23.03.2013 Views

Contemporary Design Methods in Architecture - exhibitions ...

Contemporary Design Methods in Architecture - exhibitions ...

Contemporary Design Methods in Architecture - exhibitions ...

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

8<br />

0.3 Cathedral of Cologne, Germany 0.4 St. Patrick’s Cathedral, New York City<br />

solutions can achieve a comprehensive and longrang<strong>in</strong>g<br />

design value. To strive for this k<strong>in</strong>d of architectural<br />

quality is therefore the only way to render a<br />

design capable of generat<strong>in</strong>g cultural relevance and<br />

societal value.<br />

<strong>Design</strong> Methodology + Cultural Significance<br />

<strong>Design</strong> methods <strong>in</strong> architecture never lose their relevance.<br />

The now-globalized profession is <strong>in</strong>creas<strong>in</strong>gly<br />

search<strong>in</strong>g for architectural <strong>in</strong>dividuality, giv<strong>in</strong>g the<br />

pr<strong>in</strong>ciples of architectural design an even greater significance<br />

<strong>in</strong> city market<strong>in</strong>g and corporate identity. For<br />

better or worse, many highly celebrated “signature<br />

build<strong>in</strong>gs” have been executed s<strong>in</strong>ce the completion<br />

of the <strong>in</strong>fluential and undoubtedly brilliant Guggenheim<br />

Museum by Frank Gehry <strong>in</strong> 1997, unleash<strong>in</strong>g a<br />

stream of ever progress<strong>in</strong>g fashion styles <strong>in</strong> architecture.<br />

Hav<strong>in</strong>g taken these trends <strong>in</strong> consideration, the<br />

design methods <strong>in</strong> this book will not follow a style<br />

or fashion or postulate form for the sake of form.<br />

Instead, the book will strive to demonstrate how<br />

abstract design elements can playfully <strong>in</strong>teract with<br />

build<strong>in</strong>g constituents to achieve a harmonious whole<br />

Introduction<br />

that is comprehensible and artistically significant. At<br />

their best, these relationships will lead to what we<br />

would like to <strong>in</strong>troduce the aspect of “cultural relevance.”<br />

The search for architectural <strong>in</strong>dividuality or uniqueness<br />

can be considered one of the central themes <strong>in</strong><br />

contemporary architectural design. But uniqueness<br />

and <strong>in</strong>imitability on their own will not create architectural<br />

quality. To achieve architectural quality, designers<br />

must consider the cultural relevance of their work<br />

by plac<strong>in</strong>g it with<strong>in</strong> a cultural context.<br />

This term can be used to gauge how well an idea or<br />

production of an idea speaks to society as a whole:<br />

a build<strong>in</strong>g or an architectural solution of any k<strong>in</strong>d has<br />

cultural relevance if it has the capacity to demonstrate<br />

the follow<strong>in</strong>g pr<strong>in</strong>ciples: deep roots <strong>in</strong> a greater<br />

cultural idea, concept or heritage; <strong>in</strong>herent qualities<br />

and design concepts of non-economic value; <strong>in</strong>novative<br />

and progressive ideologies; communication with<br />

its cultural and environmental context; and f<strong>in</strong>ally,<br />

capability to enrich cultural human life.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!