130312 Imtron KOENIC Hot Air Brush KHA 100 - Media-Saturn Group

KOENIC hot air brush makes women's hearts beat
faster
Hot air brushes put new swing in your hair
Ingolstadt, 12.03.2013: Many women with straight hair dream of
soft natural curls that conjure up more fullness. Arduous
attempts with round brushes and hair dryers usually end in
frustration. The new KOENIC KHA 100 Hot Air Brush will make a
woman's heart beat faster. The powerful hot air brush makes it
easy to add fullness to any hairstyle – from small, defined curls
to gentle waves, depending on what it is you want. With three
different sized, ceramic brush attachments, the KOENIC hot air
brush guarantees individual styling results with optimal heat
distribution. Ionic technology prevents static electricity,
protecting against fly-away hair. The result: smooth shiny hair
without the need for an expensive trip to the hairdresser.
The greatest advantage that the KOENIC hot air brush offers is its
easy handling. It is a hair dryer and round brush in one – beautiful
curls and gentle waves can be created in an instant. Gone are the
days when women had to battle with a round brush in one hand and a
hair dryer in the other in order to achieve an acceptable result.
Curling hair is a breeze with the hot air brush from KOENIC since it
weighs only 300 grams despite its powerful 1000 watts. The two heat
settings and two speeds can be selected easily using one hand. The
practical cool-shot function cools the hair that is wrapped around the
brush, thus ensuring longer-lasting curls.
Beautiful curls: styling tips from the KOENIC experts
Professional hair styling with the KOENIC hot air brush saves women
from having to make expensive hair appointments. To ensure curls on
par with those created by professional hairdressers, KOENIC hair
care experts suggest you do the following:
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• Use high-quality shampoo. Too much conditioner or silicone in
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a shampoo can weigh down hair, which means the curls won't
hold.
• Use mousse. Apply mousse or volume lotion to damp hair for
better hold and more volume.
• Dry hair slightly first. Wet hair is fragile. It should therefore be
air dried a bit first or pre-dried using a hair dryer prior to using the
KOENIC hot air brush. For more volume, first of all dry your hair
with your head upside down, then part your hair and continue to
dry it with your head up.
• Hold the hair dryer correctly. Direct the flow of hot air from the
root to the tip – preferably using the diffuser attachment. This
avoids disturbing the hair cuticle, giving your hair a nice shine.
Devices with ionic functionality and a powerful AC motor like the
KOENIC KHD 210 hair dryer are recommended.
• Start small. Wrap a lock of hair, approx. 2-fingers thick, around
the KOENIC hot air brush with the hair dryer on the lowest speed
so that the hair lies smooth on the brush and doesn't fly about.
• Do not let your hair get too hot. Only dry your hair for a short
time using the highest setting. Always check the temperature by
wrapping your hand around the hot air brush.
• Very important: allow the curls to cool off. The cool-shot
function provided by the KOENIC hot air brush is extremely
practical. Cold air can be switched on using one hand meaning
that the curls cool off faster and hold longer.
• Start underneath and at the back. When using the hot air brush,
start with the hair underneath at the back of your head and move
up and to the front strand by strand. A big hair clip is good for
separating your hair.
• For more hold and shine spray a little hairspray on your roots
and a little shine finishing spray onto the tips.
Prices and availability
The new KOENIC KHA 100 hot air brush in elegant Tahiti pearl gray
is now available at Media Markt and Saturn stores. Recommended
retail price: €29.99

About KOENIC
KOENIC is the brand for high-quality small and major household appliances. The
product portfolio ranges from hair dryers and electric kettles to microwave ovens,
washing machines and refrigerators. Anyone who attaches great importance to a
striking design and high level of quality at a fair price will find what they are looking
for with KOENIC.
KOENIC is an exclusive brand from the Media-Saturn Group. The products are only
available at Media Markt and Saturn, Germany and Europe's number one consumer
electronics retailers. The two retail brands are bundled under the roof of Media-
Saturn-Holding GmbH. The company, in which METRO Group has a majority
shareholding, operates in 18 countries in Europe and Asia.
You will find further information about the Media-Saturn Group at www.media-
saturn.com. Information about KONIC is available at www.koenic-online.com.
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Contact:
Media-Saturn-Holding GmbH
Corporate Communications
Eva Simmelbauer
Wankelstraße 5
D-85046 Ingolstadt
Phone: +49 (841) 634-1111
Fax: +49 (841) 634-2478
E-Mail: presse@media-saturn.com