MARKET INFO Ke-4 - KemLu

Lampung 

Land of Krakatoa 3 

Agro Business Development on Estate Crops 5 

Places to Visits 6 

Krakatau, a giant Volcano in History 7 

Bukit Barisan Selatan, a National Park Worth Saving 8 

Way Kambas National Park 9 

Culture and Tradition 11 

North Sumatra 

Economic Potentials 14 

Port of Belawan 16 

Culture and Nature 17 

TOBA LAKE, a super volcano lake 20 

The BATAK 21 

Nias Island 22 

Note from the Journey: One right leg driver 23 

East Java 

Content 

Malang, a colonial’s favorite places for rest 25 

BROMO, seeing a very fascinating creation of God 26 

History tourism 28 

Agro tourism 28 

Potential Product 

Mutumanikam Nusantara 29 

Mutumanikam Nusantara Exhibition 2007 30 

Exporter and Importer Business Tips 

Food Service Sector 31 

Food Processing Sector 32 

Exhibition Info 

Readers who need this MARKET INFO Bulletin, kindly contact Directorate General of American and European Affairs, or directly 

access DFA website at www.deplu.go.id 

Lampung is one of the less 

known provinces of Indonesia, 

but it doesn’t make less 

interesting. It consists of the 

southern tip of Sumatra and is 

separated from Jawa by the 

shallow Sunda Strait, of which 

the narrowest part is only 30 km 

wide. Its very strategic places. 

NORTH 

SUMATRA 

Malang, one of the cleanest and 

coolest cities in East Java has, without 

any doubt, been famous since a long 

time ago. Historical remnants are 

scattered around Malang Regency 

showing that it has played important 

role in many eras. 

Fourth Edition 2007 1

LAMPUNG 

The proud of North Sumatra is Lake 

Toba, which was formed about 75,000 

years ago during one of the most 

powerful volcanic eruptions known to 

human kind; a tremendous disaster, 

which caused a layer of ashes of 600 

meters to fall down. About 30,000 years 

ago, a new series of explosions formed 

a new volcano inside the old one. The 

hole that was formed by these 

explosions nowadays measures 120 by 

45 kilometres. 

EAST JAVA 

Patron: Director General for American and European Affairs Advisor: Secretary 

for the Directorate General for American and European Affairs Chief Editor: 

Nico Adam Deputy Chief Editor: Achmad Gozali Editorial Board: Pradanto 

Nugroho, Nugraha Purniawan, Tamel Vincent Sinabutar, Rahmawaty, 

Septania Technical Supporting: Jonhawer, Suproyo, Hendra, Endang SW, M. 

Roi, Ita Sudjiarti Distribution: Erlis, Iis Karmila Graphics and Lay out: Nico 

Adam Address: Jl. Pejambon 6, 6th Floor, Department of Foreign Affairs, 

Jakarta 10110. Phone: +6221 3812758, Fax: +6221 3823123 Email: 

nadam23@yahoo.com.mx 

From the 

EDITOR’S DESK 

Dear Readers, 

As we are aware, each region in Indonesia has presented its best 

efforts through various channels of cooperation and sought for all 

possible means to explore and to maximize the economic and tourism 

potentials in the regions in order to enhance our national’s economic 

growth. The Directorate General of American and European Affairs of 

the Department of Foreign Affairs of the Republic Indonesia’s (DFA RI) 

has tried to identify those potentials and continuously presented them in 

this Market Info Bulletin, as one of the tools to promote Indonesia’s 

national economic and tourism potentials aiming at the enhancement of 

cooperation between Indonesian government as well as business 

sectors; and prospective business partners from neighboring countries. 

On this fourth edition, we present various potential sectors from several 

provinces in Indonesia, namely the province of Lampung, North 

Sumatra, and Malang (East Java), which shown each province’s 

uniqueness cultures and tourism attractions as well as their economic 

potentials. In this regard, we would like to express our appreciation to 

the respective provincial governments of Indonesia for their warmed 

welcome and cooperation during DFA RI’s visit to their beautiful places 

for completing this edition. 

Finally, allow us to share our happiness with our loyal readers and 

respective provincial governments of Indonesia; and to convey our 

sincere gratitude for your invaluable support and contribution, which 

led us in winning the 2 nd prize on the DFA RI’s Journal Competition 

during the commemoration of the 62 nd Indonesia’s Independence Day. 

We earnestly hope that these concerted efforts will be continuously 

implemented and bring about contribution to the improvement of national’s 

economic growth. 

Regards, 

Nico Adam 

Gold Bracelet, made by Indonesian Craftsman 

Photo: Nico Adam 

2 Fourth Edition 2007

Lampung is one of the less 

known provinces of 

Indonesia, but it doesn’t 

make less interesting. It 

consists of the southern tip 

of Sumatra and is 

separated from Java by 

the shallow Sunda Strait, of 

which the narrowest part is 

only 30 km wide. Its very 

strategic places. 

Lampung is strategically 

located and easily 

accessible, particularly from 

Jakarta. Bandar Lampung, its 

capital, was formerly two 

separate towns, Tanjungkarang 

and Telukbetung. In the course 

of development these towns 

have spread out to one another 

to become one single city. 

Lampung has its own traditions, 

high valued handicraft and art 

creations such as woven cloth, 

interwoven by gold threads 

called “tapis”. 

Sumatran elephants, tigers and 

hundreds of species of birds can 

be watched at the Way Kambas 

nature reserve. Rafflesia, the 

biggest flower in the world can 

be seen when it is blooming at 

Bukit Barisan Selatan National 

Park, on the southern coastline 

Lampung 

Land of Krakatoa 

of Sumatra. The province has a 

great potential in agriculture, 

however, its population is small. 

Agriculture provides the main 

income to its population, from 

farming, fishery and plantations. 

Clove, coffee and coconut 

grow extensively along the 

southern coast. While on the 

eastern part and hinterland they 

cultivate pepper, coffee, 

cassava, cocoa and rice, while 

the tobacco growing area is 

around Lake Ranu in the northern 

part. 

It is known that Lampung has 

been inhabited since prehistoric 

times. This was proven by the 

discovery of cultural relics in the 

form of megalithic sculptures at 

Kebontebu, Kenali, Pugung and 

Batubedil. There are historical 


emains showing that it was 

under the country’s greatest 

maritime empire Sriwijaya. 

The stone inscriptions of Palas 

Pasemah and Batubedil in 

southern Lampung are among 

the relics of this Empire of the 7th 

century. 

The influence of Islam is seen 

from the Tambra Prasasti 

inscription containing a contract 

of merchandise supplies 

between the Kingdoms of 

Banten and Lampung. Prior to 

Islam, the inhabitants of 

Lampung practiced a 

syncretism Buddhist-Hindu cult. 

Infrastructure 

Province of Lampung, the 

southern part of Sumatra island 

and strategically located as 

gateway from Java to Sumatra 

, has long established tradition 

in international trading through 

Port of Panjang which ranks 

the second largest port in 

Sumatra island. 

Many Infrastructures are 

improved during the past 

years, like: 

• Bridge and road which are 

able to connect inter district/ 

municipality in Lampung 

Province and also between 

regions in Sumatra and Java 

island. 

Photo by Nico Adam 

• Airport in Bandar Lampung 

and also other airport which 

serve domestic and 

international air 

transportation. 

• Terminal and harbors are 

ready for the export and 

import point. 

• Communication facilities, 

electrics network, clean 

water and others. 

• Modern public facility like 

malls, super markets, hotels, 

banking and others. 

Lampung region can be 

reached out by using sea and 

air transportation from Jakarta 

or other big cities in Indonesia. 

Intra Regency transportation in 


Lampung’s traditional house, made full of woods 

Lampung Province can be 

reached by road with facilities 

that have been available in 

each district. 

Conducive situation in 

Lampung due to factor: 

• Social politics situation is safe 

and security condition is 

good 

• Government policy to short 

bureaucracy band. 

• Interesting amenity procedure 

incentive and licensing in the 

form of reduction and free 

from import fee to the 

project of obtaining 

approvals of domestic 

capital (PMDN) and Foreign 

Capitan (PMA). 

View of Bandar Lampung with Betung Bay at background 


Agro Business Development on Estate 

Crops in Lampung Province 

Now day Lampung Province 

has developed amount of 36 

kinds estate crops. In 2005 

total of estate crops plantation 

area in Lampung Province was 

791.795 Ha, and total production 

was 1.320.492 ton. 

Total Volume export estate crops 

was 989.740,06 ton/year or 32,36 % 

from total volume export Lampung, 

with the value US $ 643.989.968,or 

63,53 % from total Lampung export 

value. 

There are three kinds of status 

estate crops effort in Lampung 

Province: 

• Private owned Plantation with 

total area is 162.535 Ha, and total 

production is 650.093 ton/year. 

• Government owned Plantation 

with total area is 35.326 Ha, and 

total Production is 181.623 ton/ 

year. 

• Smallholder with total area is 

593.934 Ha, and total production 

was 488.776 ton/year. 

Until the year of 2006 The 

Government of Lampung Province 

had provided permits for 61 

companies in estate crop 

Government owned plantation has 

12 companies; Rubber 6 

companies, Oil palm ( CPO) 5 

companies, and Sugar 1 company 

Private owned plantation has 49 

company; Rubber 4 companies, Oil 

palm (CPO) 26 companies, Sugar 5 

companies, Cocoa 6 companies, 

Coconut 8 companies. 

All pictures (sugar, cocoa, 

rubber, coconut, and palm oil) 

are potentials agro industry 

from Lampung Province. 

PORT OF PANJANG 

Port of Panjang is one of the main branch ports in Indonesia Port Corporation II. Located in the province of Lampung, Port 

of Panjang has been made as one of the best ports situated on the Sunda Strait as an international sea lane passage. 

