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NEWS NEWS IN BRIEF... Good Technology unveils new mobile security Mobile enterprise security firm Good Technology has introduced its Good Trust security platform that extends identity and access management (IAM) capabilities to mobile devices and apps. The new software builds on the Good Dynamics app security platform by enabling the customisation of each mobile application experience based on user identity. The company also announced Good Vault for the EMEA region which incorporates IAM capabilities and encryption to Good for Enterprise to improve data protection. Growth in device recycling surges eRecycling Corp (eRC) says the number of operatorgrade device trade-ins tripled over the past year, reaching seven million. The company claims this upsurge is due to an instant credit facility being integrated into retail point-ofsale platforms, making instore device trade-ins convenient and rewarding for wireless customers. eRC says that its agreements with operators in Europe and the US saw a rate of almost 20,000 daily trade-ins. Procera, Tilera coop on 200Gbps DPI Procera Networks and Tilera have co-operated to achieve 200Gbps of Deep Packet Inspection (DPI) using Procera’s Application Visibility Library (NAVL) on TILExtreme- Gx Duo platform, which supports 288 cores with eight TILE-Gx36 processors. The technology can, according to the two firms, be deployed in a variety of networking settings including network security (IDS/IPS, DPI, DLP), cyber security, network monitoring, data forensics, analytics and Big Data processing. Mobily becomes Jasper Wireless M2M customer Jasper Wireless has added Saudi Arabia’s Mobily to the growing list of customers for its M2M platform. The deal looks aimed mainly at helping Mobily to serve demand for M2M communications in Saudi Arabia’s automotive sector, and should allow it to connect M2M devices across its network “quickly and at low cost”. PAGE 8 Free trial of Dropbox for Teams announced for Samsung users By Ian Volans Dropbox, the cloud storage service with more than 100 million users worldwide, is offering purchasers of Samsung phones a free-trial of its Dropbox for Teams enterprise solution. Dropbox for Teams simplifies the sharing of documents and files within a team of people. An administration dashboard gives an enterprise control over access rights and visibility of team member activity, the linked devices, and apps installed on those devices. The service is being positioned as a BOYD management tool. Samsung purchasers will qualify for a three-month free trial of the service. Normally sold as an annual subscription, a typical account for five users sharing 1TB of storage would normally cost $795 per annum. Dropbox for Teams is currently used by more than 2.5 million businesses including 95 percent of Fortune 500 companies. The Samsung promotion is the first mobile offer for the product. Lars Fjeldsoe-Nielsen (pictured), head of mobile business development, told Mobile World Daily that Dropbox’s mobile strategy is centered on device manufacturers. The company’s consumer proposition was first integrated in the HTC One X, V and S. The Samsung S3 shipped with Dropbox from launch and the partnership with the Korean market leader has since expanded to include the Galaxy Note 2, Galaxy Tab and Galaxy Camera. The new Blackberry Z10 has deployed Dropbox as a virtual memory card. In contrast to much of the cloud storage sector that competes in “a race for space”, Fjeldsoe-Nielsen said that Dropbox has focused on mobile engagement and integrating the service more deeply into handset New eBay division to drive connected commerce By Ian Volans Sales through eBay mobile more than doubled in 2012 to $13 billion while the volume of payments at its sister service PayPal mobile more than trebled to almost $14 billion. And eBay believes its early investment in mobile technologies and services is paying off handsomely. “Where other companies are only experimenting with pilot programmes, eBay is delivering concrete solutions that are global, seamless, and able to solve realworld problems,” says Steve Yankovich (pictured), vice president of innovation and new ventures. “We never imagined in 2008 when we launched our first mobile app that $20 billion of commerce volume would come from smartphones five years later.” eBay’s recently created “Innovation and New Ventures” division is dedicated to developing technology, user experiences, and businesses that focus on the concept of "connected commerce". Yankovich characterizes connected commerce as being both global and person-to-person: “Consumers don’t care whether the product they want is at a neighbourhood store, or in a shop halfway around the world,” he says. Mobile is the key to playing in a “commerce ocean instead of just the e-commerce pond”. With consumers rapidly migrating to multiscreen commerce experiences, the new group will support both the eBay Marketplaces businesses and eBay at a corporate level, as well as span the mobile, tablet and PC landscapes. “It will touch upon any and all secondary screens and surfaces consumers can, or will soon be able to use. This group will define and create the future of commerce,” says Yankovich. Retail innovation will focus on driving digital, connected in-store experiences for consumers capable of transforming brick and mortar shopping into a companion experience in which storeowners can serve up personalised offers. functions such as picture galleries, emails and camera. “Until our mobile partnerships, Dropbox growth was 100 percent viral,” said Fjeldsoe-Nielsen. “Since last summer, mobile has been our largest source of growth.” Fjeldsoe-Nielsen said that the ability to share large files by sending simple URLs is attractive to operators from a network loading perspective. However, as a small company, Dropbox’s collaboration with operators has so far been limited to a number of tactical promotions. Looking to the future, the company is