prism - American Gem Trade Association

PRISM 

SPRING 2011 

AGTA 

RED ED CARPET ARPET 

COLOR ME 

BRIDAL 

MEMBER EMBER PPROFILE 

ROFILE: 

BARBARA 

LAWRENCE 

TORRES DE 

PAIN RING 

ELEARNING 

PLATFORM

1 AGTA PRISM|SPRING 2011

AGTA 

BOARD OF 

DIRECTORS 

P RESIDENT 

Benjamin Hackman 

Intercolor, Inc. 

V ICE PRESIDENTS 

Robert Bentley 

Robert Bentley Company, Inc. 

Kambiz Sabouri 

Gem 2000, Inc. 

S ECRETARY 

John Bachman 

John M. Bachman, Inc. 

TREASURER 

Sampat Poddar 

Byrex Gems, Inc. 

D IRECTORS 

Peter Bazar 

Imperial-Deltah, Inc. 

Ruben Bindra 

B & B Fine Gems 

Sushil Goyal 

Liberty Gems, Inc. 

Betty Sue King 

King’s Ransom 

Bill Larson 

Pala International, Inc. 

Glenn Lehrer 

Lehrer Designs, Inc. 

Gerry Manning 

Manning International, Inc. 

Niveet Nagpal 

Omi Gems, Inc. 

Joe Orlando 

Stuller, Inc. 

Ambrish Sethi 

Manak Jewels 

Lois Wacholtz 

Christoper’s Fine Jewelry 

John “Bear” Williams 

Bear Essentials 

Cynthia Zava 

Cynthia Rénee Company 

PAST P RESIDENT 

Barbara Lawrence 

Boston Gems & Findings, Inc. 

C HIEF EXECUTIVE OFFICER 

Douglas K. Hucker 

American Gem Trade Association 

M E M B E R S H I P B E N E F I T S 

The American Gem Trade Association is a not-for-profit Association of United 

States and Canadian gemstone professionals dedicated to promoting awareness and 

appreciation of natural colored gemstones and cultured pearls. 

Founded in 1981, the AGTA has over 1,100 Members representing leading colored 

gemstone and cultured pearl wholesalers, retailers, manufacturers, designers, 

colored diamond dealers, estate dealers and industry professionals. 

AGTA Members are proud to uphold the highest ethical standards, agreeing to the 

Association’s strict Code of Ethics & full disclosure of gemstone enhancements. 

Membership provides you with many exclusive benefits and services: 

Members are eligible to exhibit in some of the most important annual events in 

the gemstone and jewelry industry, including AGTA GemFair Tucson, AGTA 

GemFair at the JCK Las Vegas Show, JA New York Show & The Smart Jewelry 

Show in Chicago. 

Members are featured in the printed AGTA Source Directory and online version. 

This is a powerful tool that gives access to a valuable network of fellow gemstone 

professionals. Over 20,000 copies are distributed! 

Members stay informed about the AGTA, hot topics surrounding our industry, 

gemstone & jewelry fashion with the quarterly Prism & weekly ePrism. 

Members have access to leading industry programs. These programs include 

Bank of America Merchant Services, FedEx Express® Shipping, FedEx Declared 

Value, FedEx Kinkos, GE Money Luxury Program, insurance programs through 

Association Health Programs, the Office Depot: Taking Care of Business program 

and car rental services through Avis and Budget. 

Members can also access our Members Only Forum and gain valuable knowledge 

from our GemFair Tucson Seminar DVD and eLearning Platform. 

The professionalism of AGTA Members continues to set them apart from 

the competition. 

PRISM 

is distributed quarterly for American Gem Trade Association Members. 

For further information or to advertise, please contact: 

Joshua Garcia 

American Gem Trade Association 

3030 LBJ Frwy., Ste. 840 Dallas, TX 75234 

800-972-1162 214-742-7334 FAX 

www.agta.org www.addmorecolortoyourlife.com 

ON THE COVER: 

2011 AGTA Spectrum Awards winning chrysoprase earringe by Gregore Joailliers, 

green tourmaline ring by evelynH Jewelry, Inc., and pyrite bracelet by louise abroms 

designs. 

Photographed by Jack Deutsch. 

AGTA PRISM|SPRING 2011 2

L E T T E R F R O M T H E CEO 

AGTA Introduces on-line eLearning 

Sales course for Colored Gemstones 

and Pearls 

The American Gem Trade Association 

(AGTA) is an association of United 

States and Canadian trade professionals 

dedicated to promoting the long term 

stability and integrity of the natural 

colored gemstone and cultured pearl 

industries. The Association pursues 

its goals through the combined use 

of educational programs, publicity, 

industry events, government and 

industry relations, and printed materials 

for both the trade and consumer. The 

AGTA is well-known in the gemstone 

and jewelry industries for maintaining 

the highest ethical standards. 

Time and again, when we survey our 

Members we are reminded that the most 

important reason that our Members site 

for becoming AGTA Members is our 

Association’s unwavering commitment 

to maintaining high ethical standards. 

In keeping with this, we have redoubled 

our efforts this year to conduct an 

ongoing review of how our Members are 

fulfilling their commitment they make 

when they annually sign their Code 

of Ethics document, particularly their 

responsibility to fully and accurately 

disclose any and all treatments in the 

gem materials they provide. This 

3 AGTA PRISM|SPRING 2011 

continued oversight provides all of our 

clients with the assurance that they are 

buying from the experts who share their 

passion for gemstones and cultured 

pearls and that they can buy with 

confidence; that they will have all of 

the information they need to help their 

clients make a fully informed purchase. 

Although the majority of our Members 

state our ethical business practices 

as the reason for joining the AGTA, 

when asked about Member benefits; 

they choose educational offerings as 

the support service that would most 

help them in improving their colored 

gemstone and cultured pearl business. 

In response, a great deal of our time 

and resources have been, for the past 

few years, devoted to developing 

quality educational offerings to help 

our Members improve their staffs’ 

product knowledge. 

This year, we are very excited to 

introduce our new online eLearning 

platform to provide quality, affordable 

modules on colored gemstones and 

pearls. The courses are composed of 

ten to fifteen minutes modules that are 

designed to excite and enthuse your 

sales staff, and to help them understand 

what motivates a customer to make a 

colored gemstone purchase, and to give 

them a much higher comfort level in 

making their presentations. 

Each course is packed with stunning 

pictures of the gemstones themselves, 

as well as information about sources, 

historical significance, quality and 

value factors and value statements that 

will motivate a customer to own each 

particular gemstone. Both entry-level 

employees and seasoned veterans can 

benefit from these modules. 

As usual, we are providing this 

eLearning platform for our Members for 

free and to non-members at a modest 

fee. To see a sample of this course 

or to register, please visit our website 

www.agta.org and click on Education. 

Sincerely, 

Douglas K. Hucker 

Chief Executive Officer


B U Y E R S F L O C K T O 

B 

uyers flocked to the annual AGTA GemFair Tucson to source 

gemstones and pearls, learn about new trends and network at nightly 

events. AGTA reported an increase in buyer attendance for the six-day 

show despite weather issues nationwide that affected travel to the event. 

Buyer attendance was up 5% over 2010, building on a 7% increase from 

the previous year. 