Through the ports within the companies area roughly 44,7% export commodities and 59% of import commodities have 

been handled annually. 

Port of Panjang is one of the main ports in South Sumatra 

Indonesia. This port has been equipped with Container 

Terminal, Liquid Bulk, Dry Bulk and Break Bulk Cargo 

service facilities.It has been the main supported of the 

hinterland in the province enjoying huge potential for animal 

husbandry, fishing, mining and forestry (agro industry). 

Owing to its visionary commitment to expand, Port of 

Panjang has been giving the challenge for private sector 

to take part in development of operation to the port, 

supporting facilities, down to the industrial area in hinterland. 




BANDAR LAMPUNG CITY 

Bandar Lampung is the capital 

of Lampung Province, located 

right next to the beautiful 

landscape of Lampung Bay. For 

the traveler, it is a transit city 

connecting Java Island and all 

provinces in Sumatera. 

Bandar Lampung is an 

accessible both by air and land. 

It takes 30 minutes from Jakarta 

to Lampung by air, and by land 

Ferries stand-by in 24 hours, 

connecting Bakauheni port and 

Merak port. The major road, the 

Trans Sumatra, leads you all the 

long way to the north of Sumatra 

about 2.700 Km. By extensive 

network of road, it is quite easy 

to get to places of interest you 

wish to visit. 

Shopping centers are located in 

the heart city of Bandar 

Lampung as well as traditional 

market and seasonal market. 

Historically Bandar Lampung 

was formally consisted of 

Tanjung Karang and Teluk 

Betung. 

KALIANDA RESORT 

Breaking the wave, and walking 

through the white sand is the 

most exciting adventures that 

PLACES TO VISIT 

you can have. This resort offers 

visitors an experience of 

complete resort situated in the 

district of Kalianda South 

Lampung, 45 Km from 

Bakauheni Harbor. This resort 

can be reached for only 1 hour 

drive. Facilities and activities you 

can have: water sports, 

bungalow, meeting room, 

restaurant, cycling, etc. 

LAGUNA HELAU RESORT 

A family beach resort, natural 

and equipped with cottages, 

restaurant, and a good sandy 

beach just 10 minutes from the 

town of Kalianda. Laguna Helau 

Resort is designed for family 

especially for weekend. 

Traditional ships park on Teluk Betung Harbor 

Laguna Helau resort at Kalianda 


Photo by Andre WIjaya 

KRAKA 

KRAKA 

Indonesia belongs to one of 

the most volcanic and 

seismically active regions in the 

World. There are 128 active 

volcanoes of which 76 had 

erupted in historic time. These 

were occurred in 3 belts of which 

one is lesser Sunda island where 

Krakatau is located. Of which 

there are 12 in Sumatra Island. 

One of those is Karakatau. 

Krakatau is located in Sumatra 

Island, in the south Lampung 

region, between Java and 

Sumatra 

In the early time, Krakatau 

estimated was a volcano with 

2000 m above sea level. The 

catastrophic eruption destroyed 

the volcano and remained 4 

islands ie. Rakata, Sertung 

(Verlaten) and Panjang. In 1883, 

Rakata which was the remained 

of ancient Krakatau with 2 

summits (Danan and Perbuatan) 

KRAKATAU a Giant Volcano in History 

was erupted and leaving a small 

piece of island. The boom of 

explosion causing tremors and 

was heard as far as Singapore 

and Australia. 

The wave washed everything 

away around volcano, and 

volcanic ash wash blown in to 

the atmosphere, as much as 4 

cubic miles. 

In 1927 the new activity was 

occurred and then Anak 

Krakatau comes in to existence. 

Now Anak Krakatau is still active 

with its gush of steam and 

smoke, makes it spectacular 

view. A boat trip to this place is 

a really worth making! 

The anger Krakatau in beauty 

For those wishing to look at the 

magnificent Krakatau, the island 

of Sebesi and Sebuku are the 

closest islands, providing other 

attraction such as swimming, 

diving and hiking. A simple island 

lodges are provided at Sebesi 

Island. A regular boat (morning 

and afternoon) serve between 

Canti pier/Kalianda and Tejang 

Village (Sebesi Island) 

Photo by Mike Lyvers 

Map of Krakatau Archipelago 


TOUR INFO 

Photo by Robert Decker 

Krakatau In Tent 

To visit Krakatau archipelago, tourists can reach 

from Lampung or Banten. Both ways will pass 

Sunda Strait to get there. Sailing the Sunda 

Strait to observe the Krakatau, an active volcano 

on the sea, famous of its big bang in 1883, which 

destroyed the surrounding area with at cost of 

36,000 of death human, considered as one of 

the largest volcano eruptions in the history of 

mankind. We will overnight in tents on an island 

right beside the volcano where you can swim, 

snorkel or trek around the island. 

Day 01 

Pick up service and transfer to Labuan for sailing 

to Sertung Island, across the Krakatau Volcano 

about 3,5 hours sail required. Swim and snorkel. 

Overnight in tents at Sertung Island. 

Day 02 

Witness the Krakatau Volcano from close. If 

possible we land and hike up to the crater. 

After lunch return to Labuan and transfer to 

Jakarta. 

Photo by Andre Voyage autour du Monde 

BUKIT UKIT B BBARISAN 

B ARISAN SELA SELATAN SELA AN (BBS) 

(BBS) 

A National Park Worth Saving 

General 

This national park comprises the southern part (365.000 ha.) of the 

Bukit Barisan Mountains. In the park several sorts of forest ecosystems 

occur. Seventy percent of the park is lowland rainforest. Smaller 

areas consist of beach forest, freshwater swamp forest, Nypa forest 

and hill and mountain forest. You’ll also find lakes and swampy 

areas which are important for waterfowl. Several species of sea 

turtle lie their eggs on the beaches. 

Access 

There is hardly any tourist development in the park. However, you 

can visit the park but this will take some perseverance. The 

advantage is that there are little other tourists to be found. 

There are four possibilities to enter the park. Permits are available 

from the PHPA office in Kota Agung. For Liwa you can get a permit 

in the rayon office in Liwa. 

Kubu Perahu is attainable from Bandar Lampung (station 

Rajabasa). Take a bus with destination Liwa or Krui. Kubu Perahu 

lies 6km from Liwa, on road to Krui. Suwoh A more difficult access 

because a part of the road to the park is not paved. For Suwoh 

take a bus from Bandar Lampung (station Rajabasa) to Kota 

Agung. From Kota Agung minibuses go to Sedaya. From Sedaya 

take an ojek (motorcycle) to Suwoh. This trip is only possible during 

the dry season. Sukaraja Atas is as difficult to reach as Suwoh. For 

Sukaraja travel the same 

way to Sedaya. From 

Sedaya take an ojek to 

Sukaraja Atas. Tampang- 

Belimbing This is the most 

developed area of the 

park. Take a bus from 

Bandar Lampung to Kota 

Agung. In Kota Agung go 

to the harbour by minibus 

and take a boat along the 

coast to Tampang. The 

boat-trip will take 5-7 

hours. 

Sumatran Tiger, Courtesy WWF 


Accommodation 

There are some simple inns in 

Liwa and Kota Agung. Other 

possibilities are the PHPA offices 

or stay with the local people. 

Trekking 

Kubu Perahu waterfalls 1 day 

Suwoh lakes/hot springs 1 day 

Sukaraja Atas rainforest 1 day 

Tampang-Belimbing Tampang- 

Belimbing (23km through the 

forest) 1 day Tampang-Belimbing 

(24km along the beach) 1-2 days 

The natural park is located in 

the flat marshy area of 

approximately 1.280 Sq. Km. 

it lies to the east of Bandar 

Lampung, accessible over a 

good road through several 

Lampung typical houses and 

various plantations. 

Flora 

In the lowland Dipterocarp 

rainforest grows Rafflesia and 

Amorphophallus deculssilvae. 

Beach forest consists of 

Casuarine equisetifolia, 

Pandanus and Ketapang 

(Terminalia catapa). Shorea 

spp., Dipterocarpus spp., 

Arctocarpus spp., Hopea spp., 

Agathis spp. and Durio spp. 

Fauna 

Mammals: 

Sumatran Tiger, Sumatran 

Rhinoceros, Malayan Tapir, 

Sumatran Elephant, Sumatran 

THE WAY KAMBAS “ELEPHANT” NATIONAL PARK 

Most of the elephants are kept 

at the “training center” and to 

be tame to make them useful to 

humankind. Hordes of them 

which still live outside often 

destroy people’s crops, so the 

Bukit Barisan National Park 

Serow, Siamang, Agile Gibbon, 

Clouded Leopard, Wild Dog. 

Reptiles 

Reticulated Python, Water 

Monitor, Green Turtle, 

Leatherback Turtle. 

Address 

Kantor Taman Nasional Bukit 

Barisan Selatan Jl.Raya Terbaya, 

Kota Agung Kantor Rayon Taman 

Nasional Bagian Utara Jl. Nusantara 

II 47, Liwa KSDA Jl. Raya Hajimena 

1/b, Bandar Lampung 

national park authority initiates 

to usher them into the park to 

train. Some facilities for tourist 

are provided such as; elephant 

show arena, elephant cart, food 

and souvenir vendors etc. the 

trainees will be happy to 

accompany you to do safari or 

just make short tracking across 

the marshes and through the 

jungle. Simple lodges are 

available for limited number of 

visitors. 


