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November 30, 2012 The <strong>Columbia</strong> <strong>Valley</strong> <strong>Pioneer</strong> • 15<br />
Kicking Horse Coffee<br />
By Greg Amos<br />
<strong>Pioneer</strong> Staff<br />
Hot Deals! December Daily Specials at the Hot Springs.<br />
Monday<br />
Parent & Tot<br />
Parent $5,<br />
Tots FREE<br />
geared to grow<br />
From humble beginnings to its current<br />
status as the top organic fair trade<br />
coffee company in Canada, Invermere’s<br />
Kicking Horse Coffee has built a brand<br />
around quality and consistent character<br />
over the last 16 years.<br />
And despite making a multi-million<br />
dollar private equity deal with a U.S. partner<br />
in August, opening doors to new markets<br />
and products, the company has no<br />
plans to bolt from the place it calls home.<br />
“We’re geared to grow,” said CEO<br />
Elana Rosenfeld in a Thursday, November<br />
22nd interview with The <strong>Pioneer</strong>. “Nothing<br />
will change, except now we have more<br />
opportunities, and more contacts and<br />
resources to access.”<br />
Branch Brook Holdings, a new American<br />
partnership between Swander Pace<br />
Capital, Jefferson Capital Partners, and<br />
natural foods distributor United Natural<br />
Foods, made Kicking Horse Coffee its first<br />
investment in a deal that’s resulted in a<br />
five-member board being set up to oversee<br />
the company. According to the Vancouver<br />
Sun, the deal was among the largest private<br />
equity investments in B.C. this year.<br />
“I’m still the CEO and still running<br />
the company,” said Ms. Rosenfeld, who<br />
has one seat on the board. Branch Brook<br />
personnel have three seats, while one<br />
independent member with expertise in<br />
U.S. markets rounds out the board.<br />
Ms. Rosenfeld’s former partner, Leo<br />
Johnson, sold his interest in the transaction<br />
and is no longer involved with the<br />
company, which now boasts about 40<br />
Tuesday<br />
2 for 1<br />
Two entries<br />
for the<br />
price of one<br />
employees but is geared up to double its<br />
workforce.<br />
“We have the production capacity,<br />
and now we’re just building the sales<br />
force for Canada and the U.S.,” said Ms.<br />
Rosenfeld, 43, who in 2011 was ranked<br />
fifth in PROFIT magazine’s ranking of<br />
Canada’s top female entrepreneurs. The<br />
magazine noted Kicking Horse Coffee<br />
has shown three-year revenue growth of<br />
75 per cent, and Ms. Rosenfeld said she<br />
plans to veer little from the course the<br />
company has charted so far.<br />
“You have to maintain that integrity,<br />
stay quite focused and not get swayed by<br />
pressures and opportunities,” she said. “As<br />
we move forward, that’s the fun of it, to<br />
maintain our integrity and our quality.”<br />
“People spend $15.99 on a pound of<br />
our Kick Ass Coffee, and we don’t want<br />
to disappoint them — we want to make<br />
sure they’re wowed every time they open<br />
up the bag,” she added.<br />
As to the question of how one of<br />
B.C.’s most successful businesses has made<br />
it in a far-flung place like Invermere, Ms.<br />
Rosenfeld maintains that sense of place is<br />
a key ingredient in the company’s success.<br />
“In a vacuum, you are forced to be<br />
creative,” she said. “Even within the first<br />
year, we saw the energy and the reaction<br />
to it and from there, we doubled every<br />
year. There’s so much opportunity here;<br />
it’s open season. A lot of our creativity and<br />
our branding came from that vacuum; we<br />
are fed by our environment.”<br />
“Some marketing dude in New York<br />
isn’t going to come up with Bugaboo<br />
blend or Kootenay Crossing,” she added.<br />
Wednesday<br />
Toonie Day<br />
Entry only<br />
$2 after<br />
6:00pm<br />
Continued on page 16 . . .<br />
Thursday<br />
Sip & Soak<br />
Receive a<br />
$5 Tapas &<br />
Wine Bar<br />
voucher<br />
Friday<br />
55+ Day<br />
$5.55 Hot<br />
Spring entry<br />
+ $5 Tapas<br />
& Wine Bar<br />
voucher<br />
7th Avenue, Invermere • 250-342-6415<br />
Saturday<br />
Pools & Pizza<br />
FREE slice<br />
of pizza at<br />
Misty Waters<br />
with every<br />
$12 entry fee<br />
Sunday<br />
Family Swim<br />
Day<br />
2 adults and<br />
2 kids swim<br />
all day for<br />
only $20<br />
M T W T F S S<br />
Daily specials end December 24, 2012 and are not valid through the holidays. Tot is 5 and under. Plus taxes. Visit the new Tapas & Wine Bar located in the Lodge Lobby.<br />
Now available at The Monkey’s Uncle<br />
Guaranteed Fun!<br />
on select board games.<br />
Buy it! Try it! If it’s not fun,<br />
bring it back for a full refund!<br />
Come see our selection of games.<br />
GUARANTEED TO BE FUN!<br />
SUPER SUNDAY<br />
DECEMBER 2 ND • 11 A.M. - 4 P.M.<br />
ASK OTTO<br />
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Main Street, Invermere, B.C. • 250-342-2515<br />
T h e <strong>Pioneer</strong><br />
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