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Eclipse 500 Jet Market Update 2012 - Eclipse 500 Owners

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A Data Driven and Facts-Based Comprehensive Analysis of the <strong>Eclipse</strong> <strong>500</strong>/550 <strong>Jet</strong> <strong>Market</strong><br />

<strong>Eclipse</strong> <strong>500</strong> <strong>Jet</strong> <strong>Market</strong> <strong>Update</strong> <strong>2012</strong><br />

For <strong>Eclipse</strong> <strong>Owners</strong>, Pilots, Prospects & Enthusiasts<br />

Secondary <strong>Market</strong> Resale Trends for every Aircraft Configuration 2010 – Present<br />

Avionics Upgrade and Functionality <strong>Update</strong>s<br />

Light <strong>Jet</strong> Industry Trends<br />

<strong>Eclipse</strong> <strong>Jet</strong> 550 Production Outlook<br />

May 10, <strong>2012</strong><br />

Prepared by the Aviation<br />

<strong>Eclipse</strong> <strong>500</strong><br />

Professionals<br />

<strong>Jet</strong> <strong>2012</strong> <strong>Market</strong><br />

at PC<br />

<strong>Update</strong><br />

<strong>Jet</strong>s backed<br />

| PC <strong>Jet</strong>s<br />

by<br />

1<br />

over<br />

(602)<br />

200<br />

321‐8183<br />

Light <strong>Jet</strong> Transactions<br />

Request Full Report at Brandon@PC<strong>Jet</strong>s.com or NMetzler@PC<strong>Jet</strong>s.com 1 (602) 321-8183<br />

1


<strong>Eclipse</strong> <strong>500</strong> <strong>Market</strong> <strong>Update</strong> <strong>2012</strong><br />

Prepared for <strong>Eclipse</strong> <strong>Owners</strong>, Pilots, and Enthusiasts;<br />

We are pleased to offer you the latest <strong>Eclipse</strong> <strong>500</strong> <strong>Jet</strong> market analysis. Evolving avionics, new <strong>Eclipse</strong> Aerospace<br />

Incorporated (EAI) policies, savvy secondary market buyers, and emerging first‐time buyers contribute to an<br />

intricate combination of forces that has the majority of the 260 <strong>Eclipse</strong> aircraft flying successfully to date. On<br />

your behalf, we consistently watch and analyze an extensive range of policies, perspectives, opinions, and<br />

speculation in our market space. For informational purposes, the<br />

content represents findings based on real market data gleaned<br />

from the <strong>Eclipse</strong> <strong>Owners</strong> club, E<strong>500</strong> pilots, mechanics, owners,<br />

secondary market sales, and first‐time buyers.<br />

The <strong>Eclipse</strong> Big Picture<br />

Photo Courtesy of <strong>Eclipse</strong> Aerospace Inc.<br />

Daily and often hourly deliberations on manufacturer policies, maintenance updates, changing aircraft<br />

configurations and <strong>Eclipse</strong> <strong>Owners</strong> Club (E5C) forum discussions can feed market misunderstanding. It’s easy to<br />

lose perspective of the evolution of both EAI and the E<strong>500</strong> aircraft in the last three short years. Unsavory<br />

General Aviation (GA) economic conditions kept barriers to entry for new and first‐time owners high and also<br />

decelerated efforts for an <strong>Eclipse</strong> <strong>500</strong>/550 production restart. Despite obstacles that would have permanently<br />

grounded most airframes, the <strong>Eclipse</strong> aircraft has proven itself to be an extraordinarily resilient flying machine.<br />

The PC <strong>Jet</strong>s’ team maintains regular contact with hundreds of past, current, and potential future owners. We’ve<br />

consistently received notable and passionate responses about the aircraft.<br />

Here’s what we’ve heard over the last 24 months:<br />

“Despite the company struggles I love the airplane itself; it’s a wonderful machine that flies a mission that no<br />

other can.”<br />

“I lost deposits with the first <strong>Eclipse</strong> Company, nonetheless I still am shopping for a good used one.”<br />

“How do I know which version will fly coupled approaches?”<br />

“The [<strong>Eclipse</strong>] aircraft has proven itself an extraordinarily resilient flying machine.”<br />

“When the factory is back in production I’ll consider buying at that time, but not before.”<br />

“I want to buy a used <strong>Eclipse</strong>, but it’s been difficult finding a lender who will approve the aircraft.”<br />

Here are common themes and myths mined from our data:<br />

1) <strong>Owners</strong> and non‐owners alike still have a strong emotional affinity for the aircraft<br />

2) Some owners support EAI’s policies and efforts 100%, many are cautiously optimistic, another group is<br />

still skeptical, and yet others think EAI is the original <strong>Eclipse</strong> Aviation Corp. (EAC) reincarnated<br />

3) This aircraft fits a mission niche at an operating price point that no other twin‐jet can match<br />

4) There still is demand outside current and former owners for the <strong>Eclipse</strong> <strong>Jet</strong> at a reasonable price point<br />

5) The barriers to entry for new and first‐time owners are the highest in 5 years<br />

6) The marketplace outside the E5C group and active <strong>Eclipse</strong> supporters are generally operating from<br />

information months and some cases years old.<br />

<strong>Eclipse</strong> <strong>500</strong> <strong>Jet</strong> <strong>2012</strong> <strong>Market</strong> <strong>Update</strong> | PC <strong>Jet</strong>s 1 (602) 321‐8183<br />

2


<strong>Eclipse</strong> <strong>Market</strong>place Data – Is it Accurate?<br />

We gathered statements about <strong>Eclipse</strong> and its perceived status from a wide range of customer prospects in the<br />

U.S., Canada, Mexico, Europe and the UK. Inaccurate industry trends, significant out‐of‐date information,<br />

avionics misconceptions, and lack of real data remains in the marketplace. Conversely, the <strong>Eclipse</strong> <strong>500</strong> <strong>Owners</strong><br />

