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SIR RICHARD BRANSON reaches for the skies - Mayfair Times

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business<br />

was also on <strong>the</strong> board of Lord Rothschild’s company – stepped down from <strong>the</strong><br />

board of BAT, and Wilson later resigned on a point of principle.<br />

“Jacob Rothschild had always said, ‘you’ll fall out with BAT one day and if you<br />

want backing, I’ll back you’,” Wilson recalls. “Mark came out of retirement and we<br />

started as J Rothschild Assurance on January 1, 1992.”<br />

Wilson was initially chief executive of J Rothschild Assurance. Five years later he<br />

was appointed to <strong>the</strong> board of <strong>the</strong> parent company, St James’s Place Capital, as<br />

chief executive and in 2004 he became chairman.<br />

“People call us a virtual company,” Wilson says. “When we started I read a book<br />

called The Age of Unreason by Charles Handy and it said that companies of <strong>the</strong><br />

future would focus on where management could give added value and outsource<br />

<strong>the</strong> rest. So one Monday when we were on gardening leave, I went to Mark – we<br />

were doing our business plan – and said I think we ought to contract out our back<br />

office, contract our investment management and concentrate on designing products<br />

and distribution. He looked at me as if I’d been on something over <strong>the</strong> weekend and<br />

I said, read <strong>the</strong> book first.”<br />

St James’s Place now has 1,200 “partners” – wealth managers with an average<br />

experience of 15-16 years. Between <strong>the</strong>m, <strong>the</strong>y have 400,000-plus clients and St<br />

James’s Place has some breathtaking financial statistics.<br />

In <strong>the</strong> year ending December 31, 2007, <strong>the</strong> group’s operating profit was £244.7<br />

million (up 39 per cent on <strong>the</strong> previous year), with new business profits of £150.9<br />

million (up 31 per cent). And <strong>the</strong> group has had “four really good years on <strong>the</strong> trot”.<br />

This year might be a little more challenging, and Wilson is unphased.<br />

“People think I’m peculiar on this one,” he says softly, “but I might as well be<br />

honest, I love a tough year more than an easy year. When things are just rolling<br />

in and everyone is doing well, you never know how much is due to management<br />

or just <strong>the</strong> market going your way. I love a tough market, it’s more stimulating<br />

and challenging.”<br />

When I suggest that <strong>the</strong> rich probably need <strong>the</strong> help of a wealth manager more in<br />

a tough market than in an easy one, Wilson replies: “I believe <strong>the</strong>y do, I genuinely<br />

believe <strong>the</strong>y do. The irony is that I believe people will look back on 2008 and say, I<br />

wish I’d invested money in 2008. But we all know what happens, <strong>the</strong>y wait until <strong>the</strong><br />

market recovers. Buy high-quality shares now, you’re not going to regret it, but<br />

people are inclined to sit on <strong>the</strong>ir hands.”<br />

That’s something Wilson will never do. His job as chairman takes one and a half<br />

days to two days a week, he reckons, but he works five days a week, getting in at<br />

7.30am and leaving at 7.30pm.<br />

In particular, he says, he enjoys leading a sales team “<strong>for</strong> <strong>the</strong> reasons o<strong>the</strong>r<br />

people dislike it”. The partners are self-employed. They are entrepreneurs. They’re<br />

on commission, and <strong>the</strong>y say exactly what <strong>the</strong>y think.<br />

“The variety of backgrounds is brilliant, it’s a total meritocracy. You stand or fall by<br />

your figures. That appeals to me enormously.”<br />

He adds: “I’m 65 in December. The cut-off point was 60, and <strong>the</strong>n it was<br />

extended to 63 and <strong>the</strong>n 65 and now I’ve got ano<strong>the</strong>r three years at three days a<br />

week, which is what I wanted.”<br />

And what’s he going to do with his spare time? Well, he’s planning to become a<br />

mentor, a business coach – and any fees he picks up he’ll give to his charitable<br />

trust. “We’ve got a financial adviser who is 77,” he says thoughtfully. “He works three<br />

days a week, and earns over £100,000 every year.”<br />

For some people, age just isn’t an issue.<br />

“When things are just rolling in and everyone<br />

is doing well, you never know how much is<br />

due to management or just <strong>the</strong> market going<br />

your way . . . I love a tough market, it’s more<br />

stimulating and challenging.”

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