Sumatran Rhino, courtesy 

Cincinaty Zoo 

Way Kambas National Park - Sumatran Rhino Sanctuary 

The SRS complex currently 

comprises a rhino area of 

250 acres (100 hectares) in 

native forest in Way Kambas 

National Park on the island of 

Sumatra in Indonesia. The rhino 

area is currently divided into five 

25-acre and one 125-acre 

enclosures (Figure below). The 

enclosures largely consist of a 

simple electrified fence and 

have been constructed with 

minimal disturbance to the 

tropical forest habitat. Facilities 

THE WAY KANAN ECO-TOUR 

for the animal staff are adjacent 

to the rhino enclosures. 

There currently are four 

Sumatran Rhino at the SRS. Two 

of the rhino; a male (Torgamba) 

and a female (Bina) have been 

at the SRS since January 1998. 

These rhino have re-adapted 

well to their native environment 

after many years in captivity. The 

male rhino (Torgamba; 

Studbook Number 4) was moved 

from the Port Lympne Zoo in the 

United Kingdom; the female 

(Bina, Studbook Number 32) was 

from Taman Safari Indonesia. 

In the later part of 2005 two 

additional rescued animals were 

moved to the SRS from 

precarious situations. Both are 

Still apart of the National 

Park of Way Kambas, Way 

Kanan resort is an ideal 

place for naturalist. This river 

area is surrounded by wonderful 

flora and fauna. And flat 

marshes, a paradise for bird 

watches. River cruise is 

recommended for those who 

want to explore the content of 

this rare fresh water swamp. 

Torgamba and Mina breeding at SRS Complex 

young females. Rosa is from the 

Bukit Barisan Selatan (BBS) 

National Park. For unknown 

reasons, she had become 

much habituated to humans 

and often wandered out of the 

Park and into villages. 

Protecting her became very 

difficult and expensive. She 

was moved to provide greater 

security in a more cost effective 

way. Ratu was rescued when 

she also wandered into a 

village near the southern 

boundary of Way Kambas NP. 

Both females are now 

acclimating to their new home 

at SRS. Ultimately, the SRS could 

accommodate five to seven 

rhino. Source: International Rhino 

Foundation 

jungle track assistant. The resort 

lies only 13 Km from the park’s 

gate over a paved road 

through, the jungle and places 

that animal frequently seen. 

Way Kanan resort also being the 

places of Rhino sanctuary and 

field station of Sumatran tiger 

project, which funded by 

several international 

organizations. 

A simple lodge and boat are 

Way Kanan river by Susan 

available for visitor as well as 


CULTURE and TRADITION 

As you soon find out, 

Lampung houses are 

built on stilts which are 

made of very hard wood lasting 

hundreds of years. The 

constructions of these houses 

are use joint of several pieces of 

wood-shapes are other hookedon, 

squeezed-in, or simply tied 

together. 

There is the “Sessat” hall which is 

functioning as a house for 

conference (merwatin), 

deliberation and other meeting 

where decision are made within 

and on behalf of native 

community or big family. Ageold 

traditions, status promotion 

with “slightering of kibau” (water 

buffalo) ceremony, or even 

festival still take place in several 

kampungs. 

At those occasions (wedding 

ceremonies etc.) the most 

beautiful and glamorous 

costumes or dresses and 

ornaments are worn. 


Tapiz, a traditional and typical 

cloth from Lampung (Left and 

below) usually use as a Traditional 

wedding dress 




MUSEUM OF LAMPUNG 

The museum of Lampung is 

located at Jalan Pagar Alam 

Street or just 5 Km from the heart 

city of Tanjung Karang. It has 

3.233 collections compiled from 

prehistory, Hindu-Buddhist 

period, household utensils from 

ancient time, old tapis clothes, 

ancient traditional boat, war 

outfits etc. 

CONTACTS 

The Province of Lampung Tourist Office 

Tel. (721) 261430, Fax. (721) 266184 

Bandar Lampung 

www.visitlampung.com 

Bukit Barisan Selatan National Park 

Jl.Raya Terbaya, Kota Agung Kantor Rayon 

Taman Nasional Bagian Utara Jl. Nusantara II 47, 

Liwa KSDA Jl. Raya Hajimena 1/b, 

Bandar Lampung 

Way Kambas National Park 

Jl. Raya Way Jepara, Labuan ratu Lama, 

Lampung, Telp. (0725) 44220. 

Articles and pictorial sources: 

Provincial Government of 

Lampung 

There we can see the ancient 

objects, remain of ceramic from 

China and Siam, or household 

utensils, which is from centuries 

ago. The museum is opened on 

Monday until Saturday. Taman 

budaya or art center is place for 

presenting the classical music 

and traditional dances of 

Lampung. It takes fifteen minutes 

to get there from center of town. 

Not far from here. (Photo by Nico 

Adam) 


The proud of North 

Sumatra is Lake Toba, 

which was formed about 

75,000 years ago during 

one of the most powerful 

volcanic eruptions known 

to human kind; a 

tremendous disaster, 

which caused a layer of 

ashes of 600 meters to fall 

down. About 30,000 years 

ago, a new series of 

explosions formed a new 

volcano inside the old 

one. The hole that was 

formed by these 

explosions nowadays 

measures 120 by 45 

kilometres. 

North Sumatera 

NORTH SUMATRA AN ATTRACTIVE PLACE FOR 

INVESTING AND LEISURE 

General information 

The province of North Sumatra 

stretches across the island of 

Sumatra between the Indian 

Ocean and the Strait of 

Malacca. It borders Aceh 

province on the northwest and 

Riau and West Sumatra 

provinces on the southeast. It 

has an area of 70787 km² . 

The province contains a broad 

and low plain along the Strait of 

Malacca coast where the 

province capital, Medan, is 

located. In the south and west, 

the land rises to the mountain 

range that runs the length of 

Sumatra; the mountains here are 

dominated by Lake Toba, 

formed from the caldera of an 

ancient volcano. Several large 

islands in the Indian Ocean off 

the coast of Sumatra are part of 

North Sumatra, most notably 

Nias, Tanah Bala, Tanah Masa, 

and Pini. 

It has a rich flora and fauna. An 

abundance of birds, butterflies, 

buffaloes, deer, mouse deer, 

orang utans and many other 

export commodities make North 

Sumatra one of the richest 

provinces in Indonesia, as it 

produces more than 30 % of 

Indonesia’s exports. The 

province offers the visitors, 

especially nature lovers, 

beautiful tropical panoramas, 

terraced rice fields, blue 

mountains, jungle covered hills, 

white sandy beaches, music, 

dance and folk arts. 


Photo by Tine 

Economic Potentials 

from North Sumatra 

Situated in a strategic 

location at the vicinity of 

ASEAN countries, which 

inhabited more than 500 millions 

people a potential market with 

abundant natural resources as 

well as beautiful scenery, North 

Sumatra province of Indonesia 

is truly the best place for 

investment. 

The province’s area of about 

71,680 sq km with 12 millions 

populations, located in the 

northern part of Sumatra Island, 

administratively divided into 13 

regencies and the capital city is 

Medan. In 2006 the province 

approximately GDP is US $ 190 

millions while per capita income 

is US $ 1200, - and economic 

growth rate for 2007 is expected 

reach 7% . 

The local government opened 

almost all sectors for foreign 

investment and the new 

regulation permits foreign 

business entity to acquire local 

or domestic enterprise. There is 

no minimum capital amount 

requirement to investing in as 

well as the local government 

offers special incentives on 

taxes, custom, other levies for 

imported capital goods and raw 

material until certain period. At 

present foreign investment that 

has been operating in North 

Sumatra are from US, Canada, 

European Union, Middle East, 

China , Brazil, India and 

neighboring ASEAN countries, 

while the sectors entered are 

agriculture, forestry, mining, 

industry, hotel and other service. 

Characterized by tropical 

climate with temperature 

ranging between 21 - 31 

centigrade Celsius, 

mountaineous, high plateau, 

lakes and gifted with more than 

twenty kinds of mineral 

resources of metal and energy. 

As seen from the sea side the 

province is flanked by Hindia 

and Indonesian Ocean and the 

coastal length of 1300 km with 

abundant marine resources, 

stunning beaches and beautiful 

coral reef. 

In relation with the resources 

available, investors are invited to 

tap the benefit of the potentials 

which have not been 

transformed into real economic 

strength in agriculture, fishery 

and marine activities, forestry, 

plantation, mining and tourism. 

Investment in supporting sectors 

such as banking, telecommunication, 

education and 

infrastructure as well other 

service also have bright 

prospect. 

Infrastructure & Supporting 

Facilities 

There is no dificulty with regard 

to infrastructure as all modes of 

transportation are available and 

all area are easily accessed by 

surface, sea and air meanwhile 

Photo by Dennis Bours 


oads condition are generally 

good and connects all regencies 

in the province. There are seven 

airports including Polonia the 

international that can serves 

Boeing 747 airbus while 

transportation by sea served by 

twenty-one seaports and the 

biggest is Belawan able to serve 

such a ship of 35,000 DWT. 

Power generation are 

adequately provided and the 

connected capacity at present 

is about 1300 mw supplied by 

water, diesel , gas and steam 

power generator. Water 

treatments are available in all 

areas of the province and the 

current installed capacity 

reached about 150 million m3/ 

year. Modern telecommunication 

both fixed line and 

cellular network connects all 

regencies in the province and 

other facilities to support 

investment and business 

activities such as banks, post 

office, hotels and trade centers 

as well as industrial estates are 

available meanwhile health 

facilities supported by more than 

100 hospitals. 

Investment Opportunities 

Agriculture, Forestry and Animal 

Husbandry 

The available area of 1,5 million 

hectare available for food crops 

at present produce paddy, 

cassava, corn and peanuts. 

Other commercial crops can be 

cultivated as well as special 

horticulture including upland 

vegetables, flowers and fruits. 

