Everything you need to better understand and engage with ... - Nielsen

Everything you need to better understand and
engage with Australia’s online consumers in
the rapidly evolving media landscape
The most complete annual study
of the way Australians use and
consider online media, its role in
their lives and their rapid rate of
adoption of connected devices,
will soon be available.
The Australian Online Consumer
Report 2013 is a must have guide for
marketing to today’s digital savvy
Australian consumers
“we have used insights from the AOCR to
inform and support strategy across multiple
divisions of the business, and found it highly
valuable in this fast moving consumer
electronics industry”
- Jessica Hay | Insights & Research Manager
Corporate Marketing Division
Samsung Electronics Australia
The 2013 Report draws from a sample of 5,000 online Australians aged 16+,
culminating in a rich data set profiling today’s online Australians.
SCREEN FRAGMENTATION
What does the Australian smartphone and tablet population
look like? How has it changed in the past 12 months and
how is it anticipated to change through 2013? What are the
patterns of consumption across day-parts and environments?
Which audiences have adopted Apple vs. Android vs. other
platforms? How do smartphone behaviours differ to tablet
behaviours; and what is driving this? The where, when, what
of mobile devices including what apps are used and by what
audiences? How have Australian consumers reacted to
mobile advertising?
VIDEO (TV-ONLINE CONVERGENCE)
How do Australians obtain and view TV and movie content
and how has this changed in the past 12 months? Which
audiences are shifting to online sources, to what extent and
for what type of content or facilitating device? How many
Australians have a connected (smart) TV in their household,
what do they use it for and how many Australians are
anticipated to acquire one in 2013? What are the patterns
of online video consumption across day-parts, environments
and screens?
CROSS PLATFORM
What does ‘dual screening’ behaviour look like in Australia?
Has it increased in the past 12 months? What are the dominant
devices for dual screening and how does this differ by audience,
time of day and content? Multi-screening vs. Cross-screening
– who, what, when? To what extent are Australians embracing
social TV and in what way?
SOCIAL
What has been the trend through 2012? How does the
audience profile differ across popular platforms, how has this
changed since 2011 and what is the opportunity for brands
on each of these platforms? How are Australians’ attitudes
towards brands in the social space evolving?
SHOPPING
What is the trend in online shopping, for which items and
among which audience segments? What is the role of online
media and specific devices in the purchase journey and
how has this changed over time? How have mobile devices
impacted shopping and pre-shopping behaviours, among
which segments and for which items?

The depth and breadth of insight provided
through this report makes it the leading
resource of its kind in the local marketplace.
For the first time the Report will
be linked to Australians’ media
consumption, attitudes and buying
behaviours
The Australian Online Consumer Report will be merged with
Nielsen CMV (Consumer and Media View) to create a unique
and comprehensive single source database; combining
specific online and technology ownership metrics with those
relating to Australians’ media consumption, attitudes and
buying behaviours. The result will be a database supporting
media and strategy planning, customer segmentation and
market sizing analyses specific to your industry, never before
available.
2013 REPORT PRE SUBSCRIPTION
PACKAGE OPTIONS NOW OPEN TAKE ADVANTAGE OF OUR 2013
1 Standard Report
Comprehensive written report in printed hard copy and
PDF versions, together with a detailed set of data tables
delivered electronically and a face-to-face presentation
of key findings by the report’s authors: $13,000 +GST
2 Standard Report with customised data tables
Comprehensive written report in printed hard copy
and PDF versions, together with a detailed set of data
tables delivered electronically and a face-to-face
presentation of key findings by the report’s authors.
This option allows you to define your specific audience
segments drawing from the combined AOC-CMV
database with delivery of your customised audience
segments in addition to the standard data tables:
$15,500 +GST
3 Standard Report with customised data tables and
presentation to include your customised audience
segments
Comprehensive written report in printed hard copy
and PDF versions, together with a detailed set of data
tables delivered electronically and a face-to-face
presentation of key findings by the report’s authors.
This option allows you to define your specific audience
segments drawing from the combined AOC-CMV
database with delivery of your customised audience
segments in addition to the standard data tables, and
these segments will be included in a fully customised
presentation for your business: $19,500 +GST
PRE SUBSCRIPTION OFFER NOW!
Pre-subscription is open from
October 24 to November 30.
Pre subscribers have the benefit of:
• providing input into the questionnaire
• pre-subscription pricing
“The AOC report is referred to frequently by
our teams as a ‘one stop shop’ for sourcing AU
specific digital statistics and trend data. We
have subscribed to the report for the last 4 years
and have found that the depth of the report
and the territory it covers makes it a valuable
research resource for our agency.”
– Linda Brown | Research Systems Manager
SMVGroup
For further information please contact your
Nielsen Account Manager or
Chad Taylor on 0415 556 746 or
by email at chad.taylor@nielsen.com