Paul Polman, CEO Unilever One Young World Speech

It works on the flashmob principle but, instead of boy-cotting
products you don’t like, it encourages people to buy-cott products
that make a positive difference.
They have run over 250 campaigns where people have voted
with their wallets at local stores that are prepared to make
environmental commitments.
Earlier this month, Unilever announced a partnership with
Carrotmob to explore ways to take this idea and scale it up to
bigger brands to make an even bigger difference.
I like Carrotmob because it’s all too easy to protest about what
you don’t like, but so much more productive to vote with your
money for positive change.
So if we can use our collective power to introduce democracy
instead of autocracy, and reward good behaviour instead of
punish bad behaviour then just imagine what we can achieve if
we apply the same approach to solving some of the world’s
biggest social and environmental challenges.
Because the world needs our help.
Last year at One Young World I talked about living in a volatile,
uncertain and complex world.
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