Club (www.eclipse<strong>500</strong>club.org) is the exception for accurate discussion boards and consistent sharing and<br />

comparing of data between members. Our data revealed lack of accurate information and presumed company<br />

volatility impacts aircraft values, damages branding, and hinders new and used aircraft sales. The positive<br />

findings confirmed accurate data and real E<strong>500</strong> owner success stories circulated beyond the current <strong>Eclipse</strong><br />

forums will drive both new and used aircraft sales and positive branding.<br />

<strong>Eclipse</strong> Aircraft Configurations Simplified<br />

Before the AVIO NG upgrades began in early 2010, one could simply deduce the avionics configuration by<br />

Aircraft Serial Number (S/N). However, it is now possible to have a low S/N under 30 with the latest iFMS and<br />

FIKI upgrades, or a high S/N above 250 still with AVIO NG 1.3. There are 6 primary configurations with several<br />

sub‐versions currently flying in the <strong>Eclipse</strong> fleet. A quick reference follows to describe configuration and<br />

capability. Be prepared for even more versions (and need or translation) when the <strong>Eclipse</strong> 550 begins planned<br />

deliveries in 2013.<br />

Range TAS @<br />

New<br />

<strong>Eclipse</strong> FL410 Max<br />

Certified Coupled Moving Charter Customized<br />

Version Liners Cruise Avionics FIKI Auto‐Pilot Map Capable<br />

Yes – 2<br />

pilot with<br />

Interior<br />

Pre‐ETT 975 NM 360 KTS Avidyne No No No 3 rd AHRS<br />

Yes – 2<br />

No<br />

ETT Pre<br />

pilot with<br />

SN120 1,125 NM 375 KTS Avidyne No No No 3 rd AHRS No<br />

AVIO NG<br />

Yes 2<br />

AVIO NG 1.3 1,125 NM 375 KTS 1.3<br />

AVIO NG<br />

No No No Pilots No<br />

AVIO NG 1.5 1,125 NM 375 KTS 1.5<br />

AVIO NG<br />

Yes Yes No Yes 1 Pilot No<br />

AVIO NG 1.7 1,125 NM 375 KTS 1.7 Yes Yes Yes Yes 1 Pilot No<br />

AVIO iFMS 1,125 NM 375 KTS iFMS 2.06 Yes Yes Yes Yes 1 Pilot No<br />

Total <strong>Eclipse</strong> 1,125 NM 375 KTS iFMS 2.06 Yes Yes Yes Yes 1 Pilot Yes<br />

*Please verify individual S/N capability with an <strong>Eclipse</strong> Maintenance Operation or Service Center<br />

Secondary <strong>Market</strong> Sales 2010 to Present<br />

We collected data from over 30 closed secondary market sales in last 24 months including Pre‐ETT Avidyne<br />

aircraft to the newly upgraded AVIO NG versions. Overall resale values dropped an average of 5% ‐ 12% each<br />

year for all versions except for the AVIO NG v1.5 & 1.7 configurations. Bank repossessed aircraft or S/N with<br />

substantial neglect or damage were not included in the averages. EAI upgrade pricing also continues to play an<br />

influential role (see EAI Configuration Upgrade Pricing Graph page 6) in resale values, along with current owner<br />

and non‐owner perception of EAI’s long‐term viability.<br />

<strong>Eclipse</strong> <strong>500</strong> <strong>Jet</strong> <strong>2012</strong> <strong>Market</strong> <strong>Update</strong> | PC <strong>Jet</strong>s 1 (602) 321‐8183<br />

3


Actual secondary market resale transactions are graphed below. <strong>Owners</strong> also submitted their resale data for<br />

self‐brokered sales.<br />

*Resale prices are taken from actual Purchase Agreements. Sales were averaged each quarter since January 2010. Figures do not<br />

include brokerage fees paid or minor final sale adjustments made at closing.<br />

$750,000<br />

$700,000<br />

$650,000<br />

$600,000<br />

$550,000<br />

Avidyne Sale Prices 2010 ‐ <strong>2012</strong><br />

$723,950<br />

$645,000<br />

$699,<strong>500</strong><br />

$621,<strong>500</strong><br />

Final contract prices averaged 5 ‐<br />

15% below advertising sale prices.<br />

This is consistent with GA light jet<br />

airframes under 10 years old.<br />

The figure (right) details the average<br />

advertised and final contract sale<br />

prices for all configurations Avidyne<br />

Pre‐ETT through AVIO NG v1.7.<br />

Offers for Non‐LX Edition aircraft<br />

were typically $30,000 less for<br />

Standard Interior S/N.<br />

$689,000<br />

$594,800 $589,750<br />

$669,200 $661,000<br />

The number of flying Avidyne v1.0 and AVIO NG 1.3 versions are shrinking as more S/N are converted to iFMS<br />

and Total <strong>Eclipse</strong> <strong>500</strong> Aircraft. As of March <strong>2012</strong>, the remaining aircraft in each original configuration were:<br />

Version Aircraft in Current E<strong>500</strong> Fleet Original airframes delivered 2006 ‐ 2009<br />

Avidyne 1.0 12 38<br />

Avidyne 1.0 ETT 37 81<br />

AVIO NG 1.3 44 142<br />

<strong>Eclipse</strong> <strong>500</strong> <strong>Jet</strong> <strong>2012</strong> <strong>Market</strong> <strong>Update</strong> | PC <strong>Jet</strong>s 1 (602) 321‐8183<br />