“We are pleased to be able to share 

such positive results for our show,” 

stated Douglas K. Hucker, AGTA CEO. 

“Buyers are returning to the trade 

shows and they know that the AGTA 

GemFair Tucson is the best colored 

gemstone and cultured pearl experience 

in the industry. Our Members are 

dedicated to maintaining the highest 

ethical standards and full disclosure, 

so buyers know they can shop with 

complete confidence.” 

“WE HAD MORE 

TRAFFIC AT THE 

AGTA SHOW THAN 

WE’VE EVER HAD!” 

PAULA CREVOSHAY 

GemFair showcased the latest in natural 

colored gemstones and cultured pearls, 

products and trends. The real success 

of the show was the atmosphere on 

the show floor, with a significant 

upswing in buying activity. “Colored 

gemstones and pearls are hot and 

profitable, and buyers know that the 

AGTA GemFair Tucson is the place 

to find the best quality and finest 

dealers in these categories,” stated 

Hucker. Buying activity was strong for 


both lo loose oose and d finished finis fini finished h goods 

d 

i iin 

all ll 

price points. “We had a steady 

flow 

of enthusiastic buyers at our booth 

throughout the show, even with the 

weather issues,” said Niveet Nagpal 

of Omi Gems. “Many people told us 

that they now realize the importance 

of adding color to their merchandising 

mix in order to grow their business and 

increase profitability.” Designers 

in the Spectrum of Design Pavilion 

also reported good traffic and sales. 

Exhibitor Paula Crevoshay exclaimed 

“We had more traffic at the AGTA show 

than we’ve ever had! The show proved 

to be the most successful in the last 30 

years.” 

Aside from the business of buying and 

selling, one of the key components of a 

trade show experience is the opportunity 

to network and socialize with peers 

outside of show hours. 

Prior to the start of GemFair, AGTA 

held its 15th Annual Coyote Classic 

Charity Golf Tournament at the 

Omni Tucson National Resort. The 

tournament, sponsored by FedEx, was 

enjoyed by over 50 golfers under sunny

AGTA GemJammin: Gerry Manning, Jack 

Malinowski and Clay Zava 

Arizona skies, with all proceeds going 

to the Law Enforcement Torch Run 

for Special Olympics. The winning 

foursome included George Arias, 

Rick Grinnell, Eddie Leon and Fermi 

Samorano of Rosemont Cooper Mine. 

The AGTA raised over $9,000, to 

benefit this worthwhile cause, through 

AGTA exhibitor donations and golfers. 

Special thanks to FedEx for 

the sponsorship! 

Opening night kicked off with AGTA’s 

30th Anniversary party, sponsored 

by the City of Tucson. Attendees 

and exhibitors packed the new East 

Entrance of the Tucson Convention 

Center, while a mariachi band played 

on. Scottish Gemmologist Alan 

Hodgkinson was presented with the 

Leon Ritzler Memorial Honorary 

Member Award and recently-retired 

Gems & Gemology Editor-in-Chief, 

Alice Keller, was recognized for 

her outstanding contributions to the 

colored gemstone industry. 

Thursday night saw the return of 

AGTA GemJammin’, a gathering 

of the jewelry industry’s best 

musicians, benefitting Jewelers For 

Children (JFC). Gerry Manning, 

Jack Malinowski and Marty Hurwitz 

coordinated the effort on behalf 

of AGTA and also contributed 

musically. There were many notable 

performances that kept the crowd 

at The Hut all night long. Thanks to 

sponsors Instore Magazine, Jewelers 

Mutual Insurance Company, Stuller 

and Swarovski, AGTA contributed over 

$5,000 to JFC. 

The AGTA Spectrum Awards Gala, 

sponsored by the Diamond Council 

of America, was held on Saturday 

night and celebrated the winners of 

the 2011 AGTA Spectrum Awards 

competition. The capacity crowd 

enjoyed a great dinner, followed up by 

30th Anniversary Party: Douglas Hucker, Alan Hodgkinson, Alice Keller and Bear Williams 

AGTA Spectrum Awards Gala 

Coyote Classic Charity Golf Tournament 

“THE EVENTS HELD 

IN CONJUNCTION 

WITH OUR GEMFAIR 

ARE REALLY 

IMPORTANT TO THE 

SUCCESS OF OUR 

SHOW.” 

DOUGLAS K. HUCKER 



live dance music from the Robert Street 

Band. This event capped off a week of 

successful events in style. 

Many other groups reported good 

turnouts for their events at GemFair, 

including the Cultured Pearl Association 

of America (CPAA), International 

Colored Gemstone Association (ICA), 

Indian Diamond and Colorstone 

Association (IDCA) and GIA, which 

held its 80th Birthday Bash on 

Friday night. 

“The events held in conjunction with 

our GemFair are really important to the 

success of our show,” added Hucker. 

“They provide great opportunities for 

people to meet and talk in a fun, relaxed 

environment. It really adds to the whole 

Tucson experience for attendees.” 

“This AGTA GemFair Tucson DVD-Rom contains so much great information from 

some of the industry’s most knowledgeable presenters,” states Douglas K. Hucker, 

AGTA CEO. “Pick sessions, or parts of sessions, to play in your staff meetings or during 

set up. It is a wonderful training tool.” The comprehensive DVD-Rom includes both 

audio and the PowerPoint slides from 27 individual presentations. It contains a wealth 

of great information for both training and reference purposes. As a Member benefit, all 

AGTA Members received a copy for free. Others in the industry can order the DVD- 

Rom for just $50 - and for a limited time will get a copy of the 2010 seminar program as 

supplies last. Please contact sales@agta.org or call 214-742-4367 to place your order. 

AGTA GemFair Tucson showcased Creating Opportunities for your 

important educational seminars designed business.” Topics ranged from effective 

to help industry professionals looking sales and marketing strategies, financial 

for new and innovative strategies to management in today’s economy and 

create opportunities for profit and 

growth in their businesses. The exciting 

industry trends. 

line-up of FREE seminars offered Exhibitor opportunities for GemFair 

education at every level—from basic Tucson 2012 are available! For further 

to advanced. The program proved very information, please contact: 

popular with participants, with packed Mary Lou Keen 

rooms and Q & A sessions. Attendees Trade Show Manager 

had the opportunity to learn from, and Tel: 800-972-1162 Fax: 214-742-7334 

network with, peers and colleagues, E-mail: info@agta.org 

ask questions and take home useful and Website: www.agta.org 

practical information they can put to 

use immediately. 

Join us next year 

January 31 - February 5, for 

27 of the seminars were recorded (see AGTA GemFair Tucson. 

details below) including “Smart Buying- Information about the show is 

What’s Hot! Whats’s Not!” “Inside available on www.agta.org or by 

Knowledge” and “Public Relations- calling 800-972-1162. 


C O L O R R U L E S T H E R E D C A R P E T 

By Deborah Yonick 

L 

eading ladies graced the red carpet at the 

83rd Annual Academy Awards® Feb. 27 

at the Kodak Theater in Hollywood with vivid 

gem-set jewels. Many of the stars wore jewelry 

designed by Members of the American Gem 

Trade Association. 

Reese Witherspoon, Oscar presenter, with Neil Lane 

emerald earrings totaling 35 carats with diamonds in 

platinum and a 10 carat emerald ring ($60,000)—a part 

of her million dollar look. 

