Client-Agency Relations--Making the Most of Your Agency Relationship (IBM), undated 

Compensation and Billing, 1993-1997 and undated 

Creative Brief: Its Strategic Foundation, undated 

Creative Principles, undated 

Creative Process, undated 

Creative Strategy, 1995-1997 and undated 

Creativity, 1989-1997 and undated 

Creativity Workshop, 1989-1997 and undated (2 folders) 


Customer Contact Management, 1997 

Customer-Focused Marketing, 1993-1994 (2 folders) 

Database Marketing, 1992-1999 and undated (2 folders) 

Database Marketing--AT&T Communication Engineering Case, 1994 

Database Marketing Operations, undated 

Database Marketing Overview, undated 

Database Marketing Practice, undated 

Databased Targeted Marketing, 1988-1994 

Databases for Acquisition and Loyalty: An Introduction, undated 

Direct Mail Planning and Production, undated 

Direct Mail Production, undated (1 of 3 folders) 

Direct Mail Production, undated (2-3 of 3 folders) 

Direct Marketing Around the World, undated 

Direct Marketing Mathematics, 1990 

Direct Marketing miscellaneous, undated 

Direct Marketing Principles and Process, undated 

Direct Response Print, undated 

Direct Response Print Planning, undated 

Direct Response Television, undated 

162

Box TR20 

Box TR21 

Box TR22 

Box TR23 


DuPont training program, undated 

Essentials of Direct Response Media I, undated (2 folders) 

Event Marketing, undated 

Executive Action Marketing Workshop, circa 1992 (5 folders) 

First Action Marketing Workshop, San Juan, P.R., undated (2 folders) 

Future Industries Inc.--Marketing workshop, 1992 (2 folders) 

How to Create a Successful Direct Mail Package (USPS), undated 

Interactive Communications, 1996 and undated 

Interactive Media Training handout, 1992 

Internet and Intranet and WCJ Europe (Pieter Vien, Amsterdam), 1996 

Introducing a Database Marketing Approach for CCSG Prospect Acquisition, 1997 

Introduction to Database Marketing, undated 

Kiosks as a Medium, 1994 

Knowledge-Based Marketing, undated 

Latin American Action Marketing Workshop, Miami, 1995 (3 folders) 

Latin American Executive Training Program, 1997 (2 folders) 

Learning Assessment and Inventory, undated 

List Planning training, 1993 

Loyalty training, 1997 (2 folders) 

Making the Most of the Agency-Client Relationship, undated 

Media brands case study, undated 

Media Edge Workshop, undated 

Media Research Workshop, undated 

Miscellaneous case studies, undated 

Miscellaneious creative examples, 1986-1998 

Offers and Testing, undated 

Offers and Testing articles, 1989-1998 

163

Box TR24 

Box TR25 

Box TR26 

Box TR27 

Offers and Testing Workshop, 1993-1994 and undated 

Optus World case study, undated 

Overview of Television, 1994 

Partnership Selling Skills, 1993 

Pepsi Way Promotion Training, 1997 (3 folders) 

Phoenix Project training, undated (3 folders) 

Planning Print Campaigns and Testing, 1996 

Planning Print Media, undated (2 folders) 

Presentation library, 1992 (2 folders) 

Print planning, undated 


Prodigy training, 1996 and undated (4 folders) 

Prodigy training--Little Tykes Toy Company case study, 1993-1994 

Promotion Analysis, 1994 

Promotion Tactics, undated 

Research, 1994-1995 and undated 

Retention--AT&T WorldPlus case study, 1994-1995 

Role of Research in the Communications Planning Process, undated 

Sales Promotion (slides removed), 1990 and undated (3 folders) 

Sales promotion decks (Gunerson), 1988-1993 

[Includes Kodak Training, Trade Promotion Management, Partnership Selling Skills, Quick 

Service Restaurant Promotions] 

Sales Promotion Manual, undated (2 folders) 

Sales Promotion: Objectives and Strategy, undated 

Selling Creative workshop, 1997 

Showtime Networks: Making the Most of the Client-Agency Relationship, 1993 

Sports and Event Marketing (slides removed), undated (2 folders) 

Staying Alive: Keeping Great Creative Alive, a Survival Guide, undated 

164

Box TR28 

Box TR29 

Box TR30 

Strategic Media Planning, undated 

Strategic Thinking, undated 

Strategy, undated 

Support Media, undated 

Sweepstakes, Games, and Contests, 1985-1994 and undated 

Targeted Relationship Marketing, undated 

Team building articles, 1994 

Team Leadership Training, workshop #1, 1991 

Telemarketing, undated (3 folders) 

Telemedia Communications Group, 1996 and undated 

Television, undated 


Thinking Strategically, undated 

Time Management, undated 

Trade Marketing Retailing 2000, 1993 

Traffic Building, 1994 and undated 

Traffic Department Manual, circa 1994 

USPS case study, circa 1993 (2 folders) 

USPS Direct Marketing Training Program, 1993 (1 of 3 folders) 

USPS Direct Marketing Training Program, 1993 (2-3 of 3 folders) 

U.S. Television Overview, undated 

WCJ Americas Network Creative Workshop, 1993 

WCJ and the AAE (Assistant Account Executive), undated 

WCJ Career Coaching Toolkit, undated 

WCJ Direct Mail Production, undated 

WCJ Loyalty Practice (American Express case), undated 

WCJ Practices, undated (2 folders) 

Working with Your Creative Team, undated (2 folders) 

Writing an Effective Creative Brief (trainer guide), undated 

165

Box TR31 

Box TR32 

Box TR33 

Wunderman Future 

The Key Link Strategy, undated 

Wunderman International Group 

Off-the-Page Selling (slides removed), 19801980 

Presentations, undated 

Wunderman Ricotta Kline 

Case histories (slides removed), 1979-1982 

[Includes Johnson & Johnson, Merrill Lynch, N.Y. Telephone] 

Direct Marketing Business Development Process, Guidelines and Tools, 1985 (2 folders) 

Direct marketing slide presentation script, undated 

Interview Workshop, 1987 



American Express Team, 1991 

Business Writing Workshop, 1987 (2 folders) 

Computer training, 1991 


Creating Direct Marketing Advertising, undated 

Direct Mail Production, 1990 and undated (1-3 of 7 folders) 

Direct Mail Production, 1990 and undated (4-7 of 7 folders) 

Direct Marketing Seminar--Showtime: Building Showtime's Business with Direct Marketing, 

1991 

Direct Marketing Workshop, 1987 (3 folders) 

Executive Direct Marketing Workshop 

Binders, 1989, 1991 (1 of 6 folders) 

Binders, 1989, 1991 (2-6 of 6 folders) 

Mike Becker--Sure, Creative is Hard..., 1991 

166

Box TR34 

Box TR35 

Box TR36 

Box TR37 

Box TR38 


Human Resources and People Development, 1988 

Introduction to Database Marketing, 1992 

Offers and Testing, 1990-1993 and undated 

Opportunities in Direct Marketing, 1990 

Summer Intern Program, 1988-1989 (2 folders) 

Training Needs Analysis, circa 1990 

Training overview, 1989 (2 folders) 


Advanced Seminar for Advertising Skills 

Amsterdam, 1997 

Berlin, 1996 (3 folders) 

Berlin--Instructor materials, 1996 (3 folders) 

Langkawi, Malaysia, 1995 (4 folders) 

Penang, Malaysia, 1995 (3 folders) 

Penang, Malaysia, 1997 (4 folders) 

Being a Y&R Trainer, undated 

Board of Directors Meeting (slides removed), 1987 

Brainstorming, 1995 and undated 

Brand Asset Valuator 

General, 1994 (2 folders) 

Board of Directors presentation, 1993 

How to Use Brand Asset (Kodak case), undated 

Information, 1994 


Post-Australian version, 1994 

167

Box TR39 

Box TR40 

Box TR41 

Box TR42 

Presentation, undated 

Ten Truths, undated 

Training Guide, undated 

Training Manual, undated 

Training Program, undated 

Brand Strategy Guide, undated 

Clockwise the Game (time management exercise), undated (2 folders) 

Coaching for Results, 1997 

Creative Work Plan training program, 1993 

Effective Management (Cindy Butchko), 1996 (1-2 of 4 folders) 

Effective Management (Cindy Butchko), 1996 (3-4 of 4 folders) 

Effective Presentation Skills, undated (2 folders) 

How We Work, 1987, 1993 (3 folders) 

Intern Program: Presentation Skills, undated (2 folders) 

Introduction to Y&R Tools, undated (2 folders) 

Lester Wunderman presentation to Y&R Stockholder Meeting (slides removed), 1974 

Listening Skills, 1983 


Negotiating Workshop, 1995 

Performance Management Guidebook, undated 

Performance Management Training Program, 1995 (2 folders) 

Professional Skills Development Series (PSDS) 

Being a Y&R Trainer, undated 

Better Results Through Listening, undated (2 folders) 

Effective Presentations, trainer guide, undated 

Interviewing Skills Workshop, trainer guide, undated 

Negotiating Workshop, trainer guide, circa 1995 

People Development Group, Training Coordinator guide, circa 1995 

168

Box TR43 

Box TR44 

Box TR45 

Box TR46 

Box TR47 

Running Effective Meetings Workshop, trainer guide, 1992 and undated (2 folders) 

Time Management, 1992, 1996 (2 folders) 

Writing Workshop, 1995 and undated (3 folders) 

Proposal for direct marketing videocassette program (Cindy Butchko), 1985 

Selling the Program, 1978-1984 and undated (2 folders) 

Stopping Power self-test kit, undated (2 folders) 

Strategic Planning Disciplines, undated 

Strategy Workshop, undated (2 folders) 

Supervisor's Workshop, 1984, 1990 (3 folders) 

Supervisory Skills Training Manual, 1984 

Teamwork exercises, undated 

Time Management, 1981-1986 and undated (3 folders) 

Training Program Development (Cindy Butchko), 1984 

Training programs and services, undated 

Worldwide Training Needs Analysis, 1991 

Y&R/Marsteller 

Direct Marketing Institute, 1984 (2 folders) 

Y&R Resource Center 

Consultative Selling Skills, 1981 

Helping Clients Buy, 1988 

Meeting notes and agenda, 1988 

Notes from Idea Workshop, 1988 

Results from Meetings Workshop, 1987 

Y&R/Synergenics 


Client Partnering Skills, 1992 

169

Box TR-R1 

Box TR-R2 

Box TR-R3 

Y&R/WCJ Team AT&T 

Phoenix Project training, 1996 

Y&R/Wunderman 

Direct Marketing Workshop: Listening Skills, 1987 

Y&R/Wunderman/O&M 

Training materials binder, circa 1988 (3 folders) 

Restricted Files 



Dentsu Y&R 

Communications Skills Workshop, Langkawi, Malaysia, 1999 (3 folders) 

Impiric 

Approaching Direct Mail and Print Results from a Marketing Perspective, circa 2000 

Art and Science of Customer Relationships, 2000 (2 folders) 

Communications Rollout, 2000 (1 of 2 folders) 

Communications Rollout, 2000 (2 of 2 folders) 

Direct Marketing and Print Results, circa 2000 

Direct Marketing Math, 2000 (2 folders) 

Email 101, 2000 

Global Orientation Plan, circa 2000 

Orientation Manual, 2000 

Promotion Seminar, 2000 

Supervisors Training Program, 2000 



Global Employee Orientation Manual, 2002 

Global Orientation Manual, 2001 

170

Box TR-R4 

Box TR-R5 

Box TR-R6 

Box TR-R7 


iCubed Training Conference, 2002 

Intern Program/Mentor Program, 2001 

LatAm Direct Marketing Workshop, Tequesquitengo, Morelos, Mexico, 2000 

Managing Global Accounts (IBM), 2001 

P3 Handbook for Effective Performance Management, 2001 

P3 Performance Management Workshop, 2001 

Performance Management Workshop, circa 2001 (2 folders) 


Action Marketing Strategy Development Seminar, 1998 

Business Basics, 1998 (2 folders) 

Creative Brief training, 1998 

CRM 101/Bootcamp workshops, 2000 

Customer Relationship Management (CRM)--Ericsson, 1999 

Marketing Math, 1999 

Miami and Puerto Rico training program, 1998 

Planning Print Campaigns, 1999 


Account Executive/Assistant Account Executive (AE/AAE) program, 2000 

Advanced Seminar for Advertising Skills 

Barcelona, 1998 (3 folders) 

Biography and training survey, 1999 

Madrid, 2000 (4 folders) 

Prague, 1999 (4 folders) 

Better Results Through Listening, 1998 

Negotiating Workshop, 1998 

Running Effective Meetings, 1998 

Selling Creative Work, 2001 (2 folders) 

171

Selling Creative workshop, 1999-2001 

Team Y&R Process Play Book, 1998 

Thinking Strategically, 1998 

Audiovisual Materials, 1946-2003 and undated 

(122 boxes) 

Box 1 

Includes recorded presentations, spot radio announcements and television commercials, and 

compilation reels of commercials. Arranged alphabetically by company name and title. 

Restrictions on Access: Original audiovisual materials are closed to research. Research Services 

must obtain use copies for access. 

100 of the Greatest Direct Response Television Commercials. Part B. Undated. VHS. TRT: 60:00 

4-C's Iced Tea. Davis Family campaign spots. 1987, 1990. Umatic. TRT: 2:00 

@T Home Blacksburg 

Untitled. 1996. Umatic. TRT: 10:00 

Untitled. Undated. Umatic. TRT: 10:00 

Abril Colecoes video collection (WCJ/MPA-RIO/Brazil). 

The History of Rock & Roll. Undated. Betacam SP. TRT: 120:00 

The History of Rock & Roll. Undated. Umatic. TRT: 120:00 

Abril Livros/Time Life. Biblioteca 425/Gazeta 7000. Undated. Umatic. TRT: 21:00 

Access Didn't Know/3 In One. UK spots. 1987. Umatic. TRT: 10:00 

Adelaide Central Mission (Australia). Adelaide Bank/Candlelit Dinner. Undated. VHS. NTSC. 

TRT: 1:00 

Adult Diaper (Japan). Untitled. Undated. VHS. TRT: 1:00 

Advertising Age. Video presentation. Undated. VHS. TRT: 10:00 

Adweek. Best Advertising of 1994. 1994. Umatic. TRT: 120:00 

Agrogas (Chile). Radio commercial, English. 1995. VHS. TRT: 1:00 

Air France 

Beauty and the Beast (1946, dir. Jean Cocteau)Circa 1994. VHS. TRT: 90:00 

General spots, English version. 1995. VHS. NTSC. TRT: 1:00 

America Online. Spots. 1996. Umatic. TRT: 4:10 



172

Box 2 

Box 3 

Adbank compilation. 1988-1991. Umatic. TRT: 5:00 

Adbank compilation. 1991-1992. Umatic. TRT: 3:00 

Amex2. 1995. VHS. TRT: 3:00 

Amex--RIP. 1993. Umatic. TRT: 1:00 

Best Things in Life. 1991. VHS. NTSC. TRT: 1:00 


Bill Miller; Jim Hansen; 2nd Honeymoon; Wallet; Water Ballet; Cityscape; Olympics; Vail. 

1977-1992. VHS. TRT: 6:00 

Brand campaign: Do More; U. S. Anthem; U. K. Anthem. Undated. VHS. TRT: 3:00 

Brazilian campaign, 12 spots. Undated. Umatic. TRT: 12:00 

Business First: Continental Airlines. Undated. VHS. TRT: 1:00 

C=Amex2. 1994. Umatic. TRT: 3:00 

Challenges. 1996. Umatic. TRT: 1:30 

Challenges. Undated. Umatic. TRT: 1:30 

Competitive and historical spots. 1991. Umatic. TRT: 30:00 

Competitive reel. Undated. Umatic. TRT: 30:00 

Competitive television commercials. 1992. Umatic. TRT: 30:00 

Corporate Card (Spanish). Undated. Umatic. TRT: 0:30 

Corporate Card: As You Can See--Expense Management. 1993. Umatic. TRT: 1:00 

Corporate Card: As You Can See--Value Savings. 1993. Umatic. TRT: 1:00 

Corporate Card: Greater Success. 1988. Umatic. TRT: 2:00 

Corporate Card: Heart and Soul. Undated. VHS. TRT: 1:00 

Corporate Card: Heart and Soul/No Offer/Stereo. 1995. VHS. TRT: 1:00 

Corporate Card radio and TV. 1994. Umatic. TRT: 2:00 



Corporate Card: Spirit; National Life Stages; Success; Decision Time; Elaine Sung; New Card 

Design; Brazil; Company Names/Mexico; Argentina; Aldo Papone. Undated. Umatic. NTSC. 

TRT: 10:00 

Corporate Card: Success. 1993. Umatic. TRT: 0:30 

Corporate Card: Success/Stills. 1988. Umatic. TRT: 1:00 

173

Box 4 

Corporate Card: Success '93. 1993. Umatic. TRT: 0:30 

Corporate Card: Success; National Life Stages; Decision Time. 1992. Umatic. TRT: 2:00 

Corporate Card: To Your Success. 1989. Umatic. TRT: 1:30 

Déjà Vu. Undated. Umatic. TRT: 1:30 

Double Head. Undated. VHS. TRT: 3:00 

Dreams World Service. 1995. Umatic. TRT: 2:40 

Dreams World Service. 1995. Betacam SP. TRT: 2:40 

DRTV: National Life Stages; Success '92; Decision Time; Heart and Soul; Challenges; 

Challenges Gold; Golden Age. 1992-1997. VHS. TRT: 7:00[2 copies] 

End of the 80s; Small Business; Corporate America; Large and Small Business. 1989. Umatic. 

TRT: 3:00 


TRT: 3:00 


TRT: 3:30 

End of the 80s; Small Business; Corporate America; Large and Small Business. Undated. VHS. 

TRT: 3:30 

Focus groups current perspectives; interview (Fletcher); Focus groups reactions to creative. 

1992. Umatic. TRT: 20:00 

Giant Card; Different View. 1991. Umatic. TRT: 1:00 



Gold Card: Adbank spots. Undated. Umatic. TRT: 10:00 

Gold Card: American Express Gold, Regular. 1989. Umatic. TRT: 2:00 

Gold Card: Bridge; Ripple; Trailblazer; Elusive; Precious; Personal; Envoy. 1989. Umatic. TRT: 

6:30 

Gold Corporate Card: Opportunities. 1997. Umatic. TRT: 1:00 

Gold Corporate Optima. Undated. Umatic. TRT: 1:00 

Gold Corporate Optima: Golden Age/No Annual Fee. 1996. Umatic. TRT: 1:00 

Golden Age revised. 1996. Umatic. TRT: 0:30 

Greater Success; Spirit; Mail alt. Undated. Umatic. TRT: 2:00 

Greater Success/Spirit: End of the 80s; Small Business; Corporate America; Large and Small 

Business; You're Not Alone. 1990. Umatic. TRT: 3:30 

174

Box 5 

Box 6 

Greater Success/Spirit rev. Undated. Umatic. TRT: 1:00 

Heart and Soul. 1996. Umatic. TRT: 1:00 

Hire an Assistant. 1993. Umatic. TRT: 0:30[2 copies] 

Historical reel. Undated. Umatic. TRT: 30:00 

How to Talk to Generation X; C=Amex2. 1994. VHS. TRT: 2:00[2 copies] 

Jade Albert. 1993. Umatic. TRT: 0:30 


Loyalty. 1995. Umatic. TRT: 0:45 

Loyalty. 1995. VHS. TRT: 0:45 

Mexico campaign: Company Names; Descriptive. 1991. Umatic. TRT: 3:40 

National Life Stages; Success 92; A Su Exito (Puerto Rico); New Card Design (Brazil); 

Company Names (Mexico); New Face; Patrick Wong; Elaine Sung. Undated. VHS. TRT: 6:00 

One Check: Déjà vu. 1995. Umatic. TRT: 1:30 

Optima Card international launch; Mike Becker tape. 1987. Umatic. TRT: 20:00 

Optima: True Grace. 1994. Umatic. TRT: 1:00 

Patrick Wong; Frank Wong; David Ng; Elaine Sung. Undated. VHS. NTSC. TRT: 2:00 

Radio TV Reports spots. 1992. Umatic. TRT: 0:30 

Radio TV Reports spots. 1993. Umatic. TRT: 1:30 

Restaurants; Hotels. 1992. Umatic. TRT: 2:00 

SBS Corporate Card: Challenges. 1996. VHS. TRT: 2:00 

SBS Corporate Optima: Golden Age. 1996. Umatic. TRT: 1:00 



Spirit; To Your Success; Oui Merci. Undated. Umatic. TRT: 3:00 



Standards; Here's to More Life; international spots. 1991. Umatic. PALTRT: 5:00 

Standards; Here's to More Life; international spots. Undated. VHS. NTSC. TRT: 2:30 

Students That Never Sleep (intern project); 1996. VHS. TRT: 2:00 

Success 92; National Life Changes. 1992. Umatic. TRT: 1:00 

175


Unexpected Pleasures. 1991. VHS. NTSC. TRT: 1:00 

Various spots: Father/Daughter; Recital; Operator; Perfect Gift; Island Honeymoon; World Tour; 

Green Card; Super Bowl. Undated. Umatic. TRT: 5:50 

Y&A (personal). Undated. Umatic. TRT: 5:00 

Not Wunderman: Jerry Seinfeld, Supermarket. 1996. Umatic. TRT: 1:00 

American Express--Various radio spots 

Big Card. 1990Audiocassette. TRT: Undetermined. [2copies] 

Boardroom. Undated. Audiocassette. TRT: Undetermined. 

Brave Music. Undated. Audiocassette. TRT: Undetermined. [2 copies] 

Centurion (3 alternate endings). 1990Audiocassette. TRT: Undetermined. 

Centurion Latest/Panorama. 1990Audiocassette. TRT: Undetermined. 

Centurion (music with voiceover). 1990Audiocassette. TRT: Undetermined. [2 copies] 

Centurion music. 1990Audiocassette. TRT: Undetermined. 

Centurion Original/Panorama/Underlined ending. 1990Audiocassette. TRT: Undetermined. 

Centurion Panorama. 1990Audiocassette. TRT: Undetermined. 

Corporate America. 1989Audiocassette. TRT: 0:30 

Corporate Barriers II. Undated. Audiocassette. TRT: Undetermined. 

End of the 80s; Small Business; Corporate America; Large and Small Business. Undated. 

Audiocassette. TRT: 3:30 

Fred Slobodin music: Ray Lynch; Money Mag Telephone; Benny Goodman What Can I Say; 

Field of Dreams, The Library; Trans Blue. 1990Audiocassette. TRT: 9:36 

Greater Success. 1989Audiocassette. TRT: 1:00 

Joe Diehl Music. Undated. Audiocassette. TRT: Undetermined. 

Large and Small Business. 1989Audiocassette. TRT: 0:30 

Mix 1--Hot Music. 1990Audiocassette. TRT: Undetermined. 

Music (4 versions). 1990Audiocassette. TRT: Undetermined. 

Music demo. 1990Audiocassette. TRT: Undetermined. 

Music exploratories. 1990Audiocassette. TRT: Undetermined. 

Music only: Business; Corporate America; Business; Small Business. 19891/4" audiotape. TRT: 

2:00 

New Anniversary copy. 1990Audiocassette. TRT: Undetermined. [2 copies] 

Reel Diehl Music TV demo. Undated. Audiocassette. TRT: 1:00[2 copies] 

176

Box 7 

Small Business. 1989Audiocassette. TRT: 0:30[2 copies] 

Success large market. Undated. Audiocassette. TRT: Undetermined. 

