Store Within a Store - Lug

merchandising
tips for showing off your Lug® gear
Whether you use Lug® branded fixtures or your own, we
have a few quick tips and tricks for maximizing impact
and ensuring optimal sell through—think BRIGHTER,
BOLDER, BETTER!
We’re All About Color!
The Lug® product line is designed around color, mixing hues,
and offering an array of options for our customers. A key
benefit of carrying the Lug® line is that you, the retailer, can
freshen up your display each season simply by changing up
your color palette, i.e. bringing in the brights for spring and
transitioning to darks for fall. We always have a pulse on the
latest color trends and regularly refresh our line to ensure we
are ahead of the curve when it comes to color.
Color Blocking
Try color blocking your Lug® products in a section story.
For example, put all green products together, all purple
products together, etc. This creates a clean, organized
visual for your customers and allows you to create color
themes within your store!
82 | live life in color.
Props and Cross-Merchandising
Our bags are more than just pretty. They’re super functional,
too, and we want our customers to know it! The easiest
way to highlight our bags’ clever features is through props.
Pack a bag with pens, pencils, shoes for the ventilated
compartment, or whatever other props you have on hand.
It helps your customers visualize how they might use the
bag if it were theirs. Using props also makes it easy to crossmerchandise
with items you already carry. For example, bath
and body products can be seamlessly merchandised inside
our toiletry bags. And our timeless solid color range makes
cross-merchandising simple no matter the season.
Keep Tidy
Sometimes displays can look a little unruly when bags are
piled on top of each other with a nest of straps hanging
down. It’s important to make sure the bags are nicely stuffed,
sitting upright and that bag straps are tidy. Lug® offers
branded fixtures and slat wall kits equipped with everything
you need to create a strong and vibrant display. This includes
acrylic display stands, hooks, shelving, signage, a branded
base, and more! Additionally, we offer posters and display
toppers for a minimal cost, and we provide sell sheets free of
charge upon request.
We hope that these quick tips provide some new ideas on how
to effectively merchandise your Lug® products. If you have any
more questions/feedback around merchandising our products
or if you would like to share your solutions to merchandising in
tricky places, please feel free to email us at: info@luglife.com
We appreciate your continuous desire to learn, grow and
share with us.
NOTE: Actual product colors may vary from those printed in this catalog
caring
for your Lug®
Life making a mess? Lug® bags are easy
to clean up! Here are some tips to help
keep your Lug® bag looking like new.
We wish we could to tell you how to
clean every possible stain in the history
of all stains ever! But, we can’t. So, these
are our guidelines for general cleaning.
Q: How can Lug® bags be cleaned?
gently spot clean
with damp cloth and
mild detergent
A: Lug® bags are all treated with a water-repellent finish to prevent water from soaking in. If you’ve got a spot, just
wipe it down with a wet cloth (The sooner the better!). If you’re dealing with a bigger blunder, we suggest a
hand wash with mild detergent in a tub or sink. Rinse thoroughly and allow to air dry for a few days. Your Lug®
bag should be good as new!
Q: Can we put Lug® bags in
the washing machine?
A: Nope... Although, a lot of our Lug® fans have “tumbled”
at their own risk, we recommend sticking with hand
washing. All the different components that make Lug®
bags great can be easily damaged in the wash as well
as the water repellency runs the risk of washing off.
Also, Lug® bags don’t like bleach.
Q: How do I keep my
Blanket & Pillow set clean?
A: Cleaning your blanket and pillow set could not be
easier. Simply pop it into the wash with like colors,
tumble dry on low heat, and presto! Good to go!
Just remember to remove the plastic inflatable
pillow before you start!
Here’s to keeping your Lug® products
at their brightest!
machine wash warm
with like colors
do not use bleach
tumble dry low heat
do not iron
handwash only
maximum temperature 40º C
handle with care
merchandising and caring for your Lug® | 83