curricu lum vi
curricu lum vi
curricu lum vi
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CURRICULUM VITAE<br />
name Nicolette Polak – Reinhoudt<br />
date of birth 20 November 1972<br />
address Zandpad 88<br />
3621 NH Breukelen<br />
The Netherlands<br />
phone +31 6 26 11 20 75<br />
e-mail nicolette@purbois.nl<br />
date CV July 6, 2011<br />
Curricu<strong>lum</strong> Vitae Nicolette Polak – Reinhoudt<br />
04/2008 - current Freelance consultant / interim manager (independent)<br />
Interim assignment<br />
(current)<br />
PurBois, Breukelen<br />
Marketing manager Sanex Netherlands<br />
Unilever Netherlands, Utrecht<br />
Responsible for all strategic marketing- and media acti<strong>vi</strong>ties for the brand<br />
Sanex in the Netherlands. Responsible for brand activations, product<br />
launches, marketing budgets and the coaching the marketing team.<br />
Involved in the handover over Sanex from Sara Lee to Unilever/Colgate<br />
Palmolive.<br />
Interim assignment Senior Brand Manager Personal Wash / Marketing Manager Personal<br />
Wash & Vapona<br />
Sara Lee House Hold & Body Care, Utrecht<br />
Responsible for all strategic and operational marketing- and media<br />
acti<strong>vi</strong>ties for the brands Sanex, Badedas and Vapona in the Netherlands.<br />
Responsible for brand activations, product launches, marketing budgets<br />
and the coaching the marketing team. Involved in the development of the<br />
brand strategy for the next fiscal years.<br />
Interim assignment Senior Brand Champion<br />
Art of Branding, Rotterdam<br />
Responsible for several strategic marketing projects, for example at TNT,<br />
Unilever and AS Watson at Art of Branding, Marketing & Communication<br />
agency in Rotterdam
Curricu<strong>lum</strong> Vitae Nicolette Polak – Reinhoudt<br />
Interim assignment International Senior Brand Manager Roast & Ground Equity & Innovation<br />
Sara Lee International, Utrecht<br />
Responsible for several projects within Douwe Egberts Global Brands,<br />
including new product development, SKU reduction, limited packaging<br />
edition and launching a CSR consumer website.<br />
Interim assignment Interim assignment: Learning for Development Manager<br />
L’Oréal Netherlands, Hoofddorp<br />
Responsible for the training program and evaluation process for all<br />
employees of L’Oréal Netherlands. Implementing a renewed evaluation<br />
and bonus structure.<br />
Interim assignment Interim assignment: Recruitment Manager<br />
04/2007 - 09/2007 Sabbatical<br />
L’Oréal Netherlands, Hoofddorp<br />
Responsible for the search and recruitment of new employees for all<br />
di<strong>vi</strong>sions of L’Oréal Netherlands.<br />
Australia, New Zealand, Japan, China and Thailand<br />
10/2003 - 04/2007 Marketing Manager L’Oréal Paris<br />
L’Oréal Netherlands, Alphen a/d Rijn<br />
End responsibility for the marketing strategy and local implementation for<br />
the L’Oréal Paris brands, world leader in cosmetics.<br />
• Development and implementation of the marketing plans and budgets<br />
(EUR 10+ million per year);<br />
• End responsibility for product launches (± 20 per year);<br />
• Contact with key accounts concerning year planning;<br />
• Media planning and non-spot advertising, i.e. Holland’s Next Top Model;<br />
• Management of the marketing team (15 FTE).<br />
11/2002 - 10/2003 Product Group Manager L’Oréal Paris<br />
L’Oréal Netherlands, Alphen a/d Rijn<br />
Responsible for the make up, hair colour and hair styling category.<br />
02/1999 - 11/2002 (Senior) Product Manager L’Oréal Paris<br />
L’Oréal Netherlands, Alphen a/d Rijn<br />
Operational responsibility for several brands.
Education<br />
2006 Global Leadership for Growth<br />
General Management course (accomplished)<br />
CEDEP/Insead, Fontainebleau, France<br />
1997 – 1998 Intensive Doctorate Programme (IDP), Business<br />
Master in Science (MSc) in Business (accomplished)<br />
Nyenrode Business University, Breukelen, Netherlands<br />
1993 – 1997 Bachelors Hotel Management (accomplished)<br />
Hogere Hotelschool, The Hague, Netherlands<br />
Language skills Dutch, English, German<br />
Motivation and availability<br />
Curricu<strong>lum</strong> Vitae Nicolette Polak – Reinhoudt<br />
After 10 years as marketeer in FMCG, begin 2008 I took the plunge and<br />
started as free lance marketing consultant / interim manager under my<br />
own label PurBois.<br />
Following my Business study, I gained most of my experience within<br />
L’Oréal Netherlands. First as product manager, after that for 4 years as<br />
marketing manager of L’Oréal Paris. My core responsibilities where the<br />
development and management of the marketing team, portfolio<br />
management and product and brand launches. I have a lot of experience<br />
with spot and non-spot media, brand activation at retail, and the<br />
development and organization of large consumer events.<br />
My interest is broad and my biggest added value lies within marketing,<br />
communication and people management. The combination of my<br />
experience and pragmatic approach makes it possible to be operational<br />
and deliver results on short term.<br />
I am available for 3 to 4 days per week.
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