2009 Global Citizenship Report - Mattel

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CHAPTER ONE MATERIALITY ASSESSMENT RESULTS
OUR COMPANY
MATERIALITY ASSESSMENT RESULTS
OUR COMPANY
OUR CORPORATE RESPONSIBILITY MISSION
FOSTERING GOOD GOVERNANCE AND
ETHICAL BEHAVIOR
ENGAGING WITH STAKEHOLDERS
ESTABLISHING A CORPORATE
RESPONSIBILITY ORGANIZATION
ABOUT THE REPORT
This report describes Mattel’s Global Citizenship activities
for worldwide operations owned or operated by the
company including information regarding our initiatives
with vendors and licensee factories during calendar
years 2006 through 2008. Information about some
activities in 2009 is also included. All currency figures
are reported in U.S. dollars.
Our two previous reports in 2004 and 2007, respectively,
were developed in accordance with the Global Reporting
Initiative (GRI) Sustainability Reporting Guidelines
(www.globalreporting.org). For our 2009 report, we
followed the GRI G3 guidelines, which required us to
conduct a materiality assessment.
We began our reporting process with an assessment of
the social, environmental and economic issues that are
of greatest importance to our stakeholders—both internal
and external—and to the company. To identify the issues,
we reviewed a variety of sources, including, but not
limited to, internal strategic plans and reports, employee
surveys, stakeholder comments, stockholder communications,
media coverage and Internet postings. After
identifying the issues, we prioritized them based on the
following three criteria:
• The importance of the issue to stakeholders
• The importance of the issue to Mattel and our future
business strategy
• The amount of control Mattel has over the issue
Through this analysis, we identified the most material
issues for our company, which are addressed throughout
this report.
economic
governance factory working
conditions
ECONOMIC
• Stockholder Returns
GOVERNANCE
• Ethics
• Transparency
product
content
product
innovation
and quality
PRODUCT INNOVATION AND QUALITY
• Manufacturing Practices
• Design
• Safety and Quality Assurance Procedures
• Green Initiatives
• Innovation
PRODUCT CONTENT AND MATERIAL SELECTION
• PVC
• BPA
FACTORY WORKING CONDITIONS
• Practices
• Verification
workplace
practices
diversity and
inclusion
environment
philanthropy
WORKPLACE PRACTICES
• Health and Safety Performance
• Employee Compensation and Benefits
• Training and Education Initiatives and Inclusion
DIVERSITY AND INCLUSION
• Corporate Strategy
• Supplier Diversity
ENVIRONMENT
• Energy Use and Greenhouse Gas Emissions
• Water and Waste Management
• Packaging
• Environmental Management Strategy
• Lifecycle Assessment
PHILANTHROPY
• Corporate Giving
• Employee Engagement and Volunteerism
• Local and Global Initiatives