MASCULO CHAIR & LOUNGE CHAIR - Gubi

MASCULO CHAIR & LOUNGE CHAIR
DESIGN: GAMFRATESI
MASCULO CHAIR AND LOUNGE CHAIR
The rod structure of the chair and the lounge chair is made from steel, powder coated in black
or in chrome. The seat and back is available in upholstered fabric or leather.
Both chair designs is marked by contrast. The distinctive, expressive backrest expresses an
almost aggressive masculinity, whilst the slender supporting metal frame simultaneously
embraces sophisticated, quasi-feminine detailing.
The recommended retail price for the Masculo chair is from € 756 // £ 640
The recommended retail price for the Masculo lounge chair is from € 1.318 // £ 1.116

GUBI LAUNCHES NEW MASCULO CHAIR
The latest take on a classic design from the GamFratesi and Gubi partnership is the
Masculo chair, which is being launched in spring 2011. This follows the considerable
international success enjoyed by their Masculo lounge, launched in 2009. Like the lounge
chair, the new chair is characterised by its Danish elegance and simplicity combined with
Italian refinement and humour.
In many ways GamFratesi embodies the meeting between Italian and Danish design. The
considered and minimal approach of the Danish design tradition has been combined with a
certain quirkiness and the desire to tell a story. The designer duo, GamFratesi comes high on
the list when design connoisseurs try to predict who is going to be the next Arne Jacobsen or
Hans Wegner. GiamFratesi’s design team, consisting of Stine Gam from Denmark and Enrico
Fratesi from Italy, has also received considerable recognition, as well as numerous awards for
their furniture designs.
The duo represents two countries that for decades have split the design world into separate
camps: those who lean towards Italian design and those who regard Arne Jacobsen and
Verner Panton as being simply the best. GamFratesi unites Danish and Italian design traditions
in a way that not only resolves the ‘conflict’, but also makes it symbolic of international design.
Now, in partnership with Gubi, they are launching a second chair in the Masculo series.
For GamFratesi, it is important that the overall concept of their designs is retained throughout
the lengthy design and industrialisation process. At the same time, quality and detailing are key
considerations. GamFratesi designs furniture that is functional, atypical and dynamic - pieces
that are practical to use in everyday situations and can be integrated easily within their
surroundings. Moreover, GamFratesi exercises an unusually in-depth approach in their work
processes, which perfectly matches Gubi’s high regard for quality.
“As designers we value ‘slowness’. Sometimes it is important not to rush things through.
Design can lose quality if the deadlines are too short,” says Stine Gam, adding: “The Masculo
chair is a good example of a project which took a long time because every detail had to be
right.”
Following the 2009 launch of the Masculo lounge, Jacob Gubi and GamFratesi came up with
the idea of producing a modern chair with armrest that would provide the natural comfort
inherent in the lounge chair. The quality, aesthetics and sitting comfort, which are so
successfully combined in the Masculo lounge, are now echoed in the Masculo chair.
“The extremely comfortable Masculo chair features armrests and has the potential to become a
modern classic, whilst also being a strong addition to our Gubi Chair collection,” says Jacob
Gubi, CEO of Gubi A/S.
The new chair design is marked by contrast. The distinctive, expressive backrest expresses an
almost aggressive masculinity, whilst the slender supporting metal frame simultaneously
embraces sophisticated, quasi-feminine detailing.
Now, with a Masculo lounge and a new Masculo chair, we see the emergence of a new,
potentially classic furniture series from Gubi.

About GamFratesi
Stine Gam (born 1975) and Enrico Fratesi (born 1978) belong to the latest generation of
furniture designers and represent a new expression for the meeting between Danish and
international design traditions. Stine is Danish, while Enrico is Italian. GamFratesi Design Studio
was set up in 2006. Several of the studio’s designs play with the contours from designer
names such as Hans J. Wegner and Arne Jacobsen, using new proportions, materials and
constructions. The studio challenges the look of contemporary furniture archetypes.
About Gubi
Since 1967, Gubi’s core philosophy has been to create furniture and lighting products with
aesthetics, innovation, functionality and quality as the guiding principles. Gubi is an innovative
Danish design company that produces a classic collection of design icons from 1930 to the
present. Gubi products have won numerous design awards and are included in the permanent
exhibition at the Museum of Modern Art in New York and the Vitra Design Museum in Germany.
Contact for more information and pictures:
Press contact UK:
Kathryn Dighton, PR Consultant, mail@kathryndighton.com
_____________________________
Kathryn Dighton Press Releations, 67 Highgate West Hill, London N6 6BU, United
Kingdom
Mobile +44 777 5780 346
Press contact General:
Allan Torp, PR Consultant, ato@gubi.dk
_____________________________
GUBI A/S, Frihavnen, Klubiensvej 7-9, Pakhus 53, DK 2100 Copenhagen. Denmark
Phone +45 3332 6368, Direct +45 3337 7934, Mobile +45 2844 1909