Sapphires and mixed gemstone designs popped on 

celebrities like Penelope Cruz in a 10 carat pink sapphire 

and diamond platinum ring by Chopard; Gwyneth 

Paltrow in Louis Vuitton 18K gold multi-stone earrings 

and brooch from its L’Ame du Voyage collection; and 

Celine Dion with green spinel and diamond pendant 

necklace in 18K gold from the historical archives of 

AGTA Member Bulgari. Another great example was 

worn by Laura Unkrich, wife of Lee Unkrich, who 

won for Best Animated Feature for “Toy Story 3”—a 

blue sapphire necklace and earrings by Omi Gems 

and blue sapphire ring by Shaftel & Co. for the AGTA 

Collection. 

Another red carpet WOW was Natalie Portman in 

rich rubellite tourmaline bead tassel earrings by AGTA 

Member Tiffany & Co. atop her deep violet-hued 

Rodarte gown. In fact, shades of purple and lilac were 

popular color choices, next to tomato and chili reds at 

the Oscars, although neutrals like blush and champagne 

remain favorites. Worth a mention: Best Costume 

nominee Mary Zophres wearing orange sapphire 

mosaic filigree earrings by Dallas Prince for the AGTA 

Collection and Film Editing nominee Pamela Martin in 

yellow sapphire and diamond earrings by Shaftel & Co. 

for the AGTA Collection. 

Pearls cultivated a few good fans on the red carpet 

as well as adorning such stars as “X-Men Origins: 

Wolverine” Lynn Collins with South Sea pearl and 

tanzanite earrings and bracelet by Paspaley for the 

AGTA Collection; and Jacki Weaver, nominee for 

Best Supporting Actress for “Animal Kingdom” in 

South Sea pearl and diamond earrings, also Paspaley. 

Brazilian model and arm candy for actor Matthew 

McConaughey, Camilla Alves, also was spotted in a 

pearl and diamond platinum ring and earrings designed 

by Lorraine Schwartz. Actress Deborra-Lee Furness 

wore a conch and natural pearl necklace, another LS 

design, worth over $1 million, and pearl and diamond 

platinum ring. 


 

Reese Witherspoon in emerald earring by Neil Lane. 

 

Laura Unkrich, wife of Lee Unkrich, 

who won for Best Animated Feature 

for “Toy Story 3”—a blue sapphire 

necklace and earrings by Omi Gems 

and blue sapphire ring by Shaftel & 

Co. for the AGTA Collection. 

 

“X-Men Origins: Wolverine” Lynn 

Collins with South Sea pearl and 

tanzanite earrings and bracelet by 

Paspaley for the AGTA Collection.

New Hollywood 

While white diamond jewels recall the glamour of Old Hollywood, 

colored diamonds are becoming the benchmark for the allure of 

New Hollywood. Typically, yellow diamonds are choice, as worn 

at the Oscars by Cate Blanchett in vintage Van Cleef & Arpel fancy 

vivid yellow diamond earrings (totaling 6 carats); Penelope Cruz 

in fancy yellow diamond chandelier earrings (totaling 27 carats); 

Florence Welch in yellow and white diamond flower gold ring and 

earrings by Lorraine Schwartz; and Aishwarya Rai in Lorraine 

Schwartz brown diamond platinum brooch and canary yellow and 

brown diamond bracelet. 

Covering all of the red carpet glamour, E! Entertainment host 

Giuliana Rancic sparkled herself in a Chopard “Turtle” ring with a 

10 carat fancy deep brown yellow diamond accented by 4 carats of 

brown and 2 carats of white diamonds set in rose gold, and “Tiger” 

earrings featuring grey moonstones (totaling 77 carats) with orange, 

yellow, and black diamonds set in yellow and white gold, both 

designs from the jeweler’s “Animal World Collection”. 

Also notable: Jennifer Lawrence, Best Actress nominee for 

her leading role in “Winter’s Bone,” shined in Chopard’s fancy 

yellow, radiant-cut diamond platinum stiletto earrings (totaling 16 

carats); and Mira Jacob, wife of Jed Rothstein, nominated for Best 

Documentary Short Subject “Killing in the Name,” radiated in a 42 

carat yellow diamond and gold bracelet and a 10 carat fancy yellow 

diamond ring by Shaftel & Co. for the AGTA Collection. 

 

Governor’s Ball Producer Cheryl 

Ceccheto in a green tourmaline 

necklace by Cynthia Rénee and 

green tourmaline earrings by Jeffrey 

Bilgore from the AGTA Collection. 

 

Natalie Portman in rubellite 

tourmaline bead tassel earrings by 

AGTA Member Tiffany & Co. 

Next to colored diamonds, rough diamonds are also intriguing 

Hollywood’s elite, like Entertainment Tonight correspondent Maria 

Menounos wore on the red carpet—rough diamond sliced earrings 

by Sutra. 

Party Like 

Oscar style coverage extends beyond the illustrious red carpet at 

the Kodak, to include photo opps around town from viewing to post 

parties with Hollywood’s elite on parade in their paparazzi best. 

Perhaps the top after-party, The Governor’s Ball, saw its producer 

Cheryl Ceccheto setting the stage in a green tourmaline suite, with 

the necklace, a 2011 AGTA Spectrum Award winner, by Cynthia 

Rénee and the earrings by fellow AGTA Spectrum Award-winning 

designer Jeffrey Bilgore, both for the AGTA Collection. 

Vanity Fair’s shindig was awash in color, including actresses 

Juliette Lewis in a lapis and diamond platinum cocktail ring and 

sapphire and diamond platinum wide cuff, and Jennifer Westfeldt in 

aquamarine and diamond platinum drop earrings and large 

aquamarine and diamond platinum cocktail ring; entertainment 

reporter Lauren Sanchez in big kunzite and diamond chandelier 

earrings and a moonstone and diamond platinum wide cuff. 

Moreover, viral video sensation Shira Lazar reported on the red 

carpet in jewelry from AGTA Member Erica Courtney’s Zultantite 

Collection, including the Turkish color-change gemstone set in an 

18K gold lotus cuff bracelet with pink sapphires and ring and flower 

burst earrings with diamond accents. 

Oscar’s Jewelry Pointers 

• Color is transforming, whether 

you’re adding a hue pop, 

complementing a shade, or keeping 

it simple in monotones. 

• Earrings continue to be a favorite 

accessory, especially in gemmy 

drop, pendant and chandelier styles. 

• Emerald is a style diva’s top gem 

choice. 

• New Hollywood embraces color in 

diamonds. 

• Multi-gemstone designs are back in 

style. 

• Statement gemstone rings and 

stacked gem-encrusted bangles and 

cuffs are hot. 

• Selective jewelry placement makes 

just the right statement. 

• Sometimes, less is more! 



“The primary goal of education is not only 

to increase product knowledge, but to increase 

sales! That is the difference with DCA’s 

Advanced Jewelry Sales Course.” 

– Terry W. Chandler, President/CEO, Diamond Council of America 

Praise for Advanced Jewelry Sales 

 

 

 

 

 

 

 

 

 

 

 

 

 

FREE TRIAL! 

