nascar pdf - Lamar Advertising

LAMAR NASCAR PROGRAM
NASCAR is the biggest spectactor sport in the United States hosting 17 of
the top 20 largest sporting events last year. That means grand
stands packed with the most brand loyal fans in sports.
Are you ready to reach them?
ABOUT NASCAR ABOUT LAMAR
The National Association for Stock Car Auto Racing, Inc.
(NASCAR) is celebrating its 60th anniversary in 2008. As the
sanctioning body for one of North America's premier sports,
NASCAR hosts more than 1,200 races at 100 tracks in more
than 30 U.S. states, Canada and Mexico.
Lamar Advertising has active Out-of-Home inventory at key
points around many NASCAR speedways including 18 of the
largest and most popular in the United States. Reaching fans
traveling to and from races all weekend can be dicult unless
you’ve got a spot in the track or on a car hood. We can help.
MORE ON NASCAR FANS AND HOW TO GET YOUR
MESSAGE OUT AND AROUND THE TRACK NEXT.

UNMATCHED BRAND LOYALTY. MONEY TO BURN.
START YOUR ENGINES.
NASCAR fans actively seek out brands that sponsor NASCAR 73% of the time, making them the
most brand loyal fans in sports by a landslide. And there are millions of them. NASCAR has
over 75 million fans and is still the fastest growing sport in the United States. It is also the largest
spectator sport and the second largest sport on television (after NFL). NASCAR races often
bring more fans than the Superbowl, an NBA Final Game, and a World Series game combined.
NASCAR FAN FACTS THAT CAN’T BE IGNORED:
30% are more heavily exposed to Outdoor than any other media type
38% spend 40 minutes or more commuting to and from work daily
Over 45% didn’t read a newspaper yesterday and 36% own a DVR
They are 147% more likely to have a satellite radio subscription
62% make over 50k per year; 2/3 of which make over 75k
THE BOTTOM LINE
There is a reason that more Fortune 500 companies advertise with NASCAR than any other sport. NASCAR fans are the kind of people
advertisers dream of reaching. More Detail On NASCAR Fans And Their Purchasing Power Next

FAN FACTS YOU DIDN’T KNOW
Over 35% of those who attended a NASCAR event are women
56% of people who attended a NASCAR event last year are not from the South
NASCAR: THE FANS
With more buying power and new demographics,
NASCAR’s growing fan base is more well adept at
supporting your business than you may think.
A NEW KIND OF NASCAR FAN
The people that attended NASCAR races
last year are more likely to own a cell
phone, drink wine, give money to a political
organization, make investments,
travel by airplane, stay at an upscale
hotel, eat at an upscale restaurant, use a
full serivice stock broker, use a Platinum
credit card, purchase items and services
on the internet, and go shopping at any
shopping center or mall than the average
American. 49% of these big spending
individuals attended college which, combined
with everything else, makes them
an audience any intelligent advertiser
cannot aord to miss.
Those who attended NASCAR races are 160% more likely to spend $45,000 or more on a new car, 148%
more likely to buy a new pick-up truck, and 132% more likely to buy a new SUV next year than the average
American
NASCAR race attendees are not only more likely to go shing, hunting, hiking, and camping than the
average American, they are also more likely to play golf, volunteer, bike, play tennis, snowboard, swim,
play basketball, jog, and take an interest in photography
NASCAR race attendees are 173% more likely to buy an RV, 114% more likely to buy a pool or hot tub,
113% more likley to buy a motorcycle, 91% more likely to buy an ATV, and 54% more likely to buy a
new house next year than the average American
TURN THE PAGE TO LEARN HOW ADVERTISING WITH
LAMAR IS THE BEST WAY TO REACH NASCAR FANS.