Success revised, small market. Undated. Audiocassette. TRT: Undetermined. 

The Natural. 1990Audiocassette. TRT: Undetermined. 

Then and Now. Undated. Audiocassette. TRT: Undetermined. 

Triumph. 1990Audiocassette. TRT: Undetermined. 

untitled. Undated. Audiocassette. TRT: Undetermined. 

American Family Sweepstakes. Adbank compilation. 1994. Umatic. TRT: 2:00 

American Heritage. Richard Reeves. 1989. Umatic. TRT: 4:30 

American Tax Service. Wait in Line; Forms and Figures. 1987. Umatic. TRT: 2:00 

Ameritech 

Buy One Get One; 2nd Service for #2. 1995. Umatic. TRT: 3:00 

Ameritech 

Call Waiting Busy Signal; 3-Way Calling Music. 1995. Umatic. TRT: 2:00 

Music--Columbus. 1995. Umatic. TRT: 1:00 

Music--Dayton; Busy Signal-Rockford. 1995. Umatic. TRT: 2:00 

Various spots: Caller ID campaign. 1995. Umatic. TRT: 9:00 

Andersen Consulting. Fish. 1997. Umatic. TRT: 1:00 



Apple Club (Hong Kong). Undated. VHS. PALTRT: 3:00 

Apple Education Reseller Marcom (Europe). 1993. CD-ROM. TRT: Undetermined. 

Barcelona presentation. 1990. Betacam SP. TRT: 80:00[4 tapes] 

Creating the PowerBooks; Macintosh vs. Windows. 1991. VHS. TRT: 40:00 

Direct Marketing Process Systems and Partnerships. 1990. VHS. TRT: 5:16 

In Business with Macintosh. 1990. VHS. TRT: 10:00[2 copies] 

Kickoff '92. 1992. CD-ROM. TRT: Undetermined. 

Kids in Room 116 (Canadian version). Undated. VHS. TRT: 28:30 

Lester Wunderman; Julie Riegel 1991 Sales Conference. 1990. VHS. TRT: 1:30 

Macintosh--The Design Solution. 1993. VHS. TRT: 45:00[2 copies] 

177

Box 8 

Macintosh Tag Version. 1993. Audiocassette. TRT: 10:00 

Performa. Undated. Umatic. TRT: 3:00 

Performa: The Martinelli's Bring Home Their Computer. 1996. Umatic. TRT: 3:00[2 copies] 

Performa: The Martinelli's Bring Home Their Computer, demo clip. 1996. Umatic. TRT: 2:30 

Performa: The Martinelli's Bring Home Their Computer, inquiry. Undated. Umatic. TRT: 28:30 


Performa: The Martinelli's Bring Home Their Computer. 1994. VHS. TRT: 3:00 

Performa: The Martinelli's Bring Home Their Computer, inquiry. Undated. VHS. TRT: 28:30 

Performa: The Martinelli's Bring Home Their Computer, trailer. 1995. VHS. TRT: 4:15 

Power family of computers: 1984/Power/Testing 1-2-3/Power. 1991. VHS. TRT: 10:00 

Power of Apple Desktop Media. Undated. VHS. TRT: 10:00[2 copies] 

Seminar for One: Apple/IBM Alliance. Undated. VHS. TRT: 30:00[2 copies] 

Seminar for One: Connectivity--Networking and Communications in Multivendor Environments. 

Undated. VHS. TRT: 30:00[2 copies] 

Seminar for One: IS Issues in the 1990s--The Universal Client. Undated. VHS. TRT: 30:00[2 

copies] 

Seminar for One: Power Macintosh--The New Standard for Business Computing. Undated. VHS. 

TRT: 30:00 

The World of Apple Desktop Media. 1989. VHS. TRT: 10:00 

Assitalia. UnaFamily radio spots. 1997. Audiocassette. TRT: 1:30 

AT&T 


Access: Trucker; Military Man/Navy; Military. 1992. Umatic. TRT: 1:30 

Access: Twice the Price. 1991. Umatic. TRT: 0:30 

Access: Twice the Price; Instructional; In My Business. 1991. Umatic. TRT: 1:30[2 copies] 

Bell Atlantic Long Distance Service: You Don't Have to Feel So Very Far Away; Son Tells Dad 

About Pitching a Game. 2000. Umatic. TRT: 1:30 

Bell Atlantic Long Distance Service: You Don't Have to Feel So Very Far Away; Son Tells Dad 

About Pitching a Game. 2000. VHS. TRT: 1:30 

Brand print with end title. 1996. Umatic. TRT: 10:00 

Card: Sydney wrap; Pamela wrap. 1988. Umatic. TRT: 2:00[2 copies] 

Card Preference: Ted/Guy rev. ; Silence rev. Undated. Umatic. TRT: 10:00 

178

Box 9 

Box 10 

AT&T 

Canada launch. 1996. VHS. TRT: 5:17 

Canada launch: Anthem; True Choice Multi; Call Anywhere; Call Province; Absoposolutely. 

1996. VHS. TRT: 5:00[2 copies] 

Club Directo (Guatemala). 1997. Umatic. TRT: 1:00 

Concert. Undated. Umatic. TRT: 5:00 

Connections. 1996. Betacam SP. TRT: 2:28 

Connections. 1996. Umatic. TRT: 30:00 

Easy Reach animatics. 1991. Umatic. TRT: 5:00 

Easy Reach: Life Changes/Grad (4 versions). 1992. Umatic. TRT: 3:00 

Group I. 1999. Umatic. TRT: 90:00[2 tapes] 

Group II. 1999. Umatic. TRT: 90:00[2 tapes] 

Group III. 1999. Umatic. TRT: 90:00[2 tapes] 

Group I. 1999. VHS. TRT: 90:00 

Group II. 1999. VHS. TRT: 90:00 

Group III. 1999. VHS. TRT: 90:00 

HFC (9 spots): Hot Dog Stand; Number One New York; Rhett and Scarlett; Switch the Pitcher; 

Lucky Dog; Twirling Remote; One for Texas. 2000. Umatic. TRT: 10:00 

HFC teaser. 2000. Umatic. TRT: 1:00 

AT&T 


Hot Dog Stand; Number One New York; Rhett and Scarlett; Switch the Pitcher; Twirling 

Remote. 2000. Umatic. TRT: 5:00[2 copies] 

Hot Dog Stand; Number One New York; Rhett and Scarlett; Switch the Pitcher; Twirling 

Remote. 2000. VHS. TRT: 5:00[2 copies] 

International Military: Fast Talker II. Agency version. 1994. Umatic. TRT: 0:65 

Language Line. 1990. VHS. TRT: 5:00 

Local/Long Distance: Number One NY rev. 2000. Umatic. TRT: 2:00[2 copies] 

Local/Long Distance: Number One NY, new supers. 2000. Umatic. TRT: 2:00 

Local One Rate: Hot Dog Stand. 1999. Umatic. TRT: 0:30 

Local Service: Hot Dog Stand; Number One N. Y. 2000. Umatic. TRT: 1:00 

179

Box 11 

Box 12 

Local Service: Hot Dog Stand; Number One N. Y. 2000. VHS. TRT: 1:00 

Museo. 1995. VHS. TRT: 0:30 

Number One/NY. 2000Umatic. TRT: 2:00 

Number One/NY. 2000Umatic. TRT: 1:00 

Opportunity Calling. 1992. Umatic. TRT: 8:59 

Personal Choice; TVC; Consumer Calling Card. 1993. Umatic. TRT: 10:00 

Reiser rev. ; Why Wait?; Joy of Six. 1999. VHS. TRT: 2:00 

Segmentation video: Who Are They?1996. VHS. TRT: 10:00 

Sprint brand review. 1990. Umatic. TRT: 10:00 

AT&T 


Swarn Jayanti Sweepstakes (India). 1997. Umatic. TRT: 0:30 

Taking Our Customers Into The Future. 1999. VHS. TRT: 10:00 

The One for Texas. 2000. Umatic. TRT: 1:00 

The One for Texas. 2000. VHS. TRT: 0:30 

Time Warner: Rhett and Scarlett (Avid rough cut). 2000. Umatic. TRT: 0:30 

Time Warner: Rhett and Scarlett (not final). 2000. Umatic. TRT: 0:30 

Time Warner: Rhett and Scarlett (version 4). 2000. Umatic. TRT: 0:30 

Top Dog; Couple; Kathleen; Rocker. 1998. Umatic. TRT: 2:00 

Trucker; Military Man; Military Man/Navy. 1993. Umatic. TRT: 1:30 

True Connections: Coach NFA Agency reel. Undated. VHS. TRT: 2:00[3 copies] 

Twice the Price; Instructional; In My Business. 1992. Umatic. TRT: 1:30 

Universal Card (Mitel Keerz tape). Undated. VHS. TRT: 30:00 

Universal Card Discover spots: Border; Baseball; Airport; Whole New Way; Ends of the Earth; 

Perfectly Clear; 100 Million Dollars; Cash-Back Bonus; Business Trip; Lunchtime Shopping. 

1990. Umatic. TRT: 4:30 

Vanity versions: Call Anywhere; Provincial Calling. 1996. Umatic. TRT: 22:00 

Various spots: Amazing Grace; A Day in the Life; Beach; Teen Date; Rocketman. 1992. Umatic. 

TRT: 5:00 

Vector presentation. 1995. Umatic. TRT: 1:30 

Voicemark: Fishing. 1990. Umatic. TRT: 1:00 

180

Box 13 

AT&T 

Voicemark: Fishing. 1990. Umatic. TRT: 0:30 

West Coast; Go Phone; $0. 39. 1996. VHS. TRT: 28:30 

Winback: Carla/One Rate Yes. 1996. Umatic. TRT: 2:00 

Wireless DRTV: Waiting for Core/NY/FL. 1996. Umatic. TRT: 9:00 

Worldnet: Bad Comedians. 2000. VHS. TRT: 2:00 

Worldnet focus group. 1998. VHS. TRT: 10:00 

Worldnet: Free Visit. 1996. Umatic. TRT: 1:00 

Worldnet: Free Visit. 1997. Umatic. TRT: 2:00 

Worldnet: Free Visit/Free Hours. 1996. Umatic. TRT: 3:00 

Worldnet: Free Visit/Free Hours; Free Visit; Reliability. 1997VHS. TRT: 4:00 

Worldnet: It's a Girl. 1999. Umatic. TRT: 0:45 

Worldnet: Reiser Hitting the Books (Excite/Kestral). 1998. Umatic. TRT: 1:00 

Worldnet: Reiser Hitting the Books (Excite/Kestral). 1998. VHS. TRT: 1:00 

Worldnet: Reiser Hitting the Books (Lycos ver. ). 1999. VHS. TRT: 1:00 

Worldnet: Reliability. 1992. Umatic. TRT: 2:00 

Your Internet Is Ready mailing. 1999. CD-ROM. TRT: Undetermined. [4 versions] 

AT&T competitive (Not WCJ). Help for Biz: Wall of Books. 1995. Umatic. TRT: 0:30 

Automated Call Processing. Jeanne Dixon Horoscope. 1989. Umatic. TRT: 0:30 

Bally's Park Place 

800 Line; MVP Gold Membership. 1990. Umatic. TRT: 1:00 

800 Line; MVP Gold Membership; 900 Line. 1990. Umatic. TRT: 2:00 

Barpoint. New business pitch. 1999. Umatic. TRT: 5:00 

Bausch & Lomb. Ray Ban new products video. Undated. Umatic. TRT: 8:00 

Bingo des Marques 

Spots 1993-1995. 1996. Umatic. NTSC. TRT: 4:00 

Spots 1993-1995. 1996. VHS. NTSC. TRT: 4:00 

BMW 


318 Compact commercial (WCJ Milan). 1995. Umatic. NTSC. TRT: 0:40 

181

Box 14 

BMW Italia Top Driving. 1993. Umatic. TRT: 10:00 

BMW Monography (WCJ Milan). 1993. Umatic. NTSC. TRT: 30:00 

Serie 3 Touring. Undated. Umatic. TRT: 10:00[2 copies] 

Serie 5 Face Lifting. 1994. Umatic. TRT: 10:00 

Book of the Month Club 

29 spots: Bonus Book revisions. 1983. Umatic. TRT: 30:00 

Bedtime Story; Story of English; Fonda version. Undated. Umatic. TRT: 4:00 

No Premium; Bonus Book; Bookmark. 1978. Umatic. TRT: 4:30 

The Party; Bonus Book. 1979. Umatic. TRT: 1:30 

TV supports. 1980. Umatic. TRT: 3:30 

Bosch 

Power Tools: Honey I'm Home; Hammer Drill. 1996. Umatic. TRT: 1:20 

Bosch 

Twin. 1997. Umatic. NTSC. TRT: 0:40 

British Gas. Untitled. Undated. Umatic. TRT: 20:00 

BSN Dilling. Version Anglaise. Undated. Umatic. NTSC. TRT: 10:00 

Burson Marsteller 

Mitch Kurz CEO, Wunderman Cato Johnson; Y&R Annual Meeting. Undated. Umatic. TRT: 

20:00 

Presentation video: Chiquita Banana Singing Boy/She Loves Me; Jell-O Instant Winner Game; 

Plaisir de France Wonder of Wonders; Gillette Right Guard; Jell-O Dream House. 1988. Umatic. 

TRT: 3:30 

Business Week. Television commercial. 1997. VHS. TRT: 10:00 

Caesar's Atlantic City 


Hackett Singles: Birthday/Joan Rivers; Crabgrass/Ben Vereen; Cleopatra/Kackett. 1984. Umatic. 

TRT: 1:30 

Hackett TV: Excitement/Cable. 1984. Umatic. TRT: 1:00 

Hackett TV: Sedan Chair; Soothsayer. 1984. Umatic. TRT: 1:00 

Hotel/Hackett Singles: 9 Restaurants/2 on the Aisle; Cleopatra/Sunday Paper; Crabgrass/Roman 

Holiday. 1984. Umatic. TRT: 1:30 

Image revised tag: Cleopatra. 1985. Umatic. TRT: 0:30 

182

Box 15 

Box 16 

Caesar's Boardwalk Regency. Hotel/Hackett Singles: 9 Restaurants/2 on the Aisle; 

Cleopatra/Sunday Paper; Crabgrass/Roman Holiday. 1984. Umatic. TRT: 1:30 

Casa Protegida Julia de Burgos. Nino y la Muneca; Jailbird; Crime Story; Malrato--Maltrato (WCJ 

San Juan, P. R. ). 1994. Umatic. TRT: 2:30 

Cato Johnson 


Agency reel (Includes Jell-O, Peter Paul, General Foods, Kodak, Plaisir de France, SEB, 

Chiquita, Vernor's). 1986. Umatic. TRT: 6:00 

Chiquita Jaime/She Loves Me; Gillette Tammy Poster; S&H Robin Leach/Weis; Kodak 

Kolorkins; General Foods WMF Brewer; USPS The Eagle/Undeliverable as Address Mail. 1989. 

Umatic. TRT: 4:00 

Chiquita Jaime/She Loves Me; Gillette Tammy Poster; Kodak Kolorkins; General Foods WMF 

Brewer/Cool Rappers; USPS Yaegar/Undeliverable as Address Mail; Lincoln Mercury Jon Doe. 

1989. Umatic. TRT: 4:00 

Comedic Selling, tapes 1, 2. Undated. Umatic. TRT: 120:00 

Creative Partnership Meeting. 1989. Umatic. TRT: 20:00 

Diet Pepsi Top Gun Video Offer; American Express; Procter & Gamble; McDonald's; Polaroid; 

Burger King; Time Clock/Phone; Gillette Tammy Poster. Undated. Umatic. TRT: 4:00 

Europe case studies. 1992. Umatic. NTSC. TRT: 10:00 

Expoferia '89/116th Street Festival. 1989. Umatic. TRT: 30:00 

Jell-O Instant Winner; CBS; Kolorkins; Gremlins; Batman Cups; S&H Green Stamps; Dino; 

Gillette Tammy. Undated. Umatic. TRT: 4:00 

Kolorkins; Jell-O Instant Winner/Dream House; S&H Life Promotion. Undated. Umatic. TRT: 

2:00 

Reggie Awards 1990-1991: Nintendo; Monsanto; Gillette; Miller; Rainbow Foods; 

Colgate/Warner-Lambert; Pizza Hut; Coca-Cola; Pillsbury; Kraft. 1991. VHS. TRT: 10:00 

Sales Promotion Training Seminar. 1991. Umatic. TRT: 22:00 

The Point. Undated. Umatic. TRT: 15:45 

Two w/PO Super; What a Difference; Moving Van; Dinosaurs; Stuck on Stamps; Global; 

Madrid; Olympic Worldpost; Brmas; Cheers. Undated. Umatic. NTSC. TRT: 7:00 

Wendy's Baked Potato; Sunkist Gremlins/POP; Taco Bell Batman Cups. 1990. Umatic. TRT: 

2:15 

Cato Johnson/Young & Rubicam Damaris (Santo Domingo). Nestlé spots: Maggi; Amigos de la 

Naturleza; Cerelac Sabe Más. Undated. VHS. TRT: 10:00 

Cawoods. Commercials. Undated. VHS. TRT: 5:00 

183

Box 17 

CBN 

CBS 

Just Watch Us. 1986. Umatic. TRT: 5:00 

Superbook. 1985. Umatic. TRT: 6:00 

Christmas Greetings. 1989. Umatic. TRT: 1:20 

Love and Money Sweepstakes video case history. 1991. Umatic. TRT: 8:18 

Love and Money Sweepstakes video case history. 1991. VHS. TRT: 8:18 

CBS Electronics 

Adventure Club. 1983. Umatic. TRT: 2:00 

Mountain Song. 1983. Umatic. TRT: 0:30 

Static. 1983. Umatic. TRT: 0:30 

CBS Records. Big One Cent Steal. 1983. Umatic. TRT: 1:00 

CBS Toys 

Adventure Club. 1983. Umatic. TRT: 2:00 

Electronics; Wings in the Cockpit; National Tunnelrunner Trapped; Solar Fox--Awesome. 1983. 


Static. 1983. Umatic. TRT: 0:30 

CBS Video Club. Revised spots, different 800 numbers. Undated. Umatic. TRT: 2:00 

CBS Video Library 

Air War. 1986. Umatic. TRT: 2:00 

Graphics. 1989. Umatic. TRT: 4:00 

Honeymooners: Spot within a Spot; Door; Lucy '88; WWII Air War. 1988. Umatic. TRT: 8:00 

Lucy Series. Undated. Umatic. TRT: 2:00 

Lucy Series: That Face. Undated. Umatic. TRT: 3:00 

Reaching for the Skies: The Quest. 1989. Umatic. TRT: 2:00 

Ticket. 1986. Umatic. TRT: 2:00 

Twilight Zone: Another Typical Night. Undated. Umatic. TRT: 3:00 

Vietnam: Feel It. Undated. Umatic. TRT: 3:00 

World War I: Men. Undated. Umatic. TRT: 2:00[2 copies] 

CCSB 


184

Box 18 

Box 19 

Commercial with phone number for Epsilon presentation. Undated. Umatic. TRT: 2:00 

Personality. 1980. Umatic. TRT: 2:00 

Chapman Direct 

Agency reel: Guy Samson/Anita Weinstein. 1996. Umatic. TRT: 2:00(2 copies) 

Compilation: Family Room; Levines; Cats/Another Louie; AT&T Holiday; Guy Samson; Fast 

Talker; Numbers--Worldwide; Crying; Capitol; Aging. Undated. VHS. TRT: 15:00 

Film scenes from VHS: 2001 Space Oddyssey; Broadcast News; Shock to the System. 1995. 


New Business reel: USPS; NYNEX; Mosaica. 1994. Umatic. NTSC. TRT: 5:19 

Presentation. 1996. Umatic. TRT: 10:00 

Presentation reel: Chapman Slate; AT&T Universal, Hands on One; Miller Beer, It's Your Card; 

New York Telephone, Brothers; AT&T, Across the World. 1994. Umatic. TRT: 4:10(2 copies) 

Presentation reel: Levine's; Guy Samson; Anita Weinstein; Need a Plumber; Fast Talker/AT&T. 

Undated. Umatic. TRT: 4:30 

Presentation reel: Oxford, The Levines; NYNEX, Brothers; AT&T, Simple Life; Oxford, Guy 

Samson; USPS, When is a Stamp; AT&T, Family Tree; USPS, Stamp Festival; Oxford, Anita 

Weinstein; AT&T, Fast Talker; USPS, Squares; AT&T, Holiday. 1997. Umatic. TRT: 8:45 

Show reel: Cool Shit. Undated. Umatic. TRT: 10:00(4 copies) 

Television reel: AT&T, Fast Talker; Oxford, Levine's; USPS, Cool Cats, Another Louie; Oxford, 

Guy Samson; First USA, Family Room. Undated. Umatic. TRT: 6:00 

Charlie Chaplin. Assembly line sequence from Modern Times. Undated. Umatic. TRT: 10:00 

Chase Online Banking. Paying Your Dues. 1998. Umatic. TRT: 0:30 

Chatelaine. Voices. 1994. VHS. TRT: 2:30 

Chef Boyardee. Dinosaur Pasta, Dinosaur Hunt. 1988. Umatic. TRT: 0:45 

Chesterfield. Chesterfield Filter Cigarettes. 2000. Umatic. TRT: 20:00 

Chevron. Chevron cars: The Power of a Good Idea. 1996. VHS. TRT: 10:00 

Chiquita 

Billy Martin Baseball Clinic. 1986. Umatic. TRT: 3:00 

Robinson Crusoe. 1985. VHS. TRT: 1:00 

Ted and Alice. 1986. Umatic. TRT: 0:34 

Cindy 


185

Box 20 

Untitled. Undated. VHS. TRT: 120:00 

Untitled. Undated. Umatic. TRT: 60:00 

Cineprix 

Cineprix Telecom, Kinoversion (Switzerland). 1995. Umatic. NTSC. TRT: 0:57 

Video Reporting (Switzerland). 1996. VHS. NTSC. TRT: 10:00 

Video Reporting: The World's Largest Film Festival with the World's Largest Jury (Switzerland). 

1996. VHS. PAL. TRT: 5:52 

CIT Financial Services 

Home Equity Loans. 1984. Umatic. TRT: 6:00 

Home Equity Loans. 1981. Umatic. TRT: 2:00 

Home Equity Loans: Your Home no premium; Booklet. 1981. Umatic. TRT: 4:00 

Home Owner Loan, CIT Prime Homeowner. 1985. Umatic. TRT: 0:30 

Luck Me without Brokerage Fees. 1985. Umatic. TRT: 2:00 

CIT Financial Services 

Wedding; Staircase. 1985. Umatic. TRT: 1:00 

Citibank 

A Guide to Effective Marketing Communication. 1998. CD-ROM. TRT: Undetermined. 

Citibank Visa (Adbank tape). 1991. Umatic. TRT: 3:00 

Competitive reel: Merrill Lynch; Fidelity; Charles Schwab, Ameritrade. 1997. Umatic. TRT: 

4:30 

Competitive reel, retail: Merrill Lynch; Fidelity; Chase; Bank of America; First Union. 1997. 


