Brand Amplification Content
Brand Amplification Content
Brand Amplification Content
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EXPERIENTIAL CHANGE<br />
of consumers report that a<br />
digital brand experience has<br />
changed their opinion (either<br />
positively or negatively) about<br />
a brand or a brand’s products<br />
and services.<br />
RAZORFISH DIGITAL BRAND EXPERIENCE STUDY<br />
DID YOU KNOW?<br />
A recent study by the Harvard<br />
Business Review found that the<br />
biggest challenge amongst<br />
marketers for the future will be<br />
managing experience flow and<br />
engagement.<br />
HARVARD BUSINESS REVIEW, 2013<br />
65%<br />
80%<br />
67%<br />
of millennials<br />
want brands to<br />
entertain them.<br />
EDELMEN, 2012<br />
Did you<br />
know?<br />
of millennials believe it’s<br />
their responsibility to<br />
provide brand feedback.<br />
SCOTT MONTY, HEAD OF SOCIAL MEDIA AT FORD<br />
90%<br />
of consumers trust peer<br />
recommendations, compared<br />
to 14% who trust advertising.<br />
SOCIALNOMICS<br />
The 2011 Ford Explorer<br />
Facebook launch was more<br />
successful than a Superbowl ad.<br />
MASHABLE<br />
25%<br />
of search results for the world’s<br />
top 20 largest brands are linked<br />
to user generated content.<br />
NIELSON
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