THE BEST, THE ONLY
AROUND THE TRACK
Lamar Advertising has many billboard, digital billboard, bus, and transit shelter locations at
key areas around NASCAR speedways such as along interstates and roads, at key trac
points to get near or around the track, and where fans tailgate before the race. We can create
custom packages to reach as many of the thousands of fans as you’d like and, with new
digital technology, you can change your message as often as you’d like at no cost to you.
LIVE, WORK, & PLAY NASCAR
When the trailers are packed up and NASCAR crews are on the road
to and from races, Lamar can still reach NASCAR fans like no one
else. We can get your message out to cities with high concentrations
of NASCAR fans and reach them where they live, work, play, or
on their daily commutes in between. Aecting the decisions of
these very capable potential buyers during the week is the key to
taking your business to the next level.
Try to nd a better way to target NASCAR fans traveling, tailgating, and watching NASCAR events on race weekends. When
you’ve given up, please give us a call.

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daytona COMMUTING TRENDS
11.2%
18.3%
28.5%
less than 20 min 20 - 39 min 40 or more min
DAYTONA INTERNATIONAL
ABOUT DAYTONA INTERNATIONAL
Daytona international Speedway is a 2½ mile trioval
race track facility in Daytona Beach, Florida
with a seating capacity of 168,000. It hosts races of
various kinds of motor vehicles including gokarts,
motorcycles (on and o road), sports cars,
modied pickup trucks, and stock cars (NASCAR).
The facility also includes a 3.56 mile road course
and a 180-acre ineld, including the 29-acre Lake
Lloyd, which hosts powerboat racing. The facility
is also used for one of the largest car shows and
street rod meets of their kinds and various 5,000 ft
races around three of the track’s various layouts.
THE LAMAR-NASCAR CONNECTION
Every January, hundreds of thousands of race enthusiasts begin pouring into the Daytona Beach area to partake in the three week long event known as
Daytona Speedweeks, culiminating in the Daytona 500, which kicks o the NASCAR Sprint Cup Series. Lamar Advertising has more inventory in Daytona
Beach than any other outdoor advertising company. Lamar's 14' x 48' illuminated monopoles line I-95 leading to International Speedway Blvd, forming a
virtual receiving line welcoming guests to the party! And the welcoming doesn't stop there. Lamar's extensive bulletin coverage dominating I-95 gives
advertisers the distinct advantage of making the rst impression on race fans as they arrive in Daytona. Lamar's home oce in this territory is located less
than one mile from the Daytona International Speedway and, subsequently, the sta has local knowledge of the market and a special expertise on the
trac patterns of this particular consumer group (race fans). Whatever medium an advertiser prefers (Standard Bulletins, Posters, Digital Displays, Mobile
Billboards, etc.), Lamar Advertising of Daytona Beach provides comprehensive and custom market coverage in the birthplace of NASCAR!
Track
CONTACT:
LAMAR OF DAYTONA
475-L FENTRESS BLVD.
DAYTONA BEACH | FL | 32114
PH: 1.386.258.0206
FAX: 1.386.252.8386

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DID YOU KNOW?
atlanta COMMUTING TRENDS
9.7%
15.4%
40.2%
less than 20 min 20 - 39 min 40 or more min
Over 40% of residents in the Atlanta DMA travel over
40 minutes a day to and from work, making them a
captive Outdoor audience all week long.
ATLANTA MOTOR SPEEDWAY
ABOUT ATLANTA MOTOR SPEEDWAY
Atlanta Motor Speedway is an intermediate track
in Hampton, Georgia, twenty miles south of
Atlanta. This 1.54-mile quad-oval track has a
seating capacity of over 125,000 and opened in
1960 as a 1.5 mile standard oval. In 1997, to
standardize the track with other Speedway
Motorsports 1.5 mile ovals, the entire track was
almost completely rebuilt. The front and back
stretch were swapped and the conguration of
the track was changed from oval to quad-oval.
This project made the track one of the fastest on
the NASCAR circuit.
THE LAMAR/NASCAR CONNECTION
Track
Lamar Atlanta has great inventory targeting trac from the popular and auent northern
suburbs, all the way through Atlanta, and to the track. Some notable arteries to target these
race goers are I-75, I-85, I-285, I-20, the I-75/85 connector, and Tara Blvd (aka US 41/19) where
the track is actually located. Tara Blvd is the main artery used to get to the track and we have
digital displays back to back at the major intersection of Tara Blvd and I-75.
CONTACT:
LAMAR OF ATLANTA
6597 PEACHTREE INDUSTRIAL BLVD
NORCROSS | GA | 30092
PH: 1.770.447.8610
FAX: 1.770.441.2183