Ford Citibank Visa; Mastercard. 1993. Umatic. TRT: 1:30 

I've Got It. 1999. Umatic. TRT: 0:30 

Retail: Saturday Night; Benny/Non-Ticket. 1998. Umatic. TRT: 2:00 

Retail investments TV: PC Banking, Saturday Night's Allright; EZ Checking, Bennie 

(Non-ticket); $19. 95 DRTV, $19. 95 On-Line Trading (Elton version). 1998. Umatic. TRT: 3:00 

Sony Card, Playtime (aired version). Undated. Umatic. TRT: 1:00 

Sony Card, Playtime. 1998. VHS. TRT: 1:50 

Citroën 


10 Jours Tout Permis (France). Undated. VHS. TRT: 4:15 

186

Box 21 

Les Jours Fous Octobre 91 (France). 1991. VHS. NTSC. TRT: 5:00 

Clorox Corporation 

Brita Water Filter. 1993. Umatic. TRT: 2:00 

Combat. 1993. Umatic. TRT: 3:00 

Kingsford Charcoal, BBQ Idea Line. 1992. Audiocassette. TRT: 1:00 

Kingsford Charcoal, BBQ Idea Line. 1992. Umatic. TRT: 5:00 

CNI. Trailer Preshow Motionride. 1996. VHS. PAL. TRT: 9:00 

Colgate-Palmolive 

Argentina. Undated. Umatic. NTSC. TRT: 9:15 

Argentina/Dominican Republic. 1994. VHS. NTSC. TRT: 1:06:21 

Classical Collection American. 1986. Umatic. TRT: 2:00 

Cool 2 Care About Your Smile. Undated. VHS. TRT: 2:00 

Dr. Dentuço o Incrivel Passeio (Brazil). Undated. VHS. TRT: 12:00 

Gran Tarde Infantil Colgate (Dominican Republic). Undated. VHS. TRT: 120:00 

Palmolive Automatic Dishwashing Detergent: Workers. 1988. Umatic. TRT: 0:30(2 copies) 

Colombo 

Untitled. Undated. VHS. TRT: 2:00 

Star Stores presentation. 1995. VHS. PAL. TRT: 5:30 

Star Stores presentation. Undated. VHS. NTSC. TRT: 5:35 



17 spots: Human; Animal; various versions. 1998. VHS. TRT: 15:30 

Animal; Human; Animal/Human. 1998. Umatic. TRT: 2:00 

Animal; Human; Animal/Human. 1998. VHS. TRT: 3:00 

Big Enough. Undated. Umatic. TRT: 1:00 

Big Enough. 1991. VHS. TRT: 1:00(2 copies) 

Big Enough Christian version. 1994. Umatic. TRT: 1:00 

Big Enough mail support. 1992. Umatic. TRT: 2:00 

Christmas TV-Print support: Dick Clark; Clark & Clark. 1980. Umatic. TRT: 3:00 

Columbia Music Collection: Christmas Greetings. Undated. Umatic. TRT: 3:00 

187

Box 22 

Box 23 

Columbia Music Collection: Great American Composers--Cole Porter. Undated. Umatic. TRT: 

1:00 


Columbia Music Collection: Rockin USA/Tour Bus. Undated. Umatic. TRT: 2:00 

Columbia/Ginos Co-Op. 1981. Umatic. TRT: 0:30 

Dancing Paper. 1987. Umatic. TRT: 1:00 

Dec. /Jan. TV Guide, Jan. Penny Pincher; Dec. /Jan. Preprint Penny Pincher; Dec. /Jan. Preprint 

TV Guide. 1982. Umatic. TRT: 2:30(2 copies) 

Dick Clark: Neon w/TVG, Family Weekly and Jan. magazines; Camera; Apartment; TVG, 

Parade and Family Weekly; TVG and Dec. magazines; TVG only; Neon Sign. 1979. Umatic. 

TRT: 5:00 

Falling. 1983. Umatic. TRT: 8:00 

Jukebox. 1995. VHS. TRT: 1:00 

Let's Play. 1998. Umatic. TRT: 3:00 

Lifestyles. 1985. Umatic. TRT: 1:00 

Park Bench. 1981. Umatic. TRT: 1:00 

Return of the Soaring CD. 1990. Umatic. TRT: 1:00 

Scrooge. 1981. Umatic. TRT: 1:00 

Son of Soaring CD. 1991. Umatic. TRT: 1:00 

TV Man with Credit. 1986. Umatic. TRT: 4:00 



Untitled. 1977. Umatic. TRT: 3:00 

Various spots: Human; Animal; Animal/Human versions. 1998. Umatic. TRT: 15:30(2 copies) 

Video Club: Cheers Musical Mailbox. Undated. Umatic. TRT: 3:00 

Video Club: Gilligan's. Undated. Umatic. TRT: 3:00 

Video Club: Gunsmoke, Matt's Back. 1991. Umatic. TRT: 3:00 

Video Club: Hallmark Hall of Fame, Moment of Truth. Undated. Umatic. TRT: 1:00 

Video Club: Lucy and Friends. Undated. Umatic. TRT: 3:00 

Video Club: MASH. Undated. Umatic. TRT: 1:00 

Video Club: The Real West/History. Undated. Umatic. TRT: 3:00 

188

Box 24 

Video Club: Smithsonian. Undated. Umatic. TRT: 4:00 

Video Club: Star Trek, Fan Talk. Undated. Umatic. TRT: 3:00 

Communication Arts. Advertising annual Television Commercials. 1998. VHS. TRT: 70:00 

CONAD 

Invito a Tavola (Italy). 1994. Umatic. NTSC. TRT: 10:00(2 copies) 

Moneta Forte operation (Italy). 1995. Umatic. 

TV campaign (Italy). 1993. Umatic. NTSC. TRT: 20:00 

Co-Operators DirectProtect. Here When You Need Us (Canada). 1996. Umatic. TRT: 1:30(2 

copies) 

Country Music Hall of Fame. History of Country Music. Undated. Umatic. TRT: 2:00 

Credit Lyonnais. Retraite (France). Undated. Umatic. NTSC. TRT: 10:00 

Cresta Awards. Winners Reel. 1994. VHS. NTSC. TRT: 28:22 

CTAM Mark Awards 

Finalists and Winners. 1994. VHS. TRT: 90:00(2 copies) 

Hot Spots: 12th Annual Mark Awards Finalists and Winners. Undated. VHS. TRT: 45:00 

Danbury Printing and Lithographing. Untitled. Undated. VHS. TRT: 30:00 

Danone 

Danone et Fruits: Granny; Cerise (France). 1997. Umatic. PAL. TRT: 0:40 

Danone et Fruits: Granny; Cerise (France). 1997. VHS. PAL. TRT: 0:40 

Marketing Tool Box, No. 1-2. 1998. CD-ROM. TRT: Undetermined. (2 disks) 

Space Jam (Czech Republic). Undated. VHS. NTSC. TRT: 0:10 

Diners Club. Multi-Reel. Undated. Umatic. TRT: 3:00 

Dion. France and Netherlands. 1994. Umatic. NTSC. TRT: 1:10 

Direct Marketing Educational Foundation. Direct Marketing: The Key to Your Future, Parts 1-2. 

1988. Umatic. TRT: 120:00(2 tapes) 

Direct Resources. Direct Marketing Day: 10 Great Direct Response Television Ideas You'd Love to 

Steal. 1989. Umatic. TRT: 25:00 

Discover Magazine 


Don't Adjust Your TV. Undated. Umatic. TRT: 2:00 

Expanding Universe. 1983. Umatic. TRT: 12:00 

Expanding Universe. 1984. Umatic. TRT: 12:00 

189

Box 25 

Box 26 

Discover Magazine 

Great Adventure/Update. 1980. Umatic. TRT: 4:00 

Magic; Many Suns. 1982. Umatic. TRT: 6:00 

Many Suns. 1982. Umatic. TRT: 2:00(2 copies) 

Many Suns; Don't Adjust Your TV. 1981. Umatic. TRT: 4:00 

Premier Issue. 1980. Umatic. TRT: 0:30 

Discovery Magazine. Spots. Undated. Umatic. TRT: 8:00 

Discovery Channel 

Discovery Channel Overview Beyond 2000; Learning Channel Overview, Science 

Frontiers/Practical Guide to the Universe. 2000. Umatic. TRT: 8:30 

Titanic Collectors Set; No Thrill Like, Globe, Volcano Erupts, Elephant, Spider, Astronaut. 

1998. Umatic. TRT: 1:30 

Dr. Pepper. Spot reel. Undated. Umatic. TRT: 30:00 

Draft Direct. The Specialist. 1995. Umatic. TRT: 5:00 

Dulux. Olympiad promo. 1996. VHS. TRT: 1:30 

Dunlop 

Dunlop Radial transfers. Undated. Umatic. NTSC. TRT: 10:00 

Dunlop Radial transfers. Undated. VHS. TRT: 10:00 

DuPont 

Performance Plus carpet (Australia). 1993. Umatic. TRT: 5:00 

Revetment Tyvek (Canada). 1993. Umatic. TRT: 10:00 

Supplex (Brazil). Undated. VHS. NTSC. TRT: 6:53 

Tyvek Housewrap: Options. 1995. Umatic. TRT: 0:30 

DuPont 

Tyvek Housewrap: Options. 1995. Umatic. TRT: 1:30 

Tyvek Housewrap: Thermography. 1993. Umatic. TRT: 0:30 

Tyvek Sendables. 1998. VHS. TRT: 2:10 

Various spots: Fantasy Kitchen. 1994. Umatic. NTSC. TRT: 2:30 

DuPont/Peerless 


190

Box 27 

English version (Canada). 1994. VHS. TRT: 30:00 

Masterlife Flooring Systems: Discovering Beauty (Canada). 1994. VHS. TRT: 30:00 

Eastman Kodak 

Colorburst: First Day of School. 1979. Umatic. TRT: 1:30 

Instant Cameras: Handkerchief; Bench; Levitation; Shadows; Skater; Tree; Blanche; Two 

Tickets; Magic; Floating. 1981. Umatic. TRT: 8:00 

Kolorkins. 1989. Umatic. TRT: 0:30 

Maternity; New Citizen; Fishing. Undated. Umatic. TRT: 2:30 

Q-Las (U. K. ). Undated. VHS. NTSC. TRT: 60:00 

Sales Promotion Training Seminar. 1991. Umatic. TRT: 60:00 

VR-35; K-80. 1987. Umatic. TRT: 0:45 

Easy Home Repair. Untitled. Undated. Umatic. TRT: 1:00 

Editora Abrili/Time Life. Encontro Inter Media. Undated. VHS. NTSC. TRT: 2:30 

Ejercito. Informacion Confidencial: Armas Ultrapoderosas (Dominican Republic). Undated. VHS. 

TRT: 120:00 

Entertainment Tonight. Segment on Infomercials. 1993. Umatic. TRT: 4:25 

Entertainment Weekly 

Holiday Hot List. 1993. Umatic. TRT: 2:00 

I Love It. 1989. Umatic. TRT: 3:00 

Entertainment Weekly 

Outdoor I Luv It. 1990. Umatic. TRT: 2:00 

Remote Control. 1990. Umatic. TRT: 2:00 

Rock Archives; 60s and 70s. 1992. Umatic. TRT: 12:00 

Sneak Preview/I Love It. 1990. Umatic. TRT: 2:00 

Thinker. 1990. Umatic. TRT: 2:00 

Thinker; Grade; Solution. 1991. Umatic. TRT: 9:00 

EON Corporation. Demo tape: Entertainment/Sports Interactive Advertising. 1993. Umatic. TRT: 

3:30 

Ericcson 


Moneypenny Consumer Promotion: Laboratory/1-888 Revised. Undated. Umatic. TRT: 0:30 

Moneypenny demotag--Ericsson Made Bond Approved. Voiceovers from Melina Brohn, Kevin 

191

Box 28 

Box 29 

O'Rourke, Nicole Pala Vacini, Craig Mathers. 1997. VHS. TRT: 2:00(2 tapes) 

Project Moneypenny. 1997. Betacam SP. TRT: 5:00 

This is Your Brand (France). Undated. VHS. NTSC. TRT: 23:00 

Eurotunnel. Spot reel (U. K. ). 1996. VHS. TRT: 60:00 

Eyepatch Productions. Peter White. 1995. Umatic. TRT: 0:30 

Family Room. Spot. 1996. Umatic. TRT: 1:00 

Fat-Away. Spot. 1993. Umatic. TRT: 1:00(2 copies) 

First Data Corporation. Moneygram: Champs/$9. 001993. Umatic. TRT: 1:00(2 copies) 

First Inertia Switch. Safety video. Undated. VHS. TRT: 15:00 

Flix. Breaks Aircheck. 1996. VHS. TRT: 4:00:00(2 copies) 

Ford 

Ford 


Car and Truck Buying Made Easier. Undated. Umatic. TRT: 1:00 

Ford Cares loyaty programme (U. K. ). Undated. VHS. TRT: 5:00 

Cougar: Easy Driver. 1999. Umatic. NTSC. TRT: 1:00(2 copies) 

Customer Connection (U. K. ). 1996. VHS. NTSC. TRT: 5:00(2 copies) 

Fiesta: Sapato; Passagem. Puma: Unlocked (Brazil). Undated. VHS. NTSC. TRT: 3:00 

Fiesta (U. K. )Undated. VHS. NTSC. TRT: 5:00 

Ford Automotive Image: Mark VIII Temptation DRTV. 1988. Umatic. TRT: 1:00(2 copies) 

Ford Cares: Easy Listening (U. K. ). Undated. Audiocassette. TRT: Undetermined. 

Ford Cares: Love Songs (U. K. ). Undated. Audiocassette. TRT: Undetermined. 

Ford Hits (Sweden). 1997. CD-ROM. TRT: Undetermined. 

Ford Merkur Challenge XR4-TI. 1988. Umatic. TRT: 10:00 

Ford Merkur Challenge XR4-TI. 1988. Betacam SP. TRT: 10:00 

Ford Merkur Challenge XR4-TI. 1988. VHS. TRT: 10:00 

Galaxy: Customer Information Video (U. K. )1998. VHS. NTSC. TRT: 10:00 

Galaxy: English (U. K. ). 1998. VHS. NTSC. TRT: 10:00 

Galaxy: Launch airline (U. K. ). 1998. VHS. NTSC. TRT: 10:00 

Galaxy: Launch, Response, Airline (U. K. ). 1995VHS. NTSC. TRT: 10:00 

192

Box 30 

Galaxy: Salesman Training Video (U. K. ). 1998. VHS. NTSC. TRT: 30:00 

Galaxy: Teaser, Flexible Working Hours, Special Restaurant (U. K. ). 1998. VHS. NTSC. TRT: 

10:00 

Galaxy: Virtual Reality Video (U. K. ). 1998. VHS. NTSC. TRT: 15:00 

Ka: Only for You First Rendezvous (Germany). 1996. VHS. NTSC. TRT: 3:29(2 copies) 

Mondeo Britain edits. Undated. VHS. PAL. TRT: 2:01 

Mondeo European edits. Undated. VHS. PAL. TRT: 2:00 

Mondeo launch film, GT version. 1996. VHS. PAL. TRT: 15:00 

Mondeo Taube spot (Germany). Undated. VHS. TRT: 0:30 

The Plan infomercial, Get Ready 'Cause Here It Comes (Canada). 1994. VHS. TRT: 60:00(3 

copies) 

The Plan 30-Minute (Canada). 1995. VHS. TRT: 30:00 

The Plan 30-Minute (Canada). 1995. Digital Betacam. TRT: 28:30 

Puma (France). 1997. CD-ROM. TRT: Undetermined. 

Puma, McQueen. Undated. VHS. NTSC. TRT: 10:00 

Red Carpet Lease, Words of Wisdom. 1995. Umatic. TRT: 7:00 

Spots: Parlament; Kiosk; Bus; Wintercheck (Germany). Undated. Umatic. NTSC. TRT: 1:00 

Sable Test Drive. 1996. Audiocassette. TRT: Undetermined. 

Various Ford and Lincoln-Mercury spots: Detroit; Toronto; Brazil; U. K. ; Germany. Undated. 


Video Explicativo Ford/MIRA. Undated. VHS. TRT: 30:00 


Clockwatchers. 1982. Umatic. TRT: 4:00 

Clockwatchers; Kiosk. 1982. Umatic. TRT: 1:00 

Coin toss. 1985. Umatic. TRT: 4:00 

Conference Room. 1979. Umatic. TRT: 4:00 

Editorial. 1981. Umatic. TRT: 6:00 

Fortune in Support of Direct Mail (Radio). Undated. Umatic. TRT: 10:00 



How'd They Do It? 1985. Umatic. TRT: 3:00 

How'd They Do It? Rev. 3. 1986. Umatic. TRT: 6:00 

193

Box 31 

How'd They Do It? Rev. 4. 1987. 1" Video reel. TRT: 2:00(2 copies) 

How Far Can You See?1989. Umatic. TRT: 12:00 

Making It Again. 1979. Umatic. TRT: 1:20 

More Making It. Undated. Umatic. TRT: 6:00 

Radar. Undated. Umatic. TRT: 1:00 

Four/Four. Video presentation: Lipton; Roy Roders; Seagram's; Autolite; Old Style; Kraft; Pan 

Am; Jamaica; Fruitslush; Drug Free America; Maxwell House; Puffs; Miller; Gillette. Undated. 


Foxtel 

Beyond the Boundaries (Australia). Undated. VHS. TRT: 3:00 

Compile as of 5/8/96 (Australia). 1996. VHS. NTSC. TRT: 16:30 

Frank Ferrante. Sample Reel: Popeel, Gadgets on Parade; Tut Totes; Vista Marketing classic spot; 

ICS; Time Life Books, Vietnam; Hallmark Cards; USPS, Father/Son; Dr. Pepper; Kodak, First Day 

of School; Jamaican Tourist Board; Merrill Lynch, China Shop, Modern Bull, Face 900#; NYTEL, 

Ten Minute Talker, animated spot; N. Y. Times, Steinbrenner Bellboy Pager, George Weather 

Phone, Grandma Buy Your Own Phone; CIT, Wedding, I Love Our Home. Undated. Umatic. TRT: 

20:00 

Free FM. Captain Pecker (Australia). 1999. VHS. TRT: 1:00(2 copies) 

Friendship Cottage Cheese. Spots. Undated. Umatic. TRT: 20:00 

Frito-Lay 

Alomar Promo. Undated. Umatic. TRT: 0:30 

La Volkera. Undated. VHS. TRT: 0:45 

Fritz Wrap. Quotes. Undated. Umatic. TRT: 1:00 

Fuji. Millennium campaign with Mr. Bean (Germany). 1999. Umatic. TRT: 10:00 

Future. com. Meeting the Challenge. 1998. VHS. TRT: 4:10 

Gasaworks/Mattingly. Beaurepairs and competitive spots (New Zealand). 1997. VHS. NTSC. TRT: 

20:00 

Geico 


Tape 1: It's Only Fair. 1978. Umatic. TRT: 5:00 

Tape 2: Highway; Cop; Applause; Recording Studio; Fireside Chat. 1978. Umatic. TRT: 5:00 

Mix. Undated. Audiocassette. TRT: Undetermined. 

Radio spots. Undated. Umatic. TRT: 5:00 

194

Box 32 

General Cigar. Silver Creek. 1980. Umatic. TRT: 1:00 

General Electric. Mastercard spot. 1992. Umatic. TRT: 0:30 

General Foods 

Bird's Eye spot. 1987. 1" Video reel. TRT: 0:30 

Bird's Eye Fresh Creations: Champagne Wrap. 1987. Umatic. TRT: 1:30 

Bird's Eye Juice Dispenser: Goodbye Old Friend; Training Master. Undated. Umatic. TRT: 5:40 

Cool Rappers. 1988. Umatic. TRT: 5:00 

Home Chef. 1980. Umatic. TRT: 5:00 

International Coffee: Mmm--That's Good. 1980. Umatic. TRT: 1:00 

General Foods 

Jell-O Frozen Novelties--Jopp: Answering Machine; Famous Face; Right Hand Left Hand. 

Crystal Light: Earned It; Belinda. Kool-Aid: Who's That in My Freezer? 1988. Umatic. TRT: 

3:00 

Ronzoni: Crying and Laughing. 1989. Umatic. TRT: 5:00 

Ronzoni: Taste the Difference; Most Fun with a Fork; Teach Pasta; Teach Italian Pasta; Teach 

Italian Frozen Entrees. 1988. Umatic. TRT: 10:00(2 copies) 

Shortcuts: Great Ideas $9. 95; Great Ideas $14. 95. 1987. Umatic. TRT: 4:00 

Shortcuts: What's for Dinner. 1986. Umatic. TRT: 6:40 

WMF Brewer: Fastest, Freshest Cup in Town. 1987. VHS. TRT: 7:00 

WMF Brewer film. 1988. Umatic. TRT: 4:00 

General Motors 

General Motors, General Motors Mastercard spots. 1992. Umatic. TRT: 2:30 

Image (corporate identity program). 1992. Umatic. TRT: 5:00 

Genus 

Homebuyers. 1999. VHS. TRT: 15:00 

Sprinkler; Café Couple. 1999. VHS. TRT: 2:00 

Geo Magazine 

Circulation, magazine montage. 1980. Umatic. TRT: 2:00(2 copies) 

German version. 1979. Umatic. TRT: 5:00 

Gevalia 


Brazil: Brevlada; Brazilien. Undated. VHS. NTSC. TRT: 4:00 

195

Box 33 

Box 34 

Gevalia 

Coffee Bar; Ice Lake. 1985. Umatic. TRT: 1:00 

Gevalia Coffee House. 1997. Umatic. TRT: 10:00 

Gevalia Coffee Sweden: Construction Workers; Tennis Match. Undated. Umatic. TRT: 1:00 

Unexpected Visitor campaign: Athlete; Dive; The Wall; The Adventurer; Top Gun; Bungy 

Jump; Bathtub; Rollercoaster. 1990-1996. Umatic. TRT: 20:00(2 copies) 

Website. Undated. Umatic. TRT: 10:00 

Gillette. Right Guard--Tammy Wrap. 1987. Umatic. TRT: 1:00(2 copies) 

GINI. Les Coups de Foudre GINI. 1981-1993. VHS. NTSC. TRT: 10:00 

Ginsu Knives. Commercial. 1992. Umatic. TRT: 5:00 

Gold Pages. Stone and Adler radio Spots. Undated. Audiocassette. TRT: 240:00(2 tapes) 

Goldeneye 

Commercials (France). Undated. Umatic. NTSC. TRT: 1:20 

Commercials (France). 1997. VHS. SECAMTRT: 1:20 

Trailer. 1997. Betacam SP. NTSC. TRT: 2:53 

Grahams Jewellers. Gold Range; Rings; Watches. 1997. Umatic. TRT: 1:30 


Beginning Readers Program. 1981. Umatic. TRT: 1:30 

Disney Book Club. Undated. Umatic. TRT: 4:00 



Disney Book Club: Disney in a Bag. 1986. Umatic. TRT: 4:00 

Disney Book Club: Disney Santa. 1985. Umatic. TRT: 3:00 

Disney Book Club: Mommy. 1980. Umatic. TRT: 1:30 

Great Indoor website. 1998. Umatic. TRT: 5:00(2 copies) 

Happy Plants. Undated. Umatic. TRT: 1:00 

New Book of Knowledge. 1987. Umatic. TRT: 17:00 

Prevention Health Nut. 1982. Umatic. TRT: 2:00 

Thank You--Cat in the Hat. Undated. Umatic. TRT: 1:00 

GTE. Spot (Puerto Rico). Undated. VHS. TRT: 20:00 

196

Box 35 

Box 36 

Guggenheim. National Heritage campaign. 1997. VHS. TRT: 1:00 


At the Beach; Can Dreams Come True. 1980. Umatic. TRT: 1:30(2 copies) 

The Love Affair. 1981. Umatic. TRT: 4:00 

HBO 

Commercial. 1998. Umatic. TRT: 0:45 

Commercials. 1998. Umatic. TRT: 2:15 

Is Going Out Worth the Trouble? 1995. Umatic. TRT: 0:30 

HCA (Hospital Corporation of America) 

