«shanghai world exposition»

«From Armani to Yves Saint Laurent»
«L a n c ô m e »
«H e r m è s »
«Pr a d a »
«B i o t h e r m h o m m e »
«I s s e y M i y a ke »
«Ve r s a c e »
«Va n C l e e f & A r p e l s »
«Shanghai Night»,
«Risingwave Free»
APRIL/MAY 10
SPECIAL Edition
«shanghai world exposition»
PERFUMER Story
Thomas Crabalona
«Almond has a pure soul!»
Trend
SYMBOLIC
«China is blooming into flowers»

COMING next
Mélanie Thierry
New Yves St Laurent
Fragance «image»
HOUSE : Yves Saint Laurent
GROUP : L’Oréal
LAUNCH DATE : September 2010
HOUSE : Paco Rabanne
GROUP : Puig beauty & fashion group
LAUNCH DATE : July 2010
HOUSE : Giorgio Armani
GROUP : L’Oréal
FRAGRANCE : «Acqua di Gioia»
LAUNCH DATE : June 2010
HOUSE : Bvlgari
GROUP : Bulgari parfums & cosmétiques
LAUNCH DATE : September 2010
HOUSE : Lancôme
GROUP : L’Oréal
FRAGRANCE : «Ô d’azur»
LAUNCH DATE : June 2010

IN THE Air
C O N C E P T :
H O U S E : L a n c ô m e
G R O U P : L’ O r é a l
F R A G R A N C E : «Tr é s o r i n L o v e »
L A U N C H DAT E : A p r i l 2 0 1 0
B OT T L E D E S I G N E R : C h a r l e s B o u s s i q u e t - A r e c a
Lancôme writes a new page of its history with Trésor
in Love, inspired by an iconic legend of the brand,
Trésor (1990). A Contrasting fragrance, Trésor in
Love is the perfume for love à la française. The scent
of this new “precious moment” (l’instant précieux in
French) is composed of Nectarine, Pear and Bergamot
in top for a fruity start, implying youth and modernity,
Jasmine, Rose and Violet marry together in a luminous
bouquet at the heart, while the fond features Cedarwood
and woody notes. A willowy figure, the modern tender
pink coloured bottle is adorned with a smart black satin
rose.
OLFACTIVE FAMILY :
Floral, fruity, green, musky

IN THE Air
C O N C E P T :
H O U S E : H e r m è s
G R O U P: H e r m è s g r o u p
F R A G R A N C E : «Vo y a g e d ’ H e r m è s »
L A U N C H DAT E : A p r i l 2 0 1 0
B OT T L E D E S I G N E R : P h i l i p p e M o u q u e t – H e r m è s
The luxury house Hermès pays a new tribute to its
history with this «Voyage d’Hermès», as a direct link
to its first venture, saddlery. The scent has a universal
vocation, for both men and women. It starts in the
freshness of citrus and Angelica leaves, the heart features
the slightly bitter note of Juniperberry, the woody signature
marries Sandalwood and Cedarwood with a musky
touch. The ad campaign embodies the brand, starring
a galloping horse and a white bird. In the movie, both
animals go through great landscapes under the direction
of Eric Valli.
OLFACTIVE FAMILY :
Citrus, spicy, woody, ginger

IN THE Air
C O N C E P T :
H O U S E : Pr a d a
G R O U P: Puig beauty & fashion group
F R A G R A N C E : « I n f u s i o n d e V é t i v e r »
L A U N C H DAT E : A p r i l 2 0 1 0
B OT T L E D E S I G N E R : Fabien Baron
H O U S E : Pr a d a
G R O U P: Puig beauty & fashion group
F R A G R A N C E : « I n f u s i o n d e Tu b é r e u s e »
L A U N C H DAT E : A p r i l 2 0 1 0
B OT T L E D E S I G N E R : Fabien Baron
Prada Infusion de Vetiver is the masculine counterpart
to the equally new Infusion de Tubéreuse in the
seasonal Ephemeral collection for 2010. Infusion
de Tubéreuse for women is a blend of notes of Petitgrain
bigarade, Sevillan Orange and Dynamone in top,
Tuberose, Rose, Orange blossom in heart, Sandalwood
and transparent Musk in fond. Prada Infusion de Vetiver
for men is featuring notes of Tarragon and Tangerine,
Cedarwood and Vetiver, Madagascan Pepper and
Ginger. The more geometrical masculine packaging
relies on hexagons of nuanced dark colours, while the
feminine one is based on an old print from the Prada
textile archives.
OLFACTIVE FAMILY :
Woody, citrus, grapefruit
OLFACTIVE FAMILY :
Floral, white flowers,
green, tuberose, solar