Close Price ETT<br />

Close Price Non‐ETT<br />

$644,600<br />

$581,000<br />

$574,000<br />

$<strong>500</strong>,000<br />

Jan‐10 Apr‐10 Jul‐10 Oct‐10 Jan‐11 Apr‐11 Jul‐11 Oct‐11 Jan‐12 Apr‐12<br />

Average<br />

Advertised<br />

Aircraft Configuration Ask Price<br />

Difference<br />

between<br />

Ask and Final<br />

Sale<br />

Avidyne Non-ETT (SN 1 - 38) $675,000 ($90,000)<br />

AVIO NG<br />

v1.3<br />

ETT (SN 39 -124)<br />

EAC upgraded SN 39 -<br />

$775,000 ($132,000)<br />

124 $975,000 ($99,000)<br />

SN 125 – 259 $995,000 ($85,000)<br />

AVIO NG<br />

v1.5 EAI upgraded $1,395,000 ($65,000)<br />

AVIO NG<br />

v1.7<br />

Total<br />

EAI upgraded $1,550,000 ($169,000)<br />

<strong>Eclipse</strong> <strong>500</strong> EAI upgraded $2.0 - $2.15M (~$100,000 )<br />

4


The <strong>Eclipse</strong> Avidyne Resale Dilemma<br />

Sellers are often disheartened at realization of resale values for their Avidyne v1.0 or AVIO NG 1.3 aircraft.<br />

Perceptions of ‘acceptable’ and ‘true market value’ resale numbers are tied to their original acquisition prices,<br />

balances on bank notes, or an emotional connection to their aircraft. It is common to hear owners talk through<br />

their frustration before choosing their best course of action. One major factor for a slowed secondary market in<br />

the last 12 months for AVIO v1.0 and NG 1.3 versions is the growing disparity between original acquisitions<br />

prices and current resale values. All resale values for versions prior to AVIO NG 1.5 continue to decline.<br />

Several of the remaining 49 Avidyne v1.0 owners expressed a desire to sell or upgrade their aircraft, but may<br />

find themselves upside‐down on outstanding loan balances. Other owners with v1.3 versions hold out for a<br />

market return. But with dwindling parts for the v1.0 versions, purchase offers simply reflect a shrinking fleet<br />

with increased ownership risk factors.<br />

Photo Courtesy of Airliners.Net<br />

We compared Citation Mustang resale values for the early S/N<br />

delivered in 2006 and 2007 and found similar resale ratios. The<br />

original 2006 and 2007 CE‐510 Mustang factory Purchase<br />

Agreements averaged $2.80M with options. Mustangs in good<br />

condition resold in the past six months for $1.9M ‐ $2.15M; a 25%<br />

– 30% reduction in values just five years later.<br />

Original <strong>Eclipse</strong> Aviation Platinum deposit owners with Avidyne<br />

pre‐100 S/N (contracted at $995,000) are not losing a<br />

disproportionate amount of original value compared to the early<br />

Cessna Mustang sellers. Cessna Aircraft Corporation in contrast did not experience radical corporate changes or<br />

aircraft configurations experienced by <strong>Eclipse</strong>. The Cessna Mustang market also did not see the intense<br />

speculation and substantial markup in delivery position sales that abounded in the <strong>Eclipse</strong> secondary market<br />

from 2005 – 2008.<br />

<strong>Owners</strong> who re‐purchased delivery positions typically see the largest spread between their original investment<br />

and subsequent sale proceeds. Original Platinum and Gold <strong>Eclipse</strong> Delivery positions (prior to SN150) were<br />

contracted between $995,000 and $1,295,000, although resold delivery positions and speculation between 2006<br />

and 2008 saw sale contracts as high as $1,850,000. This is another major factor for large spread in original<br />

acquisition values and current resale numbers.<br />

The top factors for Avidyne and AVIO NG 1.3 resale values in tandem with GA economic conditions are:<br />

Four newer avionics packages and upgraded versions available now<br />

Limited parts pool and prohibitive expense for Service Bulletin compliance<br />

No Certified FIKI or coupled autopilot i.e. overall reduced capability<br />

Lack of advertised support for Avidyne v1.0 after 2013<br />

Upgrade to iFMS costs exceeding $700,000<br />

The sales data since 2009 is clear: Avidyne v1.0 and AVIO NG 1.3 resale prices are not rising. However, buyer<br />

offers are plentiful at the $<strong>500</strong>,000 ‐ $550,000 range averaging at least a half dozen offers received for each<br />

Avidyne v1.0 version advertised. Despite the limited functionality, there remains demand for the base Avidyne<br />

v1.0 serial numbers.<br />

<strong>Eclipse</strong> <strong>500</strong> <strong>Jet</strong> <strong>2012</strong> <strong>Market</strong> <strong>Update</strong> | PC <strong>Jet</strong>s 1 (602) 321‐8183<br />

5


AVIO NG 1.5 and NG 1.7 <strong>Market</strong> Data<br />

Although Avidyne and AVIO NG 1.3 values decreased, resale values for AVIO NG 1.5 and 1.7 increased over the<br />

last 24 months. The major contributor to this trend is the EAI upgrade pricing changes since first announced in<br />

late 2009. AVIO NG 1.5 added a number of enhancements, although the most useful features were a coupled<br />

autopilot and the newly certified Flight‐Into‐Known‐Icing (FIKI) system. NAV and GPS functions are operated<br />

through dual G400W units installed below the Primary Flight Displays (PFDs). AVIO NG 1.7 added a moving<br />

map and overlaid weather, traffic, terrain and approach charts on the PFDs.<br />

$1,<strong>500</strong>,000<br />

$1,400,000<br />

$1,300,000<br />

$1,200,000<br />

$1,100,000<br />

$1,000,000<br />

$900,000<br />

AVIO NG 1.3 ‐ 1.7 Sale Prices 2010 ‐ <strong>2012</strong><br />

$1,255,000 $1,240,000<br />

$903,000<br />

$965,000<br />

$1,328,<strong>500</strong><br />

$906,700<br />

$1,367,000<br />

$890,000<br />

Throughout 2010, AVIO NG 1.5 and 1.7 buyers based their purchase offers on the AVIO NG 1.3 values averaging<br />

