UTair is the airline with the largest routing network in Russia!

ADS EFFICIENCY
90% of all passengers read the inflight magazines
Advertising onboard is one of most dynamically developing spheres of
advertising industry. The advertising efficiency in the inflight magazine is
caused by such major factors: high quality of an audience in a combination
to the big coverage and as intensity and high quality of contact. The world
statistics shows that efficiency of perception of advertising messages in
onboard editions at least twice exceeds advertising in any other mass-media.
Results of many researches prove also that the person, being in the closed
space even during limited time, tries to occupy himself something and
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consequently he is ready to read, look, listen and perceive any available
information. During the flight, when 80-90% of time the passenger spends
in an armchair, he perceives with readiness any information on business or
entertainment placed in the issue.
Average duration of flight is 3 hours, more than 82% of passengers read
magazine on the average from 5 minutes to 2 hours and more than 8%
glance over the magazine less than for 5 minutes. Thus 90% of passengers
read inflight magazines. Reading is the most widespread category of pastime
onboard.