IN THE Air
C O N C E P T :
H O U S E : B i o t h e r m h o m m e
G R O U P: L’ O r é a l
F R A G R A N C E : « F o r c e »
L A U N C H DAT E : A p r i l 2 0 1 0
B OT T L E D E S I G N E R : L u t z H e r m a n n D e s i g n
Biotherm has launched Force Homme, its fragrance
for men, named after the skin care range. Created
to stimulate mental and physical energy, the
scent features a cocktail of effervescent citrus, with
Grapefruit, Lemon, Lime, and Mandarin, mixed up with
notes of Wormwood, the heart has a floral part with
Neroli, a spicy touch of Cardamom, and an aquatic
accord, Vetiver, Patchouli and Amber surround the dry
down. The strength of the fragrance enhanced by the
natural element is being translated into a TV campaign.
OLFACTIVE FAMILY :
Fougere, citrus, aquatic, fruity

IN THE Air
C O N C E P T :
H O U S E : I s s e y M i y a ke
G R O U P: B e a u t é Pr e s t i g e I n t e r n a t i o n a l : S h i s e i d o
F R A G R A N C E : « A S c e n t e a u d e t o i l e t t e f l o r a l e »
L A U N C H DAT E : A p r i l 2 0 1 0
B OT T L E D E S I G N E R : A r i k L e v y
TThe new flanker to A Scent by Issey Miyake (2009) comes
in a light pink colour. This new fragrance is presented
as an eau de toilette florale. The floral reinterpretation
is about aerial Jasmine, with a petal effect and it adds the
animalic smell of the Hyacinth. The green of Galbanum still
remains in the composition, married to a floral bouquet of
Rose, Peony and Ylang. The longer dry down is skin-smelling
Ambrox, mixed with Patchouli and Moss.
OLFACTIVE FAMILY :
Floral, green, chypre

IN THE Air
C O N C E P T :
H O U S E : Ve r s a c e
G R O U P: E u r o I t a l i a
F R A G R A N C E : «Ve r s u s »
L A U N C H DAT E : A p r i l 2 0 1 0
B OT T L E D E S I G N E R : Ve r s a c e s t u d i o
Versace, with Donatella Versace as art director, enriches
the Versus collection with a new perfume called Versus.
The fragrance is described as romantic but addictive.
This intense fragrance is dedicated to the woman who
loves to dare. Featuring Kumquat, Lemon and Star Apple
on top, the scent is a floral bouquet in heart with Orange
blossom, Rose and Stephanotis, the dry down marries
Patchouli, Ambrette seeds and Musk. The ad, fronted by
Lara Stone, pays tribute to French 60’s icon Brigitte Bardot.
OLFACTIVE FAMILY :
Citrus, floral, fruity