Contact us for your FREE preview 

chapter. Call 615.385.5301 or visit 

www.advancedjewelrysales.com. 

See Us At: 

JCK - Booth #L112 

June 3-6 

www.diamondcouncil.org

AGTA E L EARNING P LATFORM 

O 

ne of the primary missions of the American Gem Trade Association is to provide information and 

education to help sell more colored gemstones and cultured pearls. AGTA also believes that the greatest 

need for this education exists on the front lines with the sales associates who work directly with the consumer. 

With this in mind, AGTA has created an online eLearning platform to provide quality, affordable educational 

modules on colored gemstones and pearls. 

Current modules available on the AGTA eLearning 

Platform: 

Introduction to Color 

• AGTA: The Authority in Color 

• Color, Life, Gems and You 

• A Gemstone’s Value 

• A Gemstone’s Appeal 

The Classic Gemstones 

• Blue Sapphire 

• Ruby 

• Emerald 

AGTA Cultured Pearls 

• Pearl Basics - Exotic 

• Pearl Basics - Organic 

• Pearl Basics – Rare 

AGTA GemFair Tucson Seminar Program 

• 27 Sessions on a Variety of Topics 

Currently in development: 

• Gemstone Treatments and Disclosure 

• Amethyst 

• Aquamarine and Other Beryls 

• Citrine 

• Peridot 

• Tanzanite 

• Additional Selling Skills Modules 

As a benefit of Membership in AGTA, each Member company 

will get five FREE registered users. Additional staff members 

will be $25 per person. 

AGTA Student Members: Access to the eLearning platform is 

FREE for one year. 

Non-member companies can get an annual subscription to the 

platform for $350 for up to five staff members, then $75 per 

additional staff member. 

For larger companies, please contact Adam Graham – 

adam@agta.org – for volume pricing. 

Sign up today by calling AGTA at 800-972-1162 or emailing 

info@agta.org 


M E M B E R P R O F I L E : 

B A R B A R A L A W R E N C E 

Barbara Lawrence was the owner, as well as the energy, spirit 

and driving force behind Boston Gems. When she bought 

Boston Findings & Jewelry Supply Company 38 years ago, 

the company sold just that- findings and tools. Her interest 

in gemstones and fossils transitioned the direction of the 

company, and it’s focus became gemstones. As a child she 

would collect garnets in the Adirondack Mountains. “Natural 

crystals were the hook that got me interested in gemology. 

[It’s] amazing that all those atoms line up to form perfect 

crystals. I still find that part magical.” 

Starting Out 

Barbara Lawrence started doing small gem shows in New England 

with Pat and James Alger. “We slept in Holiday Inn’s or cars,” 

adds Barbara. “We were starting from scratch, and we had to 

make sacrifices.” 

She ventured out to Tucson in 1979. “I shared a room at the Pueblo 

with Pat and Jimmy Alger. We spent as much time around the 

pool as we did at the booth.” It was a very social atmosphere. 

In 1981, a new organization and a new show was formed, the 

American Gem Trade Association GemFair Tucson. “Once 

AGTA got started everything became more professional,” adds 

Lawrence. The show brought in serious gem dealers and serious 

customers. The better business created a different type of fun 

with good friends and strong relationships. Boston Gems would 

become a member of AGTA in 1983 and has exhibited at the 

AGTA GemFair ever since. 

“My passion has always been Tucson. 

GemFair is much more than a 

tradeshow- it is an adult summer camp 

for the world!” 

Catch and Release 

Lawrence began searching the globe for gemstones in 1985. She 

went to Germany accompanied by James Alger. “We wanted 

to find Munsteiner and Idar Oberstein- what we found was 

amazing!” recalls Lawrence. Alger went on to sell Munsteiner 

cuts and Lawrence went on to sell more traditional gemstones. 

According to Lawrence, shopping for gemstones is like going on 

a fishing trip. Half of the fun is the adventure and the beautiful 

surroundings, and the other half is the catch. Although Asia is 

13 AGTA AGTA PRISM|SPRING PRISM|SPRING 2011 2011

changing by the day, there are still beautiful 

small fishing villages left. When Barbara 

travels to Hong Kong, she stays in such a 

village, Mui Wo. The villages is located on 

the opposite side of the island where the airport 

and gem show exist. There are few cars, fresh 

seafood, and great trails for hiking. 

“The catch for me are the fine gemstones.” 

Gemstones that are too included, small, too 

large, or expensive are “catch and release.” 

Unlike fish, putting them back does not breed 

more, so when the right gemstone comes along, 

it is a “keeper,” and the excitement is still there 

when she finds the keepers. 

“As a gift ft for or lovers the 

moonstone takes high rank, 

fo for it is believed to arouse 

the tender passion.” 

George Frederick Kunz 

Lawrence deals in all gemstones, but she is 

known for her beautiful moonstones. The way 

moonstones interact with light reveals its unique 

optical phenomena known as adularescence. 

Her favorite of the feldspars is Indian rainbow 

moonstone that showcases orange, purple, blue 

and green. “The soft, bright, glowing coming 

out of the stone winks at you in its various colors 

and price points.” Moonstone is one of the most 

beautiful gemstones in the world, but also one 

of the least expensive. If the public ever realized 

just how rare large clean moonstones are, the 

prices would dramatically increase. 

Coming on Board 

In 2001, AGTA launched the Consumer Seal 

of Confidence program to build consumer 

confidence in their colored gemstone purchases 

and to direct them to jewelers who adhere to 

the AGTA’s strong ethical and professional 

requirements. This program propelled 

Lawrence’s interest in serving on the AGTA 

Board of Directors and as President for 2007 - 

2008. Barbara currently remains on the Board 

as the Past President. “AGTA has grown to meet 

the much larger membership encompassing the 

retailer and the consumer,” Lawrence adds. In 

addition, for the past 10 years, Lawrence has 

also been a jewelry program advisor for the 

oldest craft school in the country, North Bennet 

Street School. 

Adding Fine Jewelry to the Mix 

Boston Gems expanded into the fine jewelry 

market with its custom-designed jewelry 

collection, Lunar Essence. Each piece in 

Lunar Essence is created by leading designers 

featuring Boston Gems’ moonstones. “The 

pieces in this jewelry line showcase our ‘Bella 

Luna’ moonstones which means ‘beautiful 

moon’ in Italian,” comments Lawrence. 

The unique concept of drawing on the 

artistic skills and talents of a group of 

designers allows Boston Gems to highlight 

moonstones from numerous different and 

divergent perspectives. The consumer truly 

gets to choose a piece that defines their 

own individual personality and style. 

“Buyers are looking for designs with large-sized 

gemstones that have a strong fashion impact. 

Moonstone is a hot pick, because of its beauty 

and affordable price, but also because there 

are no known treatments for the gemstone,” 

adds Barbara. 

Time for Change 

“The world has gotten smaller,” Lawrence 

expresses. “American manufacturers are no 

longer looking to source gemstones from 

AGTA Members.” Indeed, manufacturing has 

moved to overseas, and the middle-man has 

been eliminated. However, Lawrence notes 

that the designer population has grown in the 

past several years, and that there are other areas 

of growth. 

Having recently sold Boston Gems to her 

business partner, her next dream job is to do 

lectures on the beauty of color and disclosure. 

