Teens & Tweens - Impressions
Teens & Tweens - Impressions
Teens & Tweens - Impressions
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
The HiDensi-T Long<br />
Sleeve T-shirt (style<br />
363LSR) from<br />
JERZEES is made<br />
with 5-ounce, 100% cotton<br />
preshrunk jersey and features<br />
a seamless body with<br />
set-in sleeves. Available in<br />
adult sizes S-3XL and nine<br />
colors, it offers 50% denser<br />
fabric for better printing<br />
detail retention, according<br />
to the company.<br />
Use Info•Action #400 at<br />
impressionsmag.com/<br />
infoaction<br />
<strong>Teens</strong> &<br />
<strong>Tweens</strong><br />
Remain<br />
Industry<br />
Style-Setters<br />
Suppliers aim to<br />
tap into the trendy,<br />
up-to-the-minute teen<br />
and tween market.<br />
By Lauren Mitchell, Associate Editor<br />
teens and tweens are an ever-growing<br />
power base of influencers in the<br />
apparel industry. Driven by popular<br />
culture, they are quick to adopt and<br />
establish new style trends. They view<br />
what they wear as a powerful means<br />
of self-expression, and are more willing<br />
to push the style envelope.<br />
While lucrative, the young demographic<br />
also is demanding.<br />
<strong>Teens</strong> and tweens expect cuttingedge<br />
style, and are so in-tune<br />
with what is trendy that it can<br />
be hard to keep up.<br />
Check out the following<br />
sample of teen and<br />
tween apparel from<br />
various industry suppliers.<br />
We also encourage<br />
you to read the<br />
<strong>Impressions</strong> Product<br />
Guide to Teen<br />
and Tween Apparel,<br />
which will be distributed<br />
July 3. Receive it, and all of<br />
<strong>Impressions</strong>’ e-newsletters, by visiting<br />
impressionsmag.com and clicking on<br />
the “Newsletter Sign-Up” button.<br />
28 <strong>Impressions</strong> | June/July 2012 impressionsmag.com
J. America’s<br />
Vintage Brushed<br />
Jersey Henley Tee<br />
(style 8244) is made<br />
of 7-ounce, 100%<br />
combed ring-spun<br />
brushed cotton.<br />
The long-sleeved,<br />
enzyme-washed<br />
T-shirt features a<br />
rough-edge finish<br />
around the neckline,<br />
placket and bottom<br />
hem. Seven vintage<br />
colors are available in<br />
sizes XS-3XL.<br />
Use Info•Action #403 at<br />
impressionsmag.com/<br />
infoaction<br />
impressionsmag.com<br />
Kavio!’s newest style (GJB0536) is a girls’ 7-16<br />
camouflage striped baby-doll dress made from<br />
preshrunk, silicon-washed 60% cotton/40% polyester<br />
burnout. It features a twisted deep scoop neckline,<br />
and shirring at the waist and shoulders. Sizes S-XL<br />
are available in six color combinations.<br />
Use Info•Action #401 at impressionsmag.com/infoaction<br />
The SubliVie Juniors’<br />
Polyester T-Shirt<br />
(style 1610), available<br />
from S&S<br />
Activewear, is<br />
made of 4.5-ounce,<br />
100% polyester. It<br />
features a rib collar,<br />
shoulder-to-shoulder<br />
taping, and doubleneedle<br />
stitched<br />
sleeves and bottom<br />
hem. Sizes S-2XL are<br />
available in white.<br />
Use Info•Action #402 at<br />
impressionsmag.com/<br />
infoaction<br />
Comfort Colors by Chouinard presents this ladies’ fitted<br />
crew-neck T-shirt (style 4200). It is made of 4.8-ounce, 100% combed ringspun<br />
cotton and features flatlock stitching on the sleeves and bottom hem.<br />
Women’s sizes XS-2XL are available in 30 colors.<br />
Use Info•Action #404 at impressionsmag.com/infoaction<br />
June/July 2012 | <strong>Impressions</strong> 29
SanMar Corp. presents<br />
the District Juniors Textured<br />
Cotton Girly Crew Tee. Made<br />
of 4.4-ounce, 25% ring-spun<br />
cotton/50% polyester/25% rayon,<br />
this T-shirt is available in fi ve<br />
colors — Charcoal, Denim Blue,<br />
Purple, Pink Raspberry and New<br />
Red — in sizes XS-4XL.<br />
Use Info•Action #405 at impressionsmag.com/infoaction<br />
this year’s teen and tween market<br />
is no different than last year’s:<br />
Certain looks are in and before<br />
you know it, they’ll be out. Decorators<br />
are striving to keep pace with what’s hot<br />
— looking to TV shows, music and social<br />
networks for a little help — in order to<br />
supply the styles these young consumers<br />
are looking for this season.<br />
To hear more about the current<br />
trends in the teen and tween market,<br />
we sat down with industry experts Rhea<br />
Aslin, senior brand manager for SanMar<br />
Corp.’s District brand; Morey Mayeri,<br />
president of Royal Apparel; Jessica Clifford,<br />
marketing coordinator for Kavio!;<br />
Celeste Vella, customer service manager<br />
for Independent Trading Co.; and Crystal<br />
Jones, production coordinator for Next<br />
Independent Trading<br />
Co.’s unisex hooded sweat shirt<br />
jacket (style AFX90UNZ) features<br />
a contrasting white zipper and<br />
hoodie drawcord. It is made<br />
of 7-ounce, 80% cotton/20%<br />
