New golf drive is a big hit - Tourism Partnership North Wales
New golf drive is a big hit - Tourism Partnership North Wales
New golf drive is a big hit - Tourism Partnership North Wales
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ewelcome<br />
an electronic bulletin from Tour<strong>is</strong>m <strong>Partnership</strong> <strong>North</strong> <strong>Wales</strong><br />
<strong>New</strong> <strong>golf</strong> <strong>drive</strong> <strong>is</strong><br />
a <strong>big</strong> <strong>hit</strong><br />
<strong>is</strong>sue 21<br />
01745 589020<br />
picture: eyeimagery
ewelcome<br />
tour<strong>is</strong>m partnership north wales e-bulletin page 2<br />
<strong>New</strong> <strong>golf</strong> <strong>drive</strong> <strong>is</strong> a <strong>big</strong> <strong>hit</strong><br />
Golf clubs across <strong>North</strong> <strong>Wales</strong> are reaping the<br />
benefit from the “huge success” of a new online<br />
booking service.<br />
The dec<strong>is</strong>ion by Tour<strong>is</strong>m <strong>Partnership</strong> <strong>North</strong> <strong>Wales</strong><br />
to concentrate its marketing on the internet <strong>is</strong><br />
paying dividends.<br />
As a result, there has been a massive increase<br />
in online bookings which have generated nearly<br />
£500,000 in green fees over the past three years.<br />
Central to the success of the campaign <strong>is</strong> the<br />
www.<strong>golf</strong>-northwales.co.uk website built and <strong>is</strong><br />
operated by top online tee time company, BRS.<br />
Pictured, from left, David Ames the Golf Pro at Prestatyn Golf Club; Marketing Executive Carole Startin, Tour<strong>is</strong>m <strong>Partnership</strong> <strong>North</strong> <strong>Wales</strong>;<br />
David Ames, President of Prestatyn Golf Club; Roger Lew<strong>is</strong>, Tour<strong>is</strong>m <strong>Partnership</strong> <strong>North</strong> <strong>Wales</strong>, and Nick Kitchen, <strong>North</strong> <strong>Wales</strong> Golf Club.<br />
Customers can not only book online but also<br />
see images of the different <strong>golf</strong> courses as<br />
well as details about special offers and nearby<br />
accommodation.<br />
So far, 19 clubs across the region are signed up<br />
to the scheme and more are coming on board all<br />
the time.<br />
According to Tour<strong>is</strong>m <strong>Partnership</strong>, they have also<br />
been able to tap into the surge in interest created<br />
by the Ryder Cup that’s being held at the Celtic<br />
Manor, in <strong>New</strong>port, later th<strong>is</strong> year.<br />
After the Olympics and the football World Cup,<br />
it’s the third <strong>big</strong>gest event in the global sporting<br />
calendar.<br />
Tour<strong>is</strong>m <strong>Partnership</strong> Marketing Executive Carole<br />
Startin <strong>is</strong> delighted that the online booking<br />
service <strong>is</strong> proving such a success.<br />
She said: “It’s a huge success. The clubs have now<br />
produced 6,687 bookings which have brought<br />
19,426 <strong>golf</strong>ers into <strong>North</strong> <strong>Wales</strong>.<br />
“They have generated £468,351 in tee time<br />
revenue - but that figure does not take into<br />
account the money the v<strong>is</strong>iting <strong>golf</strong>ers also spend<br />
on things like accommodation, petrol, food and<br />
drink and other purchases.<br />
“The majority of <strong>golf</strong>ers coming to <strong>North</strong> <strong>Wales</strong><br />
are from around the Midlands and <strong>North</strong> West of<br />
England which <strong>is</strong> our key target area.<br />
“Encouragingly, the Ryder Cup has generated a<br />
great deal of interest from across the pond in the<br />
United States of America.
ewelcome<br />
tour<strong>is</strong>m partnership north wales e-bulletin page 3<br />
“More and more American <strong>golf</strong>ers are<br />
d<strong>is</strong>covering our fantastic courses here in <strong>Wales</strong>.<br />
“Our dec<strong>is</strong>ion to concentrate our efforts online<br />
has been extremely important. The ability to book<br />
online 24.7 <strong>is</strong> vital.<br />
“The system enables people to book up to six<br />
courses at a time, so you can organ<strong>is</strong>e a whole<br />
week of <strong>golf</strong>ing in one fell swoop.<br />
“We’re also working with our colleagues down at<br />
V<strong>is</strong>it <strong>Wales</strong> to maxim<strong>is</strong>e our marketing efforts in a<br />
coordinated way and get the message out there.<br />
“In addition, we’re running a major competition<br />
th<strong>is</strong> summer for one person to win a 4-ball<br />
voucher at all 30 of our top clubs.<br />
“Th<strong>is</strong> ties in with the Ryder Cup Summer<br />
professional tournaments in <strong>Wales</strong>, held at Conwy<br />
and Harlech.<br />
“I think th<strong>is</strong> <strong>is</strong> a key year for us. We have to take<br />
full advantage of the opportunities created by<br />
the Ryder Cup and maintain the momentum<br />
afterwards.<br />
“We have some great courses here in <strong>North</strong><br />
<strong>Wales</strong> both parkland and links courses.<br />
“They offer great value for money – some of our<br />
tee times are the best value in Europe – so we<br />
have a really great <strong>golf</strong>ing offer.<br />
“The success of th<strong>is</strong> scheme has been made<br />
possible by the commitment of the clubs to<br />
<strong>golf</strong> tour<strong>is</strong>m and our partnership with local<br />
authorities.”<br />
For more information go to:<br />
www.<strong>golf</strong>-northwales.co.uk<br />
or call 0845 450 5885.
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