“There is still a need to educate both the retailer 

and the consumer about gemstone treatments I 

love the industry, I love rocks!” 

For further information about Lawrence, or for 

lecture information, contact her at 

moonstone.lawrence@gmail.com 

AGTA AGTA PRISM|SPRING PRISM|SPRING 2011 2011 14

EXHIBITION & SALE 

Munich Trade Fair Centre, Hall B6 

GEOFA - Dealers Day 

Fr, Oct. 28 th , for professionals only 

BÖRSE - Public Fair 

Sa, Oct. 29 th , Su, Oct. 30 th 

FR/SA 9am-7pm, SU 9am-6pm 

The GemworldMunich 

is part of the Munich Show, 

Mineralientage München. 


Meet the international Gemworld in Munich. 

October 28 - 30, 2011 

www.gemworldmunich.com 

Since 2009 the GemworldMunich has 

become an important European 

platform for the precious stone and 

jewellery industry in autumn. 

The GemworldMunich takes place in 

an entire hall of 12’000 m 2 within the 

Mineralientage München. 

With the exclusive Gemworld Pavilion 

an ideal environment is created for 

business and networking.

C O L O R M E B R I D A L 

 

Omi Gems 

By Deborah Yonick 

ridal couples today are rewriting the wedding playbook to reflect more individuality in their nuptials. 

B People feel free to express themselves in their weddings, and that extends to their bridal rings. 

“Traditional paradigms about how a wedding should be use their wedding colors or birthstones in their rings. They want 

and how significant elements of the wedding are looked upon them to represent their love and life as a couple.” 

are changing,” describes Michael O’Connor, style expert and Although color is more likely to show up in the bride’s rings, 

TV commentator. He credits the shift, in part, to celebrity Courtney says she enjoys surprising the groom by adding the 

influence in highly publicized engagements and weddings same gem as his bride has on the inside of his band. “It’s their 

that showcase unique approaches to rings, especially use of 

colored gemstones. 

little secret and a great personal touch.” 

Thirty years after it made a splash for color in the bridal market, Gem Faves 

the 18 carat blue sapphire Princess Diana wore when she wed Classically speaking, blue sapphire reigns as a top colored 

Prince Charles is now on the finger of Kate Middleton, her son gemstone choice in bridal, followed by fancy color sapphires 

Prince William’s bride. Beyond Brit royals, Hollywood’s elite (especially pink and yellow) and ruby, as corundum gems are 

wear gemstone engagement rings like Penelope Cruz in blue second in hardness to diamond. 

sapphire, Nicole Richie in pink sapphire and Jessica Simpson “Sapphire is the most popular, partly because of its royal blue 

in ruby. Among the most coveted options, colored diamonds color and also since it’s generally more affordable than ruby and 

have a big fan base, especially for yellows, champagnes and emerald of similar size and quality,” explains Niveet Nagpal, 

pinks, including Carrie Underwood in yellow and Mariah Carey principal with Omi Gems, an AGTA Member, Los Angeles- 

in pink. 

based fine gem importer and manufacturer. 

“Color allows women to showcase their sense of style,” Next to sapphire, ruby and emerald lead as bridal ring choices. 

describes Amanda Gizzi, spokesperson for Jewelers of America, But Nagpal also has requests for spinel and alexandrite. The 

Jewelry Information Center (JIC). “Everyone has a favorite demand inspired Omi Gems to develop a colored gemstone 

color and every color tends to make women feel differently. bridal line, says Nagpal, who took first place in bridal wear in 

That’s perhaps why women are falling head over heels for the 2011 AGTA Spectrum Awards jewelry design competition 

colored gemstone engagement rings. Sapphires, rubies, and for a nearly 6 carat tsavorite ring with yellow diamond accents 

aquamarines are just a few of the gemstones being worn by set in platinum and 18K gold. 

these trendsetting brides.” 

“In the past, brides opted for colored gems in their rings 

Erica Courtney, Hollywood designer to the stars and AGTA because they couldn’t afford a nice or large diamond,” says 

Member, has found that women love morganite, pink tourmaline Nagpal. “Now, people are spending big money on color for its 

and moonstone. The multi-AGTA Spectrum Award winner own merits. They wear colored gemstone engagement rings to 

has even used green quartz in bridal rings. 

show off their individuality and to feel like a celebrity.” 

“Since we no longer live in an era of homogeny, people are Posts by fans on AGTA Member LeVian’s Facebook page 

willing to be bold and unique,” says Courtney. “Couples love to share stories of engagement rings centered with gemstones like 


Ruby, Sapphire, Emerald and Diamond ring by 

Jane Wulbrandt. 

 

Black Diamond ring by Erica Courtney. 

 

Yellow Tourmaline ring byVielle Jewelers, LLC. 


(Color Me Bridal Continued) 

Raspberry Rhodolite Garnet®, Ocean Blue Topaz, Aquamarine, and Cotton 

Candy Amethyst®, tells Eddie LeVian, owner of the Great Neck, New York 

based jewelry manufacturer. 

Multi-Spectrum winner and AGTA Member, Robert Pelliccia of JR Dunn 

Jewelers in Lighthouse Point, Florida says the trend for color in bridal has 

become an important niche, especially in custom design work. “Years ago 

it had to be a white diamond. Now, more brides are saying “yes” to many 

gems.” He says it’s about 50/50 that color-minded brides choose a gemstone 

center or accents. 

Atlanta-based designer Jane Wullbrandt notes that secret or surprise 

gemstones worked in the gallery of the ring are often the most symbolic to 

a couple, representing the birthstones of the children entering a new family 

union or colors/gemstones with special meaning to the couple. “It’s a subtle 

way to add sentiment,” says the AGTA Member and multi-Spectrum winner. 

Whether used as the center gemstone, side accents or hidden inside the 

gallery work, blue sapphire requests are on the rise for couple looking to bring 

a bit of good luck to the marriage in the bridal rings, reports LeVian. 

Gone Viral 

Pelliccia attributes the proliferation of bridal shows, magazines and web sites 

for raising awareness about non-traditional bridal options. He says requests 

for certain colors spike after important Who’s Wearing What posts go viral 

online. With the royal nuptials looming, it’s no surprise blue sapphire requests 

are up. In fact, Pelliccia took platinum honors in the bridal division of the 

2011 AGTA Spectrum Awards with a blue sapphire platinum ring accented 

by sapphires and diamonds. 

Another example, one that truly solidifies the trend for bridal color, is 

demand for black diamond rings—inspired by Mr. Big giving Carrie a 5 carat 

rock in the final scene of the film Sex and the City 2. More couture than taboo, 

Big gave Carrie a black diamond ring because she’s “not like anyone else!” 

While Israeli designer Nelly Cohen for Cherie Dori is not convinced that 

black diamond rings will be a big trend, she does see a strong penchant for 

stacking black and white diamond bands. She advocates the use of black 

diamonds be subtle and tailored. “It’s best as a trim around the edge of the 

shank, or eternity style,” she explains. 

But most striking has been a strong trend for champagne, cognac and 

chocolate diamonds, reports LeVian, who has had tremendous success with 

the brand’s Chocolate Diamonds, often paired with Strawberry Gold, in 

engagement ring designs. In fact, LeVian hails the chocolate theme as big in 

weddings, overall, including the bands for both bride and groom. He says that 

since December, brown diamonds have really taken off in the bridal category. 