Rubber, cocoa, cinnamon, 

coffee, coco palm and cigar 

has been exported worlwide 

and there is still room 

opportunity for expansion and 

diversification for other 

commodities including cattle 

cultivation. In the forestry 

sector, investor invited to exploit 

of pine log to manufacture 

sawn timber, multiplex and pulp. 

Fishery and Marine Resources. 

Due to major use of traditional 

equipment exploitation of the 

marine has not been carried out 

optimally, investors with modern 

fishing technology are expected 

to come . The coastal line is 1300 

km and has potency of pelagis 

and demersal fish and 

estimated fish potential in North 

Sumatra’s sea area is about 1,3 

milionton/year and so far only 

30% has been produced. There 

are 21 seaports to support fishery 

sector including Belawan the 

international, is equipped with 

fish storage. 

Manufacturing and Industry 

Attractive investment 

opportunity available for 

manufacturing of chemical 

stuffs and canned and 

processed food as well as 

beverage, machinery, 

electronic equipment, garments 

and apparel, furniture, rubber 

products as for the said product 

have competitive posistion in 

ASEAN countries. 

Telecommunication and other 

infrastructure. 

As the local government 

planning to speed up economic 

development investor 

encouraged to invest in 

providing of infrastructure such 

as power generation, toll road 

and telecommunication. 

Mining. 

Investor expected to exploit the 

appealing mining sectors as 

there are twenty seven minerals 

consist of energy and gas, 

ferrous and non ferrous minerals 

available in the area, except of 

oil the rest still using traditional 

technology in its exploitation. 

The minerals among others are 

gold, silver copper, bauxite, 

arsenic, sulfur, phosphate and 

granite. 

Photo by Yan. M 

Great Mosque, one of Indonesia’s largest, was built in 1906 in the Moorish style. 


Port of Belawan 

a gateway from North part of Indonesia 

Medan, capital of North 

Sumatra prov., NE 

Sumatra, Indonesia, on the 

Deli River, c.15 mi (25 km) from its 

mouth, where the city’s port 

(Belawan) is situated. The largest 

city in Sumatra and the fourth 

largest in Indonesia, Medan is the 

marketing, commercial, and 

transportation center of a rich 

agricultural area containing great 

tobacco, rubber, and palm oil 

estates. Coffee and tea are also 

grown in the vicinity. Industries 

include the production of machinery 

and tile, and automobile assembly. 

Belawan Port had rehabilitation of 

the extensively deteriorated cargo 

berths and improvements to dry bulk 

and palm oil loading systems of 

Ujun Baru Terminal, relocation of 

the passenger terminal and 

construction of a new passenger 

berth, and procurement of 

container-handling equipment 

Belawan is Indonesia’s busiest port 

outside of Java. Crude Palm Oil 

(CPO) has become the main export 

commodity of Belawan sea-port 

following the recent raising 

demands of the plantations product. 

PT Pelabuhan Indonesia-I 

Belawan Section 

The region tiers more than 30% of 

Indonesia’s export commodities, 

making it a vital cog in the economy. 

Tobacco, palm oil, tea and rubber 

are produced in large quantities, 

particularly around Medan in the 

north of the province. Pelni ships, 

regularly visit Medan’s port 

Belawan, on the Malacca Strait. 

The port was initially built in 1890, 

to provide a location where tobacco 

could be transferred directly 

between rail lines from the interior 

and deep-draft ships. The harbor 

expanded in 1907 with the 

construction of a new section 

intended for Chinese and 

indigenous traders, reserving the 

existing port for European shipping. 

In the early twentieth century the 

port’s business expanded, with the 

growth of major rubber and palm oil 

plantations in northern Sumatra. In 

the 1920s several major berthing 

facilities were built. In 1938, the port 

was the largest port in the Dutch 

East Indies, in terms of cargo value. 

Cargo volumes dropped 

substantially after Indonesian 

independence, and did not reach 

pre-independence levels again until 

the mid-1960s. A major restructuring 

in 1985 saw the construction of a 

container terminal; it almost 

immediately captured about onefifth 

of Indonesia’s containerized 

exports. Major products exported 

include rubber, palm oil, tea, and 

coffee. 

PT. Pelabuhan Indonesia 

Jalan Krakatau Ujung 100 

Belawan Medan-Indonesia 

Phone : 62-61-610444 

FAX : 62-61-610906 

Photo Port of Belawan courtesy of 

PT Pelindo I Medan 


Photo by Yan M 

North Sumatra, with it’s 

colorful, ethnically-mixed 

population, is Indonesia’s 

most populous province 

outside Java. It now has 

over 11 million inhabitants 

more than the entire 

population of Kalimantan 

or all of the islands of Nusa 

Tenggara. Dynamic 

Bataks, Malays, Javanese, 

Indians and Chinese have 

created a fascinating 

kaleidoscope of modern 

and traditional Indonesian 

cultures. 

Culture and Nature 

The people are hospitable 

and warm. The major tribes 

are the Malays of the 

eastern coast, the Bataks 

consisting of sub-tribes such as 

Toba, Simalungun, Pak Pak 

(Dairi), Karonese of the 

highlands around Lake Toba, 

the Mandailing and Angkolas 

from the southern part. Nias 

Island is inhabited by the Nias 

tribe, off the western coast of the 

province. 

Besides them are several ethnic 

groups who live in Medan and 

other towns of North Sumatra. Its 

largest groups are Chinese and 

Indian, being naturalized 

Indonesian citizens. Other 

Indonesian tribes like Acehnese, 

Minangkabau, Javanese, etc. 

also live in many parts here. 

Each of the mentioned tribes as 

well as the ethnic groups has its 

own dialect, religion, beliefs, 

traditional customs, etc. Arts and 

cultures make this region, a 

paradise for social scientists. 

Among the ancient Indonesian 

cultures which can be seen at 

Samosir island are the centuries 

old tombs of Batak Toba kings 

and a stone-table with its 

benches, where meetings were 

The Throne 

formerly held by the Siallagan 

chiefs. 

The province has two important 

ecological zones - a fertile, 

swampy plain in the east with 

mainly plantations, and a 

central volcanic chain of 

mountains (Bukit Barisan) which 

was formed 70 million years ago 

by tectonically movements. The 

western part does also has a 

small coastal plain and a chain 

of low-populated islands at the 

coast, of which Nias is the most 

known. 

Fourth Edition 2007 17 

Photo by Tine

Maimoon Palace, the yellow color and architectural design are blending 

between the Islam tradition and European culture 

The proud of North Sumatra is 

Lake Toba, which was formed 

about 75,000 years ago during 

one of the most powerful 

volcanic eruptions known to 

human kind; a tremendous 

disaster, which caused a layer of 

ashes of 600 meters to fall down. 

About 30,000 years ago, a new 

series of explosions formed a 

new volcano inside the old one. 

The hole that was formed by 

these explosions nowadays 

measures 120 by 45 kilometres. 

To compare: the famous 

eruption of Mount St. Helens 

(1980) left a crater of only 2 

sq.km. The explosion caused the 

area around Lake Toba to 

become an ecological border. 

Medan 

As the capital of North Sumatra, 

Medan has a very strategic 

position. There are consulates of 

foreign countries and it is the 

primary center of activities of 

northern Sumatra. 

Based on Decree of the 

Governor, Head of First Level 

Region of Northern Sumatra no 

140.22/2772.K/1996 dated 30 

September 1996, 

administratively the City of 

Medan is divided into 21 districts 

which cover 151 villages. 

Photo by Tine 

The development of the City of 

Medan is focused on becoming 

the center of governmental 

administration, industry, 

distribution of goods, financial 

service, communication, 

accommodation, tourism 

service and regional as well as 

international trade. 

Photo by Yan M 

One of main gate of Great Mosque 

Brastagi 

Brastagi is a former Dutch hill 

resort, 66 km away from Medan, 

at an altitude of 4,600 feet, is a 

cool and pleasant town. There 

are hotels of all standards, 

moneychangers, and 

restaurants serving both 

Indonesian and western style 

food, nice scenery, and very 

friendly and polite people. No 

guides and salesman will bother 

you when walking town. 

The four-hour drive from Lake 

Toba to Brastagi, skirting the lake 

for a long way, is picturesque. It 

is a narrow, winding road 

through pine forest, terraced 

plantations and verdant 

meadows in the Karo hills, with 

hardly any people around. On 

the way, at the tip of the lake, is 

a waterfall named Sipiso Piso 

(Razor’s Edge). It is a tourist spot 

with food stalls and souvenir 

shops. 

It lies between two volcanoes. 

The area is known for its cool 

climate, orchids, flowers, fruits 

and vegetables. Back-packers 

use it as a base for climbing the 

two volcanoes, jungle trekking 

and for visiting the nearby 

Orang Utan Rehabilitation 

Centre. There were a tourist that 

had been for months, eating 

only fruits and vegetable and 

soya curd for protein. 

Package tours to the Triangle 

are available from Malaysia and 

Singapore, in another name, at 

another price. However, one 

can do the tour conveniently on 

one’s own, economically and 

leisurely. If you have missed Lake 

Toba for your honeymoon, it is 

never to late for a visit. 

Up to and around Bukit 

Gundaling is a nice and not very 

demanding walk. The area is 

pretty with some grandiose villas 


Karo Batak Highland in Brstagi. Photo by: Dennis Bours 

and great views over Brastagi, 

toward Gunung Sibayak, and 

towards Gunung Sinabung. On 

the top there are many stalls. It 

is very popular on Sundays. 

Tahura is a protected forest 

covering 51,500 ha. The main 

gate is 5 km from Brastagi 

towards Medan. At the gate is a 

100 m wide park-like forest 

popular for picnics, especially 

on Sundays. Behind this area is 

untouched forest. There are 

many villages around Brastagi 

and many have at least a few 

traditional houses, often 

inhabited by eight families each. 