$930,000 ‐ $995,000. The EAI upgrade for AVIO NG1.3 1.5 upgrade at that time was $199,000 plus a small<br />

seller premium added for the expanded functionality. Contracted sales were in the $1.20M ‐ $1.29M range. The<br />

long‐term viability of EAI represented a foremost concern however. Until the announcement of the Sikorsky<br />

partnership in February 2011, buyers cited uncertain long‐term factory support as reason to not purchase<br />

through <strong>Eclipse</strong> Aerospace or on the secondary market.<br />

Since EAI’s first announcement 30 months ago, upgrade prices rose considerably. An AVIO NG v1.5 or v1.7<br />

purchased two years ago offer nearly identical capability as one bought today. However, resale prices increased<br />

almost $200,000 primarily due to increased upgrade tier‐pricing released by EAI. Since early 2010, at least six<br />

different pricing structures were released with the most recent update arriving in March <strong>2012</strong>. Partial upgrade<br />

programs for just FIKI equipment are not available. Upgrade pricing is a hotly debated topic within the E5C club<br />

and owners group, as some find it illogical to invest amounts commensurate with the full value of the Avidyne<br />

aircraft.<br />

<strong>Eclipse</strong> <strong>500</strong> <strong>Jet</strong> <strong>2012</strong> <strong>Market</strong> <strong>Update</strong> | PC <strong>Jet</strong>s 1 (602) 321‐8183<br />

Close Price NG 1.3<br />

Close Price NG 1.7<br />

$1,455,000<br />

$1,431,000<br />

$879,<strong>500</strong> $871,800<br />

$800,000<br />

Jan‐10 Apr‐10 Jul‐10 Oct‐10 Jan‐11 Apr‐11 Jul‐11 Oct‐11 Jan‐12 Apr‐12<br />

6


Evolution of the <strong>Eclipse</strong> Upgrade 2010 to Present<br />

The pricing chart plots the pricing evolution of the EAI upgrade programs offered over the last 30 months. The<br />

horizontal (x‐axis) represents the base and pricing before upgrades. The vertical Y‐axis details cost in thousands<br />

($1k). The third (z‐axis) reflects the final upgrade configuration. 2010 upgrade programs began with the AVIO<br />

NG 1.3 ‐> 1.5 and 1.7 versions. A 2010 program was also offered for AVIO NG 1.5 ‐> 1.7 for $50k, but was<br />

discontinued after iFMS was released. 2011 upgrade programs saw a transition for all base configurations<br />

upgradable to iFMS.<br />

$1,100<br />

$1,000<br />

$900<br />

$800<br />

$700<br />

$600<br />

$<strong>500</strong><br />

$400<br />

$300<br />

$200<br />

$100<br />

$0<br />

0<br />

0<br />

$299k<br />

Pre‐ETT Avidyne<br />

ETT<br />

Progression of <strong>Eclipse</strong> Aerospace Aircraft Upgrade Pricing 2010 ‐ <strong>2012</strong><br />

0<br />

$700k<br />

$900k<br />

$349k<br />

$959k<br />

$499k<br />

$1,199k<br />

$599k<br />

$199k<br />

$699k<br />

$249k<br />

$767k<br />

$299k<br />

$960k<br />

$299k<br />

0<br />

NG 1.3 NG 1.7<br />

$499k<br />

Original Aircraft Configuration Prior to Upgrades<br />

0<br />

$559k<br />

0<br />

$699k<br />

$249k<br />

$349k<br />

$149k<br />

Upgrade VII (Post‐May <strong>2012</strong> to iFMS)<br />

Upgrade VI (Pre‐May <strong>2012</strong> to iFMS)<br />

$75k Upgrade V (Post‐June 2011 to iFMS)<br />

Upgrade IV (Pre‐June 2011 to iFMS)<br />

Upgrade III (August 2010 to v1.7)<br />

Upgrade II (May 2010 to v1.7)<br />

Upgrade I (March 2010 to v1.5)<br />

<strong>Owners</strong> were consistent in upgrading their aircraft if they saw value in the enhanced functionality pertaining to<br />

their missions. <strong>Owners</strong> who did not upgrade either found the pricing too expensive, or did not see value in the<br />

upgrade package as the base configuration continued meeting their needs and mission requirements.<br />

<strong>Eclipse</strong> <strong>500</strong> <strong>Jet</strong> <strong>2012</strong> <strong>Market</strong> <strong>Update</strong> | PC <strong>Jet</strong>s 1 (602) 321‐8183<br />

7


March <strong>2012</strong> EAI Upgraded Pricing as listed on company website Photo Courtesy of <strong>Eclipse</strong> Aerospace Inc.<br />

Type of Upgrade Retail Price<br />

V1.7 to IFMS $349,950<br />

V1.5 to IFMS $399,950<br />

V1.3 to IFMS $699,950<br />

V1.0 Avidyne to IFMS $959,950<br />

V1.0 Pre‐ETT to IFMS Call EAI<br />

The Total <strong>Eclipse</strong> <strong>500</strong> upgraded cabin interior<br />

Combustion Liners and the P&WC Eagle Service Plan (ESP) FLEX Program<br />

In April <strong>2012</strong>, EAI reported that 120 aircraft have the new FL410<br />

Engine Combustion Liners installed; the remainder of the fleet is<br />

targeted by October <strong>2012</strong>. Pratt & Whitney Canada (PWC) offers a<br />

FLEX program to defray the cost of New Engine Combustion Liners<br />

while simultaneously enrolling in the PW‐610F ESP Program at a<br />

reduced buy‐in rate. For an initial payment of $14,950 US per engine<br />

(<strong>2012</strong> terms) owners have the cost of the liner upgrade covered, and<br />

the initial payment is applied towards the balance of hours flown<br />

TTSN.<br />

<strong>2012</strong> Rates for the most comprehensive Gold Level coverage plan is<br />

