Supporting Material Vol 1 - Colourful Language

Key Research
But a minute took longer for men and women when
surrounded by red light, as compared to blue light.
This effect is likely to be linked to arousal since it is
well-known that red and blue create different states of
arousal in men and women alike.
Deluded Species?
So we all see the world differently. Indeed, we have no
choice about this because our experiences of the world
are necessarily different.
None of us sees the world as it is.
In this sense we are all delusional, what each of us sees
is a meaning derived from our shared and individual
histories.
This awareness, possibly more than anything else,
provides an irrefutable argument for celebrating
diversity, rather than fear in conformity.
Which is liberating, since knowing this gives you the
freedom (and responsibility) to take ownership of your
future perceptions of yourself and others.
Reference: LOTTO, B. 2011a. Do you see what I see? [online] Available at: [Accessed 08/08/11].