It can be a good idea to visit 

such a village that is not a tourist 

object if one wants to see 

normal everyday life of the Karo 

people. 

The one of the “musts” in Brastagi 

is to walk up on Gunung 

Sibayak, this volcano is still active 

and the environment on the 

summit 2,172 m above sea level. 

Lau Debuk-debuk hot springs 

are one of the most popular 

attractions of Brastagi. the hot 

springs that most tourist visits is 

however not Lau Debuk-debuk, 

but Gunung Semangat hot 

springs, which sloppily is also 

called Alu Debuk-debuk. 

A cool hill town, Brastagi is a 

good base from which to 

explore Karo Batak villages, 

climb volcanoes or sample 

jungle trekking in Gunung Leuser 

National Park. The park is one of 

the largest national park in Asia. 

It cover more than 7750 sq km 

and protect more than 100 

different animals, including 

rhinoceros, elephant, tiger and 

orangutan and at least 300 

species of birds. 

The Erpangir Kulau ceremony 

takes place once every month 

Morning market in Brastagi. Photo by: Iwa Go 

on the day of Cukra Lau, the best 

according to the Karonese 

calendar. On this day, people 

come to pray and ask for help, 

to get well, to find a wife or 

husband, most people come 

before noon and normally come 

in small groups and dressed in 

white. 

The blue of Brastagi in the morning. Photo by: Chris Jules 


TOBA LAKE 

a supervolcano lake 

Parapat has developed for 

and with tourism. It has a 

huge selection of hotels 

and restaurants but, 

unfortunately, the last five years 

have been very quiet and many 

establishment have closed 

down, either temporary or for 

good. Most tourist are local or 

from neighboring countries. 

Westerners normally just pass 

through on their way to Pulau 

Samosir in Lake Toba. 

The town offers scenic 

surroundings, good eating, and 

souvenir shopping. As it is only a 

3-4 hours ride from Medan the 

weekends are rather lively. 

Especially the Saturdays where 

there is market day in Parapat 

and from the surrounding 

countryside. They bring in 

coffee, tea, ginger, clove and 

cinnamon. There is also a minor 

market day on Thursday. 

The town has three major parts. 

One area is along the highway 

with the bus terminal and where 

many restaurants are open 24 

hours. The main part is on the 

western. Here are most hotels, 

the market, and the passenger 

boats for Tuktuk. The third part is 

to the south and is called 

Ajibata. it is administratively a 

part of the regency Toba 

Samosir. Here are the car ferry 

and passenger boats for Tomok. 

There is also a market here, but 

many roads have recently 

changed names and there is 

confusion in addresses. 

Enchanting Toba Lake in Parapat 

Getting There 

By renting a car from Medan to Parapat. Parapat is 185 

kilometers away from Medan. It will take about 4 hours to reach 

this place. You can also ride a bus or join a tour to visit Toba 

Lake. 

Where to Stay 

Numerous inns and hotels are available in Parapat. Some hotels 

even have their own swimming pools and jacuzzi. 

Moving Around 

You can ride a motorboat / ferry to reach Samosir Island. 

Dining Guide 

This place has several restaurants, where you can eat. You can 

also eat in the hotels/inns. 

Souvenir Tips 

Classic souvenirs such as T Shirts, hats, keychains, are 

available in Medan and Parapat. In Tuk Tuk, you can buy 

traditional Batak crafts such as Batak traditional calendar, 

traditional musical instruments, elaborate carvings, ulos, and so 

on. 

Toba Lake from the mountain. Photo by: Pradanto 

There are many souvenir shops 

along the road down to the 

market. “Antiques”, hand woven 

blankets (ulos), carvings, T-shirts, 

ceramics, cheap clothes, and 

souvenirs are plentiful. It can be 

cheaper to shop on Samosir, 

though.There are some beaches 

in Parapat. Swimming, however, 

is much better off Samosir. The 

Ajibata beach beyond the car 

ferry harbors has been 

improved, but is still not very 

nice. The public beach on the 

Other Things to See or Do 

You can swim in the lake or ride a boat circling this lake. You can 

also visit Samosir Island to see traditional houses of Batak kings 

in the past also royal tombs in Tomok area. For those of you who 

are into golf, a golf course is also available in Parapat. 

Travel Tips 

· Bring your own bathing suit and sports equipment. 

· Bring a hat and a jacket. This place can be quite cold. 

DFA team exploring Toba Lake on the boat 


Ferries operated in Parapat, Toba Lake, Photo by: Pradanto 

The BATAK 

Batak societies are patriarchal organized along clans known 

as Marga. The Toba Batak believe that they originate from 

one ancestor “Si Raja Batak”, with all Margas, descended from 

him. A family tree that defines the father-son relationship among Batak 

people is called tarombo. 

There are about six million Batak, more than half of whorn live in the 

highlands surrounding Lake Toba, divided in a number of distinct 

Batak societies, each with its own language, style of ceremonial dress 

and traditions. These are generally grouped under six separate 

ethnonyms: Karo, SiTalungun, Pakpak, Toba, Angkola and Mandailing. 

Toba Batak are known traditionally for their weaving, wood carving 

and especially ornate stone tombs. Their burial and marriage 

traditions are very rich and complex. The burial tradition includes a 

ceremony in which the bones of one’s ancestors are reinterred several 

years after death. This secondary burial is known among the Toba 

Batak as (mangongkal holi). 

Before they became subjects of the colonial Dutch East Indies 

government, the Batak had a 

reputation for being fierce warriors. 

Today the Batak are mostly Christian 

with a Muslim minority. Presently the 

largest Christian congregation in 

Indonesia is the HKBP (Huria Kristen 

Batak Protestan) Christian church. 

The dominant Christian theology was 

brought by Lutheran German 

missionaries in the 19th century, 

including the well-known missionary 

Ludwig Ingwer Nommensen. Dutch 

Calvinist missionaries introduced 

Christianity to the Karo and their 

largest church is the GBKP (Gereja 

Batak Karo Protestan). Mandailing 

Batak was converted to Islam in the 

early 19th century. 

Parapat peninsula is nice, but very crowded with 

food stalls, paddle boats, etc. 

The varied landscape of Parapat creates many 

nice views. One great view is from the camping 

ground on Dolok Bangun north of town. Also the 

hill Dolok Pangulu, in the middle of the town on 

the Peninsula, has nice views. Out on the point of 

the Peninsula is a beautiful and well-kept old 

Dutch-built villa. The Dutch kept the Indonesian 

President to be, Ir. Soekarno, here under house 

arrest for two months in 1948. It is now a guesthouse 

for government people. The view over the lake is 

also nice from here. 


With it’s famous megalithic 

stone altars and furniture, 

spectacular traditional 

architecture, and complex 

religious rites, this 

fascinating island offers a 

journey in to the past. Nias 

island lies approximately 

125 km south west of 

Sibolga city. The northern 

half of the island is 

sparsely populated and 

featured large swampy 

areas. 

Sunset in Lugundri beach at Nias Island 

Nias Island 

one of the major tourist destinations in North Sumatera 

The local people of Nias 

called the island as Tano 

Niha, or land of the people. 

Ethnically the Niah who called 

them selves as Ono Niha are 

mixed of proto-Malay who has 

had contacts with the Asian 

Mongoloid world. Their exact 

origin is misty. Many features, 

practices and cultures are of 

their own. Until now those 

practices and cultures still well 

maintained. This is the place that 

you may discover the live of the 

Stone Age era. Stone jumping is 

one of the popular activities 

which still well preserved. 

During the past, this activity is 

showing the maturity of a man, 

and used to be meaning to win 

a war. The stone jumper used to 

jump over the enemies trench to 

get in to the trench and opened 

the enemies’ gate for his 

companion. However now it 

used to attract visitors. 

For the nature sport lover, Nias 

provides very excellent spot for 

surfing. This is one of the world 

class surf site in our country. We 

highly recommend you to the 

activity during the dry season 

(April to October) when the 

waves and the weather still 

friendly. 

Nias is one of the major tourist 

destinations in North Sumatera, 

especially famous for its surfing 

and unique culture. Nias is 

definitely different than most 

other places and has very much 

to offer, not only for surfers. Nias 

was ‘discovered’ late and is in 

some aspects not yet 

discovered. Forget all strange 

reports based on travelers’ myth 

and other inflated stories. Nias is 

definitely one of the more 

interesting destinations in 

Indonesia. 

Surfing and Beaches 

A deep trench in the ocean 

along the coast of Sumatera, 

Jawa, Bali and onwards is the 

secret behind all the excellent 

surfing locations in Indonesia. 

The pressures of the whole Indian 

Ocean force the sea up out of 

the trench and to create huge 

waves along the coast. Many of 

those waves are now famous, 

especially the one in Lagundi. 

Many other places have very 

good surfing, but are rather 

unknown due to its isolation and 

the secrecy of most surfers. 

Surfing is so much better if one 

doesn’t have to share the waves 

with the big crowd. Nias has 

been specially endowed with 

good surfing. Besides Lagundi 

there is nice surfing in Afulu, 

Pulau Asu and Pulau Bawa. In 

the archipelago Pulau-pulau 

Batu there are yet more 

excellent surfing spots. 

Nias also offers a big variety of 

beaches for the beach lover. 

Anything from quiet coral island 

beaches to huge wide beaches 

open to the sea. The beaches 


of Lahewa and Tanah Bala in 

Pulau Batu are definitely unique. 

Teluk Lagundi is the bay in the 

Southwest corner of Nias, 

famous among surfers for its 

excellent surfing. Some years 

ago it was the main attraction 

in North Sumatera and in high 

season all the bungalows along 

the shores were full. 