$104 per engine, or $93.60 early enrollment per engine if TTSN is under 200 hrs. Payment for the balance of<br />

hours TTSN already on the engine at the time of enrollment can be deferred as far out as the overhaul<br />

event. Since customers are paying $30,000 for the Engine Combustion Liner replacement, it appears to be a<br />

worthy program. This approach effectively credits about 144 hours (or 160 hours early enrollment if TTSN < 200)<br />

of Gold Level coverage towards total hours flown to‐date. <strong>Eclipse</strong> S/N enrolled on either the Silver or Gold ESP<br />

Programs sold faster and for higher‐than‐average values on the secondary market. For more information on this<br />

or other ESP Programs, contact PC <strong>Jet</strong>s or P&WC for enrollment options.<br />

<strong>Eclipse</strong> Aerospace and Overall <strong>Market</strong> Forces<br />

The Sikorsky Partnership<br />

<strong>Owners</strong> overwhelmingly backed the Sikorsky partnership announced in February 2011, and asserted the<br />

increased market confidence would boost resale values. It in fact impacted advertised sale prices which<br />

increased between $50,000 and $250,000, although actual contracted sale amounts did not increase<br />

correspondingly in the same time period. General buyer interest did increase overall, as mirrored by the jump<br />

in new E5C memberships also in 2011. Buyers acknowledged a perceived benefit for long‐term EAI stability by<br />

the Sikorsky partnership, but cited since that without immediate increased aircraft functionality, or resumed<br />

<strong>Eclipse</strong> production, tangible value was negligible. In fact, multiple Service Bulletins in 2011 limiting aircraft<br />

capability headlined by the engine combustion liner altitude limitation upstaged positive EAI news.<br />

<strong>Eclipse</strong> <strong>500</strong> <strong>Jet</strong> <strong>2012</strong> <strong>Market</strong> <strong>Update</strong> | PC <strong>Jet</strong>s 1 (602) 321‐8183<br />

8


External market forces are also mixed with varying impacts on overall values and resale numbers. The figure<br />

below summarizes the major forces impacting the <strong>Eclipse</strong> new and used market for the last 24 months.<br />

E<strong>500</strong> Value Builders<br />

Sikorsky Investment (2011)<br />

<strong>Eclipse</strong> 550 Production<br />

Announced (2011)<br />

iFMS Upgrades Commence (2011)<br />

FLYING Magazine Profile (2011)<br />

EAI Receives E550 Production<br />

Certificate (<strong>2012</strong>)<br />

EAI Financing for Total <strong>Eclipse</strong> and<br />

550 Orders<br />

Owner iFMS Reviews<br />

<strong>Eclipse</strong> in the General Aviation <strong>Market</strong>place<br />

Engine Combustion Liner Fix<br />

and Delayed Parts<br />

Lack of Financing Available<br />

for v1.0 to v1.7 aircraft<br />

High Rate of Service Bullet‐<br />

ins decreasing aircraft utility<br />

Factory Upgrade Messaging<br />

Lack of product re‐branding<br />

Service Bulletin Part Pricing<br />

Limited International orders<br />

and overseas support<br />

Our research findings tell us that the opinions and perceptions of the GA marketplace are disconnected at<br />

several levels including the current status of <strong>Eclipse</strong> <strong>500</strong> aircraft and the <strong>Eclipse</strong> Aerospace Company. Outside<br />

of the well‐informed <strong>Eclipse</strong> owners group, the market reveals uncertainty and lack of current information.<br />

How EAI is managing this chasm in marketplace relation is connected to rapidly evolving forms of marketing<br />

communications.<br />

Image Courtesy of Cessna Aircraft Corp.<br />

Social media platforms including YouTube, Facebook, and LinkedIn<br />

permeate nearly every form of electronic marketing and<br />

communication ranging from mom‐and‐pop coffee shops, to multi‐<br />

billion dollar consumer product corporations, to presidential election<br />

campaigns. Does social media hold a space in General Aviation ‐<br />

specifically the Light <strong>Jet</strong> marketplace?<br />

Legacy manufacturers Cessna Aircraft Corp. and Embraer Executive<br />

<strong>Jet</strong>s believe so. Overall the General Aviation industry has seen a remarkable adoption of social media marketing<br />

within the last 24 months. Both firms are present in social media channels to drive revenue‐impacting sales<br />

transactions, increase brand awareness, retain clients, and build stronger customer relationships. Upstart light<br />

sport aircraft builder ICON Aircraft provides free customer and fan forums with certification progress updates<br />

(86,900+ followers), and Phenom charter company <strong>Jet</strong>Suite (28,600+ followers) advertises daily last minute<br />

<strong>Eclipse</strong> <strong>500</strong> <strong>Jet</strong> <strong>2012</strong> <strong>Market</strong> <strong>Update</strong> | PC <strong>Jet</strong>s 1 (602) 321‐8183<br />

E<strong>500</strong> Devaluing Factors<br />

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charter trips at $499. This presence delivers up tangible value for followers, customers, and the General<br />

Aviation marketplace. There is quantifiable incentive for engaging through these Social Media channels.<br />

How is <strong>Eclipse</strong> Aerospace using social media to connect to the marketplace, build branding, and product<br />

awareness? The answer is sparingly at best. The <strong>Eclipse</strong> Aerospace Facebook Page posted 116 followers and no<br />

new information since 2011. There were no linked YouTube product<br />

videos as Cessna and Embraer feature on their homepages. Even TBM<br />

manufacturer Daher‐Socata provided social media connections for current<br />

and potential owners through Google+, Twitter, and Facebook. EAI is not<br />

been the only aviation manufacturer yet to embrace social media platforms however. Deanna Harms, an<br />

Executive VP at a Wichita, KS based branding agency explains “the [business aviation] industry as a whole has<br />

been relatively slow to adopt social media.”<br />

Given the external market’s lack of current information, and considerable rebuilding efforts required from<br />

