Case International News 23022011.pub - Mashova

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QUALITY OF SERVICE N° 1 REASON FOR CHOOSING CASE Mark Millar, Mashova CEO ounded in 1983, Mashova is a F successful plant hire business operating in South Africa and Mozambique through six branches. The company runs its own workshops, where it keeps emergency and service parts in stock to ensure their customers get the best support. With a fleet of 140 equipment units and 30 service vehicles, the company’s 250 employees serve the mining industry, central government and municipalities, and South Africa’s top five construction corporations. A trust relationship of the highest standard “Service is the primary factor we take into consideration when purchasing machinery,” said Mr Mark Millar, CEO of Mashova in a recent interview. “The quick reaction time and the availability of parts are of critical importance in our industry. We have several machines working in mines, running 24 hours a day. If you miss one 24-hour shift because a part is not available, you are missing about two-and-a-half days worth of production in terms of a normal nine-hour day.” “Case understands our business and is very responsive. For example, if we have a breakdown, CSE understands that the priority is to get the machine back to work as quickly as possible. We can count “The n o 1 reason for choosing Case as an equipment partner is the service support and trust relationship we have with CSE, Case importer in South Africa; the other main factors are the quality of the product and the excellent value for money” Mark Millar, CEO of leading South African plant hire company Mashova, explains why his company has been buying their excavators, backhoe loaders and wheel loaders from Case since 1985. on them to send the part immediately, whether the machine is under warranty or not, and sort out the paperwork so that the repair can be done without delay.” Case’s commitment to Mashova’s business extends beyond technical support: Mr Millar explains: “I know that I can phone at any time, ask for the delivery of six excavators at very short notice, and I can count on Case to deliver all the machines on time, with the financing in place and the order to follow. The trust relationship between Mashova and Case is of the highest MADE SPOTLIGHT IN CASE 5 standard, and this is very important to us.” World-class quality for extreme conditions Mashova currently runs a fleet of 45 Case units – crawler excavators, wheel loaders and backhoe loaders – which they plan to expand to 50 units in the near future. The company uses a computer forecasted replacement programme to constantly update the fleet and expands each product line according to customer requirements. “We tend to run our machines 12-15,000 hours, after One of Mashova’s Case excavators at work in “Cimentos Portugal” cement factory in Mozambique. CASE “INTERNATIONAL NEWS” Issue n. 1 - January 2011
QUALITY OF SERVICE N° 1 REASON FOR CHOOSING CASE One of Mashova’s Case CX210B excavators on-the-job which time we sell them - due to our rigorous maintenance programmes, our machines have quite a ‘following’ in the second hand market” explained Mr Millar. The machines work in extreme dust and heat conditions: “we have very tough working conditions, especially in the mining jobsites” explained Mr Millar. “It can get very hot and dry. For example, in Mozambique last December we experienced 50 o C temperatures, so we maintain 250-hour service intervals on all units to keep them running smoothly and maximise their durability, to achieve the best resale value.” “When the time comes to replace a unit, we always do a lot of research. I regularly attend the BAUMA show to keep up to date with all the latest technologies in equipment, and the Internet is an important resource. We compare the different products available in the market, because we must make sure we always run the number one product. I trained as a mechanical engineer, so quality of manufacturing is not negotiable: with Case I know that I have this,” added Mr Millar. CX crawler excavators: the best in the market “Of the Case product lines we have in our fleet, the CX excavators are the most profitable, and the quality is excellent, world-class,” com- Mashova Head Office in Nelspruit (South Africa) MADE SPOTLIGHT IN CASE 6 mented Mr Millar. “For our customers, fuel efficiency and the latest technology are very important in an excavator; these are our main selling points, and there is no better excavator than Case.” Mashova currently has Case CX210 (20 tons) and CX290 (30 tons) units in its fleet, and is planning to expand its offering with a CX470 (47 tons). Case importer CSE sets highest standards in customer relationship CSE supports its customers through an extensive distribution network of branches and dealerships, all of which run fully equipped workshops and parts warehouse facilities. Field service technicians and technical staff are continuously trained by Case Factory Trainers to ensure they are up to date with the latest technology. “CSE set an example in building a strong relationship of trust with the customer. Ultimately, that is what brings return business. Why will we buy more Case machines in future? Because we know we can rely on and trust CSE,” concluded Mr Millar. ■ Do you have a good story to tell about a satisfied customer, do you have a customer involved in a particularly interesting project? Why don't you tell us about it, so we can write it up and publish it in the newsletter? Let us know by e-mail at international.ce.media@cnh.com and we will contact you to get all the details of the story! CASE “INTERNATIONAL NEWS” Issue n. 1 - January 2011
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