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1st Year Cohort programs at SFU Surrey - IAT 432: Design Evaluation

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• <strong>Design</strong>er-as-assessor<br />

Objectivity vs. Subjectivity<br />

– Snodgrass and Coyne – see paper for full ref<br />

• “[<strong>Design</strong> evalu<strong>at</strong>ion] is not haphazard because the<br />

assessor has acquired a tacit understanding of design<br />

value and how it is assessed, a complex set of tacit<br />

norms, processes, criteria and procedural rules,<br />

forming part of a practical know-how.”<br />

15

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