Monang, the driver 

Tourism in Nias started because 

of surfing. Australian surfers 

discovered the famous Lagundi/ 

Sorake wave in 1960s. Lagundi 

became World famous for its 

long and perfect wave. 

International competition has 

been held regularly since 1993. 

For those who never have tried 

surfing there are surf instructors 

available. 

Note from the journey 

ONE RIGHT LEG DRIVER 

After arriving in Medan, North 

Sumatra and laying for 

awhile in a hotel room on 

Jalan Sisingamangaraja, we went to 

the small travel agent on the same 

street. At the agent room, someone 

was coming closer to us and asking 

with a nice but also convincing way, 

he greeted : “My friends, where are 

you going…. Well, if you are going 

to Lake Toba, I advise you to go first 

to Prapat then you proceed to 

Samosir Island by boat. To go back 

to Medan, you should pass through 

Brastagi, the uphill city with a 

beautiful panoramic view over the 

valley and winding road…..”. 

Then he offered swiftly to rent a car 

with its driver. He also proudly 

introduced the driver to us. When 

looking at the driver, all of us, were 

surely frowned and perhaps 

wondering how he could drive as he 

only has one right leg while a second 

left one supported by a walking- 

The beautiful shots from Nias Island’s 

beaches, left by Chris Jules and right 

by Dennis bours 

aluminum made stick. After a short 

conversation with agent staff and 

the driver, we agreed finally to tour 

around Lake Toba as scheduled 

started at 10.00 a.m. 

Honestly speaking, when I got first 

time in the car, Toyota Kijang 

Kapsul, I was still wondering how 

come he drives with only one leg, 

how he presses the clutch and brake 

pedals ? Oh God… I had just 

understood when I sat beside him 

and saw how he could easily and 

swiftly press the pedals. The stick 

was only used to press the clutch 

special made pedal adjusted to the 

tip bottom of the stick while the right 

foot for brake and accelerator 

pedals. After seeing this and feeling 

save, then everything was fine and 

quite really relieving… even a 

couple of minutes before I should 

take a long breath…..and tried to 

calm down. I thought the other three 

of us also agreed with. 


Monang Siagian, 

the tough and cool 

Driver 

During the trip from Medan to 

Prapat, took around three 

hours, we had been chatting 

with the driver, Monang is his name, 

and Siagian is his Marga or family 

name. The conversation between us 

was intense and friendly, though 

often interrupted by admiring the 

beautiful scenery of the Lake Toba. 

The forty five-year old man, Monang 

told us his interesting and unique 

story. He graduated only from 

elementary school. He pointed out 

to the gold medal hung on the Car’s 

rear-view mirror while telling me that 

the medal he won from the 

biannually National Wheelchair 

Tennis Court Championship 1996 in 

Jakarta. He continued that in the 

past years he went abroad to some 

European countries among others 

to the Netherlands, even not in the 

first place, but he got titanium wheel 

chair prize. His last performances 

were winning gold medal for 

wheelchair tennis court and bronze 

medal for 1.500 m wheelchair race 

in the national games for the 

disabled (Porcanas XII), 2004 in 

Palembang, South Sumatra. 

With a little bit change of his smiling 

face became glassy-eyed when he 

told his saddening tragedy almost 

forty years ago - when he was sixyear 

old - his left leg had to be 

amputated after being crushed by the 

train. I saw his eyes looked at the 

front broke through the windscreen, 

perhaps crammed by lots of bitter 

memories. He stopped to talk for 

awhile, it seemed he tried to recall 

his remembrance. He continued, but 

with his smiling back, that at the time 

he had been treated for more than 

six months and had even known what 

happened with his left leg, but not 

been aware at all how the future 

would be for him. Since the tragedy 

and treatment, he said he had felt 

nothing, as if nothing happened to 

him, but been a happy boy as a 

normal kid in general and played 

around with all the little boys and girls 

in his beloved village. 

I said in my heart: “I’ve learnt a lot of 

things, particularly in facing life, from 

you, Monang, the one right leg driver 

and athlete.” I thought, not only his 

parents, brothers, sisters, wife or his 

three children should be proud of him, 

but also I myself…. frankly moved to 

be encouraged. Monang, husband of 

Asih, has never complained or been 

sorry for what took place to him long 

time ago but just simply continued 

the reality of life he has to face. He 

said convincingly once: “…. life goes 

on, never returns and I have to support 

my family, my wife, Asih and my three 

children ….”. His firm responsibility 

apparently making him strong in his 

fighting spirit as there is no time to 

despair. As a driver, he drives tough 

enough, swiftly but calmly, even he’s 

actually a good sense of humor. That 

The writer, next to Monang, enjoying a beautiful Toba Lake with DFA Team 

Monang in action 

was why my other friends kept 

sleeping almost during the trip. Not 

clear for me, whether they were 

sleepy or simply tired. Still, I myself 

and Monang made a friendly and 

some times funny chat. 

Even taking more than 12 hours, from 

Medan-Prapat-Samosir Island- 

Prapat-Brastagi-Medan, but the 

journey for me like a short time one, 

maybe in particular caused by a 

warm atmosphere created. He 

always informed us about the 

interesting or beautiful places we 

passed by or stopped for awhile. He 

also talked about his marriage, wife 

and daughter and son happily and 

proudly, in fact seen and felt how he 

loves deeply his family. He had hardly 

ever shown a sad-wrinkled and 

nervous face during the whole trip, 

he had even never grumbling, but 

always seen patient, happy, funny 

and cool. That is Monang, a one right 

leg driver and athlete, we should learn 

many things, in particular, his fighting 

spirit from him! (Achmad Gozali) 


East Java 

Malang a colonial’s favorite places for rest 

Malang, one of the cleanest and coolest cities in East Java has, without any doubt, 

been famous since a long time ago. Historical remnants are scattered around 

Malang Regency showing that it has played important role in many eras. 

Malang was a popular stay for 

colonials. The city has 

cool climate and is located 

on a nice, with volcanoes 

surrounded plateau, 450 meters 

above the pressing heat of the 

lowlands. In the east the active 

Gunung Semeru dominates the 

view; the Gunung Anjasmoro, 

Arjuna and Penderman in the north 

are covered with hotels and holiday 

places. Southwest of the city is the 

mystical Gunung Kawi, where 

pilgrims pray for prosperity. 

The alun-alun of Malang was 

constructed in 1882 following the 

standard pattern; at its border a 

market, a mosque, a prison and 

regents house. Later the Europeans 

built the house of the assisting 

resident, the Protestant church and 

later a bank building and a society. 

In 1914 a new city centre across the 

River Kali Brantas was constructed 

around a square at its centre. At the 

same time a new quarter north of 

the city was built, complete with 

wide lanes and big trees. The 

colonial heritage can still be felt 

around here. 

Malang is a good place to view at a 

good walk. The Balai Kota Malang, 

the city house at Jalan Tugu is the 

best point for a start. On the big 

round square with the Mahoney 

trees for the shade. Earlier there 

was a fountain in the center, but that 

was replaced with the tugu 

(memorial) after the independence. 


Let see the nature 

Bromo isn’t the highest mountain in Java, that honor goes to nearby 

Mount Semeru at 3,676m, but it’s probably the most famous one. Bromo is in fact 

only one of many peaks inside the massive Tengger Caldera, 

but it’s easily recognized as the entire top has been blown off and the crater 

inside constantly belches white sulphurous smoke 

The Bromo Tengger Semeru 

National Park covers some 

800 square kilometers in the 

centre of East Java. It is the 

largest volcanic region in the 

province and there stands 

Mount Semeru, which rises 3676 

meters above sea level. At its 

northern end is the spectacular 

Tengger Caldera, Java’s largest, 

with its 10 km barren desert-like 

sea of sand. Within the caldera 

rise the deeply fissured volcanic 

cones of Batok and Bromo, the 

latter is still active with a 

cavernous crater from which 

smoke blows skyward. 

Temperatures at the top of 

mount Bromo range about 5 to 

18 degrees Celsius. To the south 

is a rolling upland plateau 

dissected by valleys and dotted 

with several small scenic lakes, 

extending to the foot of Mount 

Semeru, a towering grey forestskirted 

cone dominating the 

southern landscape. 

Tengger sandy area has been 

protected since 1919, and its 

believed to be the only 

conservation area in Indonesia, 

even probably in the world 

possessing a unique ocean and 

sand at the attitude about 2000 

m above sea level. There are 

several mountains inside the 

calderas namely: Mt Watangan 

(2,661 m asl)., Mt Batok (2,470 m 

asl), Mt Kursi (2,581 asl), Mt 

Watangan (2,661 m asl), and Mt 

Widadaren (2,650 m asl). 

On the fourteenth day of the 

Month Kasada, the inhabitants 

of Tengger Mountain range 

gather at the rim of Mount 

Bromo’s active crater to present 

annual offerings of rice, fruit, 

vegetables, flowers, live stock 

and other local produce to the 

God of the Mountain, as 

adherents of religion combining 

elements of Hinduism and 

Mahayana Buddhism the 

Tenggerese ask for blessing from 

the supreme God, Sang Hyang 

Widi Wasa. This ceremony called 

Kesodo Ceremony. 

While the Great Mountain or 

Semeru offer a wonderful place 

to 3 days hike. Serenity of small 

lakes and large meadows, a 

three hours struggling through 

loose screw to the peak and 

breathtaking views from peak 

Semeru explodes every half hour 

and sends billowing smoke 

upwards. These gases and 

belching lava make Semeru 

dangerous stay well away from 

the vent. The fine scenery and 

bracing climate, easy access 

and reasonably visitor-oriented 

facilities make this one of the 

most popular reserves in Java. 