<strong>Eclipse</strong> Aviation’s demise in 2009, the need for a low‐cost yet effective way for EAI to reach out further into<br />

marketplace is magnified.<br />

Cessna Aircraft Corp. Facebook Page<br />

Social media nonetheless is not a cure all or promise for<br />

increased loyalty, higher sales revenues, and repeat<br />

business. When utilized properly the medium delivers<br />

considerable value to the host company reaching new<br />

followers, engaging customers and prospects, driving sales,<br />

and (re)building a brand and customer loyalty. The<br />

marketplace responds in turn by receiving the value of new<br />

and updated information, peer connections, product<br />

support, and a personalized company interface not found<br />

through a traditional website. The numbers prove it: The<br />

best companies generate more value by integrating their<br />

social media presence with other marketing channels.<br />

<strong>Jet</strong> aircraft ownership requires emotional buy‐in. And the<br />

<strong>Eclipse</strong> <strong>Jet</strong> elicits a positive visceral response from almost<br />

every person who’s flown it. Winning the hearts and minds<br />

of current AND future customers will insure a long and<br />

fruitful customer‐product‐company relationship. Social media provides the venue to do just that. ‘Delivering<br />

value’ was also the mantra of the <strong>Eclipse</strong> <strong>Jet</strong> from the onset, we’d like to see that further embraced by EAI in<br />

connecting to the marketplace and offering value in new ways as other aircraft manufacturers have done to<br />

date.<br />

The <strong>Eclipse</strong> <strong>500</strong> and 550 Beyond <strong>2012</strong><br />

The overall repeat message from current owners about EAI’s long‐term viability was ‘cautiously optimistic.’<br />

Beyond current owner groups the response was “I love the concept and the aircraft, but I don’t know about the<br />

company.” This tepid response is amidst still challenging economic conditions and reveals EAI has made<br />

respectable strides to‐date, but still has considerable work to do. Hawker Beechcraft's recent Chapter 11<br />

Bankruptcy Filings revealed that prolonged weak demand and sales for new Light <strong>Jet</strong>s contributed to their<br />

restructuring. The market signals are clear: Aviation manufacturers that operate efficiently and adapt their<br />

product to the market’s changing needs and demands can survive and grow.<br />

<strong>Eclipse</strong> <strong>500</strong> <strong>Jet</strong> <strong>2012</strong> <strong>Market</strong> <strong>Update</strong> | PC <strong>Jet</strong>s 1 (602) 321‐8183<br />

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Are the upgraded <strong>Eclipse</strong> iFMS aircraft and <strong>Eclipse</strong> 550 adapted to the evolving aviation marketplace? It is<br />

contingent upon clear EAI strategies and messaging for both the Business and General Aviation markets.<br />

Business Aviation <strong>Market</strong> Outlook<br />

<strong>Eclipse</strong> <strong>500</strong> <strong>Jet</strong> <strong>2012</strong> <strong>Market</strong> <strong>Update</strong> | PC <strong>Jet</strong>s 1 (602) 321‐8183<br />

Photo Courtesy of <strong>Eclipse</strong> Aerospace Inc.<br />

The often‐quoted Richard Aboulafia<br />

of the Teal Group noted that the<br />

dollar value of the corporate jet<br />

market grew 17% a year for five<br />

straight years in the past decade.<br />

An assumed recovery is projected at<br />

a modest 10‐12% growth rate annually. The glory days of consistent double‐digit jet manufacturer growth and<br />

sales are a fading memory. Can the <strong>Eclipse</strong> 550 find a business‐to‐business aircraft sales niche within a slow<br />

and protracted market recovery? According to our findings, the opportunity for niche business‐to‐business<br />

sales does exist.<br />

The <strong>Eclipse</strong> simply costs less to operate than any twin jet. This remarkable<br />

fact represents the <strong>Eclipse</strong> <strong>Jet</strong>’s chief competitive advantage. Public and<br />

private corporations are arguably more sensitive now about operating<br />

company aircraft than at any other time. Public perceptions tied to<br />

excessive cost and unnecessary spending affect company decisions to<br />

keep the corporate fleet flying. The benefits of business jet travel are<br />

well documented; however corporate stewardship can and should extend<br />

into the flight department.<br />

Numerous company CEO’s we interviewed move employees and<br />

executives with company Lear 20/30 series, King Air 90/200, Beechjet<br />

400, Premier I/IA, and Citation Series <strong>Jet</strong>s. They almost unanimously<br />

agreed that a less expensive airframe accomplishing the same mission is<br />

preferred. How much cheaper the <strong>Eclipse</strong> accomplishes the mission<br />

however was unclear to them. Specific mission profiles and real‐world<br />

comparisons against multiple <strong>Jet</strong> (beyond the Citation Mustang) and<br />

Turboprop airframes would benefit the <strong>Eclipse</strong> value proposition and<br />

perceived utility advantage. Delivering this data through new and<br />

innovate mediums and channels is also required for marketplace<br />

adoption.<br />

A clever representation of the <strong>Eclipse</strong><br />

Operating Economics presented by one<br />

owner on his E<strong>500</strong> fuselage<br />

The business aviation market also exhibited a need for more context and defined comparisons for <strong>Eclipse</strong> <strong>500</strong><br />

<strong>Jet</strong> Operating Economics versus other traditional business jets. The operating economics of the E<strong>500</strong> <strong>Jet</strong> as<br />

listed on the EAI website include:<br />

59 gal / hr fuel burn at max cruise (360 – 375 KTS. Per AFM cruise data varies by conditions)<br />

Lowest DOC on the market: $1.68 / nm<br />

Lowest DOC on the market: $623 / hr<br />

Operating Economics are provided at: http://eclipseaerospace.net/files/pdf/TE_QuickFacts.pdf<br />