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bristolCOMMUTING
TRENDS
10.4%
22.1%
24.4%
less than 20 min 20 - 39 min 40 or more min
DID YOU KNOW?
Almost a quarter of residents in the Knoxville DMA
(including Bristol) spend 40 minutes or more
everyday traveling to and from work, making them
a captive Outdoor audience all week long.
BRISTOL MOTOR SPEEDWAY
ABOUT BRISTOL MOTOR SPEEDWAY
Bristol Motor Speedway is a short track located in
Bristol, Tennessee. It was constructed in 1960 and
is still one of the most popular tracks in NASCAR,
despite being one of the shortest . It is so short in
fact, that speeds are far lower than at most
NASCAR oval tracks. However, they are still
relatively fast when compared to other tracks of
equal size due to its high banks, which make for a
considerable amount of "paint swapping". Also,
the initial starting grid of 43 vehicles extends
almost halfway around the track, giving highqualifying
cars a strong advantage.
Track
THE LAMAR/NASCAR CONNECTION
Lamar Tri-Cities has coverage all over major arteries leading to and directly
around Bristol Motor Speedway including three digital displays at key trac
points around the track.
CONTACT:
LAMAR OF TRI-CITIES
1551 SHIPLEY FERRY RD.
BLOUNTVILLE | TN | 37617
PH: 1.423.323.5219
FAX: 1.423.323.5542

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DID YOU KNOW?
las vegasCOMMUTING
TRENDS
9.2%
17.0%
36.7%
less than 20 min 20 - 39 min 40 or more min
Over 36% of residents in the Las
Vegas DMA spend 40 minutes
or more traveling to and from
work everyday, making them a
captive Outdoor audience all
week long.
THE LAMAR/NASCAR CONNECTION
LAS VEGAS MOTOR SPEEDWAY
ABOUT LAS VEGAS MOTOR SPEEDWAY
Las Vegas Motor Speedway is located in Clark
County, Nevada, just outside Las Vegas. It is a
142,000 seat, 1,200 acre complex of multiple
tracks for automobile racing and hosts a NASCAR
Sprint Cup Series, Nationwide Series, and Truck
Series race each year. The drag strip is open every
other Friday night for locals to drag race in what is
called the “Midnight Mayhem” program: an eort
to get street racing o of local streets and into a
safer environment. The track is also used by the
Las Vegas Metropolitan Police Department as
their driver training facility.
Las Vegas Motor Speedway has partnered with Lamar for the past eight years and has participated in an extensive rotary
program. They currently contract for a total of sixty 14x48 Rotary Billboards which are used thoughout the year for their
NASCAR and NHRA events. One of the main messages displays the Ticket Oce phone number and has assisted their many
sold out events. With one month of their showings, they will reach over 670,000 adults, 18 and over, on a daily basis across
the entire Las Vegas Market. Approximately 40,000 cars travel on I-15 and around the city for NASCAR events and experience
constant awareness of LVMS through their billboard coverage. Take a tip from the Speedway itself: Go Outdoor.
Track
CONTACT:
LAMAR OF LAS VEGAS
1863 HELM DRIVE
LAS VEGAS | NV | 89119
PH: 1.702.873.4600
FAX: 1.702.873.4344