Commercials: Whole World of Caring; Quality of Care; Corporate Message; Care Program; 

Physician Quality; Care Card; Houston Outpatient Surgery. Undated. Umatic. TRT: 5:00 

Health Plans; Health Plans/Start Over. 1985. Umatic. TRT: 1:30 

HDM. Agency Reel: Peugeot; Dannon; Colgate; Mita; Hertz. 1989. Umatic. TRT: 20:00 

Heinz/Idal. Q. B. Tomato Pulp. Undated. Umatic. TRT: 0:20 

Hills Pet Products 

Hills Big Bang. 1988. Umatic. TRT: 1:00 

Radio spots: Walking the Dog; Pet Store; Grocery Store; Soups On; Play Things; The Vet; The 

Traveler. 1988. Audiocassette. TRT: 7:00 

Holiday Inn 


Hotels. 1989. Umatic. TRT: 0:30 

On the House. 1989. Umatic. TRT: 0:15 

Sweepstakes. 1989. Umatic. TRT: 0:30 

Hudson Vitamins. Spiderman. 1979. Umatic. TRT: 0:55 

Hughes Avicom International. Strapping in Worldlink Operating Instructions. 1993. VHS. TRT: 

60:00 

Huntington's Disease Society of America 

Nanny's Birthday: You're Not Sick, You've Only Got HD. Undated. VHS. TRT: 38:00 

Public Service: Attic. 1992. VHS. TRT: 15:00 

I Love Lucy (television program) 

Lucy's Italian Movie, show no. 150. 1985. Umatic. TRT: 30:00 

197

Box 37 

Box 38 

Lucy's Troubles Managing Money. Part 1. Undated. Umatic. NTSC. TRT: 15:00 

Million Dollar Idea, show no. 79. 1985. Umatic. TRT: 30:00 

Switching Jobs, show no. 30. 1985. Umatic. TRT: 30:00 

The Freezer, show no. 29. 1985. Umatic. TRT: 30:00 

Icehouse (beer). Watered Down Demo/Mop Up; Iceland. 1994. Umatic. TRT: 5:00 

Ikea 

Balloon (Singapore). Undated. Umatic. TRT: 5:00 

Christmas promotion (Singapore). Undated. Umatic. TRT: 0:45(2 copies) 

Impiric 

AT&T spots: Bad Commedian; Imagination; DPS. Straw/Free Month; Installation Guy; 

Teenager; Rhett and Scarlett; Stretch; Playtime; Street Talk; Blind Date. 2001. Umatic. TRT: 

8:30 

Landor-Journey Logo Reveal. 2000. Betacam SP. TRT: 10:00 

Impiric 

Opener. Undated. Betacam SP. TRT: 4:51 

Post Requests Master. 2000. Betacam SP. TRT: 60:00 

Rebranding Master, Tapes 1-9. Undated. Betacam SP. TRT: 540:00 

Rebranding Keepsake. Undated. VHS. NTSC. TRT: 10:00 

Rebranding Show, Lester Wunderman Speech. 2000. VHS. TRT: 60:00 

Rebranding tapes 4-5. Undated. VHS. TRT: 120:00 

INA Duemila. Spot radio 3x30" (Italy). 1997. Audiocassette. TRT: 1:30 

Intel. Pentium II: J. Alexander and Mom. 1998. Umatic. TRT: 0:30 

Interactive Channel 


Awareness spots. 1996. Umatic. TRT: 3:30 

Lost Birthday. 1996. Umatic. TRT: 9:30 

Lost Birthday. 1996. VHS. TRT: 9:30 

Source Media. 1996. Umatic. TRT: 0:30 

Source Media. 1996. VHS. TRT: 0:30 

International Correspondence School. ICS/CDS. Undated. Umatic. TRT: 1:00 

198

Box 39 

Box 40 

Italia Petroli 

National promotion (WCJ Milan). 1994. Umatic. NTSC. TRT: 30:00 

Win the American Dream. Undated. Umatic. TRT: 10:00 

It's Your Business (television program). Show no. 729, Electronic Monitoring. Undated. VHS. 

TRT: 30:00 

ITT. ITT Focus. 1999. VHS. TRT: 3:10 

ITT Tech. 3D HSC Show, Sept. 1997. 2000. VHS. TRT: 30:00 

Jack Frost. Generic; Queens Festival; 116th St. Festival; Expo Feria. 1990. VHS. TRT: 1:50 

J. C. Penney Portrait Studio. New Business Presentation, Portraits. 1991. Umatic. TRT: 1:00 


Band Aid: Stuck on Me Travolta/Garr. Undated. Umatic. TRT: 5:00 

Child Development: Explorer. 1984. Umatic. TRT: 0:30 

Child Development: In the Hands of a Baby. 1981. Umatic. TRT: 0:30 

Child Development: Inside the Box; So Much to Learn. 1983. Umatic. TRT: 1:00 


Child Development: New Babies. 1982. Umatic. TRT: 1:00 

Child Development: Racquetball; Yuppie Picnic; Explorer; Roger; Birthday; Bare Bottom; 

Discovery; In the Hand of a Baby. 1986. Umatic. TRT: 8:00 

Child Development: Yuppie Picnic; Racquetball. 1985. 1" Video reel. TRT: Undetermined. (2 

reels) 

Stayfree: Children's Miracle. 1986. Umatic. TRT: 0:15 

Stayfree Maxi Pads: 100 Year Anniversary. 1986. Umatic. TRT: 0:15 

Stayfree Ultra: Mujeres al Borde. Undated. Umatic. TRT: 0:30 

Various: Take a Powder Goose Gossage; Take a Powder Nancy Lieberman; Shower. 1981. 


Kendall/Curity 


Curity Incontinent w/Wrap; Turn, Turn, Turn; Participate; All Year Long Neil Sedaka; All Year 

Long. 1987. Umatic. TRT: 10:00 

Curity Incontinent: You're Not Alone animatic. 1987. Umatic. TRT: 5:00 

Kentucky Fried Chicken. A Trollear promotion (WCJ Puerto Rico). Undated. Umatic. TRT: 0:30 

199

Box 41 

Kessler & Associates 

Real Life: Free; $5. 00. 1987. Umatic. TRT: 4:00 

Real Life: Obstacles; Information; Success Test; Report; Huggable. 1988. Umatic. TRT: 10:00 

Real Life: Success Test; Report; Information; Obstacles. 1988. Umatic. TRT: 10:00 

Real Life: Obstacles; Update; Qualifier; Hot Button. 1988. Umatic. TRT: 13:00 

Keycorp. Skyscraper. 1997. Umatic. TRT: 1:30 

KGF. Reel for KGF Norway Presentation. France: Milka Spa. Argentina: Lila Pause Cricket. U. S. 

: Budget Gourmet Under $2. 00. Mexico: Sugus Train. Greece: Jacobs Coffee Pop Bowtie. France: 

Roche Night. Denmark: Toblerone Madame. Sweden: Gevalia Seduction. Chile: Glue Rocking 

Chair. Tokyo: Scotch Fish. LATAM: Dr. Scholl's Fisherman. Amsterdam: Sony Cranebird. 

LATAM: Telemundo TV Soccer Players. Zurich: Dairy Dancing Cow. 1994. Umatic. TRT: 20:00 

Kiawah & Carmel. Best of Kiawah & Carmel. 141 items. 1995-1996. Umatic. TRT: 41:17 

Kingsford Charcoal 

Amateur Hour; Hot Line; Stereo. 1990. Umatic. TRT: 0:30 

BBQ Idea Line. 1989. Umatic. TRT: 0:30 

Kraft Foods Corporation. Kraft Real Mayonnaise: Lobster; Broadway/Actress; Alligator; Alligator 

Blue Pirate; Madame Enduro; Mayor Holden; Little Connie. Undated. Umatic. TRT: 10:00 

Kraft Jacobs Suchard (KJC). Milka: Cow for Every Family (Prague). Undated. VHS. NTSC. TRT: 

0:10 

Labatt's Beer. Blue Light; Labatt Lite. 1993. Umatic. TRT: 1:30 

Leo Burnett Company. Regional Creative Review CYBDT. Undated. Umatic. TRT: 5:00 


American Express Sales Meeting. 1989. VHS. TRT: 10:00 

Amsterdam presentation. New York Telephone: Pick Me Up; 10 Minute Talker; George; 

Umbrella. 1982. Umatic. TRT: 20:00 

Art of the Dogon. 1988. Umatic. TRT: 30:00 



Direct Marketing Concepts. Undated. Audiocassette. TRT: 60:00(5 copies) 

Direct Marketing Man of the Year. 1982. Audiocassette. TRT: 60:00 

Direct Marketing speech. Undated. VHS. TRT: 30:00 

DMIX speech. 1980. Audiocassette. TRT: 120:00 

Lester Wunderman Presents. 1991. Umatic. TRT: 60:00 

200

Box 42 

Presentation at Direct Marketing Workshop. Time Magazine: Wilderness; Time Flies. Time Life 

Books: Home Repair. Fritz wrap spot for Mercury. Undated. Umatic. TRT: 30:00 

Presentation cassette: Witness Segment. Undated. Umatic. TRT: 20:00 

Presentation tape 1: Charlie Chaplin clip from Modern Times; Woody Allen clips from Sleeper 

(Robot, Tailor). Undated. Umatic. TRT: 10:00 

Presentation tape 2: Saturday Night Live, Larry the Lobster. 1985. Umatic. TRT: 10:00 

Time Inc. Direct Marketing Day Seminar presentation. 1984. Umatic. TRT: 30:00 

Lester Wunderman Tributes 

AAF Awards tribute. 1999. Umatic. TRT: 10:00 

Roll 1: Lloyd Morrissett. 1999. Umatic. TRT: 30:00 

Roll 1: Lloyd Morrissett. 1999. VHS. TRT: 30:00 

Roll 2: Lester Wunderman. 1999. Umatic. TRT: 30:00 

Roll 3: Richard Thoman; Steve Dapper; Angela Kapp. 1999. Umatic. TRT: 30:00 

Roll 4: Aldo Pappone; Michael Schlossberg. 1999. Umatic. TRT: 30:00 

Roll 4: Aldo Pappone; Michael Schlossberg. 1999. VHS. TRT: 30:00 

Roll 5: Peter Georgescu; Steve Goldstein part 1. 1999. Umatic. TRT: 30:00 

Roll 5: Peter Georgescu; Steve Goldstein part 1. 1999. VHS. TRT: 30:00 

Lester Wunderman Tributes 

Roll 6: Steve Goldstein (part 2); Lenny Barshack. 1999. Umatic. TRT: 30:00 

Roll 6: Steve Goldstein (part 2); Lenny Barshack. 1999. VHS. TRT: 30:00 

Roll 7: George Wiedeman (Grey Direct); Jerry Sheresshewsky (Yahoo). 1999. VHS. TRT: 30:00 

Roll 8: Jerry Sheresshewsky (Yahoo. 1999. VHS. TRT: 30:00 

Roll 9: Ed Ney; Walter Chronkite. 1999. Umatic. TRT: 30:00 

Roll 9: Ed Ney; Walter Chronkite. 1999. VHS. TRT: 30:00 

Mr. Wunderman, Roll 2. 1999. Umatic. TRT: 30:00 

Mr. Wunderman, Roll 2. 1999. VHS. TRT: 30:00 

Levi Strauss. Levi's Wide Leg and Jeans for Women: Elevator Fantasy; Elevator Fantasy Jr. ; 

Doctors; Shake It; Shine. 1997. VHS. TRT: 3:30 

Lincoln-Mercury 


34 International commercials. 1997. Umatic. TRT: 30:00 

Do You Want to Dance?; Proud Mary. 1986. Umatic. TRT: 2:00 

201

Box 43 

Ford Exchange: 51 international commercials. 1998. VHS. TRT: 60:00 

Grand Marquis. 1998. VHS. TRT: 5:00 

Home Sweet Home. 2000. Umatic. TRT: 0:30 

Home Sweet Home. 2000. VHS. TRT: 0:30 

Lincoln. Untitled. 1997. VHS. TRT: 5:00 

Lincoln Continental. 1995. VHS. TRT: 5:00(2 copies) 

Lincoln Mark VIII1997. VHS. TRT: 20:00 

Lincoln Mark VIII: Temptation. 1997. VHS. TRT: 5:00 

Lincoln Navigator: Anywhere James. 1998. VHS. TRT: 60:00 

Lincoln Navigator: Black Lincoln; Home on the Range. 1998. Umatic. TRT: 2:00 

Lincoln Navigator: Black Lincoln; Home on the Range. 1998. VHS. TRT: 2:00(2 copies) 

Lincoln Town Car. 1998. VHS. TRT: 5:00 

Lincoln-Mercury 

Mercury Sable. 1996. Umatic. TRT: 6:00 

Mercury Sable. 38 spots. 1998. Umatic. TRT: 60:00(2 tapes) 

Merkur XR4TI Challenge. 1988. Umatic. TRT: 1:30 

Scorpio: Cable direct marketing. 1988. Umatic. TRT: 1:00 

Lorraine Cheese. Deli Cut Superbowl promo. 1993. Umatic. TRT: 0:30 

Lufthansa. Interfly--Internet. Undated. VHS. NTSC. TRT: 10:00 

Lycos. Sherpa (Bozell Worldwide). 1998. VHS. TRT: 1:30 

M Net. History reel. Undated. VHS. TRT: 10:00 

Maalox. Maalox PDTS Liquid. Undated. Umatic. TRT: 0:30 

Manspray. Spot (Y&R Denmark). Undated. Umatic. TRT: 5:00 

Manufacturers Hanover Trust 


Bankless Banking. 1985. Umatic. TRT: 0:30 

Bankless Banking; Lunch Hour. 1986. Umatic. TRT: 0:30 

Checking N. O. W. /Cirrus. 1984. Umatic. TRT: 0:30 

Corporate Intro; Cirrus. 1984. Umatic. TRT: 1:00 

Credit Wrap. 1986. Umatic. TRT: 1:00 

202

Box 44 

Box 45 

Manufacturers Hanover Trust 

Credit Wrap. 1986. Umatic. TRT: 1:00 

Father and Daughter (Mastercard); Waiter (Visa). 1986. Umatic. TRT: 1:00 

Home Equity Credit Line: Neighbors. 1984. Umatic. TRT: 0:30 

Home Equity Loans: Neighbors. 1985. Umatic. TRT: 0:30 

House. 1983. Umatic. TRT: 0:30 

Image Credit, legal screening. 1986. Umatic. TRT: 0:30 

I. R. A. Undated. Umatic. TRT: 0:40 

Market Plus Accounts/Egg. 1982. Umatic. TRT: 1:00 

Mr. Computer Analyst, radio. Undated. Umatic. TRT: 10:00 

Mr. Conservative Chemist, radio. Undated. Umatic. TRT: 10:00 

Ms. Avon Lady, radio. Undated. Umatic. TRT: 10:00 

One for All Banking Package Account: The Big Idea. 1987. Umatic. TRT: 0:30 

TV wrap: Financial Planning; Domicile Purchase. 1986. Umatic. TRT: 2:00 

Waiter; Domicile. 1986. Umatic. TRT: 2:00 

We Realize Your Potential; Tennis; Soccer; Runner. Undated. Umatic. TRT: 1:30 

Margrace 

Bullworker: Testimonial. Story of America: That's Incredible. 1982. Umatic. TRT: 9:00 

Multi-Reel. 7 spots. Undated. Umatic. TRT: 14:00 

Porta Pedal: Challenger. 1982. Umatic. TRT: 2:00 

Spots: Sportscards, No Strings Attached; Safari Cards, Wild and Wonderful, Elephant. 1979. 

Umatic. TRT: 10:00(2 copies) 

War Cards: Pieces Put Together; Family. Undated. Umatic. TRT: 4:00 

McDonald's Corporation 

Untitled commercial. 1990. Umatic. TRT: 0:30 

Untitled commercial. Undated. Umatic. TRT: 0:30 

Melrose Film Productions. Agreed. Undated. Umatic. TRT: 27:00 

Merck. Propecia: Exciting Pill; Angelic Glow. 1999. Umatic. TRT: 10:00 

Merrill Lynch 


203

Box 46 

Box 47 

12 Spots. 1986. Umatic. TRT: 9:30 

A New Number Shop/AT&T Break Up; AT&T Stock Fund/Break Up. 1983. Umatic. TRT: 1:30 

Break-Up. 1983. Umatic. TRT: 1:30(2 copies) 

Chess. 1983. Umatic. TRT: 0:30 

Merrill Lynch 

Greenhouse; Haystack. Undated. Umatic. TRT: 1:00 

IRA/Before April 15th. 1983. Umatic. TRT: 1:50 

IRA Sleeping Giant; CD Puzzle Bull w/800#; AT&T Stock Fund Breakup. 1983. Umatic. TRT: 

3:00 

Maze; China Shop. 1980. Umatic. TRT: 1:00 

Model. 1983. Umatic. TRT: 1:00 

Model Bull. 1983. Umatic. TRT: 1:00 

Model Revised. 1983. Umatic. TRT: 1:00 

Mt. Climb; Snowfall; Rainstorm; River Cross; Mt. Top BB. 1979. Umatic. TRT: 3:40 

Perpetual Motion: Shadow/Bull. 1981. Umatic. TRT: 4:00 

Pockets. 1983. Umatic. TRT: 1:30 

Metropollitan Hodder Group. Press Conference: U. S. Satellite Broadcasting. Undated. VHS. TRT: 

10:00 

Metropolitan Life Insurance 

HIP/HMO. Undated. Umatic. TRT: 0:30 

Melting Pot; Frontier; No Desk Job. 1999. Umatic. TRT: 2:30 

Microsoft. Microsoft Project (Chapman Direct). 1995. Umatic. NTSC. TRT: 16:32 

Miller Brewing Company 

Anthem; 1855; You Can Change Too; Dad's Beer; No Map; Innovations; Last Great Places. 

1992. Umatic. TRT: 10:00 

Before This; Rod Stewart; Marooned. 1992. Umatic. TRT: 10:00 

Change; No Map; Herd; Innovations; Nature Conservancy. 1991. VHS. TRT: 3:48 

Miller Brewing Company 


Colders 29: Primal/Food/New; Primal/Work/New; Primal/Hunger/New. 1992. Umatic. TRT: 

1:30 

204

Box 48 

Historical reel. 1985-1991. Umatic. TRT: 60:00 

International executions 1994. 1995. Umatic. TRT: 30:00 

International executions 1995. 1995. Umatic. TRT: 30:00(2 copies) 

Miller Genuine Draft: NASCAR Sponsorship on TNN. Undated. Umatic. TRT: 8:20 

Miller Genuine Draft--Regional: Hot Texans; Chicago Bulls; California MGD's on Me. 1993. 


Miller Genuine Draft: Rusty. 1992. VHS. TRT: 1:00 

Miller Lite Game of the Decade. Undated. VHS. TRT: 3:38 

Miller Local Market case studies. 1993. Umatic. TRT: 10:00(2 copies) 

National Brand, Miami Plan. 1992. Umatic. TRT: 2:00(2 copies) 

Presentation Piece. 1990. Umatic. TRT: 2:00 

T&A Think Piece. 1990. Umatic. TRT: 2:00 

Mitsubishi 

Just Imagine (Australia). 1993. CD-ROM. TRT: Undetermined. 

Rural Dealers (Australia). 1994. VHS. TRT: 2:45 

Monex. Krugerrands; Active Trader; G. M. 1981. Umatic. TRT: 3:00 

Money Magazine 


Better Each Year; Get Control Over Your Money. 1982. Umatic. TRT: 8:00 

Drowning George. 1980. Umatic. TRT: 12:00 

Future Plans; Money People. 1985. Umatic. TRT: 4:00 

Future Plans; Money People. 1984. Umatic. TRT: 10:00(2 copies) 

Future Plans; Rollover; Risk Free; Type; Telephone. 1987. Umatic. TRT: 10:00 

Get Control Over Your Money. 1982. Umatic. TRT: 4:00 

Jobs & Careers; Luck; Magician; Mon on Street; Missing Logo; Dallas; Couples; Eye Ball; 

Tough Guy; Millionaire. Undated. Umatic. TRT: 17:00 

Millionaire; Now I Have Money. 1981. Umatic. TRT: 8:00 

Missing Masthead. Undated. Umatic. TRT: 4:00 

Money Makes Good Things Happen; Risky Business; Rewards; Future Plans. 1986. Umatic. 

TRT: 8:00 

Money People. 1984. Umatic. TRT: 2:00 

Telephone. 1986. Umatic. TRT: 4:00(2 copies) 

205

Box 49 

Box 50 

Money Magazine 

Tough Guy. 1980. Umatic. TRT: 2:00 

Tough Guy; Missing Logo; Drowning George; Now I Have Money; Millionaire; Control Over 

Your Money; Better Each Year; Money People; Future Plans. Undated. Umatic. TRT: 18:00 

Type; Type--Risk-Free. 1987. Umatic. TRT: 3:00 

Monroe Muffler Brake 

Katie 1; Colin 1; Ariel 1; John 1 (Hutchin Y&R). Undated. Umatic. TRT: 2:00 

Katie 1; Colin 1; Ariel 1; John 1 (Hutchin Y&R). Undated. VHS. TRT: 2:00 

Shocks; Distinguishing Muffler; Blow Torch. Undated. Audiocassette. TRT: Undetermined. 

Monsanto. Roundup Plus (Madrid). Undated. Umatic. TRT: 10:00 

Morgan Grenfell Investment Management. Premier Trust (Singapore). Undated. Umatic. TRT: 0:40 

National Rifle Association 

Heritage/Dressner-Hall/New Coupons: 21 spots. 1990. Umatic. TRT: 42:00 

Heritage Newsome Hall. 1989. Umatic. TRT: 2:00 

Old Timers. 1990. Umatic. TRT: 4:00 

You Have the Right. 1989. Umatic. TRT: 3:00 

Nationwide Insurance 

An Idea Called Nationwide. 1987. Umatic. NTSC. TRT: 10:35 

Nationwide Presentation. 1996. VHS. TRT: 11:00 

Obstacle Course. 1997. Umatic. NTSC. TRT: 3:00(2 copies) 

Obstacle Course. 1997. VHS. NTSC. TRT: 3:00 

Nationwide Insurance 


Obstacle Course. 1997. Betacam SP. TRT: 0:30 

Pitch videos. 1996. Umatic. TRT: 10:00 

Pitch videos. 1996. VHS. TRT: 10:00 

Presentation: Partners; United Airlines V. I. F. Service Center; Sears One Card; Interactive 

Channel Source Media; Apple Performa, The Martinetti's Bring Home a Computer; Heart and 

Soul. Undated. Umatic. TRT: 11:00 

Presentation. 1996. Umatic. TRT: 10:00 

Rough cut. Undated. VHS. TRT: 30:00 

206

Box 51 

Box 52 

Select Reel 1. 1996. VHS. TRT: 53:00 

Neil Tardio. Director's reel: Union Bank, Pacific Project; Dunlop Maxfli, PGA; AT&T; E. F. 