IN THE Air
C O N C E P T :
H O U S E : Va n C l e e f & A r p e l s
G R O U P: I n t e r- Pa r f u m s
F R A G R A N C E : « O r i e n s »
L A U N C H DAT E : A p r i l 2 0 1 0
B OT T L E D E S I G N E R : J o ë l D e s g r i p p e s
Van Cleef & Arpels introduce their latest fragrance,
called Oriens, which pays tribute to the Orient - Asia
and the Middle East. The scent features fruity notes
of Mandarin, Blackcurrant and Raspberry. A heart blossoms
with petals, Jasmine, Lily of the valley, water flowers while a
solar accord softens the heart, the base features Patchouli
and blond woods, supported with sweet gourmand
aromas of Praline and Vanilla. The bottle’s designer, Joël
Desgrippes, created Oriens’ flacon based on a ring design
from Van Cleef & Arpels’ “Midsummer Night’s Dream”
collection: an enormous tourmaline set in white gold, like
a flower surrounded by diamond-studded leaves. Photos
of the campaign capture sunset in orange-yellow nuances
somewhere in the Far East.
OLFACTIVE FAMILY :
Chypre, fruity, gourmand

NEW WINS drom
C O N C E P T :
H O U S E : R I S I N G WAV E
G R O U P: F i t s C o r p o r a t i o n K K
F R A G R A N C E : « F R E E »
L A U N C H DAT E : O c t o b e r 2 0 0 9
The blue variation of Free by Risingwave is a
fragrance for those who want to feel free. While
romantic, attractive and sweet, the fragrance
embodies a self-confident spirit. Opening at the top
with Lemon and bloody Orange, the scent associates
French Rose and Lily of the Valley in the heart, while
the dry down combines Musk, Cedarwood, and
Sandalwood.
PERFUMER:
- CHINA
Georges de Lignerolles
OLFACTIVE FAMILY :
Floral, Citrus, Fruity, Musk

NEW WINS drom
C O N C E P T :
H O U S E : M i s s d e Fu n g o f S h a n g h a i V i v e
G R O U P: S h a n g h a i J a h w a
F R A G R A N C E : « S h a n g h a i N i g h t »
L A U N C H DAT E : A p r i l 2 0 1 0
Shanghai Night embodies the spirit of the brand
Shanghai Vive, reinterpreting the glamour
of Shanghai in 1920s and 1930s with a
combination of a retro and modern style. It expresses
the elegance and pride of the classic celebrities in
Shanghai. The scent is a glamorous combination of
Bergamot, Lime, Orange, and Peach in the top, an
explosion of flowers in the heart, Jasmine, Cyclamen,
Violet, and Magnolia, with a fruity touch of Litchi
and a dewy accord. The dry down has mossy woody
sensual notes of Oakmoss, Vetiver, white Woods,
and Patchouli, slightly softened by the Tonka bean,
the Heliotrope.
PERFUMER:
Thomas Crabalona
- CHINA
OLFACTIVE FAMILY :
Chypre,Woody, Floral,Musk

PERFUMER’S Story
THOMAS CRABALONA
I like fragrance families that have a real character, especially
Chypre. I like it for the richness, the sillage, the story. My
mom used to wear Aromatic Elixir and I consider Coco Mademoiselle
embodies femininity. When I heard someone saying
that, “A raw material becomes his favorite one when it fits his
needs,” I totally agreed.
A flower: OSMANT HUS
Nevertheless, I have a particular fondness for Osmanthus, this
tiny Spring flower, whose delicate floral fruity smell has an incredible
diffusion. As it is my Chinese hometown, Guangzhou is also
my favorite place in China. I am working hard learning Chinese,
and my wife helps me a lot, not only for the Chinese language,
but also for the culture, beliefs, customs, medicine and the food…
A fragrance family: chypre
Sichuan food is my favorite, based on Sichuan pepper, a pepper
that literally jumps in the mouth! It reminds me of a candy where
the powder becomes sparkling in contact with the tongue. I came
to China for challenges and exchanges, after 5 years there,
I really enjoy building my life.
A type of food: SIC HUAN
iIn
the mood
for
China...
Origin
of passion...
Thomas was born in Grasse,
into a family of 3 generations
working in the perfume industry.
He started to travel as a child, in order
to follow the distillation of essential oils.