polyester fl eece and is slim cut.<br />
Twelve colors are available<br />
in sizes S-3XL.<br />
Use Info•Action #406 at impressionsmag.com/infoaction<br />
Level Apparel. So, before this year’s<br />
trends come and go, read on to see what<br />
they had to say:<br />
Aslin: <strong>Teens</strong> today seek unique T-shirt<br />
fabrics and designs, such as Tri-blend, which<br />
combines polyester, cotton and rayon for a soft,<br />
lived-in look. Because teens are looking for the<br />
next best thing, we recently introduced Textured<br />
Cotton from District, which gives shirts a specialty<br />
[T-shirt] look with a premium feel that can<br />
be easily decorated.<br />
Mayeri: As for the hottest styles among<br />
teens right now, I’m defi nitely seeing a lot of<br />
jersey tanks and dolman-sleeve shirts. Burnout<br />
also is a big trend across the board, and also for<br />
teens. In terms of licensed characters or properties,<br />
teens seem to be really into political designs<br />
Flexfi t’s Premium Fitted 210 Youth<br />
cap (style 6210Y) is made of 83%<br />
acrylic/15% wool/2% Lycra spandex.<br />
It features 210 taping on the inside<br />
seams, hard buckram, a 3.75-inch<br />
crown and a moisture-absorbent<br />
headband. It is bottom stitched for<br />
durability and has a matching-color<br />
undervisor.<br />
Use Info•Action #407 at impressionsmag.com/<br />
infoaction<br />
Industry Experts Talk Teen and Tween Trends<br />
with the upcoming election. The ’60s mod look is<br />
in development — I think it’s where we’re going.<br />
Clifford: Bright neon colors, bold graphics<br />
and more fashion-forward bodies with dolman<br />
sleeves and slouchy silhouettes are trending right<br />
now in the teen and tween marketplace.<br />
Vella: I would say the trend we are seeing<br />
for teens and tweens would be large neck<br />
openings or off-the-shoulder crews, looser-knit<br />
fabrics and neon colors.<br />
Jones: The younger generations are always<br />
trying to be like their older siblings and family<br />
members. A wide-cut top with the tank underneath<br />
is a popular look right now. The dolman-cut top<br />
also is in style; that sort of boxy, roomy look will be<br />
very big this summer. — L.M.<br />
30 <strong>Impressions</strong> | June/July 2012 impressionsmag.com
Quality + comfort<br />
1307 AAA TM Adult Tank Top<br />
Preshrunk 100% Cotton* Tubular<br />
Jersey. Bound Collar & Armholes.<br />
Double-Needle Bottom Hem.<br />
S-3XL<br />
* Athletic Heather 90/10 Cotton/Polyester.<br />
Colored Heather 50/50 Cotton/Polyester.<br />
Ash 99/1 Cotton/Polyester.<br />
Colorful. Style. Choices.<br />
The best blank T-shirts. One national supplier.<br />
800.225.1364 west | 800.621.6578 east | www.alstyle.com<br />
Use Info•Action #14 at impressionsmag.com/infoaction See us at ISS Las Vegas
The Outer Banks Essential Blended Piqué<br />
Youth Polos are made of 5.5-ounce, 60% ring-spun<br />
cotton/40% polyester piqué. The easy-care blend<br />
fabric resists wrinkles and shrinkage, according<br />
to the company. The youth polo (style 252B) has a<br />
two-button placket and the girls’ polo (style 252G) is<br />
slightly tapered at the waist. Both styles are available<br />
in sizes XS-XL in six colors.<br />
Use Info•Action #408 at impressionsmag.com/infoaction<br />
Royal Apparel introduces<br />
Tri-Blend Fleece, which is composed<br />
of 7-ounce, 37% cotton/50% polyester/13%<br />
rayon. Style 25050 features<br />
contrasting drawcords, as well as a<br />
white, full-front contrasting zipper. It<br />
also has two front kangaroo pockets<br />
and is offered in three colors:<br />
Tri Onyx, Tri Navy Denim and Tri<br />
Vintage Gray.<br />
Use Info•Action #409 at impressionsmag.<br />
com/infoaction<br />
Expert Performance T presents the<br />
Men’s Tec Tee (style AJ801) and Training Shorts (style<br />
AJ1089). Made of 100% microfiber polyester oXymesh,<br />
the shirt and shorts are treated with BodyFreshé,<br />
which inhibits odor-causing bacteria growth.<br />
Use Info•Action #410 at impressionsmag.com/infoaction<br />
Augusta Sportswear’s<br />
new Dominator jersey (style<br />
9520/9521) features a durable,<br />
100% diamond mesh body with<br />
dazzle sleeves and polyester/<br />
Lycra spandex inserts. Adult and<br />
youth sizes are available in 11<br />
colors. The Gridiron integrated<br />
pants (style 9600/9601) feature<br />
seven sewn-in pads and are<br />
available in three basic colors.<br />
Use Info•Action #412 at impressionsmag.<br />
com/infoaction<br />
Tri-Mountain introduces The Olivia<br />
to its Lilac Bloom line. Style LB397 is made<br />
of 6.7-ounce, 88% polyester/12% Lycra<br />
spandex, and features a V-placket and empire<br />
waistband. Sizes XS-4XL are available in four<br />
colors: black, Coffee Bean, Rouge and violet.<br />
Use Info•Action #411 at impressionsmag.com/infoaction<br />
32 <strong>Impressions</strong> | June/July 2012 impressionsmag.com
Change language