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martinsville COMMUTING TRENDS
9.7%
DID YOU KNOW?
24.0%
26.4%
less than 20 min 20 - 39 min 40 or more min
Over 26% of residents in the Greensboro DMA (30 miles
from Martinsville) travel over 40 minutes a day to and
from work, making them a captive Outdoor audience all
week long.
MARTINSVILLE SPEEDWAY
ABOUT MARTINSVILLE SPEEDWAY
Martinsville Speedway is located in Martinsville,
Virginia and holds 65,000 fans. At 0.526 miles in
length, it is the shortest track in the NASCAR
Sprint Cup Series. The “paper clip-shaped” track
was built in 1947 and the combination of long
straight-aways and at, narrow turns makes hard
braking going into turns and smooth acceleration
exiting them a must. The rst NASCAR sanctioned
event was held there on July 4, 1949. The track
was paved in 1955 and in 1956 it hosted its rst
500 lap event.
THE LAMAR/NASCAR CONNECTION
Track
Lamar Roanoke has an excellent spread of bulletins in and around Martinsville and on all
major highways leading to the track. Advertisers should also consider Roanoke Metro area
bulletins and/or posters. Roanoke is only 40 miles from Martinsville and much of the race
trac goes through there and even stay overnight as hotel rooms in Martinsville are
limited. Lamar also has extensive coverage in Greensboro, NC: only 40 miles away as well.
CONTACT:
LAMAR OF ROANOKE
5551 CORPORATE BLVD.
BATON ROUGE | LA | 70808
PH: 1.225.926.1000
FAX: 1.255.926.6817

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fort worth COMMUTING TRENDS
9.8%
DID YOU KNOW?
15.9%
38.5%
less than 20 min 20 - 39 min 40 or more min
Over 38% of residents in the Dallas/Fort Worth DMA
spend 40 or minutes everyday traveling to and from
work, making them a captive Outdoor audience all
week long.
TEXAS MOTOR SPEEDWAY
ABOUT TEXAS MOTOR SPEEDWAY
Texas Motor Speedway is located in the northernmost
portion of Fort Worth, Texas and holds
212,585 fans. The track layout is very similar to
Atlanta Motor Speedway and Lowe's Motor
Speedway, measures 1.5 miles around, and is
banked 24 degrees in the turns. It is essentially
quad-oval shaped, except the front straightaway
that juts outward slightly. Texas Motor
Speedway is home to four NASCAR races each
year including two Sprint Cup races and two
Nationwide races.
THE LAMAR/NASCAR CONNECTION
Track
Lamar Dallas has bulletin coverage all over Fort Worth, Dallas, and everywhere in between.
With the number of fans coming from both of these cities for the four big races at TMS
each year, it couldn’t be easier to get your message out to those who matter in an impactful
and cost ecient way everyday of the week and, especially, when its time to race.
CONTACT:
LAMAR OF DALLAS
625 109th STREET
ARLINGTON | TX | 76011
PH: 1.817.640.7555
FAX: 1.817.640.7561

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talladega COMMUTING TRENDS
11.2%
DID YOU KNOW?
18.3%
28.5%
less than 20 min 20 - 39 min 40 or more min
Over 28% of residents in the Birmingham DMA
(including Talladega) spend 40 minutes or more
traveling to and from work everyday, making them a
captive Outdoor audience.
TALLADEGA SUPERSPEEDWAY
ABOUT TALLADEGA SUPERSPEEDWAY
Talladega Superspeedway is a motorsports
complex located in Talladega, Alabama. It was
constructed in the 1960s in place of abandoned
airport runways and now hosts four NASCAR
races a year. At 2.66 miles long, Talladega is the
largest (and second most steeply banked) oval
track in the Sprint Cup Series and has seating
provisions for over 175,000 fans. The track is
adjacent to and visible from Interstate 20 and sits
across from The International Motorsports Hall of
Fame.
THE LAMAR/NASCAR CONNECTION
Track
Lamar Birmingham has key inventory locations on all main interstates and highways
leading to and around Talladega Superspeedway. Talladega holds some of the biggest
races in NASCAR and fans come from all over the Southeast, traveling along Lamar-lined
roadways, to get to them.
CONTACT:
LAMAR OF BIRMINGHAM
920 6th STREET SOUTH
BIRMINGHAM | AL | 35205
PH: 1.225.926.1000
FAX: 1.255.926.6817

