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November 30, 2012 The <strong>Columbia</strong> <strong>Valley</strong> <strong>Pioneer</strong> • 15<br />

Kicking Horse Coffee<br />

By Greg Amos<br />

<strong>Pioneer</strong> Staff<br />

Hot Deals! December Daily Specials at the Hot Springs.<br />

Monday<br />

Parent & Tot<br />

Parent $5,<br />

Tots FREE<br />

geared to grow<br />

From humble beginnings to its current<br />

status as the top organic fair trade<br />

coffee company in Canada, Invermere’s<br />

Kicking Horse Coffee has built a brand<br />

around quality and consistent character<br />

over the last 16 years.<br />

And despite making a multi-million<br />

dollar private equity deal with a U.S. partner<br />

in August, opening doors to new markets<br />

and products, the company has no<br />

plans to bolt from the place it calls home.<br />

“We’re geared to grow,” said CEO<br />

Elana Rosenfeld in a Thursday, November<br />

22nd interview with The <strong>Pioneer</strong>. “Nothing<br />

will change, except now we have more<br />

opportunities, and more contacts and<br />

resources to access.”<br />

Branch Brook Holdings, a new American<br />

partnership between Swander Pace<br />

Capital, Jefferson Capital Partners, and<br />

natural foods distributor United Natural<br />

Foods, made Kicking Horse Coffee its first<br />

investment in a deal that’s resulted in a<br />

five-member board being set up to oversee<br />

the company. According to the Vancouver<br />

Sun, the deal was among the largest private<br />

equity investments in B.C. this year.<br />

“I’m still the CEO and still running<br />

the company,” said Ms. Rosenfeld, who<br />

has one seat on the board. Branch Brook<br />

personnel have three seats, while one<br />

independent member with expertise in<br />

U.S. markets rounds out the board.<br />

Ms. Rosenfeld’s former partner, Leo<br />

Johnson, sold his interest in the transaction<br />

and is no longer involved with the<br />

company, which now boasts about 40<br />

Tuesday<br />

2 for 1<br />

Two entries<br />

for the<br />

price of one<br />

employees but is geared up to double its<br />

workforce.<br />

“We have the production capacity,<br />

and now we’re just building the sales<br />

force for Canada and the U.S.,” said Ms.<br />

Rosenfeld, 43, who in 2011 was ranked<br />

fifth in PROFIT magazine’s ranking of<br />

Canada’s top female entrepreneurs. The<br />

magazine noted Kicking Horse Coffee<br />

has shown three-year revenue growth of<br />

75 per cent, and Ms. Rosenfeld said she<br />

plans to veer little from the course the<br />

company has charted so far.<br />

“You have to maintain that integrity,<br />

stay quite focused and not get swayed by<br />

pressures and opportunities,” she said. “As<br />

we move forward, that’s the fun of it, to<br />

maintain our integrity and our quality.”<br />

“People spend $15.99 on a pound of<br />

our Kick Ass Coffee, and we don’t want<br />

to disappoint them — we want to make<br />

sure they’re wowed every time they open<br />

up the bag,” she added.<br />

As to the question of how one of<br />

B.C.’s most successful businesses has made<br />

it in a far-flung place like Invermere, Ms.<br />

Rosenfeld maintains that sense of place is<br />

a key ingredient in the company’s success.<br />

“In a vacuum, you are forced to be<br />

creative,” she said. “Even within the first<br />

year, we saw the energy and the reaction<br />

to it and from there, we doubled every<br />

year. There’s so much opportunity here;<br />

it’s open season. A lot of our creativity and<br />

our branding came from that vacuum; we<br />

are fed by our environment.”<br />

“Some marketing dude in New York<br />

isn’t going to come up with Bugaboo<br />

blend or Kootenay Crossing,” she added.<br />

Wednesday<br />

Toonie Day<br />

Entry only<br />

$2 after<br />

6:00pm<br />

Continued on page 16 . . .<br />

Thursday<br />

Sip & Soak<br />

Receive a<br />

$5 Tapas &<br />

Wine Bar<br />

voucher<br />

Friday<br />

55+ Day<br />

$5.55 Hot<br />

Spring entry<br />

+ $5 Tapas<br />

& Wine Bar<br />

voucher<br />

7th Avenue, Invermere • 250-342-6415<br />

Saturday<br />

Pools & Pizza<br />

FREE slice<br />

of pizza at<br />

Misty Waters<br />

with every<br />

$12 entry fee<br />

Sunday<br />

Family Swim<br />

Day<br />

2 adults and<br />

2 kids swim<br />

all day for<br />

only $20<br />

M T W T F S S<br />

Daily specials end December 24, 2012 and are not valid through the holidays. Tot is 5 and under. Plus taxes. Visit the new Tapas & Wine Bar located in the Lodge Lobby.<br />

Now available at The Monkey’s Uncle<br />

Guaranteed Fun!<br />

on select board games.<br />

Buy it! Try it! If it’s not fun,<br />

bring it back for a full refund!<br />

Come see our selection of games.<br />

GUARANTEED TO BE FUN!<br />

SUPER SUNDAY<br />

DECEMBER 2 ND • 11 A.M. - 4 P.M.<br />

ASK OTTO<br />

15 - 50% OFF STORE WIDE<br />

Main Street, Invermere, B.C. • 250-342-2515<br />

T h e <strong>Pioneer</strong><br />

Triple the circulation, triple the advertising power<br />

of any other local newspaper!<br />

fairmonthotsprings.com

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