Hutton, Divorce; Lincoln-Mercury, Riley Stand Firm; Toyota, Classroom, Mom/Baby; Dunlop 

Maxwell, Monster. Undated. Umatic. TRT: 10:00 

New York City Business Opportunity Seminar. Connectivity: Networking and Communications in 

Multivendor Environments. 1996. Umatic. TRT: 52:30 


Beeper (George Steinbrenner). 1980. Umatic. TRT: 5:00 

Big Apple Report: These People Called. 1979. Umatic. TRT: 0:30 

Children's Story: Tell Me a Story. 1979. Umatic. TRT: 0:40 

Da Da; Achoo. 1982. Umatic. TRT: 1:00 

Dial-a-Joke: 8 Spots. Werewolf (Jim Backus, Jim Lend); Alien (Phyllis Diller); Sleeping Beauty 

(Ellis Levinson). 1980. Umatic. TRT: 4:00 

Dial-a-Joke: Werewolf (Rip Taylor; Phyllis Diller). 1980. Umatic. TRT: 3:30 

Dial Dr. Brothers: Introduction; Follow Up. 1980. Umatic. TRT: 1:00 


Dial Santa. 1980. Umatic. TRT: 2:00 

Dial Santa. 1978. Umatic. TRT: 1:30 

Dial Weather; George. 1979. Umatic. TRT: 1:00(2 copies) 

Dow Jones Report; Broker. 1979. Umatic. TRT: 1:00 

Equipment Sales: Grandma. 1982. Umatic. TRT: 1:00 

Equipment Sales: Grandma; Mother. 1982. Umatic. TRT: 2:00 

Good Looks Line: Brows; Avocado. 1980. Umatic. TRT: 2:00 

History reel. 19 spots. 1978-1980. Umatic. TRT: 30:00 

Horizon/We've Got You Covered. 1982. Umatic. TRT: 0:30 

Horoscopes by Phone: Pinball Game. 1981. Umatic. TRT: 2:00 

Horoscopes by Phone: Rocket. 1982. Umatic. TRT: 2:00(2 copies) 

Mother; Grandma. 1982. Umatic. TRT: 2:00 

Pick Me Up; What a Day. Undated. Umatic. TRT: 1:00 



207

Box 53 

Presentation to L'Eggs: Steinbrenner; Umbrella; Werewolf; Robot; George; Dow Jones Report. 

1981. Umatic. TRT: 6:00 

Sports Phone: Come to Koosman. Undated. Umatic. TRT: 0:30 

Sports Phone: Danny Gare. Undated. Umatic. TRT: 0:30 

Sports Phone: Gotcha; Strike Three. 1980. Umatic. TRT: 0:20 

Sports Phone: Lou Pinella. 1978. Umatic. TRT: 0:30 

Sports Phone: Lou Pinella; Come to Koosman. 1978. Umatic. TRT: 1:00 

Sports Phone: Ron Luciano. 1980. Umatic. TRT: 1:00 

Sports Phone: Steinbrenner. 1979. Umatic. TRT: 1:00 

Umbrella: Time; Weather. Undated. Umatic. TRT: 1:00 

Various commercials: Need a Plumber; Dog Wash; Baby Sitter; Party Goer. 1996. Umatic. TRT: 

4:00(2 copies) 

Nintendo. Power from Space; Game Counselor; Magazine to Life; Dragon Warrior; Pirate TV 

(Bowes Dentsu). 1991. VHS. TRT: 4:00 

No Nonsense. Mandrell dub trade spot. Undated. Umatic. TRT: 120:00 

Nordic Track. Ghost; Real. 1991. Umatic. TRT: 2:00 

NYNEX 

Need a Plumber; Dog Wash. 1994. Umatic. TRT: 2:30 

Silent Zone. 1986. Umatic. TRT: 0:30 

Silent Zone; Mom and Alan; Finley; Whippley; Office Party. Undated. Umatic. TRT: 3:00 

Off Season Catalog. Large Variety; Variety and Price; Variety, Coupons and Cheese; Select. 


One McKinley Place. Sales launch footage (Dentsu Y&R, Philippines). Undated. Umatic. NTSC. 

TRT: 20:00 

Operation Welcome Home 

Canyons. 1991. Umatic. TRT: 1:00(3 copies) 

Canyons. 1991. Umatic. TRT: 1:30 

Orangina 


French versions. Undated. Umatic. NTSC. TRT: 10:00 

The Pinball. Undated. Umatic. NTSC. TRT: 0:30(2 copies) 

Rollerguys; Sophia; Top; Dancers; Gymnast. Undated. Umatic. TRT: 1:45(2 copies) 

208

Box 54 

Box 55 

Rollerguys; Sophia; Top; Dancers; Gymnast. 1995. Umatic. TRT: 2:15 

Outdoor Life. Editor. 1979. Umatic. TRT: 0:30 

Oxford Health Insurance 

Anita Weinstein. Undated. Umatic. TRT: 1:00 

Anita Weinstein; Guy Sampson; Levines. Undated. VHS. TRT: 3:00(2 copies) 

Anita Weinstein; Guy Sampson; Levines. 1998. Umatic. TRT: 3:00 

Anita Weinstein; Guy Sampson; Levines. 1995. Umatic. TRT: 6:00 

Chapman Agency reel: Anita Weinstein; Guy Samson; Levines. 1996. Umatic. TRT: 6:00 

Guy Samson. Undated. Umatic. TRT: 1:00 

Guy Samson; Anita Weinstein. 1995. Betacam SP. TRT: 4:00 

New Business Presentation: Drums and Beacons; Teenage Reasons; Hard to Reach; Brothers; 

Plumber; Dog Wash; Party Goer; Joe Louis; When Is a Stamp; WWII; Biker/Love; American 

Stamp Festival; Hands on One (u-Card); Favorite Nation; Family Tree; Across the World. 1994. 

Umatic. NTSC. TRT: 20:00 

New Business Presentation: Across the World; Drums and Beacons; Teenage Reasons; When Is 

a Stamp; WWII. 1994. Umatic. NTSC. TRT: 5:06 

The Levines. Undated. Umatic. TRT: 1:00 

The Levines; Guy Samson; Anita Weinstein. Undated. Umatic. TRT: 3:00 

Patrick D'Souza. Movie Madness. 1997. VHS. NTSC. TRT: 1:30 

Panta Rhei. WCJ Adpartment. 1997. Umatic. TRT: 5:20(2 copies) 

People Magazine 

La Claus. 1987. Umatic. TRT: 2:00 

La Claus; Christmas. 1987. Umatic. TRT: 8:00 

Pepsi-Cola Company 

LATAM presentation. 1994. Umatic. TRT: 10:00 

Pepsi One. 1998. VHS. TRT: 1:00 

Perrier Group of America 


CA/Etta Jones ALT Wrap. Undated. Umatic. TRT: 1:00 

Ozarka: Baby. Undated. Umatic. TRT: 1:00 

Poland Springs: Bear Wrap. Undated. Umatic. TRT: 1:00 

209

Box 56 

Poland Springs: Tree Wrap. Undated. Umatic. TRT: 1:00 

Things Don't Change; Local Calistoga. 1996. Umatic. TRT: 2:30 


Zephyr Hills: Beach Wrap. Undated. Umatic. TRT: 1:00 

Zephyr Hills: City Tail. Undated. Umatic. TRT: 1:00 

Zephyr Hills: City Wrap. Undated. Umatic. TRT: 1:00 

Phoenix House 

After School; Fathers (Ad Council). Undated. Audiocassette. TRT: 2:00(2 copies) 

Babies; After School (Ad Council). Undated. Umatic. TRT: 1:00 

Pitney Bowes. Presentation: It's Coming; Two; What a Difference; Moving Van; Global; Madrid; 

Cheers; Winning Strategies; Undeliverable as Addressed; BRMAS; Mainifest Mail System; 

Worldpost Olympic. 1992. Umatic. TRT: 11:00 

Popeil 


Untitled commercial. Undated. VHS. PAL. TRT: 5:00 

Untitled commercial. 2000. VHS. TRT: 5:00 

Powercor Australia Ltd. A Better Way to Buy Energy is Coming Down the Line. 1996. VHS. TRT: 


Procter & Gamble 


Charmin: Swap and Save. 1979. Umatic. TRT: 0:30 

Out of this World Values: Blast Off; Space. Undated. Umatic. TRT: 5:00 

Shoppers Checkbook. Undated. Umatic. TRT: 10:00 

Shoppers Checkbook; Swap + Savae; Pert Shampoo; Storeful of Savings; Out of this World 

Storeful of Savings. 1981. Umatic. TRT: 10:00 

Storeful of Savings; Out of this World Values. 1980. Umatic. TRT: 2:00 

Test Patterns: Pert Shampoo Secret Message Offer. 1980. Umatic. TRT: 0:30 

Promotion Marketing Association of America (PMAA) 

10th Annual Reggie Awards Presentation. 1993. Umatic. TRT: 40:00 

11th Annual Reggie Awards. 1994. VHS. NTSC. TRT: 23:53 

13th Annual Reggie Awards Competition. 1996. VHS. TRT: 30:00 

1992 Reggie Awards. Undated. Umatic. TRT: 60:00 

210

Box 57 

1995 Reggie Winners. Undated. VHS. TRT: 25:00 

1997 Reggie Awards. 1997. VHS. TRT: 75:00 

1999 Awards Presentation Video. 1999. VHS. V-Lite. TRT: Undetermined. 

PTT Nederland 

Blackwatchers. Undated. Betacam SP. TRT: 20:00(2 copies) 

Blackwatchers. Undated. Audiocassette. TRT: Undetermined. 

Qualcast 

Compilation tape. Undated. VHS. NTSC. TRT: 15:00 

Compilation tape. 1997. VHS. PAL. TRT: 15:00 

QVC. Home Shopping (cable). 1994. Umatic. TRT: 5:00 

Radio TV Reports 

AT&T Universal Card; Discover Card; Mastercard. 1992. Umatic. TRT: 3:00 

Charge Cards: Sears Discover; Mastercard; Visa. Undated. Umatic. TRT: 10:30 

Coffee-Mate Creamer; Tasters Choice Ground Roast Coffee; Butterfinger; Carnation Good Start; 

Nestlé Swee Success. 1993. Umatic. TRT: 3:15 

Credit Card: Dateline. 1993. Umatic. TRT: 5:00 

GM credit card; Publishers Clearing House. Undated. Umatic. TRT: 0:45 

Ralston Purina. Purina Mastercard. 1996. Umatic. TRT: 1:00 

Rank Xerox 

Big Bang. Undated. VHS. TRT: 15:00 

Big Bang. Undated. VHS. NTSC. TRT: 15:00 

Big Bang/Rain. 1996. VHS. TRT: 0:40 

Spots. Undated. Umatic. TRT: 10:00 

Spots. 1997. Betacam SP. NTSC. TRT: 0:40 

Readers Digest 

Condensed Books. 1980. Umatic. TRT: 3:00 

Strange Stories/Amazing Facts. 1980. Umatic. TRT: 1:30 

Richardson Vick 


Oil of Olay: Back to Work. 1986. Umatic. TRT: 0:30 

Tempo: Hands. 1987. Umatic. TRT: 1:00 

211

Box 58 

Box 59 

Robert Pittman (AOL). Speech at Interactive Media Convention. 1998. VHS. TRT: 30:00 

Rodale Press 

Prevention Magazine: Wind-Up Santa. 1983. Umatic. TRT: 16:00 

Rodale Press 

Spring Magazine: Spring is Here. 1982. Umatic. TRT: 2:00(2 copies) 

Rogers Merchandising 

For General Foods: Team Up for Kids. Undated. VHS. TRT: 8:30 

Worldwide Managers Conference: Batman; Miller Motor Sports; NEC; Sunkist. 1989. Umatic. 

TRT: 3:11 

Rothschild Asset Management 

Teaser/Launch. 1997. Umatic. NTSC. TRT: 1:20 

Teaser/Launch. 1997. VHS. PAL. TRT: 1:20(2 copies) 

Rundle Mall (Australia). Entertainment; Sportsballs; Buttons; Rudolph. 1997. Umatic. NTSC. 

TRT: 1:00 

Sangemini Mineral Water (Italy). Commercial (WCJ Milan). 1996. Umatic. NTSC. TRT: 0:45(3 

copies) 

Save the Children. Thank You; Valerie Harper. 1983. Umatic. TRT: 12:00 

SBB Gleis 7 (Switzerland) 

Commercial. 1997. Betacam SP. PAL. TRT: 1:10 

Commercial. 1997. Umatic. NTSC. TRT: 5:00 

Schweppes. Indian Tonic: La Nuit du Bac (France). Undated. VHS. NTSC. TRT: 10:00 

Sears Roebuck & Company 

Christmas: Hey Santa; EO Women's Activewear; EO 8-11 AM 10% Off Week; Entire Store on 

Sale; Fine Jewelry--1/2 Carat Diamond Bracelet; Denim; Gift Certificates; Hey Santa--In-Store. 

1996. Umatic. TRT: 3:30 

Credit Card: Many a Day; Many a Sale. Undated. Umatic. TRT: 1:00 



Credit Card: Many a Day; Many a Sale. Undated. VHS. TRT: 1:00 

Don't Miss the Sale; Mower; All Paint on Sale; Softer Side of Sears; Many Sides of Sears; Many 

a Sale. Undated. VHS. PAL. TRT: 10:00 

Ho Ho Beans. 1998. Umatic. TRT: 0:45 

212

Box 60 

Home Central: 26 spots. 1997. Umatic. TRT: 26:00 

Home Central: Hot Day II. Undated. Umatic. TRT: 1:30 

Home Central: Hot Day II. 26 spots. 1998. Umatic. TRT: 20:00 

Home Central Cooling Systems: Hot Day; Scorcher. Undated. Umatic. TRT: 5:00 

Home Central Cooling Systems: Hot Day rev. 1998. Umatic. TRT: 27:30 

Home Central Cooling Systems: Scorcher. 10 versions. 1998. Umatic. TRT: 10:00 

Home Central Integration National Appliance Repair: Umptech-HVAC. 1997. Betacam SP. 

PAL. TRT: 5:00 

Home Central Integration Television Launch Campaign. 1997. Umatic. TRT: 20:00 

Home Central Integration Television Launch Campaign. 1997. VHS. TRT: 20:00 

Home Central Siding: Scorcher. 9 versions. 1998. Umatic. TRT: 30:00 

Home Improvement. 1994. VHS. TRT: 60:00 

Many a Day; Many a Sale. 1996. Umatic. TRT: 1:15(2 copies) 

One Card. Undated. VHS. TRT: 0:30 

One Card in-store video. Undated. Umatic. TRT: 0:30 


One Card rev. 1996. Umatic. TRT: 0:30(2 copies) 

One Card rev. 1996. VHS. TRT: 0:30 

Secure Horizons 

Life After 65. 1996. Umatic. TRT: 1:30(2 copies) 

Life After 65. 1996. VHS. TRT: 1:30 

Securities and Futures Commission. Bull. 1997. Umatic. NTSC. TRT: 0:30 

Security BanCorp. Video Brand Personality. 1986. Umatic. TRT: 3:50 

Sesame Street. Segments: Fruita Manzana (reel 1071); Muppets--Bilingual Fruit Song (reel 1091). 

1987. Umatic. TRT: 30:00 

Shillcraft 


Catalog: Design Book. 1980. Umatic. TRT: 1:00 

Free Catalog. Undated. Umatic. TRT: 1:00 

Rugs. Undated. Umatic. TRT: 1:00 

Shop Rite. Mastercard spot. 1996. Umatic. TRT: 0:30 

213

Box 61 

Box 62 

Showtime Networks 

5 spots: Togetherness versions. Undated. Umatic. TRT: 5:00 

12 spots: Whatever You Need; World Control versions. 1994. VHS. TRT: 12:00 

13 spots: What's Missing. 1998. Umatic. TRT: 13:00 

Ad Reel: February. 2000. Umatic. TRT: 60:00 

Ad Reel: March. 2000. Umatic. TRT: 60:00 

Ad Reel: April. 2000. Umatic. TRT: 60:00 

Ad Reel: May. 2000. Umatic. TRT: 60:00 

Basics. 25 spots. 1997. Umatic. TRT: 25:00 

Blockbusters. 1994. Umatic. TRT: 0:30 

Brand Presentation. Undated. Umatic. TRT: 60:00 

Creative presentation. 1995. VHS. TRT: 30:00(2 copies) 

Creative Services On-Air. 1995. Umatic. TRT: 60:00 

Disney Winter Survival. 1990. Umatic. TRT: 0:30 

DRTV Nov. 94 Campaign compilation. 1994. Umatic. TRT: 8:30 



First Quarter DRTV: Makin' News. 11 spots. 1992. Umatic. TRT: 11:00 

First Quarter DRTV: Makin' News. 24 spots. 1992. Umatic. TRT: 24:00 

First Quarter DRTV: Makin' News, Showtime and The Movie Channel Combined. 1992. 


First Quarter DRTV: Reasons; Coming Soon. 1993. Umatic. TRT: 2:00 

Hartford: Overture. 1995. Umatic. TRT: 1:00(2 copies) 

Hiroshima. Undated. Umatic. TRT: 0:30 

January reel. 1996. Umatic. TRT: 53:00 

January Preview Break. 1996. Umatic. TRT: 25:06(2 copies) 

Mark Greenberg speech; World; Togetherness. 1996. Umatic. TRT: 3:00 

Mark Greenberg video dailies. 1996. Umatic. TRT: 10:00 

Multiplex reel. 1995. VHS. TRT: 60:00 

Restaurant; Spa; Hotel. 1995. Umatic. TRT: 5:00 

214

Box 63 

Box 64 

Screen test. 1991. Umatic. TRT: 1:00 


Summer reel: Makin' News, 28 spots. 1992. Umatic. TRT: 30:00 

The Whole Picture; TMC Combo. 1990. Umatic. TRT: 2:00 

TMC breaks. Undated. VHS. TRT: 75:00 

Togetherness. Undated. Umatic. TRT: 1:00(5 copies) 

Togetherness. Undated. VHS. TRT: 1:00(2 copies) 

Whatever You Need. 1994. Umatic. TRT: 1:00 

Whole Pix; Disney Winter Survival. 1991. Umatic. TRT: 4:00 

Whole Picture; Makin' News; Screentest; Reasons. 1994. Umatic. NTSC. TRT: 5:22 

Workout. 1995. Umatic. TRT: 1:00 

Workout. 1995. VHS. TRT: 1:00 

World. 1993. Umatic. TRT: 1:00 

Siemens. Toots Thielemanns: Bluesette. 1985. CD-ROM. TRT: Undetermined. 

Smoke Enders. Spots. 1981. Umatic. TRT: 6:00 

Socie. Title in Japanese. Undated. VHS. TRT: 1:00 

Socie World. Glamorous Slim. 1996. VHS. TRT: 0:30 

Sony Electronics 

Blind Date. 2000. Umatic. TRT: 1:00 

Inside Story (Sony Trilogic; in Spanish). Undated. Umatic. TRT: 0:30 

Street Talk (Digital imaging guide). 2000. Umatic. TRT: 1:00 

Street Talk; Blind Date. 2000. Umatic. TRT: 2:00 

Southern Cross Healthcare (Australia). Spots. Undated. VHS. NTSC. TRT: 12:00(2 copies) 

Southland Corporation (7-Eleven). Share the Dream promotions. 1983. Umatic. TRT: 10:00 

Sperry & Hutchinson 

Green Stamps: Gift Book (E. Eicoff & Company). 1985. Umatic. TRT: 1:30 

Green Stamps/Green Seals: Can Opener; Polaroid; Fan; Food Processor. 1988. Umatic. TRT: 

4:00 



215

Box 65 

Box 66 

6 spots: S. F. 49ers; Phillies; Fenway; Buffalo Bills; Giants. Undated. Umatic. TRT: 11:00 

6 spots: S. F. 49ers; Phillies; Fenway; Superbowl. Undated. Umatic. TRT: 11:00 

7 spots: Coast/Bird; No Video Ali; How to Talk; Fans/Football; Unfair/Football; Huddle; Talk. 

1990. Umatic. TRT: 14:00(2 copies) 


ACC Dream Team/Tobacco Road. Undated. Umatic. TRT: 2:00(2 copies) 

Being There. 1982. Umatic. TRT: 2:00 

Big Deal; Bobby and Teri; Dungeon. 1987. Umatic. TRT: 6:00 

Bodies/Weights; Results/Weights. 1990. Umatic. TRT: 6:00 

Buffalo Bills. 1991. Umatic. TRT: 2:00 

Christmas Santa. 1980. Umatic. TRT: 2:00 

Chronology/Ali. 1991. Umatic. TRT: 6:00 

Colorado Rockies. Undated. Umatic. TRT: 3:00 

Come Fly with Me. 1990. Umatic. TRT: 2:00 

Control Booth. 1984. Umatic. TRT: 2:00 

Cup/Rangers. 1995. Umatic. TRT: 1:00 

Detroit Lions. Undated. Umatic. TRT: 2:00 

Derrick Follbxrs. 1995. Umatic. TRT: 2:00 

Developing Tray. 1980. Umatic. TRT: 2:00 



Don't Let the Ball Drop. 1985. Umatic. TRT: 4:00 

Don't Miss Misses. 1989. Umatic. TRT: 2:00 

Drama; Great Plays; Football Expert; Sports Bag. 1982. Umatic. TRT: 9:00 

Eleven for One. 1980. Umatic. TRT: 3:00 

Exercise Video/Bodies w/Weights. 1990. Umatic. TRT: 4:00 

Exercise Video/Bodies w/Weights. 1990. Umatic. TRT: 3:00 

Expert; Drama; Broadcast Booth. 1983. Umatic. TRT: 10:00 

Family Ties. Undated. Umatic. TRT: 2:00 

Father and Son. Undated. Umatic. TRT: 2:00(2 copies) 

216

Box 67 

Box 68 

Father and Son; Winning Number; Broadcast Booth. Undated. Umatic. TRT: 6:00(2 copies) 

Father's Day Home Movies. 1990. Umatic. TRT: 3:00(2 copies) 

First Round Draft Choice. 1984. Umatic. TRT: 2:00 


Football Expert. 1982. Umatic. TRT: 12:00 

Giants. Undated. Umatic. TRT: 3:00 

Gift Box. 1980. Umatic. TRT: 2:00 

Gift Box. 1979. Umatic. TRT: 6:00 

Great Debate. 1988. Umatic. TRT: 4:00 

Here It Comes. 1981. Umatic. TRT: 11:00 

Holiday Quiz; Electronic Dept. ; Hidden R Larry. 1991. Umatic. TRT: 6:00 

Indiana Hoosiers. Undated. Umatic. TRT: 1:00 

Inside Baseball. Undated. Umatic. TRT: 4:00 

Inside Sports. Undated. Umatic. TRT: 6:00 

Instant Replay. 1981. Umatic. TRT: 3:00 

Joe Montana. Undated. Umatic. TRT: 1:00 

Jordan Thrill Pk. 1995. Umatic. TRT: 2:00 

Locker Room. Undated. Umatic. TRT: 2:00 

M. Jordan. 1993. Umatic. TRT: 3:00 



Main Event; Street Scenes; 1 Size Fits All. 1990. Umatic. TRT: 12:00 

Miami Dolphins; Pittsburgh Steelers. Undated. Umatic. TRT: 4:00 

Mind Games; NFL Choice; Dream Team. 1992. Umatic. TRT: 6:00 

Mind Read. 1992. Umatic. TRT: 1:00 

Mr. Butkus. Undated. Umatic. TRT: 8:00 

Mr. Christmas; How to Shop for Christmas. 1987. Umatic. TRT: 4:00 

Multi-reel. Undated. Umatic. TRT: 8:00 

North Carolina. 1993. Umatic. TRT: 3:00 

N. Y. Giants. 1991. Umatic. TRT: 2:00(2 copies) 

217

Box 69 

Box 70 

Olympic Christmas. 1983. Umatic. TRT: 2:00 

Philadelphia/Year in Sports; 1992. Umatic. TRT: 4:00 

Phone Store; Video Store. 1988. Umatic. TRT: 24:00 

Pro Football Special. Undated. Umatic. TRT: 2:00 


Referee School. 1987. Umatic. TRT: 5:00 

Referee School; Video Store. 1987. Umatic. TRT: 4:00 

Ripping Papers; Feelings/Facts. 1991. Umatic. TRT: 4:00(2 copies) 