Getting There 

Bromo Tengger Semeru can be 

reached by private and public 

vehicle. There are four gates to 

access the place, Probolinggo, 

Wonokitri, Ngadas and 

Lumajang. Probolinggo 

approach is the easiest and by 

fat the most popular route, 

especially if you go by public 

bus, Wonokitri is the closes and 

the easiest one if you go by 

private vehicle from Surabaya (5 

hours journey). To get closer to 

Mt. Bromo you must rent 4x4 

vehicles (there are many 4x4 

vehicles rental there). 

Where to Stay 

There are a few options that you 

can choose to stay. You can 

stay at The Bromo Guest House 

which is located at Ngadisari 

that lies 3 km from the crater rim. 

Or you can choose other hotels 

at Cemoro Lawang because it 

this situated at the crater rim. 

Other Things to See or Do 

Walking on the sea of sand and 

stepping up on the 249 steps to 

rim is worth to try. Enjoying the 

unique crater in crater, 

watching the dawn at Bromo is 

the main attractions in the area. 

Dining Guide 

Its kindly hard to find some food 

at night, because mostly of 

warung are closed after 7.30 pm. 

If youre in Wonokitri area, theres 

some warung in Tosari market, 

which still open at 7 to 9 pm. 

Souvenir Tips 

There are many souvenir shops 

around Mount Bromo viewpoints 

who are selling T-shirts, scarf that 

are made from wool and others. 

There are also street hawkers 

who are selling these things too 

at the caldera area. 

Moving Around 

You can moving around on foot 

and normally it will takes 2 hours, 

or you can ride a horse or even 

rent a jeep (for this two, you are 

suggested to ask first and make 

a negotiation) 

Travel Tips 

• Necessities for the trip include 

a torch, warm clothing, 

comfortable trekking shoes, 

and glove as a protection 

against the freezing 

temperature which hovers 

between zero to five degrees 

Celsius (33 to 41 degrees 

Fahrenheit). 

• If you buy or rent something 

please Bargain. 

• Sunrise starts at 5.00 am till 6.00 

am (If weren’t cloudy), so you 

may leave from your hotel or 

guesthouse at 3 am or even 

less than that. 

• Before start trekking, hiking or 

climbing, be sure that you 

already eat, or you can bring 

some food and drink from your 

places of stay. 

• Otherwise, you can buy some 

food and drink on the nearest 

markets for your supply before 

you start your activities on 

mountain. 

• If you’re come in the right time, 

you may possible to watch the 

annual ceremony of Kesodo. 

All photos are gift from Market Info 

Team during visit to Bromo 


History tourism 

Located about 12 kilometers north of 

Malang, is one of the monuments built in 

memory of Kertanagara, last king of 

Singosari, who died when his palace was seized 

by a usurper in 1292. The temple was partially 

restored in the 1930’s. The roof, in its original 

state, would have mirrored the cosmic Mt. 

Mahameru of Hindu mythology, four lesser 

pinnacles on each side surrounding a taller, 

central ‘peak’. Yet it seems that the temple was 

never completed. 

The impressive kala heads, highly detailed on 

the roof, become mere outlines above the 

entrance and wall niches lower down, showing 

that the fine carving was executed from the top 

downwards. For unknown reasons, the artists 

appear to have abandoned their work. 

West of the temple, at a distance of some 200 

meters, two enormous guardian figures stand 

on either side of the road. It has been suggested 

that the location of these statues may be the 

site of the original entrance to the palace of 

Singosari. 

Agro tourism 

Apple tree in Indonesia (especially in 

Malang) began to be known about the 

year 1908 before Indonesia proclaimed 

the independence. The Dutch was the first 

people who brought it, and reached good areas 

for apple growing. Batu is one of them, and 

above all it is the most suitable. The first apple 

variety grown in Batu was Rome Beauty. 

About 1969, after Indonesia got its 

independence, the “Banaran Garden Institution” 

found a new apple variety, namely Manalagi 

Apple. The man who found it is Mr. Surahmat 

Kusumo, a senior fruit tracker from “Balai 

Penelitian Hortikultura Pasar Minggu” 

(Horticultural Research Institution Pasar Minggu) 

Jakarta. This new variety was from Gandon 

village, because this variety was not found in 

Holland and other parts of the world; so this 

variety was finally considered as an Indonesian 

Apple. Because of its nice taste, this apple is 

called “Manalagi” (Javanese, means: give me 

more). 


mutumanikam 

NUSANTARA 

Indonesia has abundant natural resources in the 

form of precious stones, metals, and pearls (one 

of the biggest south sea pearls producers in 

the world) as well as skilled human resources with artistic 

skills. Having this philosophy in mind, the first Lady has 

initiated a programme to make the best use of these 

advantages for welfare of the people by creating 

employment through jewelry industry. 

Established in December 2006 Mutumanikam Nusantara 

was an initiative action taken by the First Lady of the 

Republic of Indonesia, Madam Hj. Ani B Yudhoyono to 

enhance the existing jewelry industry in Indonesia to 

create more job opportunities. Mutumanikam Nusantara 

is a non-profit organization that is designed to boost the 

Indonesian economic and to increase the interest of 

small and medium enterprises through the development 

of the handcrafted jewelry industry. 

Since it was born, Mrs. Herawatie Wirajuda as a 

coordinator to the board has always promoted 

Mutumanikam Nusantara collaborating with Indonesian 

Representative abroad through participating at various 

trade shows around the world to introduce their 

creations such as the International Jewelry Tokyo 2007 

in Tokyo and Osaka – Japan in January 2007, the Basel 

World Exhibition 2007 in Switzerland from April 12-19, 2007 

followed by single exhibition in London that was 

attended by the Gold and Jewelry Association, Galleries 

Owner and High Society Ladies in London, The 

Indonesian Jewelry Day held at the Indonesian 

Consulate General in Los Angeles, California on 

September 20, 2007, and the recent exhibition with title 

The Jewelry of the Indonesian Archipelago held at 

Indonesian Consulate General in New York on 

September 24, 2007. 

Mutumanikam Nusantara produces high quality jewelry 

for domestic and international market. Its objective is 

also to ensure the continuity of jewelry production in 

Indonesia to meet the demand of the international 

market. The quality of jewelry produced by 

Mutumanikam Nusantara is comparable to the jewelry 

created by the famous European jewelry house such as 

Cartier, Bvlgari and Chopard. Please visit 

www.indonesianjewels.com to learn more about 

Mutumanikam Nusantara and its creations. 

Photo by A. Rizki Setpres 

Photo by A. Rizki Setpres 




Ministry of Foreign Affairs 

Ministry of Tourism 

Directorate General of SMEs 

Agency for Research and Development of Industry 

Ministry of Industry 

National Agency for Export Development (NAFED) 

Ministry of Trade 

Proudly invites you to 

The Indonesian Jewelry Exhibition and Tourism Promo in 

mutumanikam NUSANTARA Exhibition 2007 

29 November - 2 December 2007 

Further Information 

Menara Mulia Ground Floor, G3A, Jakarta 

12930, Indonesia 

Telp. +62 21 52971581 

Faks. +62 21 52971583 

email: karno@indonesianjewels.com 



Exporter and Importer Business Tips 

Food Service Sector 

The Hotel, Restaurant, and 

Institutional (HRI) industry 

in Indonesia is extremely 

diverse. It consists of 

hotels, restaurants that 

serve local and Western 

food, fast food outlets, and 

clubs. Small restaurants, 

street stalls known as 

warungs, and hawkers that 

sell food to customers on 

the street comprise the 

majority of retail outlets. 

Catering operations service 

airlines, factories, and 

private social functions. 

Cruise and military ships, 

mining and oil operations, 

prisons, and hospitals are 

also a part of this sector. 

Market Overview 

The majority of imported products 

are sold to four and five-star hotels 

and up-scale restaurants that sell 

Western food. A significant volume 

of imported items is also sold to 

Western fast food outlets, but the 

variety is limited. In compliance with 

that, tourism and the high-end 

income Indonesian who dine out on 

imported food are the important 

target group for this consumer food 

service. 

Despite international franchises 

outlets (such as bread talk, a bakery 

chain from Singapore that open the 

bread lover eyes in Jakarta), local 

restaurant and bakery franchises 

outlets are also rapidly increasing. 

This includes noodles, pizza, fried 

chicken, as well as modern bakery 

outlets. 

Shops specializing in coffee are 

growing including international 

chain (Starbuck Coffee, The Coffee 

Bean and Tea Leaf, Gloria Jean’s, 

Dome coffee) and local chains. Fast 

food pizza as a meal alternative and 

bakery also experienced a 

significant growth. New bakeries are 

introduced with modern concept 

(bread boutiques or serving hot/cold 

sandwiches). The growth of 

foodservice industry is also push by 

the development of the shopping 

malls in the big cities where the food 

service outlets are located. New 

outlets in the café/bars sector 

increase but the popularity of 

specific outlets tends to be shortlived 

due to the frequent shifting of 

the consumer preference. 

Away-from-home eating is a very 

common activity across all levels of 

income. For various reasons, the 

custom is gaining acceptance all 

over Indonesia. Apart of the basic 

reason such as lunching at work, the 

change in lifestyle and income 

levels (dining out with peers in 

standard Western food service 

outlets become a trendy and 

modern way of life; shopping malls 

become recreational places during 

the weekend) has also become 

major driving force behind the trend. 

For a few, eating out as a family 

activity is done every weekend. 

Private social functions, such as 

wedding party, also contribute to the 

sales of food service industry. For 


high income consumer, wedding 

party is a prestige ceremonial event 

and conducted in four or five-star 

hotels or in up-scale restaurants with 

thousand invitees and serve with 

abundant food from appetizer to 

desert. This is common in 

Indonesian culture to invite a lot of 

people for wedding ceremony and 

provide them with foods. 