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richmond COMMUTING TRENDS
12.2%
DID YOU KNOW?
17.3%
33.1%
less than 20 min 20 - 39 min 40 or more min
Over 33% of residents in the Richmond DMA spend
40 or more minutes a day traveling to and from work,
making them a captive Outdoor audience all week
long.
RICHMOND INTERNATIONAL
ABOUT RICHMOND INTERNATIONAL
Richmond International is a 3/4 mile, Dshaped,
race track located just outside of
Richmond, Virginia. It has enough seating for
112,029 fans to watch four NASCAR races every
year: two from the Sprint Cup Series and two
from the Nationwide Series. It is one of a few
race tracks to host all of its events under the
lights and has sold out the last 33 Sprint Cup
Series races. Richmond International is also
well known for hosting the nal race leading
up to the start of the “Chase for the Sprint Cup”.
3 6
THE LAMAR/NASCAR CONNECTION
Track
Richmond International Raceway is host to major NASCAR events in May and September
where the Sprint Cup Series races have sold out 33 straight times. The track owes its
success, in part, to the close proximity of the stands to the track. Even though Richmond
International seats just over 112,000, it draws in nearly 400,000 people on a race
weekend, bringing over $221 million into the local economy.
CONTACT:
LAMAR OF RICHMOND
700 SOUTHLAKE BLVD.
RICHMOND | VA | 23236
PH: 1.804.794.7000
FAX: 1.804.794.1816

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DID YOU KNOW?
detroitCOMMUTING
TRENDS
8.7%
16.6%
33.8%
less than 20 min 20 - 39 min 40 or more min
Over 33% of residents in the Detroit DMA spend 40
minutes or more traveling to and from work everyday,
making them a captive Outdoor audience all week
long.
MICHIGAN INTERNATIONAL
ABOUT MICHIGAN INTERNATIONAL
Michigan Internatial Speedway is a two mile, Dshaped
superspeedway located o of U.S. Highway
12 on more than 1,400 acres. It was used as
the basis of Auto Club Speedway and is recognized
as one of motorsports' premier facilities
because of its wide racing surface and high banking
(to open-wheel standards; the 18-degree
banking is modest to stock car standards). Michigan
International seats 137,243 and is one of the
fastest tracks in NASCAR due to its wide, sweeping
corners and long straight-aways.
THE LAMAR/NASCAR CONNECTION
Lamar Detroit has I-94 ooded with bulletin coverage from Detroit all the way to a few miles
north of the track. Reaching NASCAR fans on race weekends, including at hotels and
shopping, couldn’t be easier. For the many fans that live in Detroit, invest in Lamar’s
premium Outdoor inventory in the city to reach them all week long.
Track
CONTACT:
LAMAR OF DETROIT
6405 NORTH HIX ROAD
WESTLAND | MI | 48185
PH: 1.734.729.6430
FAX: 1.734.729.6413