Rosie. 1982. Umatic. TRT: 4:00 

Serious Fans. 1982. Umatic. TRT: 6:00 

She Got Thrill. 1993. Umatic. TRT: 2:00 

Sig/Slams and Card. 1991. Umatic. TRT: 2:00 

Sneak Preview. 1990. Umatic. TRT: 2:00 

Sneaker Store. 1990. Umatic. TRT: 2:00 

Son of Night Stalker. Undated. Umatic. TRT: 2:00 

Special Announcement . 1982. Umatic. TRT: 1:30 

Sports Bag. 1982. Umatic. TRT: 6:00 

Sports Hotline. 1990. Umatic. TRT: 1:30(2 copies) 



Staying on Top. 1986. Umatic. TRT: 4:00 

Sugar Bowl. 1993. Umatic. TRT: 1:00 

Superstar Control. 1990. Umatic. TRT: 2:00 

Tell Her; Mind Read. 1992. Umatic. TRT: 4:00 

The Harmons. 1986. Umatic. TRT: 18:00 

The Harmons. 1986. Umatic. TRT: 2:00 

Thriller; New Dunks. 1989. Umatic. TRT: 2:00 

Timings; Gift. 1990. Umatic. TRT: 6:00 

Timing; Results; Signatures; Chronology. Undated. Umatic. TRT: 10:30 

Top Cats. 1995. Umatic. TRT: 1:00(2 copies) 

218

Box 71 

Box 72 

Total Access. 1995. Umatic. TRT: 2:00 

Tyson Fight Card. 1991. Umatic. TRT: 2:00 


Various: Sneak Preview; Doubt; Sneaker; Dazzling Dunks. 1989. Umatic. TRT: 28:00 


Various: 49ers Superbowl. 1995. Umatic. TRT: 28:00 

Various: Nebrask National Champs. 1996. Umatic. TRT: 10:00 

Video Party: Bif Bam Boom. 1989. Umatic. TRT: 2:00 

Video Party: Super Duper Baseball Bloopers. 1989. Umatic. TRT: 2:00 

Video Store/Follies; Sneak Preview. 1988. Umatic. TRT: 4:00 

Video Store: NFL Hits. 1988. Umatic. TRT: 6:00 

When It Was Game. 1994. Umatic. TRT: 1:00 

Wired for Sound; Ripping Papers. 1991. Umatic. TRT: 6:00 

Xmas. 1991. Umatic. TRT: 3:00 

Xmas RO-2. 1992. Umatic. TRT: 1:00 

Xmas Story Year in Sports; Mind Readers; Tell Her. 1992. Umatic. TRT: 6:00 

Year in Sports. 1980. Umatic. TRT: 2:30 

Year in Sports. 1980. Umatic. TRT: 3:00 

Sports Illustrated for Kids 

Kids; Read. 1993. Umatic. TRT: 8:00(2 copies) 

Sports Illustrated for Kids 


Parents. 1992. Umatic. TRT: 3:00 

Starmedia. 2 spots (Spanish and Portuguese). Undated. Umatic. TRT: 1:00 

Stephen Kessler. Birch Street Gym. Undated. VHS. TRT: 120:00 

Sun Direct Insurance (Australia) 

Compile. Undated. VHS. TRT: 10:00 

Mrs. Hadlow. Undated. Betacam SP. TRT: 0:30(2 copies) 

Spots. 1996. Umatic. TRT: 5:00 


219

Box 73 

Spots. 1997. Umatic. TRT: 0:45 


TV commercials. 1995. VHS. TRT: 2:00 

Sunkist. Gremlins II trade video. 1989. Umatic. TRT: 4:30 

Supermarket Insights 

Executive Edition: County Market Profile; Pulse of ECR; SI Forum; SI Global Report; IRI 

Corner. 1994. VHS. PAL. TRT: 30:00 

Special Report: Targeting Critical Trends within the Food Distribution Industry. Kraft General 

Foods: Price Segmentation, Balancing Ice Cream's Turns and Profits. 1993. VHS. TRT: 30:00 

Video Category Review: Yogurt, The Cultural Revolution. Kraft General Foods. 1992. VHS. 

TRT: 30:00 

Swiss Colony 

Early; Combo; Wheel Early; Fruit Cake; Assortment; Late 60. 1981. Umatic. TRT: 15:00 

Fireside; Mouse Poster; Long Early Bird; Heavens; Short Bird Lift; Readers Digest. 1981. 


Free Catalog/Free Cheese. Undated. Umatic. TRT: 0:30 

Heavens; Long Early Bird; Short Bird Lift; Fireside; Mouse Poster; Readers Digest. 1981. 


Sunday Daily Papers. 1981. Umatic. TRT: 0:30 

Swiss Colony 

TV Guide/Tabloid Insert/Cat/In Home. 1980. Umatic. TRT: 10:00(2 copies) 

Sydney Saga Holidays (Australia). Spot. 1988. Umatic. TRT: 1:00 

Tabcorp. Sports Betting: Wanna Bet On It? 1997. Umatic. PAL. TRT: 0:30(2 copies) 

Taco Bell 

See the Music. 1991. VHS. NTSC. TRT: 0:45 

Star Wars promotion: Winneker presentation. 1997. Umatic. TRT: 5:00(2 copies) 

Taco Bell Today video magazine. 1993. Umatic. TRT: 30:00 

Teach for America. Avid On-Line. 1997. Umatic. TRT: 6:22 

Ted Bates Advertising. 17 spots. Undated. Umatic. TRT: 20:00 

TED Conferences. TEDSell presentation discs. 1996. CD-ROM. TRT: Undetermined. 

Telecom Xtra 


220

Box 74 

Box 75 

7 spots. Undated. Umatic. TRT: 5:00 

7 spots. Undated. Betacam SP. TRT: 10:00 

2 spots. Undated. Umatic. TRT: 4:00 

Tetra Pak. Commercials (Bogota, Moscow). Undated. Umatic. TRT: 30:00 

The Great Yogo Heist (Australia). Spot. Undated. Umatic. NTSC. TRT: 0:30(2 copies) 

the Scholarship Book. Spots. 1996. Umatic. TRT: 6:00 

The Television Register (England). Direct Line commercials. 1996. Umatic. TRT: 10:00 

Time, Inc 

60 Years. 1983. Umatic. TRT: 0:30 

How'd They Do It? 1986. Umatic. TRT: 2:00 

Moment in Time; It's For Me. 1987. Umatic. TRT: 4:00 

No Matter Where You Live. 1985. Umatic. TRT: 1:30 

Sports, Inc. animatics. Undated. Umatic. TRT: 8:00 


7 spots: Real People; Vincent Price; Epic of Flight; Vietnam Library; Vietnam Experience; Old 

West. 1985. Umatic. TRT: 14:00(2 copies) 

American Country. Undated. Umatic. TRT: 3:00 

American Country. Undated. Umatic. TRT: 3:00 

American Country Christmas. Undated. Umatic. TRT: 3:00 



Animatics. Undated. Umatic. TRT: 30:00 

Captain's Cabin. 1979. Umatic. TRT: 1:30 

Christmas Faces. 1981. Umatic. TRT: 4:00 

Civil War: Gettysburg. 1987. Umatic. TRT: 1:00 

Civil War: Secedes. 1984. Umatic. TRT: 3:00 

Computers. 1987. Umatic. TRT: 2:00 

Computers; Understanding Computers. 1988. Umatic. TRT: 8:00 

Demolition Family. 1980. Umatic. TRT: 1:30 

Designing Your Garden; Perennials. Undated. Umatic. TRT: 4:00 

221

Box 76 

Box 77 

Direct Response TV: 24 commercials. 1988. Umatic. TRT: 60:00 

Dismissed; Orson Welles Boobie Chew. 1989. Umatic. TRT: 2:00 

Enchanted World: Animals; Climb. 1985. Umatic. TRT: 4:00 

Enchanted World: Curl Up with the Papers. 1985. Umatic. TRT: 1:00 

Enchanted World: Superstitious Origins. 1987. Umatic. TRT: 2:00 

Enchanted World: You May Never Return. 1986. Umatic. TRT: 2:00 


Epic of Flight: 21 spots. 1985. Umatic. TRT: 42:00 

Epic of Flight: Bomber Run. 1981. Umatic. TRT: 2:00 

Epic of Flight: Bomber Run. 1983. Umatic. TRT: 3:30 

Epic of Flight: Carrier War. 1982. Umatic. TRT: 3:00 

Epic of Flight: Fighting Jets. 1988. Umatic. TRT: 6:00 

Fix It Couple. 1986. Umatic. TRT: 2:00 

Fix It Simple. Undated. Umatic. TRT: 3:00 

Fix It Yourself Couple; Old West, Jack Palance; Enchanted World; Vietnam Experience. 


Fix It Yourself: Very Simple; The Drip; Easy Way. 1990. Umatic. TRT: 6:00 

Fix It Yourself: Zap. 1988. Umatic. TRT: 1:00 

Forces of the Planet. 1987. Umatic. TRT: 4:00 

Forces of the Planet; Earthquake. Undated. Umatic. TRT: 5:30 

Forces of the Planet non-premium. 1981. Umatic. TRT: 6:00 

Good Cook: Adventure/Poultry; Adventure/Cakes. 1986. Umatic. TRT: 6:00 

Good Cook: Ann's Apron; Home Repair. 1983. Umatic. TRT: 6:00 



Good Cook: Cooking Demonstration. 1982. Umatic. TRT: 2:00 

Good Cook: Great Chefs. Undated. Umatic. TRT: 3:00 

Good Cook: Poultry. 1980. Umatic. TRT: 2:00 

Good Cook: Serious. 1985. Umatic. TRT: 4:30 

Great Ages of Man. 1978. Umatic. TRT: 1:00 

222

Box 78 

Box 79 

Great Meals in Minutes: Man; Woman. 1985. Umatic. TRT: 6:00(2 copies) 

Healthy Home Cooking. 1986. Umatic. TRT: 4:00 

Healthy Home Cooking: Garden. 1985. Umatic. TRT: 3:30 

Home Improvement Library: Cards and Letters. 1987. Umatic. TRT: 3:00 

Home Repair. 1989. Umatic. TRT: 3:00 

Home Repair: Can You Do This; Plumbing; New Living Spaces; Basic Wiring. 1981. Umatic. 

TRT: 8:00(2 copies) 

Home Repair: Home Repair; Home Repair Vila; Kitchens and Bathrooms; New Living Spaces. 

1988. Umatic. TRT: 8:00 

Home Repair: If I Had a Hammer; Home Repair Bob Vila. 1985. Umatic. TRT: 4:00 


Home Repair: One Man Job. 1986. Umatic. TRT: 2:00 

Home Repair: Stop Saying Support. 1983. Umatic. TRT: 1:00 

Home Repair: Strobe Hammer. 1980. Umatic. TRT: 4:00 

Home Repair: Surprise K&B. 1985. Umatic. TRT: 2:00(2 copies) 

Home Repair: Vila/Dreamhouse; Fix-It Vila Testimonial. 1989. Umatic. TRT: 6:00 

Home Repair: Wiring; Plumbing. 1980. Umatic. TRT: 4:00 

Home Repair: You Can Do It; Do It. 1981. Umatic. TRT: 3:00 

Home Repairs; Civil War. 1984. Umatic. TRT: 6:00 

How Could It Happen; Knowing Them. 1990. Umatic. TRT: 4:00 

Library of Curious and Unusual Facts. Undated. Umatic. TRT: 3:00 

Martial Arts Expert. 1980. Umatic. TRT: 1:30 

Mysteries Dismissed. 1987. Umatic. TRT: 2:00 

Mysteries of the Unknown: Explain It. Undated. Umatic. TRT: 2:00 

Mysteries of the Unknown: Explain It. Undated. Umatic. TRT: 3:00 



Nazis. 1985. Umatic. TRT: 3:00 

Library of Curious and Unusual Facts: Imagine. 1990. 1" video reel. TRT: 4:30 

Mysteries of the Unknown: Dismissed Mystic Places. 1987-1989. 1" video reel. TRT: 2:00(2 

reels) 

223

Box 80 

Box 81 

Mysteries of the Unknown: Explain It. 1988-1989. 1" video reel. TRT: 2:00(4 reels) 

Old West: Belt Buckle. 1988. Umatic. TRT: 2:00 

Old West: Ghost Saloon. 1981. Umatic. TRT: 8:00 

Pasta Wrap Serious. 1985. Umatic. TRT: 2:00 

Planet Earth: Two Farmers. 1985. Umatic. TRT: 1:40 


Push Ups; Thermogram. 1980. Umatic. TRT: 3:00 

Real Joe If You Can Intro. 1991. Umatic. TRT: 6:00 

Real People: Vincent Price Ghost. 1984. Umatic. TRT: 2:00 

Secret War. 1982. Umatic. TRT: 4:00 

Secret War. 1983. Umatic. TRT: 4:00 

Seeing the Unseen. 1987. Umatic. TRT: 1:20 

Third Reich: Personalities. 1988. Umatic. TRT: 2:00(2 copies) 

Third Reich: Tomorrow; Excuses; Personalities. 1988. Umatic. TRT: 10:00 

Third Reich: Violinist; Personalities. Undated. Umatic. TRT: 4:00 

Understanding Computers: Lend a Hand. Undated. Umatic. TRT: 4:00 

Vietnam Experience: Slow Motion; Flag. 1984. Umatic. TRT: 6:00 

Vietnam Experience: These Were the Times. 1986. Umatic. TRT: 2:00 

Vietnam Library: Real Soldiers. 1983. Umatic. TRT: 3:30 

Vietnam Series: Dear America. 1986. Umatic. TRT: 2:00 



Voyage. Undated. Umatic. TRT: 3:00 

Voyage Through the Universe. 1990. Umatic. TRT: 1:00 

What's Vietnam? 1987. Umatic. TRT: 10:00 

You've got It Made. 1982. Umatic. TRT: 7:00 

6 spots: Momentary Madness; Not Necessarily the News; Greatest Moments 60s. 1988. Umatic. 

TRT: 8:00 

9 spots: Time Flies. 1984. Umatic. TRT: 18:00 

10 spots: Expecting You; Reader; Time Flies; 1986. Umatic. TRT: 20:00 

224

Box 82 

Box 83 

10 spots: Ultronic Comm. ; Designer Phone; Phone Globe; Phone Memoboard; Cassette Deck; 

Desk; Great Moments 60s; Time Man; Fab Century Book; Coffee Maker. 1989. Umatic. TRT: 

10:00 

1890--A New Year. 1979. Umatic. TRT: 1:00 

All Year Long. 1987. Umatic. TRT: 5:00 

Almanac premium. 1979. Umatic. TRT: 5:00 

Almanac update; Election Pitch. Undated. Umatic. TRT: 6:00 

American Presidents; Horseback; President. 1976. Umatic. TRT: 8:00 

Ask Me Anything. Undated. Umatic. TRT: 2:00 

Atlas. 1980. Umatic. TRT: 3:00 

Time Magazine 

Atlas of the Body. 1981. Umatic. TRT: 8:00 

Bookstore. 1989. Umatic. TRT: 2:00 

Building the Phone. 1988. Umatic. TRT: 1:00 

Building the Phone II. 1988. Umatic. TRT: 2:00 

Christmas Faces. 1984. Umatic. TRT: 6:00 

Don't Miss 1980. 1979. Umatic. TRT: 2:00 

Editorial Room. 1982. Umatic. TRT: 2:00 

Enchanted World; Time Flies. Undated. Umatic. TRT: 6:00 

Faces '82. 1981. Umatic. TRT: 1:00 

Faces '82; Anticipation. Undated. Umatic. TRT: 8:00 

Fall '80 Atlas. 1980. Umatic. TRT: 6:00 

Fireplace '81. 1981. Umatic. TRT: 9:00 

Gorbachev; Ethics; Leadership. 1988. Umatic. TRT: 1:30 

Hard Sell. 1982. Umatic. TRT: 1:00 

Historical tape: 15 commercials. 1986-1987. Umatic. TRT: 20:00 

Time Magazine 


I Understand. 1984. Umatic. TRT: 1:30 

I'll Take It. 1984. Umatic. TRT: 10:00 

225

Box 84 

Box 85 

I'll Take It; Reason. 1985. Umatic. TRT: 10:00 

I'll Take It; Time Flies. 1984. Umatic. TRT: 10:00 

It's For Me. 1988. Umatic. TRT: 8:00 

It's Here Someplace. Undated. Umatic. TRT: 2:00 

Jan. '81 preprint support. 1980. Umatic. TRT: 0:30 

Jenny/FM Radio--Liberty Pin. 1985. Umatic. TRT: 10:00 

JFK; LBJ; CNN Year in Review; 80s Greed Decade. 1993. Umatic. TRT: 8:00 

Kitchen; Professor. 1982. Umatic. TRT: 1:00 

Magazine with Everything; Time Flies. 1983. Umatic. TRT: 4:00 

Magazine with Everything; Time Flies. 1982. Umatic. TRT: 2:00(2 copies) 

Magazine with Everything; Time Flies. 1983. Umatic. TRT: 6:00 

Meet the Mailman. 1982. Umatic. TRT: 10:00 

Time Magazine 

Moment of Time. 1988. 1" video reel. TRT: Undetermined. 

Moment of Time; It's For Me. 1987. 1" video reel. TRT: 4:00 

Moment of Time; It's For Me. 1987. Umatic. TRT: 4:00 

Nancy. 1987. Umatic. TRT: 0:30 

News Bureaus. 1981. Umatic. TRT: 6:00 

No Matter Where You Live; What's In the Box; I'll Take It Again. 1985. Umatic. TRT: 6:00 

Participate. 1987. Umatic. TRT: 5:00 

Premium tester spots: 14 spots. 1988. Umatic. TRT: 18:00 

Search; Be Right Back. 1988. Umatic. TRT: 12:00 

Selected direct response tv commercials. 1978-1979. Umatic. TRT: 26:00 

Sons; Walkabout; I Understand. 1984. Umatic. TRT: 6:00 

The News. 1980. Umatic. TRT: 8:00 

Time Magazine 


The Trunk. 1987. Umatic. TRT: 2:00 

The Trunk. 1987. Umatic. TRT: 4:00 

Throw Away. Undated. Umatic. TRT: 6:00 

226

Box 86 

Time Flies; Deluge; Avalanche. 1984. Umatic. TRT: 6:00 

Time Flies; Magazine with Everything. Undated. Umatic. TRT: 4:00 

Time Flies; After the Deluge; Ill Fated Tanker; Newsfolks; Revolving Door. Undated. Umatic. 

TRT: 6:00 

Time Flies reel 2: 20 spots. 1985. Umatic. TRT: 40:00 

Time Flies, Saturday Night Live version. 1985. Umatic. TRT: 5:00 

Time Flies; Turn Turn Turn. 1987. Umatic. TRT: 18:00 

Time Flies with alternate wrap, spots 2-26. 1986. Umatic. TRT: 60:00 

Time Flies with wrap. Undated. Umatic. TRT: 1:00 

Time Flies with wrap clock phone: 26 spots. 1986. Umatic. TRT: 52:00 

Time in a Bottle. 1981. Umatic. TRT: 2:00 

Time in a Bottle; Wilderness; I'll Take It; Time Flies; It's Here Someplace; Time Has Come; 

Time Well Spent; Turn Turn Turn; Premium Time; Not for Sale; Gorbachev; Ethics; Leadership. 

1988. Umatic. TRT: 26:00 

Time in a Shorter Bottle. 1981. Umatic. TRT: 1:00 

Time Magazine 

Turn Turn Turn. 1987. Umatic. TRT: 2:00 

Turn Turn Turn. 1987-1988. Umatic. TRT: 8:00(2 copies) 


Why Not Subscribe; Magazine with Everything; Pac Man; Time Quiz; Wilderness. 1982. 


Wilderness. 1982. Umatic. TRT: 1:00 

Wilderness/Bookends. 1982. Umatic. TRT: 3:00 

Year in Review. Undated. Umatic. TRT: 10:00 

Time-Warner, Inc 


Life Magazine: Africa. 1995. Umatic. TRT: 14:00 

Life Magazine: Moments--Nature. 1993. Umatic. TRT: 1:00 

Life Magazine: Moments--Nature; Camelot. 1993. Umatic. TRT: 4:00 

Tops Markets. How Amazing; How Picky; How Lean. 1996. VHS. TRT: 1:30 

Toys R Us. Spots. Undated. Umatic. TRT: 3:00 

Travelers Insurance. Current Travelers Group Advertising. 1998. Umatic. TRT: 2:45 

227

Box 87 

Box 88 

Turner Entertainment. Best of MGM/UA Home Video: Autant en Emporte Le Vent (Gone With 

The Wind). 1990. VHS. TRT: 214:00 

Tut Totes 

Direct Marketing Workshop. Undated. Umatic. TRT: 5:00 

Spots. Undated. Umatic. TRT: 30:00 

WRK house copy. Undated. Umatic. TRT: 5:00 

TV Fuji. Millennium Campaign with Mr. Bean (WCJ Frankfurt). Undated. VHS. NTSC. TRT: 1:30 

TV Guide 

Anthea Disney spots. Undated. VHS. TRT: 4:30 

Chiat/Day/Mojo spots. Undated. VHS. TRT: 3:00 

Commercials. 1991. Umatic. TRT: 2:00 

Decoder Sweepstakes. 1992. Umatic. TRT: 0:30 

TV Discount; Cable Discount. 1991. Umatic. TRT: 1:00 

United Artists spots. Undated. VHS. TRT: 8:30 

TVA 

TVA. O melhor da TV mundial no conforto e segurança da sua casa. WCJ Brasil. Undated. 

VHS. TRT: 20:00 

Wireless Cable TV Paid TV Subscription: Dinorah. Undated. Umatic. TRT: 1:30 

Wireless Cable TV Paid TV Subscription: Dinorah. Undated. Betacam SP. TRT: 1:30 

Tyee Productions 

Breakfast reel. Undated. Umatic. TRT: 5:00(2 copies) 

Demo reel. Undated. VHS. TRT: 12:15 

Demo reel short version. 1995. VHS. TRT: 7:20(2 copies) 

Infomercial demo reel. Undated. VHS. TRT: 13:20(2 copies) 

Infomercial demo reel. 1994. VHS. NTSC. TRT: 15:00 

Quick Cut historical reel. Undated. VHS. TRT: 9:04(2 copies) 

United Airlines. VIF Services Center. 1996. Umatic. TRT: 5:00 

United States Army 


Dear Dad. 1988. Umatic. TRT: 1:30 

228

Box 89 


Freedom Isn't Free. 1988. Umatic. TRT: 1:00 

Full Time Pride. 1996. Umatic. TRT: 1:00 

Full Time Pride. 1996. D2TRT: 1:00 

Next Step. 1999. Umatic. TRT: 1:00 

Survey 11. 1993. Umatic. TRT: 0:15 

Tribute. Undated. Umatic. TRT: 1:00 

Uniform. Undated. Umatic. TRT: 1:00 


1990 Cheers promo. 1990. Umatic. TRT: 10:14 

Alaska. 1991. Umatic. TRT: 1:30 

All Services: Anthem; Jets; Saturday; Drop Off; Hot Rod Mail; Olympic Sponsorship. Undated. 