Future Trends 

In 2004, the Revenue from the hotel 

and restaurant sector was $4.8 

million from 5.3 million tourists and 

in 2005 is estimated to reach US$ 6 

million from 6 million tourists. The 

customer base for most of the HRI 

trade is expected to shift to an even 

higher percentage of Indonesian 

customers, in contrast to the high 

percentage of expatriate customers 

in pre-crisis years. The growing of 

local tourist has pushed by the 

competitive price of domestic 

airfares since past three years. The 

expansion of the franchise 

restaurants (including fast food), 

casual dining cafés, international 

and family style restaurant, and food 

court is expected to increase 

imported food consumption. 

Entry Strategy 

A U.S. exporter that is interested in 

selling to the HRI trade in Indonesia 

should look for a reputable importer/ 

distributor to represent their products. 

These companies have the import 

licenses and knowledge of customs 

clearance procedures that are 

required to successfully bring in 

products. They will also have the 

capability to be in a position to ensure 

the widest distribution for your items. 

Despite the downturn this year, 

Jakarta and Bali remain the ideal 

locations to target in your market 

entry efforts. These cities have a 

sizeable HRI trade, which consist of 

5-star hotels and upper-scale 

restaurants. They also have 

sizeable expatriate communities 

and a large numbers of foreign 

visitors that seek imported food 

products. 

Food Processing Sector 

Market Overview 

Indonesia offers significant market 

potential for U.S. suppliers of food and 

agricultural ingredients for the local 

food processing sector. Indonesian’s 

food and beverage processing 

industry in 2002 was worth over US$ 

10 billion, and is comprised of 4,700 

businesses, ranging from family 

owned business to multinational 

companies, and over 900,000 

traditional home industries. Package 

food sales in 2002 grew 

approximately 15 percent, reaching 

sales of over IDR. 61,000 billion (US$ 

6.67 billion). Unfortunately, inflation 

played a significant role in driving up 

current value growth. Price increases 

for fuel, electricity, telephones, rice, 

and other basic necessity items 

continually drive up end product 

prices. 

Various new product development of 

package food has been noted. This 

includes sugar confectionery, 

breakfast cereals, instant noodle, 

savory snacks, and dairy drinks that 

provides consumer with a wider 

selection of products. 

In past few years, fruit-flavored drinks 

started to dominate fruit/vegetable 

juice due the price concern (only 

slightly above the bottle water) and 

targeted all class. 


Food sector such as restaurants, cafes are one of the most growing business in 

Indonesia 


Soy bean base products, such as tofu, 

tempe and soy milk as multifunctional 

health drink packed in a 

transparent plastic bag, are produced 

by small scale industry (home 

industry) and already ubiquitous in 

Indonesia mostly sold in traditional 

market and door to door service. 

Entry Strategy 

Inputs for food processing can be 

categorized as follows: 

· Primary materials such as frozen 

offal beef, wheat or skimmed milk 

powder. 

· Essential complementary 

ingredients such as flavoring or 

preservatives. 

Primary materials are most 

commonly imported directly by the 

food processor. Complementary 

ingredients are usually bought from 

a local importing agent because 

they are used in smaller quantities 

and often have limited shelf life. 

Some “local suppliers” are agents 

in Singapore, which some producers 

find useful as a regional distribution 

point. Food processors buy from 

local agents in some cases because 

the agent has an exclusive sales 

agreement. Some companies would 

import directly if an alternative 

source were located. 

Many multinational food processors 

operating in Indonesia must follow 

global product specifications. These 

companies have central purchasing 

offices, often in the U.S. or in 

Europe. 

The range of products represented 

in the industry makes 

recommendation of one strategy 

difficult. 

Generally applicable principles are 

as follows: 

· Personal contact and local 

representation is essential if a 

permanent presence in the market 

is envisaged. 

· Local representation requires careful 

and detailed research to confirm 

claims. Prospective representatives 

who claim connections to important 

people should be treated with 

extreme caution. Such connections 

are not necessary - commercial 

acumen is greater value in the 

market than “good connections”. 

· Do not make any commitment to 

grant exclusive rights to a product 

before gaining experience of a 

prospective representative’s 

capabilities. 

· Pay attention to accounting 

standards applied in the preparation 

Beautiful design for Restaurant and Café attract more customers 

of reports supporting the financial 

standing of candidate 

representative’s or partners. 

Investment Trends 

Foreign investment in the food 

processing sector is increasing as 

a result of liberalized investment 

regulations and the need for new 

capital during the ongoing economic 

crisis. A further consideration is the 

establishment of the AFTA trade 

zone giving favored treatment to 

regional production. Each of the 

following U.S.-based corporations 

based in Indonesia export to the 

region using their world brand 

names: Heinz - PT. Heinz ABC 

Indonesia; Campbells Soups - PT. 

Arnott’s Indonesia (via Australian 

subsidiary); and Nabisco - PT. 

Nabisco Foods. 

European investment is strongest in 

the dairy foods industry with Nestle, 

Freische-Foremost, and Nutricia all 

long standing participants. New 

comer, PT Danone Dairy Indonesia 

and New Zealand also established 

their dairy manufacturers in 

Indonesia. Japanese investment in 

the sector does not match its standing 

in other Indonesian manufacturing 

sectors. 

Consumption Trends 

Significant growth potential exists in 

this sector for U.S. food ingredients. 

Indonesia will follow the economic 

model of shifting towards increased 

consumption of processed foods as 

the economy develops and the 

population becomes more urban. 

Indonesian people spent about 60 

percent of total expenditure for food. 

Out of that 60 percent, only 25% is 

spent for processed food and 

beverages, or about U$ 8.55 billion 

annually, of which US$ 6.67 billion 

was for processed food (2002). 

Post crisis, processed food 

industries are facing changing 

consumer profiles. There are a 

growing number of more 

sophisticated, critical, and educated 

consumers. Consumers are 


increasingly familiar with fortified 

food, i.e. products with added 

vitamins and minerals in milk, 

biscuits and ice cream. These 

sophisticated consumers gained 

knowledge not only from living, 

studying, and working abroad but 

also from the media. However, the 

majority of consumers remain price 

conscious. 

To address price concerns, smaller 

pack sizes and no frill products and 

cost are being reduced to lead to 

more affordable products. 

Event and Business Contacts 

ASSOCIATION 

ASMINDO (IFHA - Indonesian Furniture Industry and Handicraft Association) is an 

independent body which has the primary objective to represent and promote the 

interests of Indonesia’s furniture and handicraft industries. 

The association plays a vital role as the official furniture body responsible for 

maintaining a regular dialogue with government and for consultation with various 

government agencies and with the private sector, domestically and internationally. 

EVENT 

IFFINA - International Furniture & Craft Fair Indonesia 2008 is the biggest fair and the 

most comprehensive Indonesian furniture and craft industry which will be held on March 

5th - 9th, 2008 at the Jakarta International Expo - Kemayoran, Indonesia. Exhibitors will 

display their products in the exhibition area of total 40.000 sqm and promote the most 

qualified and most advanced products that are required by buyers and to be 

accomplished by the Exhibitors. 

IFFINA 2008 

MARCH 5TH - 9TH 2008, 10 am - 7 pm 

JAKARTA INTERNATIONAL EXPO - KEMAYORAN 

Organized by 

ASMINDO/IFHA - Indonesian Furniture Industry and Handicraft Association 

Who Should Be Participating 

Producer, Exporter, Manufacturer, Wholesalers/Retailers, Small & Medium Enterprises 

of Furniture and Handicrafts Industry from Government/Government Agency, Regency/ 

City, State-Owned Enterprises, Private Sectors and others 

Who Should Be Attending 

Furniture and Craft Consumer, international and national buyers, trade and industry 

association national and international, Government Officials and public 

Breakfast cereal that has an image 

as a healthy products moves from 

introduction to developing stages 

and now there are three local 

producers produce this kind of 

products. 

In contrast, relatively new 

categories, such as ready meals 

(industrially packed), meal 

replacement drinks, and snack bars 

have limited potential. Many 

consumers are unaware of these 

products and since the price is 

expensive, the penetration rate 

ASSOCIATION OF BREAD, BISCUIT AND NOODLES 

Ario Bimo Center 12 th floor.Jakarta 12950. Tel. 021-5228822. Fax. 021-2525944 

INDONESIAN TEA ASSOCIATION 

Jl. Polombangkeng No. 15. Kebayoran Baru, Jakarta 12110. Tel. 021-7260772, 7393375. Fax. 021-7205810 

remains low. Ready meals will not 

be a necessity since affordable 

ready-to-eat or cooked food is 

available at eating outlets of all sizes 

throughout Indonesia. 

Best Market Prospects 

Best market prospects include wheat 

flour based food products as the 

alternate of Indonesian staple food in 

the form of noodle and baked goods, 

food-use soybeans, beef, dairy 

products, flavorings, processed 

poultry products, processed potato 

products, fruit concentrates, and 

bakery ingredients. 

BUSINESS CONTACTS 

ASSOCIATION OF INDONESIAN ICE CREAM PRODUCERS 

d/a PT. Diamond Cold Storage. Jl. Pasir Putih Kav. I Ancol Timur. Jakarta Utara. Tel. 021-6405678. Fax. 021-6402861 


DIRECTORATE GENERAL OF AMERICAN AND EUROPEAN AFFAIRS 

DEPARTMENT OF FOREIGN AFFAIRS 

Jln. Taman Pejambon 6 

JAKARTA, 10110 

Telp. +6221-3812758 Facs: +6221-3823123 

Email: nadam23@yahoo.com.mx 

North Sumatra 

Lampung 

Bromo

MARKET INFO Ke-4 - KemLu

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