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chicago COMMUTING TRENDS
11.6%
DID YOU KNOW?
13.7%
39.2%
less than 20 min 20 - 39 min 40 or more min
Over 39% of residents in the Chicago DMA spend
40 minutes or more traveling to and from work
everday, making them a captive Outdoor
audience all week long.
CHICAGOLAND SPEEDWAY
ABOUT CHICAGOLAND SPEEDWAY
Chicagoland Speedway is located near Joliet,
Illinois, southwest of Chicago. Technically, it is
located several miles south of Joliet proper, just
o of Route 53 between Joliet and Wilmington,
Illinois. It currently has a capacity of 75,000
people. Since its inaugural season in 2001, the
Chicagoland Speedway has become an unexpected
and signicant draw for major NASCAR
events, often selling out major races months in
advance.
THE LAMAR/NASCAR CONNECTION
Track
Chicagoland Speedway continually sells out its season ticket passes as well as every space
allocated for RV parking and provides 500 acres of free parking for over 50,000 vehicles. Lamar
Advertising can oer your business the opportunity to reach all of these fans. In addition to 30
sheet poster coverage on surface streets leading to the Speedway, we also oer highway
bulletin coverage to reach those fans coming into the Speedway from outlying areas.
CONTACT:
LAMAR OF CHICAGO
1770 WEST 41st AVENUE
GARY | IN | 46408
PH: 1.219.980.1147
FAX: 1.219.980.1208

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indianapolis COMMUTING TRENDS
14.4%
DID YOU KNOW?
19.4%
29.7%
less than 20 min 20 - 39 min 40 or more min
Over 29% of residents in the Indianapolis DMA spend
40 minutes or more traveling to and from work
everyday, making them a captive Outdoor audience
all week long.
INDIANAPOLIS MOTOR SPEEDWAY
ABOUT INDIANAPOLIS MOTOR SPEEDWAY
Indianapolis Motor Speedway is located in Speedway,
Indiana (an enclave of Indianapolis) and is
the home of the Indianapolis 500. It has existed
since 1909 and is the rst racing facility to incorporate
the word, “Speedway”. With permanent
seating for more than 257,000 people and ineld
seating that raises capacity to approximately
400,000, it is the largest and highest-capacity
sporting facility in history. Placed on the National
Register of Historic Places in 1975 and designated
a National Historic Landmark in 1987, it currently
remains the only such landmark to be aliated
with automotive racing history since its inception.
THE LAMAR/NASCAR CONNECTION
Track
Lamar Indianapolis was virtually created to get your message to NASCAR fans... a Lot of
them. The Indy 500 and the Brickyard 400 are the two largest sporting events In The World
and with a track so close to the city and Lamar coverage engulng both, the choice is
blindingly simple... You need to reach the people that contribute over $1 billion to the local
economy annually; with Lamar, you can.
CONTACT:
LAMAR OF INDIANAPOLIS
5711 WEST MINNESOTA
INDIANAPOLIS | IN | 46241
PH: 1.317.484.0396
FAX: 1.317.484.1522

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kansas city COMMUTING TRENDS
12.4%
DID YOU KNOW?
20.0%
31.1%
less than 20 min 20 - 39 min 40 or more min
Over 31% of residents in the Kansas City
DMA spend 40 minutes or more traveling
to and from work everyday, making them
a captive Outdoor audience all week.
KANSAS SPEEDWAY
THE LAMAR/NASCAR CONNECTION
ABOUT KANSAS SPEEDWAY
Kansas Speedway is located in Kansas City,
Missouri and adjacent to the Village West area.
The 82,000 seat speedway is a 1.5-mile tri-oval
with 15 degree banking in the turns. The track
held its rst race on June 2, 2001, when the
Winston West Series held the Kansas 100 there.
Today, the Sprint Cup Series holds the annual
Kansas 400 at the track. Kansas Speedway also
hosts the Kansas Lottery 300, a Nationwide
Series race, and the O’Reilly Auto Parts 250, a
Craftsman Truck Series race, every year.
Track
Kansas Speedway opened with great fanfare in the Midwest and still enjoys sellout crowds and great
sponsorships. The area around the Speedway is called “The Legends at Village West,” a huge retail and
entertainment complex that includes shopping with retail giants and over 100 restaurants. Kansas
Speedway is a huge regional draw with trac coming from all over the city and the surrounding 4 state
region. The main trac routes to the track are I-70 and I-435 and most advertisers focus their attention
along I-435 north and south of the track. Lamar of Kansas City has great coverage in all of these areas.
CONTACT:
LAMAR OF KANSAS CITY
7108 EAST 4TH TERRACE
KANSAS CITY | MO | 64129
PH: 1.816.924.5900
FAX: 1.816.924.7171