Anthem. 1990. Umatic. TRT: 1:00 


BMAU video; New Rates Meeting. 1990. Umatic. TRT: 18:00 

BRMAS--Business Reply Mail Accounting System. Undated. Umatic. TRT: 10:53 

Check It Out. 1995. VHS. TRT: 30:00 

Complete Addressing Manager's October Event. 1990. VHS. TRT: 30:00(2 copies) 

Corporate Initiative/Worldpost. 1991. Umatic. TRT: 7:40 

Creative reel: 20 spots. 1996. Umatic. TRT: 10:00 

Dramatic Moments in Olympic Games History--Winning Strategies. Undated. Umatic. TRT: 

20:00 

Express Mail: Airplane/Letter Carrier; Cloud. 1988. Umatic. TRT: 0:55 

Express Mail: Blondie. 1989. Umatic. TRT: 6:00 

Express Mail case history. Undated. Umatic. TRT: 10:00 

Express Mail International: Global; Madrid. 1992. Umatic. TRT: 1:00 

Express Mail International: Global Version B. 1991. Umatic. TRT: 10:00 

Express Mail International: Madrid Version B. 1991. Umatic. TRT: 10:00 

Express Mail: Iron Legs; Emerson; Olson; Two/CC; Torch II. 1991. Umatic. TRT: 3:30 

Express Mail: Pick-Up Truck. 1990. Umatic. TRT: 2:00 

229

Box 90 

Box 91 



Express Mail/Priority Mail: Moving Van. 1992. Umatic. TRT: 0:30 

Express Mail Sales Service. Undated. Umatic. TRT: 3:30 

Express Mail: San Jose Telemarketing. Undated. Umatic. TRT: 30:00 

Express Mail: Speedy Hub. Priority Mail: Overkill. 1994. Umatic. TRT: 1:00 

Express Mail Service FY '89 Marketing Video: We Deliver. 1988. Umatic. TRT: 30:00 

From Cave to Computer: A Short History of Mail Preparation. 1991. Umatic. TRT: 10:00 

FSN App. 1995. Umatic. TRT: 30:00 

Going Beyond Yabbit. 1993. Umatic. TRT: 40:46 

Going Beyond Yabbit. 1992. VHS. TRT: 60:00 

Growing Your Business with Advertising Mail. Undated. VHS. TRT: 37:00 

Holiday Promotion: When Is a Stamp; Santa's Workshop; Fireplace; Boots and Gloves. 1993. 


Holiday TVCs: Tutus; Fireplace. 1992. Umatic. TRT: 1:00 

Home Based Business Program: Understanding Home Based Businesses. 1996. VHS. TRT: 

15:00 

How to Succeed in Business By Using Complete Addressing and Bar Codes. Undated. Umatic. 

TRT: 13:00 

Interactive Post Office System work in progress. Undated. Umatic. TRT: 5:00 

It's Coming. 1991. Umatic. TRT: 0:30 


Mailcom booth video: Promo; Booth #130. 1996. VHS. TRT: 2:54 

Manifest Mailing System. Undated. Umatic. TRT: 8:10 

Marketplace Demand for Quality First-Class Mail Service. 1989. VHS. TRT: 4:30 

Nashua/York at the Eagle Hub. 1993. Umatic. TRT: 3:54 

National Postal Forum: Commercial priority loop. 1996. Betacam SP. TRT: 60:00 

National Postal Forum: Philadelphia spot loop. 1995. Umatic. TRT: 5:00 

National Postal Forum video. 1994. Umatic. TRT: 5:21(2 copies) 

Open for Business. 1992. VHS. TRT: 6:00 

Partnership for Profit. 1993. Umatic. TRT: 10:00 

230

Box 92 

Box 93 


Philately: Stuck on Stamp Dinosaur; Dinosaurs. 1989. Umatic. TRT: 1:00 

Philately: When Is A Stamp; Rock 'n Roll; Broadway Musicals; Joe Louis; Holiday/When Is A 

Stamp; Country and Western; Youth Classics. Undated. Umatic. TRT: 3:00 

Postal Forum: Taking Our Cue from You with Tim Conway. Undated. Umatic. TRT: 39:00 

Products and Services: Anthem. 1988. Umatic. TRT: 1:30 

Promise of BRMAS (Business Reply Mail Accounting System). Undated. Umatic. TRT: 7:30 


PSTN Broadcast. 1996. VHS. TRT: 60:00(3 copies) 

Public Service Jokes: Stutter; Purgatory; Window Sign; Rings Twice; Pit Bull. 1989. Umatic. 

TRT: 10:00 

Quality Job Performance Series. Undated. Umatic. TRT: 40:00 

Retail Marketing: Exciting Breakthroughs. 1992. Umatic. TRT: 3:14 

Screen Designs. 1994. VHS. TRT: 30:00 

Smart Card. 1996. Betacam SP. TRT: 60:00 

Smart Card National Postal Forum video loop. Undated. VHS. TRT: 60:00 

Smart Solutions. 1994. VHS. TRT: 15:00 

Spot loop. 1996. Betacam SP. TRT: 60:00(2 copies) 

Technology Innovations video. 1996. Umatic. TRT: 5:00 

The Eagle. 1987. Umatic. TRT: 13:01 

The Manifest Mailing System. Undated. VHS. TRT: 8:00(2 copies) 

Time Warner interactive FSN demo. 1995. VHS. NTSC. TRT: 26:35(2 copies) 

Trade Show Sales Training. 1996. Umatic. TRT: 5:03 


Tutus; Fireplace. Undated. Umatic. TRT: 1:00 

Undeliverable as Addressed Mail. Undated. Umatic. TRT: 8:47 

U. S. Postal Service Worldwide Services. 1993. VHS. TRT: 7:12 

U. S. Postmaster General interview, Good Morning America. 1993. VHS. TRT: 15:00 

USPS Today: An AIS Products and Services Revue. Undated. Umatic. TRT: 37:30 

USPS Today: An AIS Products and Services Revue. Undated. VHS. TRT: 37:30 

231

Box 94 

Box 95 

Video clips. Undated. Umatic. TRT: 8:15 

Wee Deliver: Stamp Out Illiteracy. 1990. VHS. TRT: 10:00 

Worldpost: Languages. Undated. Umatic. TRT: 0:30 

Worldpost: Olympic. 1992. Umatic. TRT: 7:12 

Worldpost: Trade show loop; Worldpost Forum loop. 1992. Umatic. TRT: 6:26 

Worlds of Challenge. Undated. Umatic. TRT: 7:12 

Worlds of Challenge. Undated. VHS. TRT: 7:12(2 copies) 

United Way. Compilation reel. 1993. Umatic. TRT: 5:00 

United Way of Rochester. Help Us Write a Success Story. Undated. Umatic. TRT: 30:00 

Unitel (Canada). Residential: 21 spots. 1996. VHS. TRT: 120:00 

Vernor's Soft Drink. New Kid in Town. 1986. Umatic. TRT: 0:30 

Video Arts. The Dreaded Appraisal: The Appraisal Video. Undated. VHS. TRT: 3:00 

Viewfacts 


PEAC tape by total sample and subgroup breaks. 1989. Umatic. TRT: 60:00 

PEAC Profiles by Total Sample/Subgroups Showtime Executions and Clutter. 1990. Umatic. 

TRT: 60:00 

Vista Marketing/Vista Records and Tapes 

Best of Montovani. 1980. Umatic. TRT: 2:00 

Big Bands Forever; Fabulous 50s. 1980. Umatic. TRT: 8:00 

Charlie Brown Storytellers. 1979. Umatic. TRT: 2:00 

Disney's Christmas All Time Favorites. 1981. Umatic. TRT: 3:00 

Faron Young 30th Anniversary. 1981. Umatic. TRT: 2:00 

Greatest Country. 1980. Umatic. TRT: 2:00 

John Schneider. 1981. Umatic. TRT: 4:00 

Mickey Mouse Disco. Undated. Umatic. TRT: 2:00(2 copies) 

Statler Country. 1981. Umatic. TRT: 2:00 

Vista Marketing/Vista Records and Tapes 

Walt Disney Christmas; Charlie Brown. Undated. Umatic. TRT: 5:00 

Walt Disney Picture Disc. 1981. Umatic. TRT: 2:00 

232

Box 96 

Box 97 

Vital Insurance (Norway) 

Spots. Undated. Umatic. NTSC. TRT: 5:00 

SVC Design (Gaasland WCJ). 1996. Betacam SP. PAL. TRT: 0:25 

VMS (Video Monitoring Services of America. Competitive commercials. Undated. Umatic. TRT: 

135:00(5 tapes) 

Walgreens. Kolorkins (Grenada Adv. ). 1989. VHS. TRT: 0:10 

Walt Disney 

Disneyland: 30th Anniversary. 1985. Umatic. TRT: 2:00 

Disney Summer Magic. 1985. Umatic. TRT: 1:00 

Disney Video. 1996. VHS. TRT: 4:00 

Walt Disney 

Disney Video. 1996. Umatic. TRT: 4:00(2 copies) 

Disney World. 1986. Umatic. TRT: 6:00 

Snow White Commemorative. 1987. Umatic. TRT: 15:00 

Snow White Commemorative. 1987. Umatic. TRT: 30:00 

Walt Disney World: Globe. 1985. Umatic. TRT: 2:00 

Walt Disney World: Vacation Planner. 1985. Umatic. TRT: 2:00 

Warner-Lambert 

Certs: Comic Relief, sales meeting video with Bob Zmuda. 1993. VHS. TRT: 15:00 

Certs on-air promotion. Undated. Umatic. TRT: 15:00 

Certs: The Lunch/Certain; Party; Whoa Breath; Nick at Night. 1993. Umatic. TRT: 1:45 

Rascals: They're Here. 1988. VHS. TRT: 0:30 

Warwick Baker O'Neill. Addy Award Winners. 1998. Umatic. TRT: 60:00 


3 Voices; Snapshot. 1992. Umatic. TRT: 2:00 

Jan. ; Feb. ; Starter Kit; March Starter Kit. 1993. Umatic. TRT: 4:00 

March Starter Kit. 1993. Umatic. TRT: 1:00 



Personal/Scroll. 1992. Umatic. TRT: 0:30 

233

Box 98 

Personal Cuisine: Stopper. 1992. Umatic. TRT: 1:00 

Quick Start Diet Plan: Bathroom. Undated. Umatic. TRT: 0:30 

Quick Start Plus: Snapper (London). 1987. Umatic. TRT: 5:00 

Snapshoot; Brand New Woman; Personal Cuisine (Earle Palmer Brown). 1992. VHS. TRT: 2:30 

Some People. 1990. Audiocassette. TRT: 2:00 

Who Did That Music? Inc 

General Reel, Summer/Fall. 1993. Umatic. TRT: 60:00 

Sound Design Reel. Undated. Umatic. TRT: 10:00 

Wingstar Productions 

Children's Story: Tell Me a Story. 1980. Umatic. TRT: 1:20 

Dial-A-Joke: Alien; Sleeping Beauty. 1980. Umatic. TRT: 1:00 

Dial-A-Joke: Vampire; Robot; Sleeping Beauty. 1979. Umatic. TRT: 1:30 


Assorted commercials. Undated. Umatic. TRT: 30:00 

A Televisao Levou 50 Anos Para Envoluir a Chegar Onde Esta Hoje. 1993. VHS. TRT: 15:00 

AT&T: Blocks; Clay; Panic Attack; Pay As You Go. 1-800-Flowers: Subpoena. Citibank: Old 

Ladies, Breakdance. Club Med. 2003. Umatic. TRT: 10:00 

Formerly Wunderman Cato Johnson. 1996. Umatic. TRT: 4:38 

Formerly Wunderman Cato Johnson. 1996. VHS. TRT: 4:38 



Magazine. Undated. Umatic. TRT: 30:00 

New Offices. 1989. Umatic. TRT: 10:00 

Richard Stollenwerck Training Segment--Enchanted World: Climb; Animals. Undated. Umatic. 

TRT: 10:00 

Screen Test Philadelphia. 1991. Umatic. TRT: 1:00 

Show reel: AT&T; Club Med; Xenical. 2003. VHS. TRT: 10:00 

The Beginnings of Direct Response TV/The Power of Direct Response Television. Popeel: 

Gadgets on Parade; Saturday Night Live, Larry the Lobster. Undated. Umatic. TRT: 10:00 


7-spot combo: Sony; AT&T; Geocities; Showtime; Quicken. 1999. Umatic. TRT: 6:00 

7 spots: Popeil; Columbia House; Sports Illustrated; Showtime; Weight Watchers; AT&T; 

234

Box 99 


American Express; Operation Welcome Home. 1993. Umatic. TRT: 9:30 

7-spot combo: Sony; AT&T; Geocities; Showtime; Quicken. 1999. Betacam SP. TRT: 6:00 

7-spot combo: AT&T; Army; First USA; Oxford Health; USPS; American Express. 1998. VHS. 

TRT: 15:00 

8-spot combo reel: Sears; Zeneca; American Express; AT&T. 1997. Umatic. TRT: 5:00 

9-spot combo: AT&T; MCI; Apple; ITT Hartford Insurance; Xerox; American Express. 1993. 


9-spot combo: Citibank; AT&T; Oxford Health; Sears; Xerox; Geocities; Showtime. 1999. VHS. 

TRT: 15:00 

9-spot combo: Geocities; Oxford Health; Showtime; AT&T; Army; Propecia. 1999. VHS. TRT: 

15:00 

10-spot combo: Army; American Express; Showtime; Citibank; Xerox; Columbia House; 

AT&T; Sears. `1999. VHS. TRT: 30:00(2 copies) 

11-spot combo: Xerox; AT&T; Oxford Health; Army; USPS; Sears; Columbia House; American 

Express. 1998. VHS. TRT: 15:00 

11-spot combo: Tut Totes; Time-Life Books; N. Y. Telephone; Columbia House; Merrill Lynch; 

AT&T; Citibank; Xerox; DuPont. 1999. VHS. TRT: 15:00 

12-spot combo: Columbia House; Time-Life Books; Sports Illustrated; American Express; 

Citibank; Quicken; AT&T. 1999. Betacam SP. TRT: 20:00 

30 Ways to Make More Time. 2001. VHS. TRT: 30:00 


100 of the Greatest Direct Response Television Commercials, Part A. Undated. VHS. TRT: 

60:00 

12-spot combo: Columbia House; Time-Life Books; Sports Illustrated; American Express; 

Citibank; Quicken; AT&T. 1999. Umatic. TRT: 20:00(2 copies) 

Accolate: No Boundaries. Sears: Umpteen Appliances. United Airlines: VIF Services Center. 

1997. Umatic. TRT: 5:00(2 copies) 

Action Guide; Shelpers Guide; Spiegel Catalog; Spiegel; L. L. Bean. Undated. Umatic. TRT: 

5:00 

Action Marketing. Undated. VHS. TRT: 7:00 

Agency Reel: Ford Presentation. 1997. VHS. TRT: 11:00 

Agency reel for presentation at Y&R. 1999. Umatic. TRT: 3:00(2 copies) 

American Express CCTV Japan dummie commercial. 1990. VHS. TRT: 15:00 

American Express Corporate Card, Challenges; Lincoln-Mercury Sable; Xerox, Mousetrap; 

235

Box 100 


Showtime, Basics; U. S. Army, Full Time Pride, Uniform. 1997. Umatic. TRT: 6:15 

American Express, Gold Corporate Optima; Nationwide, Obstacle Course; Showtime, Basics; 

Sears One Card; Apple Performa, The Martinettis Bring Home a Computer. 1997. Umatic. TRT: 

30:00 

American Express, Gold Corporate Optima; Nationwide, Obstacle Course; Showtime, Basics; 

Sears One Card; Apple Performa, The Martinettis Bring Home a Computer. 1997. VHS. TRT: 

30:00 

American Express; AT&T; Sports Illustrated; Columbia House; Time Life Books. 1995. 

Betacam SP. TRT: 15:07 

American Express; Orangina. 1995. D2. TRT: 2:05 

American Express; AT&T; Apple. Undated. VHS. TRT: 5:06 

American Express; Showtime. Undated. VHS. TRT: 5:00 

American Express; Nationwide; Showtime; AT&T; Army; Apple. Undated. VHS. TRT: 15:00 

American Express; Customizations; TV Guide; Court TV; Fox News. 1999. VHS. TRT: 15:00 

Army; Windows; Xerox; American Express. Undated. VHS. TRT: 10:00 


American Express; Apple; Nationwide; AT&T; Showtime; Sears. Undated. Umatic. TRT: 30:00 

American Express; AT&T; Apple; Partners. 1997. Umatic. TRT: 10:00 

Assembled spot reel: Orangina; American Express; DuPont; USPS. 1995. D2. TRT: 6:30 

Assembled spot reel: Orangina; American Express; DuPont; USPS. 1995. Umatic. TRT: 6:30 

American Express; AT&T; Columbia House; Apple. Undated. Umatic. TRT: 6:30 

ATT Anthem; BMW Milan; American Express; Orangina; Puerto Rico Battered Women; 

Rayban; Austsralian DuPont; Monsanto; Cine Prix. Undated. Umatic. NTSC. TRT: 20:00 

AT&T; Sears; Citibank; Propecia. 1999. Umatic. TRT: 5:00 

AT&T; Columbia House; DuPont Tyvek; American Express; Showtime. 1995. Umatic. TRT: 

10:00 

AT&T; Columbia House; American Express; Showtime. 1994. Umatic. NTSC. TRT: 4:46 

AT&T; Weight Watchers; Columbia House; American Express; Sports Illustrated; Showtime. 

1994. Umatic. NTSC. TRT: 8:50 

AT&T: American Express; J. C. Penney. 1998. Umatic. TRT: 3:30 

Automobile reel: Ford and Lincoln-Mercury 16 spots. 2000. VHS. TRT: 15:00 

Automobile reel: Ford and Lincoln-Mercury 16 spots. 2000. Umatic. TRT: 15:00 

236

Box 101 

Box 102 


Banking reel: 30 spots. 1997. VHS. TRT: 19:00 

Barbara Jack television interview. Undated. VHS. TRT: 4:20 

Best spots of May 1995. 1995. VHS. TRT: 20:00 


B&B, Best of the Best. 1997. Umatic. TRT: 26:50 

Best Commercials of the 50s and 60s. Undated. Umatic. TRT: 5:00 

Best of WCJ DRTV. 14 international spots. 1997. Umatic. TRT: 30:00 

Best of WCJ NY: AT&T; Oxford Health; First USA; Citibank; Showtime. 1999. Umatic. TRT: 

10:00 

Best spots of May 1995. 1995. Umatic. TRT: 20:00 

Beyond Ginsu. 18 spots. 1994. Umatic. TRT: 25:00(5 copies) 

Beyond Ginsu. 18 spots. 1994. VHS. TRT: 25:00 

Bingo, Lee Collecteur; Ford Ka; AT&T, Day in the Life, Rocketman, Teen Date. Undated. VHS. 

NTSC. TRT: 15:00 

Birth of WWW and Netscape. Undated. VHS. NTSC. TRT: 30:00 

Board of Directors Meeting. M. Becker speech. Undated. VHS. TRT: 25:00 

Break the Mold. 1999. VHS. TRT: 15:00 

Breakfast Meeting: Charles Weber. 1997. VHS. TRT: 10:00 

Breakfast video: The Show. Undated. Umatic. TRT: 10:00(2 copies) 


Breakfast Meeting: Charles Weber. 1997. Umatic. TRT: 10:00 

Bud Light Games promotion spoof, XXX Olympiad. Undated. Umatic. TRT: 5:00 

Cab Ride to Hell. 1999. Umatic. TRT: 5:00(2 copies) 

Cab Ride to Hell. 1995. VHS. TRT: 15:00 

Cab Ride to Hell. 2001. VHS. PAL. TRT: 15:00 

Cab Ride to Hell. 1999. VHS. TRT: 15:00 

Cable/Satellite commercials. 1998. Umatic. TRT: 10:00 

CBS Reggie promo; Reggie Awards. 1993. VHS. TRT: 5:00 

Columbia House; Showtime; American Express. Undated. Umatic. TRT: 4:00 

237

Box 103 

Box 104 


Columbia House; Sports Illustrated; Showtime; AT&T; American Express. 1994. Umatic. 


Combo reel: Air France; American Express; Sears. Undated. Umatic. TRT: 2:30 

Combo reel: American Express; Apple. Undated. Umatic. TRT: 5:47 

Combo reel: American Express; Apple. Undated. VHS. TRT: 5:47 

Combo reel: American Express; AT&T; Columbia House; Apple. Undated. Umatic. TRT: 6:30 

Combo reel: American Express; Sears; Apple; Interactive Channel; Army. Undated. Umatic. 

TRT: 10:00 

Combo reel: American Express; Showtime; Columbia House. Undated. Umatic. TRT: 5:00 

Combo reel: AT&T; Columbia House; Orangina; J. C. Penney; American Express; Army; 

Showtime; Apple. Undated. VHS. TRT: 10:00 


Combo reel: AT&T; USPS. Undated. Umatic. TRT: 10:48 

Combo reel: AT&T; USPS. Undated. Umatic. TRT: 10:48(3 copies) 

Combo reel: Orangina; American Express; USPS; Sears; Army; DuPont. Undated. Umatic. TRT: 


Combo reel: Popeil; Sports Illustrated; Time Life Books; Columbia House; AT&T; American 

Express; DuPont; Operation Welcome Home. Undated. Umatic. TRT: 10:48 

Commercial Miller; Aniversario de Bodas; Banco del Buen Ayre. 1999. VHS. TRT: 60:00 

Comp reel: Accolate; Sears; Army; Xerox; Nationwide; AT&T; Showtime. Undated. Umatic. 

TRT: 7:17 

Comp reel: American Express; Columbia House; Showtime; Arrowhead; Apple Performa; Sears; 

Tyvek; AT&T. Undated. Umatic. TRT: 9:28 

Competitive (not WCJ): Resources for New Business. 1995. VHS. TRT: 10:00 

Compilation reel: 13 spots. 1997. Umatic. TRT: 9:30 

Compilation reel: American Express; Showtime; Army Reserve; Apple; AT&T. 1997. Umatic. 

TRT: 11:00 

Creative montage. Undated. Umatic. TRT: 10:00(4 copies) 


Creative montage. Undated. Umatic. TRT: 10:00 

Creative montage. Undated. VHS. TRT: 10:00 

Credit Lyonnais; M. S. ; Weight Watchers; Monier Redland; Hills Pet Foods; Danish Post; Time 

238

Box 105 


Life Books (international commercials). 1988. Umatic. TRT: 10:00 

Data-Based Direct Marketing, John Stevenson. Undated. Audiocassette. TRT: 90:00 

DBS competitive reel: Direct TV; AT&T Direct TV Service; Primestar; Dish Network; U. S. 

Satellite Broadcasting (USSB). 1996. Umatic. TRT: 4:00 

Detergent compilation reel (not WCJ): Gain, Era, Cheer, Tide. Undated. Umatic. TRT: 5:00 

Diet Pepsi; American Express; Procter & McDonald's. Undated. Umatic. TRT: 2:00 

Direct Marketing: Columbia House; Moneygram; Time Life Books; Weight Watchers; American 

Express; Michael Jordan; J. C. Penney; Showtime. Undated. Umatic. TRT: 20:00 

Direct Protect; Yves Rocher. 1997. Umatic. TRT: 4:30 

Discover Card; American Express. 1998. VHS. TRT: 10:00 

DMA video final edit. Undated. Umatic. TRT: 30:00 

DRTV combo reel: 21 spots. Undated. Umatic. TRT: 30:00 

Editorial: Not for Men Only. 1999. VHS. TRT: 10:00 

Effective Presentations Workshop: President's Report. 2001. VHS. TRT: 30:00 

Effective Presentations Workshop: Presenting to Win. 2001. VHS. PAL. TRT: 30:00 

Encore Movie Network; HBO; STARZ. 1997. Umatic. TRT: 3:00 

Ericsson; American Express; Army; Sears Home Central; Xerox. Undated. Umatic. TRT: 10:00 

Ericsson; Army; Sears Home Central; Xerox. Undated. Umatic. TRT: 5:00 


Ethnic Markets promo reel. Undated. VHS. TRT: 5:00 

Filmati Inscrittia: New York Festivals 1994 TV and Cinema Advertising Competition. 1994. 


