2009 Global Citizenship Report - Mattel

“
One of the pillars of our diversity strategy is to ‘Create a Culture
of Acceptance and Inclusion’ and the employee network groups
are a key part of this objective. The employee networks will not
only help Mattel enhance recruitment and retention of a diverse
workforce, but also provide great insights into particular
market opportunities by acting as our internal focus groups
for concepts and ideas.
Graciela G. Meibar
Mattel’s Vice President of Global Sales Training and Global Diversity
Responsible for the development and implementation of Mattel’s Global Strategic Diversity Initiative.
Employee Network Groups
Mattel has launched four Employee Network Groups at
our corporate headquarters: the Mattel African American
Forum (MAAF), Latinos EN Mattel for Latinos and
Hispanics, OPEN@Mattel for Lesbian, Gay, Bisexual and
Transgendered (LGBT) individuals and Women at Mattel
(WaM). All are employee-initiated chartered groups that
bring people together with shared interests to collaborate
on advancing business interests, supporting employee
development and providing insights for Mattel’s recruiting
efforts, product development and stakeholder
outreach. A fundamental guideline at the heart of each
group is that they be open to all Mattel employees. This
fosters an inclusive environment and draws on support
from across the organization. The groups help raise
awareness about the capabilities of their community,
promote a more inclusive environment and further the
professional development of their members.
Supplier Diversity
Mattel recognizes the importance of supplier diversity
and is committed to ensuring that it is an integral part
of our global procurement process consistent with
established corporate goals. We believe that the success of
our organization and the communities in which we work
depends upon enabling Minority and Women Owned
Business Enterprises (MWBE) to share in economic
opportunity in the U.S. By providing opportunities to
certified MWBE businesses to supply goods and services
to Mattel and our major suppliers, we are developing
mutually beneficial relationships while advancing
economic development.
30 | OUR EMPLOYEES
”
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CHAPTER FOUR
SUSTAINABILITY
DESIGN IT
MAKE IT
MEASURING OUR PERFORMANCE
LIVE IT
In 2008, we began refining our Global
Sustainability Strategy to better identify the
impacts of our business and how we can
continue to improve. The resulting strategy is
working to help minimize our footprint
throughout the value chain—from design to
manufacturing through disposal of products
and waste, and illustrates the importance of
personal commitment in business and every
day practices. Our strategic approach, “Reimagine
the way we play,” inspires us to:
• Design It with the end in mind
• Make It with eco-efficiencies
• Live It with personal commitment
To encourage all facets of our business in
our sustainability initiatives, we have created
Sustainability Forums to focus efforts in
strategic areas. Comprised of business unit
leaders from across the organization, the
forums allow brand and functional leaders
to share and collaborate on sustainability
solutions in the areas of Design It, Make It
and Live It. The forums work in partnership
with the Global Sustainability department to
identify opportunities for exploring sustainable
business practices.