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charlotte COMMUTING TRENDS
11.8%
DID YOU KNOW?
20.3%
27.0%
less than 20 min 20 - 39 min 40 or more min
27% of residents in the Charlotte DMA spend 40
minutes or more driving to and from work everyday,
making them a captive Outdoor audience all
week long.
LOWE’S MOTOR SPEEDWAY
ABOUT LOWE’S MOTOR SPEEDWAY
Lowe’s Motor Speedway is located in Concord,
North Carolina, north of Charlotte. It features a 1.5
mile quad-oval track that seats 167,000 people,
with room for 50,000 more in the ineld. It was
one of the rst speedways to host night time
superspeedway racing and to oer year-round
residences with 52 condominiums available over
turn one. It is owned by Speedway Motorsports
Inc., which has its corporate headquarters on the
same property. The speedway is considered the
home base of NASCAR, with 90% of NASCAR
teams being based within 50 miles.
THE LAMAR/NASCAR CONNECTION
Lamar Ashville has bulletins and digital bulletins that oer an exceptional way to target
NASCAR fans on both I-77 and I-85 catching trac inbound and outbound from all sides
of the speedway. Lamar Ashville also has one unit on HWY 29 at the speedway, oering
the best way to reach the fans traveling o of the interstate.
Track
CONTACT:
LAMAR OF ASHVILLE
145 TWIN SPRINGS RD
ASHVILLE | NC | 28792
PH: 1.800.438.5444
FAX: 1.828.684.2016

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miami COMMUTING TRENDS
9.7%
14.0%
35.7%
less than 20 min 20 - 39 min 40 or more min
Over 35% of residents in the Miami/Fort Lauderdale
DMA spend 40 minutes or more traveling to and from
work everyday, making them a captive Out of Home
audience all week long.
HOMESTEAD-MIAMI SPEEDWAY
ABOUT HOMESTEAD-MIAMI SPEEDWAY
Homestead-Miami Speedway is located in Homestead,
Florida, southwest of Miami. This 65,000 seat
facility has the exciting privilege of hosting the
Ford Championship Weekend, the nal races of the
season in the NASCAR Sprint Cup Series, Nationwide
Series, and Craftsman Truck Series. These
races are all currently sponsored by Ford Motors,
taking the names Ford 400, Ford 300, and Ford 200,
respectively. The facility is considered by some to
be one of the most beautiful in the country.
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THE LAMAR-NASCAR CONNECTION
When racing fans y to an event in Homestead, they are more than likely to y into the Fort
Lauderdale/Hollywood airport (the third least expensive airport in the US). As they depart the
airport heading south, fans will notice a proliferation of transit buses oating around the airport
sporting many ads for local and national clients. Your message will be on display to over 1.5 million
people driving through the area; driving business to you.
Track
CONTACT:
LAMAR OF FT LAUDERDALE
715 E HILLSBORO BLVD | 2nd FLOOR
DEERFIELD BEACH | FL | 33441
PH: 1.954.427.6243
FAX: 1.954.427.6290

