06.03.2013 Views

The Coast News, July 13, 2012

The Coast News, July 13, 2012

The Coast News, July 13, 2012

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

JULY <strong>13</strong>, <strong>2012</strong><br />

By Bianca Kaplanek<br />

VISTA — While their<br />

wine may need only a year to<br />

improve, Alan and Brian<br />

Haghighi have created a business<br />

that, like its owners,<br />

appears destined to get better<br />

with age.<br />

Three years after cofounding<br />

the California Fruit<br />

Wine Company, the 25-yearold<br />

twins expect to sell about<br />

2,000 cases of wine, more<br />

than triple their sales in the<br />

first two years combined.<br />

Acknowledging all wine<br />

is technically made from<br />

fruit, the local oenologists<br />

produce their product using<br />

almost everything but grapes,<br />

including plums, pumpkins,<br />

apples and strawberries.<br />

But this is not your parents’<br />

Boone’s Farm.<br />

“Every single person<br />

who expects our wine to taste<br />

like Boone’s Farm says,<br />

‘Never mind. This quality is<br />

way higher,’” Brian said.<br />

“This is wine. It’s serious.’”<br />

While attending Rancho<br />

Buena Vista High School,<br />

Brian excelled in science,<br />

scoring a perfect five on the<br />

advanced placement chemistry<br />

test.<br />

But after graduation in<br />

2005 he headed east to study<br />

political science at Colgate<br />

University in upstate New<br />

York.<br />

“I didn’t want to be in a<br />

lab,” he said. “I’m so much<br />

more of a social person.”<br />

Alan stayed in San<br />

Diego, gaining experience in<br />

the hospitality industry and<br />

working on projects with his<br />

father, an unsuccessful inventor.<br />

When Brian returned to<br />

North County after finishing<br />

college in 2009, he and Alan<br />

began “looking for the next<br />

thing that would end up<br />

being a business.”<br />

“We always knew we<br />

would make a good team<br />

because we challenge each<br />

other,” Brian said. “We don’t<br />

ever agree on anything,<br />

which is good.”<br />

That summer they were<br />

introduced to fruit wine by a<br />

couple making it as a hobby.<br />

“<strong>The</strong> wine itself wasn’t<br />

amazing but the concept definitely<br />

was,” Brian said. “I’d<br />

never heard of it so it piqued<br />

my interest.<br />

“<strong>The</strong> next time I went to<br />

the grocery store I went down<br />

the wine aisle looking for a<br />

fruit wine of some sort,” he<br />

said. “I didn’t find any so this<br />

was kind of interesting to me,<br />

the entrepreneurial thinker.”<br />

<strong>The</strong> foursome briefly<br />

went into business together.<br />

“<strong>The</strong> unfortunate thing<br />

about any relationship,<br />

whether it’s dating or otherwise,<br />

is you don’t know a lot<br />

of things about the person<br />

until you’re knee deep,”<br />

Brian said. “We realized they<br />

really didn’t know what they<br />

were doing as far as the technical<br />

aspects of making wine.<br />

“After about eight<br />

months or a year, in the interest<br />

of both parties, we ended<br />

up going our own ways, which<br />

was a good development,” he<br />

said. <strong>The</strong>ir partners moved to<br />

Northern California.<br />

But the brothers continued<br />

to pursue the business,<br />

with Alan working to raise<br />

capital and Brian researching<br />

laws, securing licenses, developing<br />

a business plan and<br />

finding their first production<br />

location — a small space in<br />

Oceanside with a $300<br />

monthly rent.<br />

While Alan is currently<br />

the primary winemaker, they<br />

both worked on perfecting<br />

the product in the early days,<br />

although neither had any formal<br />

training in oenology.<br />

“We went through a<br />

process of self-education,<br />

which included the Internet,”<br />

Brian said. “We also contacted<br />

other local winemakers.<br />

“But the biggest teacher<br />

is, of course, trial and error,”<br />

he said. “Just like any disci-<br />

pline, you will learn much<br />

more quickly by doing it.<br />

“For two and a half years<br />

we’ve been dedicated to<br />

understanding how to make<br />

wine — the intricacies of it,”<br />

Brian said. “It’s not just a<br />

knowledge we got from reading<br />

a book or tasting it. We<br />

began to understand what’s<br />

contributing to this characteristic<br />

or that characteristic.<br />

“It’s like a relationship<br />

with your dog,” he said.<br />

“Eventually you know how<br />

your dog is going to behave.<br />

You learn to know how the<br />

yeast is going to behave. It<br />

comes from experience.<br />

Certain smells will determine<br />

whether to add a little<br />

more of a certain ingredient.<br />

It’s chemistry meets the<br />

chef.”<br />

Initially the brothers<br />

sold their fruit wine exclusively<br />

at street fairs. Sales<br />

were successful, despite<br />

licensing laws that precluded<br />

them from allowing tastings.<br />

With about $12,500 Alan<br />

saved while working as a<br />

valet at La Costa Resort and<br />

Spa and a loan from their<br />

mother, who was skeptical at<br />

first, Alan and Brian moved<br />

into their current location in<br />

a Vista business park in<br />

October 2011.<br />

Although their new rent<br />

is 10 times higher, frugality<br />

has made it work.<br />

“Everything for us was<br />

penny pinching, bargain<br />

shopping, Craigslist, classified<br />

ads — just making it<br />

work,” Brian said. “Most of<br />

THE COAST NEWS<br />

Young oenologists find they’re getting better with age<br />

California Fruit Wine owners Alan Hahighi (left) and brother Brian sample some Strawberry Stiletto at their<br />

