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5 shocking design Mistakes you need to avoid

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You<br />

Suck at<br />

Power<br />

Point!<br />

5 <strong>shocking</strong> <strong>design</strong> <strong>Mistakes</strong><br />

<strong>you</strong> <strong>need</strong> <strong>to</strong> <strong>avoid</strong><br />

@jessedee


People working in non-profits,<br />

government, schools and<br />

cubicles all around the world<br />

hate PowerPoint,


ut it’s not PowerPoint<br />

that sucks.


ut it’s not PowerPoint<br />

that sucks.<br />

It’s the speaker (YOU)<br />

who is responsible for<br />

using it effectively.


Your slides are<br />

there <strong>to</strong> support<br />

<strong>you</strong> and unfortunately<br />

if they suck,<br />

so do <strong>you</strong>.


There are endless rules and books written<br />

on the <strong>to</strong>pic by some very smart people.<br />

But there are lots of ways of<br />

<strong>design</strong>ing a great looking<br />

presentation, and more<br />

than one opinion.


There are endless rules and books written<br />

on the <strong>to</strong>pic by some very smart people.<br />

But there are lots of ways of<br />

<strong>design</strong>ing a great looking<br />

presentation, and more<br />

than one opinion.<br />

Ultimately one of my favourite<br />

ways <strong>to</strong> learn is from other<br />

people’s mistakes.<br />

So here are...


5<br />

<strong>shocking</strong><br />

<strong>design</strong><br />

mistakes<br />

<strong>you</strong> <strong>need</strong><br />

<strong>to</strong> <strong>avoid</strong>


mISTAKE #1<br />

<strong>to</strong>o<br />

much<br />

info


If <strong>you</strong>’re going <strong>to</strong> put word for word what<br />

<strong>you</strong>’re are going <strong>to</strong> say, hand over the<br />

slides and sit down buddy.<br />

BLAH BLAH BLAH BLAH BLAH BLAH BLAH<br />

BLAH BLAH BLAH BLAH BLAH BLAH BLAH<br />

BLAH BLAH BLAH BLAH BLAH BLAH BLAH<br />

BLAH BLAH BLAH BLAH BLAH BLAH BLAH<br />

BLAH BLAH BLAH BLAH BLAH BLAH BLAH<br />

BLAH BLAH BLAH BLAH BLAH BLAH BLAH<br />

BLAH BLAH BLAH BLAH BLAH BLAH BLAH<br />

BLAH BLAH BLAH BLAH BLAH BLAH BLAH<br />

BLAH BLAH BLAH BLAH BLAH BLAH BLAH


Putting all <strong>you</strong>r points<br />

on one slide sucks.<br />

The more <strong>you</strong>r audience has <strong>to</strong> read<br />

the less they are looking at <strong>you</strong>.


A good trick is <strong>to</strong> keep relevant<br />

points on the same slide.<br />

This helps <strong>you</strong> with timing and<br />

ensures people don’t skip ahead.<br />

POINT 1 POINT 2<br />

SUBPOINT<br />

POINT 3<br />

SUBPOINT


Effective communication is<br />

knowing what <strong>to</strong> cut out.<br />

Be a merciless edi<strong>to</strong>r and<br />

keep it relevant.


Weʼre So Big<br />

International<br />

Helping us grow!<br />

While <strong>you</strong>’re at it<br />

Get rid of <strong>you</strong>r<br />

logo on every slide.<br />

Once or twice is ok.<br />

30 times? That sucks.


not<br />

enough<br />

visuals<br />

mISTAKE #2


take the time <strong>to</strong><br />

find the right visuals.<br />

There are endless sources of images on<br />

the web, which take <strong>you</strong> seconds <strong>to</strong> find.


iS<strong>to</strong>ckPho<strong>to</strong>.com:<br />

best for royalty free images ($$$)<br />

Flickr.com:<br />

best for creative common images (free)<br />

If <strong>you</strong>’re going <strong>to</strong> use<br />

Standard Microsoft<br />

clipart <strong>you</strong> suck.


But whichever visuals <strong>you</strong><br />

use just remember <strong>to</strong>...


Design for this guy<br />

If its unreadable, don’t use it.


mISTAKE #3<br />

horrible<br />

quality


Pixelation sucks


Use high-quality images<br />

at their right sizes


With a bit of<br />

digging around it’s<br />

easy <strong>to</strong> find highresolution<br />

media


stay away from boring<br />

overly used fonts<br />

Tahoma<br />

Microsoft Sans Serif<br />

Arial<br />

Verdana<br />

Courier New<br />

Times New Roman<br />

Trebuchet MS<br />

Lucida Console<br />

Comic Sans MS


ALL-OVER-<br />

THE-PLACE<br />

mISTAKE #4


Be mindful of things like spacing,<br />

white space and alignment.<br />

POINT 1<br />

POINT 2


Having a consistent<br />

use of colors, images &<br />

alignment gives a<br />

cohesive look <strong>to</strong> <strong>you</strong>r<br />

presentation.


Having a consistent<br />

use of colors, images &<br />

alignment gives a<br />

cohesive look <strong>to</strong> <strong>you</strong>r<br />

presentation.<br />

It also helps <strong>to</strong><br />

separate <strong>you</strong>r<br />

presentation in<strong>to</strong><br />

sections


Always pick a color<br />

scheme. Preferably<br />

not one found in<br />

PowerPoint.


and the most common mistake...


mISTAKE #5<br />

lack<br />

of prep


Most presentations suck because not<br />

enough time went in<strong>to</strong> making them.<br />

You <strong>need</strong> <strong>to</strong> gather and organize <strong>you</strong>r content,<br />

create nice looking slides and rehearse.<br />

... and not the night before.


Two <strong>to</strong>ols I use <strong>to</strong> prep:<br />

Phone <strong>to</strong> capture<br />

random ideas when<br />

I’m out of the office<br />

Post-it® or paper <strong>to</strong><br />

la<strong>you</strong>t in the office<br />

Planning usually starts 2 weeks before the talk.


Most experts seem <strong>to</strong> agree...<br />

an outstanding 1-hour<br />

presentation takes 30 hours<br />

or more of prep time.


<strong>shocking</strong> i know.<br />

But It’s all worth it.<br />

Giving a presentation is <strong>you</strong>r moment<br />

<strong>to</strong> shine, <strong>you</strong>r moment <strong>to</strong> influence<br />

and <strong>to</strong> spread ideas.


Design, don’t just slap<br />

something <strong>to</strong>gether.<br />

If <strong>you</strong>r presentation sucks,<br />

don’t blame PowerPoint.


RECAP<br />

MISTAKES<br />

TO AVOID:<br />

horrible<br />

QUALITY<br />

Too much info NOT ENOUGH<br />

VISUALS<br />

ALL-OVER-<br />

THE-PLACE LACK OF PREP

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