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november 1st 2012 until january 31st 2013
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Chacalli-de decker
introduces
marCHese lamberto
fresCobaldi
Lamberto Frescobaldi, born in Florence in 1963, represents the thirtieth generation of
this renowned Tuscan winegrowing family. Chacalli-De Decker offers you an exclusive
interview with him.
You are one of Italy’s oldest Wine houses. What does this
mean to you?
it makes me feel the importance of the history and of what our
ancestors reached. at the same time, it stimulates me to innovate,
and have the desire to add something to our family business. this
is the reason why last year we launched a new estate, ammiraglia,
which is totally projected towards the future, as it is totally
sustainable and it respects the landscape. to me, it’s very important
to know and respect the past, but also to anticipate new trends
and settings, national as well as international.
Why did the Marchesi dè Frescobaldi wines become a global
success while other competitors did not reach this level of
appreciation?
as i said, it’s very important to have
a global view and to be projected
to the global market: this is what
my family always did, and what i
feel is very important today, when
we have new markets developing
very quickly (china, brasil, russia).
Something else we’ve been working
on very hard is to develop a
“frescobaldi style”: we want our
wines to reflect the characteristics of the soil and of the terroir,
so that all our wines have a different and unique personality, that
can’t be confused with others. this is a characteristic that all our
customers appreciate and it is very helpful for us to get feedback
from them.
Frescobaldi is a ‘name’ and certainly an ‘icon’ in the
international wine business. How difficult is it to maintain this
image? And can it also be a handicap rather than a bonus?
how difficult it is? it’s a good question. the most important thing is
to set up a good motivated meticulous team that is always seeking
excellence. choosing people who are better than ourselves in
certain fields is essential to always be better. and it is a bonus,
because it is easier to find good people that would like to
collaborate with us.
Prices for ‘exclusive’ grands crus and cult wines are sometimes
sky high. Do you see a limit to this rising of auction and
prices ‘en primeur’? Or are there too many new buyers on
the world scene?
markets are becoming more mature, and they are not accepting
crazy prices, so we can say that yes, there is a limit. i think it’s
very important to ‘educate’ countries which are now starting to
be interested in wine, to choose quality and to understand the link
between wine and terroir.
What is the best Italian and the
best non-Italian wine you have
tasted in your life? Please add
the vintage.
i enjoy tasting different wines with
friends, and i have to say that i am
still looking for that wine, either
italian or not.
Please explain to my customers: what are the reasons why
they should try more Italian wines?
i think that they should try italian wines, or better, frescobaldi
wines, because they are interesting, never dull. Each time you sip,
you’ll fall in love with them, because they are not only good, but
they tell you lovely stories of beautiful hills and beautiful people.
i think that your customers, to better understand the passion we
put in producing our wines, should visit our estates which are
open to the public. because i think that – if you feel a place – you’ll
never forget it and will always try to find those emotions in the
wines which are produced there.
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