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As fuel prices are the largest variable cost<br />

factor for operating jet aircraft, the need<br />

for utilizing cost‐efficient airframes has<br />

never been greater. The <strong>Eclipse</strong> <strong>Jet</strong> is<br />

designed precisely to mitigate volatile fuel<br />

costs for both business and private air<br />

travel.<br />

General Aviation and the <strong>Eclipse</strong> <strong>500</strong>/550<br />

Future<br />

U.S. Gulf Coast Kerosene‐Type <strong>Jet</strong> Fuel Spot Price FOB, US$ per gallon<br />

Concerns about EAI viability beyond <strong>2012</strong><br />

and financial backing represent a<br />

noteworthy roadblock to Total <strong>Eclipse</strong> <strong>500</strong><br />

and <strong>Eclipse</strong> 550 prospects. Despite the apprehension, the promise of the <strong>Eclipse</strong> <strong>Jet</strong> finally delivered with all of<br />

the capability, technology, and functionality promised a decade ago is too alluring for some to pass up. Auto‐<br />

Throttles for pilots and Iridium Sat Phone for passengers were highlighted as some of the most anticipated new<br />

features.<br />

The <strong>Eclipse</strong> faithful swear by the <strong>500</strong> jet for good reason – it’s a compelling aircraft to own and fly. Two to<br />

three secondary market resales each month give credit to an aircraft that otherwise has experienced a dramatic<br />

rollercoaster history in its short 6 years since FAA certification. <strong>Eclipse</strong> Aerospace operates with little tolerance<br />

for error – and they are to be commended for resurrecting and advancing this remarkable twin‐jet. Concerns of<br />

company viability and economic instability have not derailed efforts to‐date to release the next generation<br />

<strong>Eclipse</strong> 550 projected in 2013. Can the GA and BA market support a $2.69M dollar jet consistently for years to<br />

follow? Uniform rebranding, focused outreach, demand for fuel‐efficient light jets, and a manufacturer that<br />

consistently delivers on promises will convince the marketplace the answer is a solid Yes.<br />

The current flying fleet of approximately 260 <strong>Eclipse</strong> <strong>500</strong> <strong>Jet</strong>s boasts a dedicated following and will continue to<br />

be in demand at reasonable resale prices. The original <strong>Eclipse</strong> <strong>500</strong> order book exceeded 1,000 owner‐operator<br />

deposits, and yet only a small percentage of the depositors who did not receive their aircraft post SN261 have<br />

returned to own a secondhand <strong>Eclipse</strong>. Inflated maintenance costs, repeated Service Bulletin compliance, and<br />

rising upgrade costs however have discouraged several <strong>Eclipse</strong> potential buyers. Challenging economic<br />

conditions remain the primary reason all Light <strong>Jet</strong>s sales have slowed dramatically; the <strong>Eclipse</strong> is no exception.<br />

Our data revealed new customers are not beating a path to the <strong>Eclipse</strong> front door as they did between 2000 and<br />

2007. <strong>Eclipse</strong> Aerospace may need to pound the tarmac and reach out to the marketplace in new ways to re‐<br />

establish the aircraft as the fundamental choice for a Very Light <strong>Jet</strong>.<br />

About the Authors<br />

Collectively the team at PC <strong>Jet</strong>s have acquired and sold over 220 turbine airframes and delivery positions.<br />

Nathan Metzler is a licensed pilot and MBA from Cal State University. He resides in Northern California.<br />

Brandon Carlson, resident of Scottsdale, Arizona has been actively involved with the <strong>Eclipse</strong> secondary market<br />

since 2005 and has bought/sold/traded over 150 <strong>Eclipse</strong> delivery positions and airframes.<br />

For further information about the <strong>Eclipse</strong> <strong>Market</strong> Report, or buying and selling <strong>Eclipse</strong> Aircraft, please contact PC<br />

<strong>Jet</strong>s at (602)321‐8183, Brandon@PC<strong>Jet</strong>s.com, or NMetzler@PC<strong>Jet</strong>s.com.<br />

<strong>Eclipse</strong> <strong>500</strong> <strong>Jet</strong> <strong>2012</strong> <strong>Market</strong> <strong>Update</strong> | PC <strong>Jet</strong>s 1 (602) 321‐8183<br />

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<strong>2012</strong> <strong>Market</strong> <strong>Update</strong> Glossary and Explanation of Terms<br />

<strong>Eclipse</strong> Aviation Corporation (EAC): Founded 1998 in Scottsdale, Arizona by Vern Raburn. EAC designed,<br />

developed and produced the world’s first Very Light <strong>Jet</strong> branded as the <strong>Eclipse</strong> <strong>500</strong>. $1.80 Billion was invested<br />

into EAC from inception until operations ceased in February 2009.<br />

<strong>Eclipse</strong> Aerospace, Inc. (EAI): “The New <strong>Eclipse</strong>”. Founded September 2009. EAI acquired the assets; aircraft<br />

type certificate and intellectual property of the old EAC out of Chapter 7 Bankruptcy.<br />

United Technologies (UT): Fortune 100 company and parent to Sikorsky Helicopter.<br />

Sikorsky Aircraft Corporation: An American Aircraft & Helicopter manufacturer. Sikorsky Helicopter made a<br />

large equity investment in <strong>Eclipse</strong> Aerospace in March 2011.<br />

Friction Stir Welding: <strong>Eclipse</strong> Aviation pioneered the use of Friction Stir Welding in assembling aircraft<br />

structures. Friction Stir Welding is the primary means of assembling the <strong>Eclipse</strong> <strong>500</strong>.<br />

PhostrEX: Developed by <strong>Eclipse</strong> Aviation. A revolutionary process utilized in engine fire suppression and utilized<br />

on the <strong>Eclipse</strong> <strong>500</strong>. Also referred to as the Fire Extinguisher Cans or FEC.<br />