San Francisco-based designer, Pratima Sethi for Sethi Couture, deems 

brown diamonds almost as popular as yellow diamonds, translating their 

success in fashion to bridal. Like yellow diamonds, she says the browns work 

well in both a starring or supporting role in the ring design. 

The key for most color-minded brides, notes Courtney, is that the ring design 

looks traditional. The twist is in the gems selected; and the sky’s the limit in 

color, type and combination. So, drop the formalities, get introspective, and 

think inside the crayon box! 

See the hautest looks, visit www.addmorecolortoyourlife.com.

AGTA ADDS C OLOR TO C ONCLAVE 

 

NEI Group 

 

Paula Crevoshay 

T 

he AGTA participated in the 

recent American Gem Society 

(AGS) Conclave in San Francisco 

by providing education and 

promoting colored gemstones and 

pearls at the event. The Conclave 

was held in San Francisco, April 

27-30. 

“It is really important for AGTA to 

have a presence at the AGS Conclave to 

educate and inform AGS members about 

colored gemstones and pearls, as well as 

 

Zultanite Gems, LLC 

showcase the beautiful products from our 

Members,” stated Douglas K. Hucker, 

AGTA CEO. “It is a perfect time for all 

retailers to get more involved with color 

due to recent bridal and fashion trends 

as well as the great margins that are still 

available in this category.” 

The AGS Supplier Fashion Show featured 

jewelry designs by over 20 AGS members. 

AGTA ensured colored gemstones and 

pearls would be represented by bringing 

a version of the American Gem Trade 

Association Collection that appears at 

Red Carpet events. 11 AGTA Member 

designers participated in the AGTA 

Collection with two showcases of 

fabulous jewelry designs and gemstones. 

The model representing AGTA in the 

fashion show wore designs by the NEI 

Group, Dallas Prince & Company, 

Paula Crevoshay, Oberon & Caswell, 

and Zultanite Designs. The fashion 

show’s coordinator, Helena Krodel of 

the Jewelry Information Center, wore a 

beautiful sapphire suite by Omi Gems. 



Yael Designs 

 

Jane Taylor 

Other AGTA Collection participants 

included Parle’, Brenda Smith, Jane 

Taylor, Clare Ullman, and Yael Designs. 

Next up for the AGTA Collection will 

be the Primetime Emmy Awards later 

this summer. 

hand to share his insights and gave a 

styling demonstration with models and a 

variety of fashion looks accessorized with 

colored gemstone and pearl jewelry from 

the AGTA Collection, as well as AGTA 

Members Lika Behar, Robert Bentley, 

Erica Courtney and Katie Diamond. 

 

Brenda Smith 

 

Clare Ullman 

GemFair Tucson seminar program and 

the new AGTA eLearning Platform that 

recently launched. AGS members also 

view education as an important aspect 

of their business, so both programs were 

well-received. 

AGTA presented two educational 

AGTA will continue to participate in 

seminars at the Conclave. The first, titled As education is one of the primary industry events throughout the year as 

“The Color of Success”, was presented missions of AGTA, it was appropriate a way of providing information and 

by AGTA Marketing Manager Adam that AGTA sponsored the AGS education on colored gemstones and 

Graham. This session shared strategies, Titleholders Luncheon, which celebrates pearls. Scheduled upcoming events with 

tips and resources to help retailers sell AGS members who receive new titles Jewelry Camp, the Arkansas Jewelers 

more colored gemstones and pearls. The and those who have had titles for many Association, and the Mid-America 

second session was presented by Douglas years. Douglas Hucker made a short Jewelry Show in Columbus, OH. Please 

Hucker with a focus on fashion and presentation at the event that focused contact Adam Graham – adam@agta.org 

working with celebrities and their stylists. on the AGTA’s efforts to provide more – if you are interested in having AGTA 

Celebrity stylist Tod Hallman was on learning opportunities through the AGTA participate at your next event. 


T O R R E S D E 

P A I N R I N G 

C 

ynthia Rénee Zava, of Cynthia 

Rénee, Inc., guides clients through 

the intricacies of the colored gemstone 

market and into the creative process 

of transforming rough minerals to 

faceted gemstones into jewelry designed 

to complement the gemstone and 

wearer perfectly. 

Her company produces impeccably made 

gemstones and jewelry. Cynthia Rénee Zava 

uses her two decades of experience assisting 

clients through the process of transforming 

an idea into a piece of jewelry that distills the 

essence of the wearer’s life. 


Thanks to the priority she puts on 

communication and honesty, her clients 

are comfortable entrusting her to make 

decisions for them in building their 

world-class collections. The designer is 

constantly developing new techniques and 

experimenting with usages gemstones and 

metals. 

“My lifework is giving my clients the 

aesthetic and intellectual connection to 

something great and enduring: the power, 

beauty and earth history of colored gemstones 

set in jewelry that embodies their memories, 

experiences and aesthetic.” 

One client, Mary, with her husband and 

children joined her parents on a trip to Chile 

to visit their Chilean relatives and tour 

Patagonia, the remote mountainous southern 

tip of the country known for its massive 

granite towers and glaciers. Unfortunately, 

after a few days of outdoor play in the 

Torres de Paine National Park, Mary’s father 

suffered a massive heart attack. 

The closest medical care required an 11 hour 

car trip to a primitive hospital. From there, 

Mary’s father was airlifted to a more modern 

hospital. Her father recovered, and the trip 

became a turning point for the family.

Start with the Stone: 

“As Mary told me this story, I wondered 

how we could commemorate the feelings 

in a piece of jewelry,” said Zava. Mary’s 

daughter, Kate, has eyes of crystal blue. 

Previously, Cynthia had matched Kate’s eyes 

with an unusual parcel of blue Tourmaline 

from Afghanistan and custom-cut eleven 

gems for various pieces of jewelry in honor 

of Kate’s blue eyes. One piece remained. 

After viewing photos of Mary’s family time 

in Chile, Cynthia let the images set in. To 

commemorate their moving experience in 

Chile, the designer suggested a ring with the 

last of “Kate’s Eyes” blue Tourmaline. The 

compelling features of Patagonia, the granite 

spires of Torres de Paine, combined with the 

icy blue of the area’s glacial ice and lakes 

which, coincidently, matched Kate’s eyes, 

set the foundation for the ring. 

Designing the Ring: 

“I decided to cast the rocky portion of the 

ring in 14 karat rose gold – a particularly 

rosy alloy, because of the family photo of the 

mountains glowing with pink “alpenglow” 

at sunset,” says Cynthia. 

Cynthia captured the jagged mountain 

ridges seen in the ring’s profile. Just as 

glaciers carved the Patagonian mountains’ 

sharp peaks and ridges, an expansive white 

gold “glacier” would be placed between the 

ring’s rose gold mountains. 

After conceptual sketches, the designer 

used the “horns” of the ridges as prongs. 

The gemstone is held by the mountaintops 

and offered to the heavens, much like the 

family’s prayers during their ordeal. 

