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S<br />
aborea España (“Tasting <strong>Spain</strong>”)<br />
is the first private platform –now<br />
domestic but with international<br />
TasTing spain<br />
ambitions– to promote tourism and<br />
gourmet eating. It has the support of the<br />
Ministry of Industry, Tourism and Trade,<br />
and of the <strong>Spanish</strong> Tourism Institute.<br />
Among its more noteworthy projects are<br />
a study of gourmet tourism in the country<br />
today, the devising of action plans for<br />
designing innovative culinary experiences<br />
for tourists, the creation of “gourmet<br />
maps”, the organizing of a gourmet event<br />
featuring pintxos and tapas and to be<br />
called EXPOTAPA, and the promotion of<br />
established gourmet events.<br />
Its key aims are:<br />
• To lend gourmet dimensions<br />
to tourism products<br />
• To broaden the concept of gourmet<br />
tourism via a focus on <strong>Spain</strong>’s<br />
authentic regional cuisines<br />
• To link the primary sector (agriculture)<br />
to the tertiary or services sector (the<br />
hospitality industry)<br />
Saborea España is an association of four<br />
bodies involved in gourmet dining and<br />
tourism: the <strong>Spanish</strong> Hostelry Federation,<br />
the <strong>Spanish</strong> Association of Destinations for<br />
the Promotion of Gourmet Tourism (Euro-<br />
Toques), the European Chefs Organization<br />
(an association of Europe’s most prestigious<br />
chefs de cuisine), and the <strong>Spanish</strong><br />
Association of Chefs and Pastry Chefs.
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