interested in exploring opportunities around carrier billing and free-data for specific types of content. Dropbox has published APIs that are proving popular with developers who want to work across the different mobile OS eco-systems. “Dropbox can be a virtual drive for apps as well as devices,” said Fjeldsoe-Nielsen. “We're the Switzerland of the internet.” ZTE debuts first Firefox OS phone By Tim Ferguson ZTE has unveiled the first commercially-available smartphone to run the HTML5-based Firefox OS. The ZTE Open is an entry-level device aimed at young consumers with a 3.5 inch screen and 3.2 megapixel camera. The Firefox OS-powered will be launched by Telefónica in the summer, with Spain, Venezuela and Colombia the first markets to receive it before it rolls out further in Europe and Latin America. “ZTE has moved very quickly and has worked closely with us to develop a robust Mozilla Firefox OS smartphone,” said Mozilla cofounder and CTO Brendan Eich. “ZTE continues to push the boundaries with the aim of bringing customers the very latest that mobile technology has to offer,” said ZTE EVP and head of the Mobile Devices Division, He Shiyou. The Chinese phone vendor also launched the Android-based Grand Memo smartphone, the first in the world to run Qualcomm’s 1.5 GHz quad-core Snapdragon 800 processor. The Grand Memo runs Jelly Bean (Android 4.1) and features a 5.7 inch screen, 13 megapixel camera and is LTE-enabled. He Shiyou said the new phone reflects ZTE’s design philosophy of ‘slim’, ‘safety’, ‘screen’ and ‘speed’. The Grand Memo is just 8.5 mm thick. WIN/GIA presented the results of a 54-country study conducted with over 54,000 consumers during the mPowered brands Open Forum. A summary of the global findings is available at www.mobileworldcongress.com/mpowered-brands-open-forum/ Tuesday 26th February MOBILE WORLD CONGRESS <strong>DAILY</strong> 2013 | www.mobileworldcongress.com
By 2020 the number of smart devices being used worldwide will surpass the number of people on the planet, who will in turn have access to an endless diversity of mobile applications via smart devices we haven’t even yet dreamed of. In the face of such exciting and unprecedented avenues for MBB development, SoftMobile provides operators a means of decisively capitalizing on this new era of opportunities. The new capabilities resulting from SoftMobile build the prerequisites for business development to expand from voice and data services to all kinds of new vertical markets, including healthcare, education and automotive among others. It is Huawei’s belief that SoftMobile provides the tools and means for operators to double their revenue by 2020, expanding the total mobile market revenue to $2 trillion USD—more than double the total market in 2012. ON-DEMAND NETWORKS AND INNOVATIVE BUSINESS SoftMobile defines MBB networks with a focus on programmability for greater flexibility, enabling business innovation for open network resources, including bandwidth, speed, latency and location. A common, open API allows third party on-demand access to the network functionality for the rapid creation of innovative services that go far beyond what we see today. This creates potential for a whole new area of user demand. Every device and service from tablets to cars and healthcare to logistics will reach new kinds of customers and generate new revenue streams. NETWORK ORCHESTRATION Considering ever-increasing site density, network orchestration is required for more efficient network-level resource usage, intelligent traffic management and maximum utilization of operator assets. Huawei’s SoftMobile solution efficiently manages different types of network coordination. The multi-RAT, multi-band and multi-layer coordination realizes a No-Edge user experience and scalable capacity expansion. It supports the building of capacity-heavy HetNets with any combinations of technologies, frequency bands and network layers. Utilizing cloud architecture allows centralized control of network resources for best performance and cost-efficiency. ADVERTORIAL SoftMobile: Opening the Way for MBB Success A $2 Trillion Market by 2020 SoftMobile is an on-demand and orchestrated MBB solution to deliver new and innovative business opportunities for mobile network operators. Amid the exponential growth of smart devices, the ability to expand capacity, improve coordination and improve user experience while maintaining the relation between cost and revenues is of paramount importance. SoftMobile supports expanding market opportunities Multi-RAT, multi-band and multi-layer coordination OCEAN-LIKE BROADBAND CAPACITY To reach the desired level of capacity, SoftMobile utilizes a modular site architecture that supports different combinations of technologies, frequency bands and network layers for easy site installation, on-demand capacity expansion and evolution, and elimination of network bottlenecks. These redefined products are highly integrated and designed to support growing MBB capacity requirements and smooth evolution for multiple modes requiring only software configurations. Making SoftMobile Possible This year, with SoftMobile, Huawei is launching a full range of improvements that expands all three key network capabilities: on-demand networks and innovative business, network orchestration and ocean-like broadband capacity. SoftMobile is realized within the 3GPP architecture and its interfaces to provide operators with a stable environment and uniquely smooth migration. The core business benefits of the Huawei SoftMobile solution are centralized management, efficient resource utilization and improved user experience. SoftMobile enables creation of innovative services that go far beyond what we see today, giving operators the tools and means to double their revenue by 2020. SoftMobile opening the way for MBB success MOBILE WORLD CONGRESS <strong>DAILY</strong> 2013 | www.mobileworldcongress.com Tuesday 26th February PAGE 9
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