Ingredients Post Show Report 2011 - Gulfood USA Pavilion
Ingredients Post Show Report 2011 - Gulfood USA Pavilion
Ingredients Post Show Report 2011 - Gulfood USA Pavilion
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<strong>Post</strong> <strong>Show</strong> <strong>Report</strong><br />
The Region’s Only International <strong>Ingredients</strong> Exhibition for Food,<br />
Beverage and Health Food<br />
Dubai International<br />
Convention and<br />
Exhibition Centre<br />
Co-Located with<br />
<strong>Gulfood</strong> <strong>2011</strong>
<strong>Show</strong> Profile<br />
Event Name: <strong>Ingredients</strong> Middle East the Region’s Premiere International <strong>Ingredients</strong> Exhibition<br />
for Food, Beverage and Health Food<br />
Type: Trade Only Exhibition<br />
Venue: Dubai International Convention and Exhibition Centre<br />
Halls: Sheikh Saeed Halls<br />
Dates: 27 February – 02 March <strong>2011</strong><br />
Opening Hours: 11:00 – 7:00 (27 February - 01 March <strong>2011</strong>)<br />
Space: 6,300sqm<br />
Exhibitors: 197<br />
11:00 – 5:00 (02 March <strong>2011</strong>)<br />
Visitors: 62,024 (combined with <strong>Gulfood</strong>)<br />
<strong>Show</strong> type: Trade Only <strong>Show</strong><br />
Frequency: Annual<br />
Website: www.ingredientsme.com<br />
Organiser: Dubai World Trade Centre L.L.C<br />
Alongside: <strong>Gulfood</strong> – The region’s largest and most important industry event of the year<br />
and a strategic business platform for all key sectors within the food and<br />
hospitality trade.<br />
Visitor Profile: Foodservice Consultants • Food Beverage & Supplement Manufacturers<br />
Producers & Retailers • Food Packaging • Food Safety • Quality & Service<br />
Professionals • Government & Trade Associations • Ingredient Manufacturers<br />
• Suppliers • Traders & Distributors • Institutes and Universities • Microbiologists<br />
• Press • Researchers & Scientists Wholesale & Retail Buyers from the Bakery<br />
& Confectionery Trade
Visitor Product Interest<br />
Additives<br />
Amino Acids & Derivatives<br />
Antioxidants<br />
Batters, Breadings & Coatings<br />
Colour Additives<br />
Cultures & Fermentation Starters<br />
Dairy <strong>Ingredients</strong><br />
Egg <strong>Ingredients</strong><br />
Emulsifiers<br />
Encapsulated <strong>Ingredients</strong><br />
Enzyme Preparations<br />
Fats, Oils & Waxes<br />
Food Analysis/Hygiene/Quality/<br />
Safety Management<br />
Fibres<br />
Firming Agents<br />
Fish Powder & Extracts<br />
Flavours & Aromas<br />
Fruit Products & Extracts<br />
Gelling Agents/Gums<br />
Halal <strong>Ingredients</strong><br />
Hydrocolloids & Stabilizers<br />
Leavening Agents<br />
Marine Based <strong>Ingredients</strong><br />
Nutrients<br />
Organic <strong>Ingredients</strong><br />
Pre & Pro-Biotics<br />
Preservatives<br />
Proteins<br />
Stabilizers, Thickeners & Binders<br />
Starches<br />
Sugars & Sweetners<br />
Vitamins & Minerals<br />
4,149<br />
4,276<br />
4,732<br />
4,361<br />
4,138<br />
3,931<br />
4,637<br />
4,446<br />
4,334<br />
4,048<br />
4,313<br />
3,979<br />
4,186<br />
4,085<br />
3,931<br />
3,942<br />
3,926<br />
3,936<br />
4,976<br />
4,790<br />
4,403<br />
4,297<br />
4,371<br />
4,244<br />
4,239<br />
5,231<br />
5,050<br />
4,801<br />
4,626<br />
5,204<br />
5,719<br />
5,682<br />
0 1,000 2,000 3,000 4,000 5,000 6,000
Visitors by Job Function<br />
2%<br />
4%<br />
4%1%<br />
7%<br />
6%<br />
8%<br />
10%<br />
‘<strong>Ingredients</strong> Middle East is the key default marketing<br />
activity in our business plan. It provides us with the<br />
platform to meet visitors from across the region from<br />
all aspects of the food & beverage industry. This year<br />
we had 50 different innovations showcased on our<br />
stand-<strong>Ingredients</strong> Middle East an essential facilitator<br />
for ourbusiness successs here.’<br />
Bala Nair, Deputy General Manager<br />
Döhler Middle East Ltd<br />
25%<br />
33%<br />
CEO/Managing Director/President/Owner 25%<br />
Senior Manager/Manager 33%<br />
Executive 8%<br />
Consultant 6%<br />
Chef/Executive Chef/Cook 7%<br />
Food & Beverage/Catering Manager 4%<br />
Financial Controller 2%<br />
Food Technologist/Dietician 4%<br />
Trainer/Instructor/Lecturer 1%<br />