Vista tasting bar and production facility. Photo by Bianca Kaplanek<br />

Oceanside celebrates with beer festival<br />

OCEANSIDE — Hosted<br />

by Oceanside's Breakwater<br />

Brewing Company to note its<br />

fourth anniversary, a beer festival<br />

featuring countywide<br />

craft beer will be held from 11<br />

a.m. to 7 p.m. <strong>July</strong> 21 at the<br />

Oceanside Junior Seau Beach<br />

Amphitheater, 200 N the<br />

Strand near the pier. Guests<br />

will enjoy award-winning<br />

craft brew, music from local<br />

bands, eats from local food<br />

vendors and spectacular<br />

ocean views.<br />

Tickets are $30 and<br />

include a commemorative<br />

glass and 10 four-ounce<br />

tasters from beer companies<br />

including Ballast Point,<br />

Coronado, Pizza Port, Green<br />

Flash, Manzanita, Stone, Karl<br />

Straus, Latitude 33, Lost<br />

Abbey, Iron Fist, OAW and<br />

Breakwater Brewery. Guests<br />

will also have access to local<br />

food booths provided by Main<br />

Street Oceanside’s Sunset<br />

Market.<br />

A limited number of VIP<br />

tickets will be sold for $45 and<br />

include a VIP tasting session<br />

from 11 a.m. to 12:30 p.m., festival<br />

T-shirt, commemorative<br />

glass, 10 four-ounce tasters<br />

and appetizers from<br />

Breakwater Brewery's<br />

kitchen.<br />

Radio station 94.9FM is<br />

sponsoring the festival entertainment,<br />

which will include<br />

performances by local bands<br />

including Oceanside’s <strong>The</strong><br />

Barnwell Shift, Maren<br />

Parusel, Hills Like Elephants,<br />

<strong>The</strong> Beautiful View, Gone<br />

Baby Gone and Scott<br />

Mathiasen.<br />

Tickets can be purchased<br />

at breakwaterbrewing.com or<br />

at ticketderby.com. Since the<br />

amphitheater is a short two<br />

blocks from the Oceanside<br />

transit center, guests are<br />

encouraged to ride the<br />

<strong>Coast</strong>er or Metrolink to the<br />

event. Throughout the summer<br />

season, Metrolink is<br />

offering $10 weekend pass for<br />

unlimited travel throughout<br />

its system.<br />

“San Diego is a hotbed<br />

for some of the best craft beer<br />

in the country,” said Billy<br />

Sager, bar manager/event<br />

coordinator at Breakwater<br />

Brewery.<br />

“What better way to celebrate<br />

our anniversary than by<br />

bringing together our local<br />

talent and celebrating the<br />

success of our region.”<br />

the equipment we got on a<br />

shoestring.”<br />

<strong>The</strong>y bought office furniture<br />

as a package from a storage<br />

facility for $800 and sold<br />

the excess pieces for a $1,000<br />

profit.<strong>The</strong>y recently acquired<br />

a walk-in cooler for free off<br />

Craigslist.<br />

<strong>The</strong>ir new 4,500-squarefoot<br />

production facility now<br />

includes a tasting room that<br />

features Wine Down<br />

Wednesday, Foodie Friday<br />

with varying food trucks,<br />

Sa”tour”day and Sangria<br />

Sunday.<br />

Brian said the main difference<br />

between fruit wine<br />

and its more traditional counterpart<br />