Focus Group: Physicians and Consumers. 1995. VHS. TRT: 10:00 

Focus Group Highlights: Stamp Collecting. 1998. Umatic. TRT: 4:00 

Future's So Bright presentation. 1994. Umatic. TRT: 2:00 

Gary Baron. Undated. Umatic. TRT: 20:00 

General presentation reel: Converse, RCA, Miller, Coors, Volvo, Women's Awareness; Bank of 

America; Greyhound; Johnson & Johnson; Bell Atlantic; World Wildlife Fund. 1993. Umatic. 

TRT: 10:00 

Gillette; Taco Bell; Kodak; Certs; USPS; CBS; Jell-O; Gremlins; Sperry & Hutchinson; PMAA. 

1994. Umatic. NTSC. TRT: 31:55(2 copies) 

Ginsu; Time; Showtime; Michael Jordan. Undated. VHS. TRT: 9:00 

239

Box 106 

Box 107 


Global Creative: Nationwide; AT&T; American Express; Xerox; Vital Insurance; Bosch; Yogo; 

Telecom Extra; Sun Direct. Undated. Umatic. TRT: 20:00 

Global Creative. 1997. Umatic. TRT: 20:00 

Global Creative. 1997. Betacam SP. TRT: 20:00 

Global Network. 1995. Umatic. TRT: 30:00 

Interactive Video. 1995. Umatic. TRT: 1:29 

Internet, Grp. 1 Part 1. Undated. Umatic. TRT: 60:00 


Jay Bingle interview. 2000. Umatic. TRT: 20:00 

Joe Poggi. Undated. Umatic. TRT: 20:00 

July '97 MPC. 1997. Umatic. TRT: 4:00(2 copies) 

KFC Chicken; Lad Edna historical reel, 45 spots. 1993. Umatic. TRT: 23:30 

Kids demo reel: A Trollear; Saurobabies; BTS/Lapices Locos; BTS LP/Cupon; Teenosaurus; 

Videowall--PS. Undated. Umatic. TRT: 60:00 

Larry the Lobster; Reds movie segment; Time Life Books; Time Magazine; Sports Illustrated; 

American Express; Charlie Chaplin, Modern Times segment; Woody Allen, Sleeper 

segments--Tailor; Robot. Undated. Umatic. TRT: 45:00 

Management Meeting '97 loop. 1997. Umatic. TRT: 44:00 

Managers Meeting loop reel. 1995. Umatic. TRT: 60:00 

Managers Meeting loop reel. 1997. Umatic. TRT: 44:00 

Marj. Kalter. Undated. Umatic. TRT: 20:00 

Mark Greenberg. 1996. VHS. TRT: 1:35 

Mark Gindeland speech. 1999. Umatic. TRT: 83:00(2 tapes) 

Mark Levine on loyalty. 1994. Umatic. NTSC. TRT: 75:21 


Master NDF LB2. Undated. Betacam SP. TRT: 20:00 

Master reel: Visa; Mastercard; Citibank; Chase; General Motors; Shell Card; AT&T; NYNEX; 

Discover. 1995. Umatic. TRT: 10:00 

Master Gold Card; Visa Gold Card (Roz Lyster, International Office). Undated. Umatic. TRT: 

10:00 

Media Impressions. 1997. Umatic. TRT: 4:00 

240

Box 108 

Box 109 


Media Impressions. 1997. VHS. TRT: 4:00 

Merck Propecia; Accolate Zenica. 1999. Umatic. TRT: 1999. 

Mitch Kurz, CEO Business Week Presidents Forum. 1995. Umatic. NTSC. TRT: 13:15 

MTV Generation reel--Youth oriented. Undated. Umatic. TRT: 20:00 

New Business Pitch--Elizabeth Arden. 1997. Umatic. TRT: 10:00 

New business presentation: Hills Science Diet Pet Foods; Ford Roadside Assistance; First 

Technology. Undated. VHS. TRT: 30:00 

New York B&B Clients; Presidents rev. 1997. Umatic. TRT: 8:55 

New York B/B clients. 1997. Umatic. TRT: 10:00 

No Nonsense; Certs; American Express; Science Diet. 1993. Umatic. TRT: 20:00 

Orientation reel: Interactive Channel; American Express; Army; Showtime; AT&T; Apple. 1997. 

VHS. TRT: 18:00 

Orientation. 1993. Umatic. TRT: 20:00(2 tapes) 


Paris combo reel. 1995. Umatic. NTSC. TRT: 20:00 

Partners long version. 1996. Umatic. TRT: 3:30 

Partners long version. 1996. VHS. TRT: 3:30 

Partners short version. 1996. VHS. TRT: 3:30 

Physicians and Consumers. 1995. Umatic. TRT: 10:00 

Polaroid; Sunkist; Del Monte. Undated. Umatic. TRT: 4:40 

Popeil; Tut Totes; Vista Marketing; ICS; Time Life Books; Merrill Lynch. Undated. Umatic. 


Popeil; J. C. Penney; Time Life Books; Operation Welcome Home; CIT Financial; Columbia 

House; Hills Pet Products; Showtime; DuPont; AT&T; Time Magazine; American Express. 

1993. Umatic. TRT: 60:00 

Presenting to Win. Undated. Umatic. PAL. TRT: 30:00 

Reel Commerciales: Puerto Rico (Frito Lay); Chile (Agrogas, Ford); Peru (Solventa). Undated. 


Results Speak Volumes. 1996. Umatic. TRT: 5:41 

Results Speak Volumes. Undated. Umatic. TRT: 7:00(5 copies) 


241

Box 110 


Results Speak Volumes. Undated. Umatic. PAL. TRT: 7:00(2 copies) 

Results Speak Volumes. Undated. VHS. PAL. TRT: 7:00 

Roz Gohagen: Direct Mail Production. Undated. Umatic. TRT: 20:00 

Sales Promotion Training Session: Gillette; Taco Bell; Kodak; Certs; USPS; CBS. Undated. 


Saturday Night Live: Larry the Lobster. 2001. VHS. PAL. TRT: 10:00 

Saturday Night Live: Larry the Lobster. 2000. VHS. TRT: 10:00 

Sears; AT&T; American Express. 1997; Umatic. TRT: 8:17(3 tapes) 

Sears; Columbia House; Citibank; Showtime; AT&T. 1999. Umatic. TRT: 6:00 

Sears; Orangina; American Express; DuPont. Undated. Umatic. TRT: 5:00 

Show reel. 1996. VHS. NTSC. TRT: 30:00 

Show reel 1 hour loop. 1999. Umatic. TRT: 60:00(2 copies) 

Show reel: Master. 1995. Umatic. NTSC. TRT: 15:00 


Show reel. 1995. VHS. NTSC. TRT: 15:53 

Show reel. 1995. Umatic. NTSC. TRT: 15:53 

Show reel: Prodigy; Columbia House; Breakfast Meeting; Apple; AT&T; Pepsi. 1995. Umatic. 


Show reel #1: Sony Card; Worldnet; AT&T; Oxford Health; Geocities; Showtime; Quicken. 


Show reel #2: Geocities; AT&T Worldnet. Undated. VHS. TRT: 10:00 

Sony Card; Geocities; Showtime; Quicken. 2000. Umatic. TRT: 4:00 

Spot reel: Agrogas; Enagas. Undated. VHS. TRT: 5:00 

Spot reel: American Express; AT&T; Orangina; Columbia House; DuPont; Showtime. Undated. 


Spot reel: Columbia House; American Express; British Airways; AT&T; Showtime; Orangina; 

BMW Milan; Dion Eggs; Compagna Casa Protegida. Undated. Umatic. TRT: 10:00 

Spot reel: Columbia House; N. Y. Rangers; AT&T; American Express; Operation Welcome 

Home; DuPont; Showtime. 1995. Umatic. TRT: 10:00(2 copies) 

Spots: New York; Showtime; Starz; NCTA. Undated. Umatic. TRT: 20:00 

Super Bowl reel: 70 spots. 1998. Umatic. TRT: 60:00 

Sun Direct; SIS Insurance; Southern Cross (Australian spots). Undated. Umatic. NTSC. TRT: 

242

Box 111 

Box 112 

4:15 


Sun Direct; SIS Insurance; Southern Cross; Caltex (Australian spots). Undated. Betacam SP. 

TRT: 10:00 

Taking Care of Business. Undated. VHS. TRT: 29:00 

Time; Columbia; Time Life Books; Sports Illustrated; Fortune Magazine. Undated. Umatic. 

TRT: 30:00 


Time historical roll out creative. 1989. Umatic. TRT: 30:00 

Untitled commercial. Undated. VHS. TRT: 120:00 

Video Learning Systems: 30 Ways to Make More Time. Undated. Umatic. PAL. TRT: 30:00 

Visa + Mastercard. 1998. VHS. TRT: 30:00 

Volkswagen; Levi's. 1997. Umatic. TRT: 1:00 

WCJ Auckland: Sun Direct; WEL Energy Group. 1995. VHS. NTSC. TRT: 2:15 

WCJ Brazil: 80 Anos Sociedad de Cultura Artistica. 1993. VHS. TRT: 15:00 

WCJ Brazil: CMX reel 4. Undated. Betacam SP. TRT: 10:00 

WCJ Brazil: Operation Robin Hood. 1993. VHS. TRT: 120:00 

WCJ Brazil: Port Folio. Undated. VHS. TRT: 60:00 

WCJ Chile: 14 spots. Undated. Umatic. TRT: 10:00 

WCJ Italy: Agency Showtime reel. 1994. Umatic. TRT: 10:00 

WCJ Johannesburg; WCJ CopenhagenUndated. Betacam SP. TRT: 10:00 

WCJ Madrid: La autopista del mar; mai unidos que nunca. Undated. Umatic. TRT: 20:00 

WCJ Milan: Agency presentation. 1994. Umatic. PAL. TRT: 10:00 

WCJ Milan: BMW; Xerox; Hatu. 1997. Umatic. NTSC. TRT: 10:00(2 copies) 

WCJ Paris: Bingo; Dillings. 1996. VHS. TRT: 20:00 


WCJ San Juan?: Parque del recuerdo; Agrogas radio. Undated. Umatic. TRT: 10:00 

WCJ San Juan: Compagna Casa Protegido de Burgos; Stayfree Ultra. Undated. Umatic. TRT: 

10:00 

WCJ Thailand: UTV. Undated. Umatic. TRT: 0:30 

Worldwide Creative 60 minute loop. 2000. Umatic. TRT: 60:00 

243

Box 113 

Box 114 

Worldwide Creative. 2000. Umatic. TRT: 11:30(2 copies) 

Wunderman Part 1 and 2. Undated. Umatic. TRT: 27:00 

Wunderman Part 1: The Man, the Myth, the Legend. Undated. VHS. TRT: 14:55(8 copies) 

Wunderman Part 2: The Agency, the People, the Dreams. Undated. VHS. TRT: 12:07(8 copies) 


Wunderman Part 2: The Agency, the People, the Dreams. Undated. VHS. TRT: 12:07(3 copies) 

Wunderman Cato Johnson and Partners. 1993. VHS. TRT: 5:00 

Xerox; American Express; Ericsson. Undated. Umatic. TRT: 2:30 

Xerox; Ericsson; Sears Home Central; U. S. Army; AT&T; Oxford Health; USPS; First USA. 

Undated. Umatic. TRT: 20:00(2 copies) 

Xerox; Ericsson; Sears Home Central; U. S. Army; AT&T; Oxford Health; USPS; First USA. 

Undated. VHS. TRT: 20:00 

Xerox; AT&T. Undated. VHS. TRT: 30:00 

Ya Gotta Wear Shades. 1994. Umatic. TRT: 2:00 

Wunderman Ricotta & Kline 

Advdertising Skills Workshop: 18 spots. 1978. Umatic. TRT: 50:00 

Agency reel. Undated. Umatic. TRT: 10:00 

AT&T; Dow Jones Report. 1979. Umatic. TRT: 1:00 

Cassette: NYTel; Time Magazine; Money Magazine; Grolier; Time Life Books; Columbia 

House. Undated. Umatic. TRT: 11:30 

CIT reel. Undated. Umatic. TRT: 10:00 

Florida: Supervalue. 1985. Umatic. TRT: 3:00 

Jeff Scher's special cassette of funny commercials. Undated. Umatic. TRT: 10:00 

L. L. Bean; Phoenix House. Undated. Umatic. TRT: 30:00 



History of WRK Luncheon. 1982. Audiocassette. TRT: 90:00 

Mike Slosberg, Advertising Skills Workshop. Undated. Umatic. TRT: 30:00 

Modern Time clip from Charlie Chaplin; Larry the Lobster. 1986. VHS. TRT: 30:00 

Modern Times clip; Sleeper clips; Tempo; Time Life Books; Sports Illustrated; Larry the 

Lobster. 1986. Umatic. TRT: 20:00 

244

Box 115 

Mort Kasman: Winter Windows; Government. 1980. Umatic. TRT: 3:00 

Nancy Jones: Old West; Civil War; Columbia House; L. L. Bean; Pert; Vietnam. 1985. Umatic. 

TRT: 20:00 

Off Again globe wrap. 1985. Umatic. TRT: 2:00 

Presentation M. Slosberg: 33 spots. 1981. Umatic. TRT: 36:00 

Produced commercials: Money Magazine; Sports Illustrated; Hospital Corporation of America. 

1985. Umatic. TRT: 12:00 

Production year sample reel: 13 spots. 1979. Umatic. TRT: 30:00 

Radio spots: Fortune Magazine; Geico; Merrill Lynch; Time; Spring Magazine. Undated. 


RVI Presentation, John Stevenson, Direct Response TV Segment. Undated. Umatic. TRT: 60:00 

Spring Direct Marketing Workshop, Maxeen Schonfeld presentation. 1982. Umatic. TRT: 20:00 

TP dictionary (Fisler). Undated. Umatic. TRT: 3:00 

Training Cassette: Classic direct marketing; general advertising; direct response TV; contrast 

cases. Undated. Umatic. TRT: 60:00 


Vista presentation. Undated. Umatic. TRT: 10:00 

What Is Direct Marketing? Presentation. 21 spots. Undated. Umatic. TRT: 60:00 

Woody Allen's Sleeper: Robot clip. Undated. Umatic. TRT: 20:00 

Woody Allen's Sleeper: Tailor clip. Undated. Umatic. TRT: 20:00 



Compilation. 1992. VHS. TRT: 15:00 

Compiled spots: 20 commercials. 1989. Umatic. TRT: 60:00 

Creative examples for new business pitch: USAID Caribbean tourism. Undated. Umatic. TRT: 

20:00 

Demo reel: Whitehall; Kentucky Fried Chicken; Colgate; Frito Lay (most Spanish language 

commercials). 1995. Umatic. TRT: 60:00 

Diet Mountain Dew; AT&T. 1993. Umatic. TRT: 0:45 

Gadgets on Parade. 1989. Umatic. TRT: 10:00 

High-Tech Show, tape 1 of 2. 1993. Umatic. TRT: 60:00 

Hills's Pet Products; Operation Welcome Home. Undated. Umatic. TRT: 10:00 

John Sanders, Corporate Communications Package. 1991. Umatic. TRT: 10:00 

245

Box 116 

Box 117 

NYNEX; Manufacturers Hanover; N. Y. Telephone; Garraway; Caesar's. 1987. Audiocassette. 

TRT: 10:00(2 copies) 

Time; Sports Illustrated; Fortune. 1987. Audiocassette. TRT: 10:00(2 copies) 


Master: Time Life Books compilation. 1988. Umatic. TRT: 60:00 

Ref School; Sneak Preview. 1989. Umatic. TRT: 5:00(3 copies) 

Spirit; To Your Success; Oui Merci. 1989. Umatic. TRT: 4:00 

Spots; international commercials for Time Life Books, Sports Illustrated, Time, CBS Video, PTT 

Nederland, Multiple Schlerosis, Monier, Weight Watchers. 1988. Umatic. TRT: 60:00 

Tut Totes; AT&T. 1992. Umatic. TRT: 5:00 

U. K. commercials: Gnomes; Shock Absorbers; Yorkshire TV. 1990. VHS. NTSC. TRT: 14:00 

Video Focus. 1993. VHS. TRT: 12:36 

Wunderman Sydney, South Africa commercials1988. Umatic. NTSC. TRT: 4:30 

Wunderman Sydney: Wunderman World awards, Monier Umbrella. 1988. Umatic. NTSC. TRT: 

1:00 

Wunderman Sydney: Y&R Our awards; Monier Redland. 1988. Umatic. NTSC. TRT: 0:15 

Wunderman Thailand: Thanacity, UTV. Undated. VHS. NTSC. TRT: 15:00 

Wunderman Worldwide and Partners. 1992. Umatic. TRT: 6:00 

Wunderman Worldwide and Partners. 1993. Umatic. TRT: 6:00 

Wunderman Worldwide awards, U. S. version. Undated. VHS. NTSC. TRT: 60:00 

Xerox 


Corporate: Snow; Rain. 1995. Umatic. TRT: 1:00 

Digital Copiers: Mousetrap. 1997. Umatic. TRT: 6:30 

Digital Copiers: Two Worlds video. 1998. Umatic. TRT: 7:52 

Document Centre video. 1997. Umatic. TRT: 7:07 

Document Centre: Two Worlds. 1998. Umatic. TRT: 17:00 

Mousetrap. 1997. Umatic. TRT: 1:00 

Mousetrap. Undated. VHS. TRT: 1:00 

Mousetrap; Document Centre video. 1997. Umatic. TRT: 8:37 

Mousetrap; New Mneumonic Dealer Tag. 1997. Umatic. TRT: 2:00 

246

Box 118 

Box 119 

Side by Side. Undated. Umatic. TRT: 0:30 

Side by Side. Undated. VHS. TRT: 0:30 

The Perfect 10: Ten Guiding Principles to Strengthen Customer Service. 1993. Audiocassette. 

TRT: Undetermined. 

Two Worlds. 1998. VHS. TRT: 9:22(2 copies) 

WCJ London. Undated. VHS. TRT: 30:00 


4 Car and Truck Spots. Undated. Umatic. NTSC. TRT: 10:00 

30 Ways to Make More Time. Undated. Umatic. TRT: 30:00(2 copies) 

30 Ways to Make More Time. Undated. VHS. PAL. TRT: 30:00 

75 Years Young. 1996. VHS. TRT: 15:00 

Adbank Cable Spots: Comedy Central; ESPN; HBO; 1-800-OK-Cable. . 1994. Umatic. TRT: 

10:00 

Adbank Cable Spots: 27 spots. 1995 Jan. Umatic. TRT: 20:00 

Adbank Cable Spots: 13 spots. 1995 Feb. Umatic. TRT: 5:00 

Adbank Cable Spots: 28 spots. 1995 Mar. Umatic. TRT: 10:00 

Adbank Cable Spots: 22 spots. 1995 May. Umatic. TRT: 20:00 

Advertising Skills Workshop: Problem Solving Strategies, The Synectics Approach. . Undated. 

Umatic. NTSC. TRT: 28:00 

Alex Kroll: Strategy for the 90s. 1991. Umatic. TRT: 29:55(2 copies) 

American Express; Nationwide; Showtime; AT&T; Army; Apple. Undated. VHS. TRT: 10:00 

Apollo 13 (Leadership clips). Undated. Umatic. TRT: 30:00 

Banking reel. Undated. VHS. TRT: 30:00 



Beach; Teen Date. Undated. Umatic. TRT: 2:00 

Best of Get Smartest, highlights from KCA conference. 1999. VHS. TRT: 16:00 

Best of Y&R Worldwide. 1994. Umatic. TRT: 10:00 




247

Box 120 

Box 121 

Best spots of December. 1997. Umatic. TRT: 20:00 

Cannes Lions. 1999. Umatic. TRT: 120:00(2 tapes) 

Children advertising. Undated. Umatic. TRT: 30:00 

Combo reel: 21 spots. Undated. Umatic. TRT: 30:00 

Communication Arts. 1999. Umatic. TRT: 60:00 

Creative Leap: Leo Tolstoy. Undated. Umatic. TRT: 18:00 

Cuando. Undated. Umatic. TRT: 1:00 

Effective Presentation Workshop: Presenting to Win. Undated. Umatic. TRT: 40:00(2 copies) 


Effective Presentation Workshop: Presenting to Win. Undated. VHS. TRT: 30:00 

Effective Presentation Workshop: President's Report. Undated. Umatic. TRT: 30:00 

Fast food reel. 1994. Umatic. TRT: 60:00 

Fuel and coal advertising spots. Undated. Umatic. TRT: 10:00 

Good Advertising commercials (Alan H. Zwiebel). Undated. Umatic. TRT: 60:00 

How to Recognize Good Advertising: Advertisement reel. Undated. Umatic. TRT: 29:00 

How to Recognize Good Advertising: Presentation reel. Undated. Umatic. TRT: 60:00 

International Supermarkets Review. Undated. Umatic. TRT: 60:00 

Latest and Greatest. Undated. Umatic. TRT: 10:00 

Mitch Kurz, Y&R annual meeting. 1994. Umatic. TRT: 15:00 

New business reel. 1997. Umatic. TRT: 10:00 

Partnership meeting: Print show and television reel. Undated. Umatic. TRT: 20:00 

Peter Georgescu interview, CNN Pinnacle show. 1996. Umatic. NTSC. TRT: 40:00 

Peter Georgescu interview, CNN Pinnacle show. 1996. Umatic. PAL. TRT: 40:00 

Post Office; Merrill Lynch; KFC; Excedrin; Johnson & Johnson. Undated. Umatic. TRT: 10:00 

Power of the Mail. Undated. Umatic. TRT: 10:00 



Promotion Marketing: The Action Arm of Marketing. Undated. Umatic. NTSC. TRT: 60:00 

Reel of the Month. 1996 June. Umatic. TRT: 40:00 

Reel of the Month. 1996 Oct. Umatic. TRT: 40:00 

248

Box 122 

Showcasing the INC Creative Product. 1999. Betacam SP. TRT: 5:00 

Skyscraper. Undated. Umatic. TRT: 1:30 

The One Show. 1999. Umatic. TRT: 120:00(2 tapes) 

Trash Worries; Bar Code Forest. 1999. Umatic. TRT: 1:00 

Y&R/WCJ Partnership Creative Reel, prepared for Dow Jones. 1998. Umatic. TRT: 10:00 

Zeneca Pharmaceuticals 

Accolate: No Boundaries. 1997. Umatic. TRT: 0:30(2 copies) 

Accolate: No Boundaries. 1997. VHS. TRT: 0:30 

Discover/Family Circle. 1997. Umatic. TRT: 1:30 



Mike Becker's Toronto Speech. 1989. 1" video reel. TRT: Undetermined. 

Phoenix House: Drug Prevention. 1984. 1" video reel. TRT: 0:30 

Wunderman International. The Future of Direct Marketing. Undated. 16mm. 1100'TRT: 

Undetermined. 

249

Wunderman Archives, 1946-2010 and undated - Duke University ...

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