Others 10%
Visitor Overview<br />
97%<br />
Exhibitor Profile<br />
Amino Acids • Antioxidants • Bakery <strong>Ingredients</strong> • Beneficial Algae • Bifido Algae • Bioactive Components<br />
• Blood Products • Bulking Agents • Chelating Products • Colour Additives • Cultures & Fermentation<br />
Starters • Dairy <strong>Ingredients</strong> • Dietary Supplements • Dough Strengtheners • Egg <strong>Ingredients</strong> • Emulsifiers<br />
• Encapsulated <strong>Ingredients</strong> • Enzyme Preparations • Essential Oils • Fat Replacers • Fats & Oils & Waxes<br />
• Fibres • Firming Agents • Fish Powder & Extracts • Flavours & Aromas • Flavour Enhancers • Fruit<br />
Products & Extracts • Gelling Agents & Gums • Herbs, Spices & Seasonings • Humectants • Hydrocolloids<br />
& Stabilizers • Isoflavones • Lactic Acid & Bacteria • Leavening Agents • Lipids • Marine Based <strong>Ingredients</strong><br />
• Microbiology Testing Identification • Nut Products • Nutrients • Oleorsins • Organic <strong>Ingredients</strong><br />
• Phytochemicals • Plant Extracts • Pre & Pro – Biotics • Preservatives • Proteins • Saps • Stabilizers,<br />
Thickeners & Binders • Starches • Sugars & Sweeteners • Vitamins & Minerals • Yeast Nutrients<br />
Exhibitor Overview<br />
• 197 companies represented<br />
• 32 UAE exhibitors<br />
• 84 % of Exhibitors are international<br />
• 26 countries represented at <strong>Ingredients</strong> Middle East<br />
• 7 National <strong>Pavilion</strong>s<br />
Countries Represented<br />
Austria Belgium Canada China Denmark<br />
Egypt France Germany India Indonesia<br />
Lebanon Malaysia Netherlands Pakistan Poland<br />
Saudi Arabia Singapore Spain Switzerland Syrian Arab Republic<br />
Turkey United Arab Emirates United Kingdom United States Uruguay<br />
Vietnam<br />
of visitors rated <strong>Ingredients</strong><br />
Middle East as good to excellent<br />
97%<br />
89%<br />
of visitors stated that <strong>Ingredients</strong><br />
Middle East met their objectives<br />
of visitors rated <strong>Ingredients</strong> Middle East as influential<br />
when calculating their purchasing spend
Majlis<br />
<strong>Gulfood</strong> and <strong>Ingredients</strong> Middle East <strong>2011</strong> have 2,575 members.<br />
<strong>Gulfood</strong> & <strong>Ingredients</strong><br />
Middle East Marketing<br />
and PR campaign delivers<br />
consistent audience growth:<br />
Visitor Outreach<br />
• Dedicated official show website for <strong>Gulfood</strong> <strong>2011</strong><br />
• Dedicated website for <strong>Ingredients</strong> Middle East <strong>2011</strong><br />
• Extensive visitor campaign including direct mailings, email blasts, media advertising<br />
and invitation distribution<br />
Advertising<br />
• <strong>Gulfood</strong> & <strong>Ingredients</strong> Middle East adverts placed in regional and international trade publications<br />
• Advertising in newspapers and dailies across the MENASA region<br />
• <strong>Gulfood</strong> & <strong>Ingredients</strong> Middle East <strong>2011</strong> directly advertised in more than 50 countries<br />
PR & Publicity<br />
• Extensive dedicated PR campaign with international and regional reach<br />
• Regional Press Conference and media briefings<br />
• Media Attendees at <strong>Gulfood</strong> & <strong>Ingredients</strong> Middle East <strong>2011</strong>: over 340 journalists, reporters and<br />
editors from around the world including TV and radio
Reserve your space now at<br />
<strong>Ingredients</strong> Middle East 2012<br />
19 – 22 February<br />
If you require further information on <strong>Ingredients</strong> Middle East,<br />
please contact the project team directly or visit the website on:<br />
www.ingredientsme.com<br />
Held Alongside<br />
<strong>Gulfood</strong> 2012<br />
At Dubai International<br />
Convention and<br />
Exhibition Centre<br />
<strong>Ingredients</strong> Middle East Project Team<br />
Julian Roach<br />
Project Manager<br />
T: +9714 308 6462<br />
E: julian.roach@dwtc.com<br />
Imee Mengoy<br />
Project Administrator<br />
T : +9714 308 6968<br />
E : imee.mengoy@dwtc.com<br />
Mark Napier<br />
Exhibition Director<br />
T: +971 308 6935<br />
E: mark.napier@dwtc.com
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