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1st Year Cohort programs at SFU Surrey - IAT 432: Design Evaluation

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Usability is a poor predictor for cultural adoption<br />

• Cre<strong>at</strong>ivity is socially constructed<br />

– People have to recognize and make sense of new stuff…<br />

– …but is has to be different enough for them to see the<br />

value<br />

• Big shifts in tech are more likely to change the world<br />

but are hard to eval w. Usability<br />

22

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