OLFACTIVE trend
almond has a pure soul!»
Ninfeo mio
Annick Goutal
Almond milk is well known in Chinese culture to bring whiteness to
the skin, and white skin symbolises sophistication, innocence,
femininity and a high social level. The nut has also crept into
perfumes, into the heart, or as drydown on the skin… For a sweet or
crunchy gourmand effect, it knows how to cover the skin with a veil of
sensuality. Substance and style wear Almond.
Pure
DKNY
What embodies purity like Almond milk?
Burberry
Sport woman
Burburry
Amande Persane
Roger & Gallet
One Million
Paco Rabanne
As fresh nut, crunchy nut, milk, Almond plays with Vanilla in
One Million by Paco Rabanne, with the Tonka bean in Tonka
Impériale de Guerlain, surrounded by Musks in PureDKNY, Solo
in Amande Persane by Roger & Gallet, the Almond becomes fresh and
green with Galbanum and Lentisc in Ninfeo Mio by Annick Goutal.
Tonka Impériale
Guerlain

SPECIAL Edition
shanghai world exposition
From 1. May to 31. October 2010
The theme of Expo 2010
is «Better City, Better Life.»
Haibao
The mascot was
created from a
Chinese character,
meaning people.
China and is a scheduled World Expo in
the grand tradition of international fairs
and expositions. The World Exposition is
a gallery of human inspirations and creation.
Since the beginnings, is has attained increasing
prominence as grand events for economic,
scientific, technological and cultural exchanges,
serving as an important platform looking
to the future. During 184 days, participants
will display urban civilisation to the full extent,
exchange their experiences of urban development,
disseminate advanced notions on cities
and explore new approaches to human habitat,
lifestyle and working conditions in the new
century. Interpreting the theme, each pavilion
tries to show the force and the best aspects of
its country.
China Pavilion
The main structure of the China Pavilion, «The Crown of the East,» has a distinctive roof, made of
traditional dougong or brackets, which date back more than 2,000 years. This unique structural
component of interlocking wooden brackets is one of the most important elements in traditional
Chinese architecture.
France Pavilion
The «Sensual City»
itself is impressive with
a large, classical roof
garden and a pond. The
walls of the square-shaped
structure, which is made from
a special concrete, are covered
in plants and it looks like a white
floating palace. Gardens are the
centerpiece of the pavilion. The
visit showcases the sights, smells,
tastes, sounds and feel of France
- visitors will be able to admire
French gardens and paintings,
smell French perfume, taste
French cuisine, touch the
cool water of pools and
fountains, and watch clips
from classic French
films to soak up
the glamour of
France.

SPECIAL Edition
shanghai, the muse.
Shanghai, the muse.
China’s second city is an inspired capital of style.
Shanghai, the perfect combination of East
and West, tradition and modernity.
As early as the 1920s, Shanghai was the
“Paris of the Orient”. Even now, this city is still
a trend-setter in China and Asia. It is modern
and cosmopolitan, yet full of oriental charm. It is
also a muse for designers and artists, inspiring
creations in fine fragrances, fashion, and food.
From Nanette Lepore to Yves Saint Laurent,
from Chanel to Prada, luxury brands pay tribute
to the rich Chinese heritage. And this year,
fashion designers celebrate Shanghai with
unique portraits, catwalks, handbags, jewellery,
etc. And restaurants combine Shanghainese
vintage food with modern food in intimate
settings to reveal the local atmosphere.

SYMBOLIC Trend
china is blooming into flowers
An inspired flower selection
For special events or for luck and prosperity,
flowers have a strong meaning in Chinese
culture. The main flowers bloom all year long.
The symbolism of these flowers comes with the
seasons. While the elegant Orchid decorates the
home during the Spring festival, it is delightful
to walk along the lotus pond in summer, valuing
the purity of heart and mind. The delicate and
strong scented Osmanthus blooms in autumn
and embodies glory. At the end of winter, Plum
blossoms are the first flowers to come out,
symbolising strength and perseverance.
As the national flower of China, the Peony is an
often used pattern on Chinese chi-pao. The white
Magnolia is the city flower of Shanghai, translating
pure love. For an auspicious and lucky virtue, the
Daffodill and Peach flower bloom all over Chinese
homes.