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40.0 %<br />
30.0 %<br />
20.0 %<br />
10.0 %<br />
0.0 %<br />
richmond COMMUTING TRENDS<br />
12.2%<br />
DID YOU KNOW?<br />
17.3%<br />
33.1%<br />
less than 20 min 20 - 39 min 40 or more min<br />
Over 33% of residents in the Richmond DMA spend<br />
40 or more minutes a day traveling to and from work,<br />
making them a captive Outdoor audience all week<br />
long.<br />
RICHMOND INTERNATIONAL<br />
ABOUT RICHMOND INTERNATIONAL<br />
Richmond International is a 3/4 mile, Dshaped,<br />
race track located just outside of<br />
Richmond, Virginia. It has enough seating for<br />
112,029 fans to watch four NASCAR races every<br />
year: two from the Sprint Cup Series and two<br />
from the Nationwide Series. It is one of a few<br />
race tracks to host all of its events under the<br />
lights and has sold out the last 33 Sprint Cup<br />
Series races. Richmond International is also<br />
well known for hosting the nal race leading<br />
up to the start of the “Chase for the Sprint Cup”.<br />
3 6<br />
THE LAMAR/NASCAR CONNECTION<br />
Track<br />
Richmond International Raceway is host to major NASCAR events in May and September<br />
where the Sprint Cup Series races have sold out 33 straight times. The track owes its<br />
success, in part, to the close proximity of the stands to the track. Even though Richmond<br />
International seats just over 112,000, it draws in nearly 400,000 people on a race<br />
weekend, bringing over $221 million into the local economy.<br />
CONTACT:<br />
LAMAR OF RICHMOND<br />
700 SOUTHLAKE BLVD.<br />
RICHMOND | VA | 23236<br />
PH: 1.804.794.7000<br />
FAX: 1.804.794.1816
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