The outer wax frame with the ridges and 

prongs was hand-carved using Mary’s family 

photos as a guide and a little Google Maps 

research. This outer portion of the ring was 

cast in 14 karat rose gold before the inner 

white gold glacier portion was formed. The 

shank was carved with a round center and 

slightly squared outer shape for comfort and 

to prevent spinning. 

After the rose gold mountain frame was cast, 

she visited Mary and her family bringing 

sheets of soft wax to form the inner, white 

gold, glacial portion. To help achieve this 

section’s matte texture, Mary, her children, 

husband and parents imprinted their 

overlapping fingerprints onto the wax sheet. 

They layered fingerprint upon fingerprint. 

Unrecognizable as fingerprints, the family 

would know they were there together, 

leaving their marks through a ring that would 

be passed down through the generations. 

To get the fingerprints to adhere, she slightly 

warmed the wax with a blow dryer making 

it receptive to the fingers’ tiny ridges 

and swirls. “We weren’t after accurate 

fingerprints. It was important that the 

family left a mark of themselves in the wax 

together. Three generations of fingerprints 

held in the ring.” 

Once back at the shop, small sections were 

cut from the sheet of wax and pried into the 

central areas of the rose gold frame taking 

care to keep the fingerprints’ embedded 

while maneuvering the wax. The wax was 

then pulled out and cast separately in 14 

karat white gold. She used a regular nickel 

white gold alloy for its grayer hue and 

oxidation color. 

After casting in 14 karat white gold, the piece 

was left rough finished and not polished. It 

was then oxidized and laser welded into the 

mounting. The 5.69 carat, “Kate’s Eyes” 

blue Tourmaline was then set. Cynthia was 

awarded a 1st place for this design. 

“Creating jewelry for a client is an intimate 

process. By the time I’ve completed a few 

pieces for them, I know my client and their 

families very well.” 

Special thanks to team members Mirjam 

Butz, Clay Zava and Lynne Stoner. 


AGTA’ S R E D C A R P E T E F F O R T S: 

T 

he American Gem Trade Association is dedicated to 

the promotion of colored gemstones and pearls, and 

one way that we accomplish this is by actively working 

to get our Members’ jewelry placed on celebrities at 

high profile awards shows. The AGTA Collection 

Red Carpet Program has had a presence at the Golden 

Globe Awards, the Academy Awards and the Primetime 

Emmy Awards in recent years. 

You may ask why it is important to get celebrity placements, 

and the answer is quite simple – celebrities have become the 

single most influential group in a consumer’s purchase decision, 

surpassing even friends, according to a study done by AM 

Demographics. Our culture is celebrity-driven with the most 

popular television shows and magazines reporting on celebrities’ 

every move. Celebrities are the trend-setters when it comes to 

fashion, so it is important for us to do what we can to make sure 

that they accessorize with colored gemstones and pearls. 

The AGTA Collection is a way for us to use the economies of 

scale to allow for individual Members to have a presence at special 

events, where they might not be able to afford to participate on 

their own. Participation in the AGTA Collection is open to 

all AGTA Members. The variety of designers also makes the 

collection a really eclectic selection of jewelry for celebrities and 

stylists to choose from. Generally, we have a high percentage of 

our pieces chosen for placement at events due to the quality and 

style of our Members’ submissions. 

AGTA works with the StyleLab Jewelry Preview Suite at the Red 

Carpet events. The suite is typically set up for three to four days 

prior to the event at a secret location in Los Angeles. Celebrities, 

stylists and the media can view the jewelry on a by-appointmentonly 

basis. Jewelry expert and stylist Michael O’Connor of Style 

& Substance is on hand in the suite to help select the jewelry 

that best accessorizes their outfits for the Red Carpet. Michael’s 

passion for colored gemstones and pearls is contagious and one of 

the reasons for many of our placements. 

“Working with the American Gem Trade Association as a 

partner for my celebrity dressing events is such a pleasure,” says 

O’Connor. “Not only does it allow me to showcase a rainbow 

of colored gemstone options, but it helps me provide celebrities 

and stylists creative, unique and well-crafted jewelry from the 

talented AGTA roster. It definitely allows me to meet every 

styling aesthetic.” 

The day after the event is spent scouring all of the sources for 

images of the celebrities that wore the jewelry. We try to provide 


 

Actress Ella Thomas trying on 

earrings by Brenda Smith for the 

AGTA Collection 

 

Dallas Prince 

 

Shaftel & Co. 

 

Lauren Francis and Amanda 

Jones, stylists for The TV Guide 

Network, working with stylist 

Michael O’Connor and pieces 

from the AGTA Collection 

- turquoise ring by Yoki and 

turquoise earrings by Lika Behar. 

 

Sethi Couture

B E H I N D T H E S C E N E S 

 

Celebrity stylist Tod Hallman 

looking at a cuff by A. Punto for 

the AGTA Collection in the 

styling suite at the 2011 Academy 

Awards®. 

 

Yael Designs 

 

Sharon Osbourne on “America’s 

Got Talent” in emerald jewelry by 

AGTA Members Kazanjian Bros. 

and Dena Kemp. 

 

Jeffrey Bilgore, LLC 

 

Paspaley 

quality pictures of each individual in our Members’ jewelry – it 

is the primary reason they participate in the program. Whether 

they say it or not, by wearing the jewelry, each of the celebrities is 

endorsing the brand that they wear. It is instant fashion credibility 

for that designer and some great PR ammunition to share with 

their clients and potential clients. 

AGTA creates a post-show report to highlight all of the colored 

gemstones and pearls that were worn, not only from the AGTA 

Collection, but across the board. It is important for our 

Members to show to retail buyers and consumers that color needs 

to be a bigger part of their future purchases. We also follow up 

on opportunities that arise from the suite, such as working closer 

with key stylists in television and movie production. As a result 

of contacts made at the suite, for example, we were able to place 

colored gemstone jewelry on Sharon Osbourne for the final four 

shows of America’s Got Talent and placed multiple pieces of 

jewelry in the upcoming Warner Bros. Crazy, Stupid, Love. with 

Julianne Moore. 

In the grand scheme of things, we are placing colored gemstone 

and pearl jewelry on key trend-setters in a very visible arena. 

We look at this as having a trickle-down effect on the jewelry 

decisions that celebrities, their stylists and, ultimately, consumers 

make. Color is hot, it’s interesting, and it allows people to make 

a much more personal statement about their individual style – 

which is really important to those individuals who want to stand 

out and make an impression. 

“THE AGTA HAS OPENED MY 

EYES TO THE WORLD OF 

COLORED GEMSTONES.” 

TOD HALLMAN - CELEBRITY STYLIST 

“I look forward to seeing the AGTA Collection during awards 

season as I’m always on the hunt for fresh, colorful, interesting 

jewelry for the clients I am styling,” adds celebrity stylist Tod 

Hallman. “AGTA has opened my eyes to the world of colored 

gemstones and the plethora of options available to help my clients 

express their individuality.” 

The American Gem Trade Association is committed to 

maximizing the exposure of colored gemstones and pearls as the 

best fashion accessories through many different channels. The 

AGTA Collection Red Carpet program is just one way that we 

are getting the word out. If you would like to participate in future 

styling suites, please contact Adam Graham – adam@agta.org or 

at 800-972-1162. 



