Coca-‐Cola Enterprises
Coca-‐Cola Enterprises
Coca-‐Cola Enterprises
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<strong>Coca</strong>-<strong>‐Cola</strong> <strong>Enterprises</strong><br />
iConnect: Intranet research to delivery<br />
Jonathan Phillips<br />
Senior Manager, Digital Communica3ons<br />
19 March 2013
Make<br />
Distribute<br />
Sell
30billion servings<br />
to<br />
170 million consumers<br />
in<br />
7 countries
OUR BUSINESS<br />
Product Por3olio Manufacturing<br />
Selling & Distribu:on<br />
Marketplace Execu:on
Agenda<br />
• CCE Intranet Journey<br />
• Digital Audit: The Context for Change<br />
• SharePoint Governance<br />
• Introducing iConnect<br />
• Mobile and Mobility
1996-‐2003<br />
Our Intranet Journey<br />
2003-‐2008<br />
2008 -‐ 23 rd April 2012
Three key pillars of our research<br />
Online survey<br />
2 weeks<br />
§ Target audience: c.2,000<br />
‘online’ employees<br />
§ RepresentaKve sample<br />
across BUs, territories and<br />
funcKons<br />
§ Quan3ta3ve insights: day-‐<br />
to-‐day digital comms users<br />
Focus groups<br />
1 week<br />
§ Target audience:<br />
Supply Chain and Field<br />
Sales<br />
§ Qualita3ve insights:<br />
8-‐10 employees per<br />
focus group<br />
Leader interviews<br />
3 months<br />
§ Target audience: key<br />
business leaders<br />
§ Qualita3ve insights:<br />
how digital comms can<br />
support key business<br />
iniKaKves
RecommendaKons were grouped into four areas<br />
Drives:<br />
• ProducKvity<br />
• Customer<br />
service<br />
• Employee<br />
engagement<br />
• Learning &<br />
development<br />
Digital communica:ons vision and strategy<br />
IniKaKve Output and reasoning<br />
IT enablement Device review; new hardware to allow universal access to communicaKon<br />
and collaboraKon soluKons<br />
Awareness & AdopKon Campaign Driving appropriate adopKon will leverage the current investment and<br />
help embed new ways of working into the organisaKon<br />
Targeted Internal CommunicaKons Improved intranet; smarter use of other digital and tradiKonal channels<br />
CommuniKes of Interest Social Intranet facility for sharing of ideas and problem solving across<br />
region. Improves operaKonal efficiency and drive greater creaKvity,<br />
innovaKon and employee saKsfacKon
CCE Governance Model<br />
Intranet has cross-‐func/onal ownership<br />
Leadership Team<br />
Weekly with bi-‐annual<br />
focus<br />
OperaKonal Governance<br />
Meet Quarterly<br />
Delivery Team<br />
Meet Weekly<br />
• Approves significant resource<br />
allocaKon<br />
• Only C-‐level; SVP membership<br />
• Includes CEO, CIO, SVPs, VPs<br />
• Approves roadmap, establishes<br />
prioriKes<br />
• Establishes workstream to focus<br />
on business iniKaKves<br />
• Executes program iniKaKves<br />
• Provides recommendaKons for<br />
roadmap<br />
Communica:on<br />
Council
Introducing
CCE’s new digital workspace!<br />
Consistent experience!<br />
One business, one intranet!<br />
Intranet Communications <br />
Local, Global, Targeted!<br />
Embedded Social!<br />
Communities of Interest; Collaboration!<br />
Drive HR efficiency!<br />
Front page HR info & transaction!
Communica:on<br />
Collabora:on<br />
Transac:on
CommunicaKon<br />
• Strong local lead for internal communicaKons<br />
• Senior leader blogs at local and global level<br />
• Internal adverKsing banner spaces<br />
• Lightbox controls on videos<br />
• Views, Comments, Likes
CollaboraKon<br />
• Single space for all collaboraKon tools: MySite, Cha\er,<br />
teamsites, blogs<br />
• Full Cha\er SSO and integraKon in May<br />
• My Site OOTB – primary source of employee profile data
TransacKons<br />
• HR transacKons direct on the homepage alongside<br />
targeted informaKon<br />
• Lightbox controls on SAP transacKons<br />
• HeRe Online branding consistent with previous launches<br />
• 70:20:10 service plan drives ROI
Get Connected Campaign
Posi:oning the tools at CCE<br />
Collabora:on<br />
Communica:on<br />
Store & Share<br />
Undefined Audience Defined Audience<br />
Enterprise Social Network<br />
Intranet<br />
MySite<br />
Instant Message<br />
WebMee:ng<br />
Desktop Share<br />
Email<br />
Teamsite
Think Mobility: Office, Home… Anywhere
Aiming for the long wow
The best of iConnect …<br />
Communica:ons<br />
Local News, Global News, HR News + Archives, Exec Blogs<br />
Transac:on<br />
Payslips, Leave management, Talent Management, travel, expenses<br />
Social + Collabora:on<br />
Cha\er, Lync, MySites, Blogs<br />
Knowledge Management<br />
Teamsites, policies, company profile, brands<br />
… in your pocket<br />
Communica:ons<br />
Local News, Global News, HR News<br />
Transac:on<br />
Payslips, Leave mgt, Talent<br />
Management<br />
mobile
iConnect Mobile Communica:ons<br />
• Local, Global and HR news available<br />
from smartphones<br />
• Targeted content for mobile<br />
employees
Transac:ons on the move<br />
• SAP applicaKons via SSO,<br />
available on ‘any glass’<br />
• Key transacKons :<br />
• Labour DistribuKon<br />
Reports and approval<br />
• Payslip Review<br />
• Leave Management
Strong Feedback<br />
Interna:onal Recogni:on<br />
Winner<br />
Shortlisted<br />
Runner Up<br />
Commendable
Key Learnings!<br />
• Build the team: IC, IT, HR, Change Management, L&D, Legal"<br />
• Ban Google Translate – translations need the human touch"<br />
"<br />
• Think employee at every step: webparts, pages, locales, intranet"<br />
• Benchmark from day 1"<br />
• Intranets are journeys, not destinations"
Jonathan Phillips<br />
Senior Manager, Digital Communica3ons<br />
jonphillips@cokecce.com<br />
@digitaljonathan<br />
!<br />
!
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