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darlington COMMUTING TRENDS
11.8%
DID YOU KNOW?
20.3%
27.1%
less than 20 min 20 - 39 min 40 or more min
Over 27% of residents in the Richmond DMA (which
includes Darlington) spend 40 minutes or more
commuting to and from work each day, making them
a captive Outdoor audience all week long.
DARLINGTON RACEWAY
ABOUT DARLINGTON RACEWAY
Darlington Raceway is located near Darlington,
South Carolina. It is nicknamed the "The Track Too
Tough to Tame" by many NASCAR fans and drivers
and is advertised as a “NASCAR Tradition". This
65,000 seat facility has a unique, almost eggshaped
design, as opposed to a traditional,
symmetrical oval. Interestingly enough, this
condition supposedly arose from the proximity of
one end of the track to a minnow pond the owner
refused to relocate. This situation makes it very
challenging for crews to set up their cars' handling
in a way that will be eective at both ends.
THE LAMAR/NASCAR CONNECTION
Track
Lamar has strong bulletin coverage along I-20, the primary interstate access leading to
Darlington Raceway. In addition, Lamar has excellent bulletin and poster coverage in
Camden and Columbia, two neighboring communities that race fans frequent on the way
to the track. Lamar has 14 digital units in the Columbia metro area that are ideal for
promotional opportunities leading up to race week.
CONTACT:
LAMAR OF COLUMBIA
1221 ATLAS ROAD
COLUMBIA | SC | 29209
PH: 1.803.647.9122
FAX: 1.803.647.0849

40.0 %
30.0 %
20.0 %
10.0 %
0.0 %
fontana COMMUTING TRENDS
11.2%
DID YOU KNOW?
16.2%
36.0%
less than 20 min 20 - 39 min 40 or more min
36% of residents in the Los Angeles DMA (includes
Fontana) spend 40 minutes or more traveling to and
from work everday, making them a captive Out of
Home audience.
AUTO CLUB SPEEDWAY
ABOUT AUTO CLUB SPEEDWAY
Auto Club Speedway is a two-mile, low-banked,
D-shaped oval superspeedway in Fontana,
California and similar to its "sister track" Michigan
International Speedway. With seating for
91,200, Auto Club Speedway hosts a Sprint Cup
Series, Nationwide Series, and Craftsman Truck
Series race every year. Because of it’s proximity
to Los Angeles, this track has been used in big
Hollywood lms such as “Charlie’s Angels” and
“Herbie: Fully Loaded.”
THE LAMAR/NASCAR CONNECTION
Track
Lamar Bernardino has a variety of Outdoor coverage around Auto Club Speedway including
a digital display only 6 miles away. Lamar also has transit advertising in and around the
Los Angeles/San Bernardino area, oering a great way to reach fans during the week and
shuttling to the race itself!
CONTACT:
LAMAR OF SAN BERNARDINO
24541 REDLANDS BLVD.
LOMA LINDA | CA | 92354
PH: 1.909.799.1010
FAX: 1.909.799.1033

40.0 %
30.0 %
20.0 %
10.0 %
0.0 %
scranton COMMUTING TRENDS
16.0% 15.2%
DID YOU KNOW?
27.1%
less than 20 min 20 - 39 min 40 or more min
Over 27% of residents in the Scranton DMA spend
over 40 minutes traveling to and from work everyday,
making them a captive Outdoor audience all week
long.
POCONO RACEWAY
ABOUT POCONO RACEWAY
Pocono Raceway is a 76,812 seat speedway located
in the Pocono Mountains of Pennsylvania at Long
Pond. It is the site of two annual NASCAR Sprint
Cup Series races held just weeks apart. Outside of
the NASCAR races, Pocono is used throughout the
year by sports car and motorcycle clubs, as well as
racing schools. The tri-oval track has three separate
ineld sections of race track and each of these
ineld sections uses a separate portion of the trioval
to complete the track. During regular nonrace
weekends, multiple clubs can use the track by
running on dierent ineld sections.
THE LAMAR/NASCAR CONNECTION
Pocono Raceway is located about 90 miles away from both New York City, the #1 Designated
Market Area, and Philadelphia, the #4 Designated Market Area. That enables the
raceway to be within 200 miles of 60 million people, and when you consider the
average NASCAR fan travels 300 miles to a race, Pocono Raceway has the highest
population density of any other racetrack.
Track
CONTACT:
LAMAR OF SCRANTON
700 JAMES AVENUE
SCRANTON | PA | 18510
PH: 1.570.347.2056
FAX: 1.570.961.5290