Health Insurance - A New Dimension in Health Care Services in ...

8 Health Insurance - A New Dimension in Health Care Services in Bangladesh:
A Study of It's Perspectives, Problems and Prospects
Inspite of various constraints both at macro and microenvironment, excellent growth rate and
tremendous growth potential reconfirms the bright prospects of Health Insurance in
Bangladesh. If the suggestion pointed out in this paper are considered with due importance, it
is expected that Health Insurance will be able to ensure quality, smooth settlement of claims,
increase loyalty and customer satisfaction and can further accelerate it's growth . Amid of all
the above constraints, it is expected that Health Insurance will continue to march forward at
an accelerated speed and will thus become a success story in a third world country like
Bangladesh.
References
1. Mollmann, M. Eberhard, Falk, M. Bernard H. And Tarjanne, Pekka (1996) Raising Standards For Services:
A special supplement on 27th World Standard Day:The Bangladesh Observer, P. 11
2. Chowdhury, Shah Alam (1995), A Case Study Of Dhaka City : Group Hospitalization Insurance in
Bangladesh, Insurance Journal, Bangladesh Insurance Academy, Dhaka. P. 24
3. Ibid., P-24
4. Ibid., P-24
5. Ibid., P-25
6. Kotler, Philip : Marketing Management: Planning, Analysis & Control, 8th Edition, Eastern Economy
Edition, Prentice-Hall Inc. P-361
7. Ibid., P-364
8. Deltacare Hospitalization Plan - Brochure of Delta Life Insurance Co. Ltd. , Dhaka, P-6
9. Rogers, Everett M and Shoemaker (1971), Fax: 880-31-650177. Floyd, : Communication Of Innovation
New York: The Free Press, P-182
10. Delozier, M. Wayne (1976). The Marketing Communication Process, Mc-Graw Hill Pub. Inc, P-145