N E W M E M B E R S 

Firm Members 

Brazilian Gem Source, Inc. 

Marcelo Fernandes 

Coins Rocks Gems, Inc. 

Charles R. Coyle 

Color First 

Raja Shah 

Sheahan Stephen Sapphires 

Sheahan R. Stephen 

Shivam Imports 

Ratan Poddar 

Associated Industry 

Professionals 

BlueCap Productions 

Bryan Swoboda 

Buyers Market of American 

Craft & Niche: The Show 

Owned by the Rosen Group 

Jean Thompson 

Diamond Appraisal By 

Stoddard 

Chuck Stoddard 

Palladium Alliance 

International 

John R. Stark 

Paul Champagne 

Paul Champagne 

Syma Systems, Division of Art 

Guild, Inc. 

Stanley R. Hyams 

Talisman, LLC 

Andrea M. Riso 

Estate Jewelers 

47th Diamond District Corp. 

Kedem Deltis 

Lydia Storer 

Lydia Storer 

Manufacturing Members 

Agere Treasure 

Hewan Zewdi 

ALZ, Ltd. 

Amalia Zanette 

Annabelle 

Ann Fagin 

Art Metals Studio 

Christopher Sklba 

Clare Ullman Design 

Clare Ullman 

D & M Gem Creations 

Nancy Denk 

Desert Jewel Designs 

Patricia Shepherd 

Gold Arts 

Mel Indelicato 

Halcraft USA, Inc. 

Clifford Wallach 

He Design 

Henry Elfering 

Jewelry Designs by Susan 

Susan Pesavento 

Jewelry Factory 

Paul Jensen 

JJ Buckar 

Jacob Buckareff 

Mario Jewelers of Beverly 

Hills, Inc. 

Mario Padilla 

Navajo Arts & Crafts 

Enterprise 

JT Willie 

Patrick Mohs, LLC 

Mary Kay Mohs 

Princess Jewelry 

Yong Kim 

Real Precious Trade, Inc. 

Vivek Dugar 

Sheila Cahill Design 

Sheila Cahill 

Wings First, LLC 

Debra Fitch 

Wisconsin Charm 

Paul Spanbauer 

Xeno Praxis/Deb Durant 

Custom Jewelry Design 

Deborah Durant 

Retailers 

Allison Neumann Studio 

Allison Neumann 

Argo & Lehne Jewelers 

Robert Argo 

Barrington Jewels 

Goel Ahdoot 

Beeghly & Co. Jewelers 

Brian Beeghly 

Bilzbiz, Ltd. 

Atchara Prakongsap 

Carol & Co. Fine Jewelry 

Nathan Strickland 

Cleveland Jewelry Designs 

Niki Novello 

Clickverge, LLC 

Michael Day 

Edward J & Co., Inc. 

Jeff Mitchell 

Elements Jewelry & Crafts, Inc. 

John Flynn 

Fine Minerals International/ 

Royal Rocks 

Daniel Trinchillo 

Flawless Enterprises, Inc. DBA 

Diamond Designs by Bodis 

Tim Bodis 

G. G. Gems, Inc. 

Glenna Gibbons 

Generales & Generales 

Fine Jewellers 

Peter Generales 

Genesis Jewelry, Inc. 

Joan C. Little 

Gibbs & O’Rourke Trading Co. 

Abbe O’Rourke 

Goldsmith Gallery 

Kaye Irwin 

Greenwich Jewelers 

Jennifer Gandia 

Jewelry by Gail, Inc. 

Gail E. Kowalski 

Johnson the Jeweler, Inc. 

Christiana Johnson 

Karats 

Dan Telleen 

Koorey Creations 

Grace Koorey 

Laura’s Jewelry Designs, LLC 

Laura Pool 

MK Designs 

Marian Strickland 

Prima Bella Designs 

Elizabeth Price 

Schatzley’s Diamond & 

Jewelry Design Studio 

Jack Schatzley 

Silva & Son Jewelry 

Sheryl Silva 

Simple Elegance Gems 

Wendy Greenfield 

Stonehaven Jewelry 

Ron Lodholz 

The Diamond Shop 

Thom Kohn 

The Karat Patch 

Pamela Roehrig 

Victorias Jewels, Inc. 

Fred Mitchell 

Vulcans Forge, LLC 

Russell Criswell 

Wayzata Jewelers 

Jonathan Gilbert 

William Kent Corporation 

Bill Kent 

Woulf & Ury Jewelers 

Maurice E. (Maury) Woulf 

Students 

Aatish Kumar Goel 

Amanda Modesta Keyhani 

Andrea M. Hajek 

Angela N. Alba 

Anne M. Carioti 

Ayako Nogami 

Cecile Rabalais 

Cheryle M. Diaz 

Chih-hung Yang 

Cho Yun Kao 

Christina Chan 

Daniel Canivet 

Danielle Yamamoto 

Deborah Haller 

Diane Moon 

Elizabeth T. Lafferty 

Ellen F. Buck 

Eva Van Minsel 

Franco Rossi 

Geoffrey Gaynor 

Ginger Field 

Jacob Bingham 

Jane No 

Janis C. Byers 

Jeffrey Warnock 

Jennifer L. Risdon 

Jennifer Susan Klumpe 

Johannah Crista A. Rivera 

Jon L. Adams 

Julie Lawrence 

Julien Sahyoun 

Katherine Irene Canivet 

Kathleen Childress Davidson 

Keisuke Kurogi 

Kellie O’Neill 

Kia Gardner 

Laure Sylvie Berdoz 

Law Chain Fu 

Luminita Hamilton 

Mani Pirouzbakht 

Marc Allen Fleischer 

Margo S. Konikoff 

Marielle de Spa 

Marrianne Blazzard 

Mary Ann Sadek 

Mary Engelson 

Maryam Fayez 

Melissa J. Hildreth 

Melissa L. Johnson 

Michael D. Cox 

Michael Riese 

Michelle Crow 

Mohammed Zaidan 

Norbert Deutschl 

Olli-Pekka Rita 

Rick Stegner 

Ronald Byers 

Samia Ahmad 

Seth Boston 

Sheri Wechsler 

Supansa Sooksumphan 

Tammy F. Jensen 

Terry M. Hajek 

Tyler M. Jourdonnais 

Yedda Li 

Yi-Yu Tsai 

Yoko Wakabayashi 


3030 LBJ Fwy., Ste. 840 Dallas, TX 75234 

If it looks too good to be true... 

Deep discounts for “fine quality”, little or no information regarding 

gemstone treatments, and top-quality gemstones selling 

for low-quality prices all raise a red flag – and rightly 

so. All too often, they’re a sign of inferior quality or questionable 

business practices. 

ww.AGTADirectory.com 

For natural colored gemstones and cultured pearls, the 

Buy Smart. Buy Safe. 

CELEBRATING THREE DECADES AS THE AUTHORITY IN COLOR 

AGTA Member logo is your assurance of quality and value. 

Each AGTA Member is committed to the highest standards 

of ethics in the industry. Full disclosure of any treatments 

provides you with complete confidence in your purchases. 

Ensure that you are getting what you pay for by sourcing from 

AGTA Members. 

AGTA GemFair 

at JCK Las Vegas 

June 2-7, 2011

prism - American Gem Trade Association

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