is that their product<br />

isn’t aged in wood.<br />

Inquiries: 800-872-6467<br />

Deborah Solon,<br />

Ext. 1843<br />

DeborahS@HA.com<br />

It’s currently fermented<br />

in high-density, food-grade<br />

polyethylene plastic because<br />

it’s inexpensive.<br />

“We will graduate to<br />

stainless steel once we secure<br />

financing,” Brian said.<br />

Alan said the reaction to<br />

fruit wine can be summed up<br />

in three categories of people.<br />

“<strong>The</strong>re are the traditional<br />

wine drinkers, who run for<br />

their lives,” he said.<br />

“<strong>The</strong>re’s another 5 percent<br />

who only like super<br />

sweet wine.<br />

“<strong>The</strong>y come in loving the<br />

idea but it’s not sweet enough<br />

for them,” he said. “<strong>The</strong> other<br />

80 percent are hesitant at<br />

first but they like it once they<br />

try it.”<br />

Surprisingly, the wine<br />

isn’t as sweet as one would<br />

expect. In fact, Brian said<br />

Carolyn Mani,<br />

Ext. 1677<br />

CarolynM@HA.com<br />

A5<br />

they add “hundreds of<br />

pounds of sugar” in the winemaking<br />

process.<br />

While the brothers are<br />

fast becoming accomplished<br />

winemakers, they seem more<br />

intent on being known as<br />

trendsetters.<br />

“It’s not so much that we<br />

make fruit wine so please<br />

buy it,” Alan said. “It’s more,<br />

the reason we make fruit<br />

wine is the spirit of innovation<br />

that’s inside of us.”<br />

“But as with any innovative<br />

idea there’s always a<br />

huge concern about whether<br />

this is a good idea,” Brian<br />

said. “It hasn’t been done. It<br />

hasn’t been tested. And you<br />

have to figure out why.<br />

“So here we are, three<br />

years into it, and what we’ve<br />

concluded is that we’re on to<br />

something.”<br />

A RETAIL COLLECTIVE CONSCIOUSNESS<br />

OF NON-CONFORMING-NEVER-GROW-<br />

UP-WEIRDOS.NEW &VINTAGE<br />

APPAREL, RETRO SURFBOARDS, VINTAGE<br />

MOTORCYCLES AND BONSAI TREES<br />

1144 HWY. 101, LEUCADIA, CA 92024<br />

Pair of Sevres Style<br />

Porcelain Urns and Covers with<br />

Gilt Bronze Mounts<br />

Painted with Cherubic Scenes<br />

by Charles Fuchs<br />

France, circa 1895, 38 in. high<br />

Sold for $65,725<br />

HA.com/5078*86496<br />

Heritage Auctions will be in the San Diego area from <strong>July</strong> 26-28<br />

meeting with clients to discuss potential consignments.<br />

To make an appointment, please e-mail the following information:<br />

<br />

of markings/signatures<br />

<br />

information that could serve to establish value<br />

<br />

Annual Sales Exceed $800 Million 700,000+ Online Bidder-Members<br />

9478 West Olympic Blvd. Beverly Hills, CA 90212 310-492-8600 HA.com<br />

DALLAS NEW YORK BEVERLY HILLS SAN FRANCISCO PARIS GENEVA<br />

TX & NY Auctioneer license: Samuel Foose 11727 & 0952360. Heritage Auction Galleries CA Bond #RSB2004175;<br />

CA Auctioneer Bond: Carolyn Mani #RSB2005661. Buyer’s Premium 12%-25%. See HA.com for details. 24575

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!