AHRS: Attitude Heading Reference System. A third AHRS is required for Part 135 Charter Operations.<br />

Gold Level Position: The second highest EAC delivery positions with slight CPI adjustments and a $995,000 –<br />

$1,295,000 base price.<br />

Platinum Level Position: The earliest original EAC delivery positions with a locked aircraft price at $995,000.<br />

NON‐ETT: Non‐Extended Tip Tanks. Unless upgraded, this is an original configuration <strong>Eclipse</strong> <strong>500</strong> commonly<br />

found between serial numbers #1 through #37. The non‐extended tip tanks provided a less than published<br />

range of 975NM. Total fuel capacity 230 gallons.<br />

ETT: Extended Tip Tanks. All <strong>Eclipse</strong> <strong>500</strong>’s beginning with S/N38 and after. <strong>Eclipse</strong> <strong>500</strong>’s equipped with<br />

Extended Tip Tanks meet the published range of 1,125NM. Total fuel capacity 250 gallons.<br />

Avidyne: An avionics company in Lincoln, Massachusetts, USA. Avidyne is the original and first Avionics<br />

platform utilized in the <strong>Eclipse</strong> <strong>500</strong>. Also referred to as V1.0. The Avidyne and <strong>Eclipse</strong> Aviation (EAC)<br />

relationship was not successful.<br />

IS&S: Integrated Solutions and Support of Exton, Pennsylvania, USA. <strong>Eclipse</strong> Aviation (EAC) partnered with<br />

IS&S following the termination of the Avidyne relationship to create the “next generation” (NG) of <strong>Eclipse</strong> <strong>500</strong><br />

avionics.<br />

AVIO NG: The second Avionics platform utilized in the <strong>Eclipse</strong> <strong>500</strong>. Also referred to as V1.3. AVIO NG V1.3<br />

offers greater reliability, resolution and display, however does not provide LNAV or GPS integration.<br />

V1.5. The first avionics software upgrade offered by <strong>Eclipse</strong> Aerospace enabling full LNAV & GPS integration<br />

through a dual Garmin 400W system.<br />

<strong>Eclipse</strong> <strong>500</strong> <strong>Jet</strong> <strong>2012</strong> <strong>Market</strong> <strong>Update</strong> | PC <strong>Jet</strong>s 1 (602) 321‐8183<br />

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V1.7. The second avionics software upgrade offered by <strong>Eclipse</strong> Aerospace which included all of the features<br />

offered by V1.5 but also included XM Weather, Moving Map and Jeppesen ChartView.<br />

V2.06. Also referred to as IFMS this is the third and most current software upgrade offered by <strong>Eclipse</strong><br />

Aerospace which includes all of the features offered by V1.7 but independent of the dual Garmin 400W’s utilized<br />

in the prior V1.5 & V1.7 versions. In addition to all of the features a V1.7 upgrade offers the V2.06 also offers a<br />

fully integrated flight management system. The V2.06 upgrade requires removal of the Garmin 400W and is<br />

replaced with a keyboard.<br />

IFMS. Integrated Flight Management System. See V2.06.<br />

FIKI: Flight Into Known Ice. An upgrade offered by <strong>Eclipse</strong> Aerospace that began simultaneously with the<br />

software upgrade V1.5 and remains part of a standard upgrade today.<br />

UPGRADE: Offered by <strong>Eclipse</strong> Aerospace, this is the process of enhancing and improving an <strong>Eclipse</strong> <strong>500</strong><br />

equipped with versions V1.0 & V1.3 to FIKI and V2.06. Depending on which S/N or version the upgrade process<br />

consists of vast electrical, avionics, airframe and software changes. Regardless of the previous V1.5 and V1.7<br />

upgrades offered in the past <strong>Eclipse</strong> Aerospace will only upgrade an <strong>Eclipse</strong> <strong>500</strong> from the current aircraft<br />

configuration to the latest FIKI & IFMS/V2.06 in an effort to standardize the fleet of approximately 260 jets.<br />

LINERS: Also known as Engine Combustion Liners. Redesigned Pratt & Whitney 610F engine combustion liners<br />

enabling the <strong>Eclipse</strong> <strong>500</strong> to return to it’s maximum certified altitude of FL410. The new engine combustion<br />

liners are required as a result of carbon build up occurring in the original PW610F engine liners. A March 2011<br />

Airworthiness Directive issued by the Federal Aviation Administration required replacement of the original<br />

PW610 engine liners.<br />

TE<strong>500</strong> / TOTAL ECLIPSE: Offered by the new <strong>Eclipse</strong> Aerospace. The TE<strong>500</strong> is a factory refurbished pre‐owned<br />

<strong>Eclipse</strong> jet with <strong>500</strong> hours total time or less and comes standard with FIKI, IFMS/V2.06, the upgraded premium<br />

interior, customized paint, a fully paid up engine program, 1year / 300 hour warranty and many additional<br />

features which can be found on www.eclipse.aero. Standard factory pricing for a TE<strong>500</strong> is $2,150,000 U.S.<br />

Dollars. Factory financing is also offered for prospective purchasers of the TE<strong>500</strong>.<br />

<strong>Eclipse</strong> <strong>500</strong> <strong>Jet</strong> <strong>2012</strong> <strong>Market</strong> <strong>Update</strong> | PC <strong>Jet</strong>s 1 (602) 321‐8183<br />

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<strong>Eclipse</strong> <strong>500</strong> <strong>Jet</strong> Manufacturer, Service & Maintenance Locations<br />

*Note VNE <strong>Jet</strong>, Southern Aircraft Services, and Boca Aircraft Maintenance are independently owned operations.<br />

<strong>Eclipse</strong> <strong>500</strong> <strong>Jet</strong> <strong>2012</strong> <strong>Market</strong> <strong>Update</strong> | PC <strong>Jet</strong>s 1 (602) 321‐8183<br />

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