pdf Top 10 Subject Line Do's and Don'ts - Campaigner

CPDS0912
Using Spam Filter
Language
Such as FREE, Mortgage, loan, etc.
(look at your Junk mail folder
for examples of what not to do.)
Using Sales
Language
This belongs at the used
car lot, not in your
subject line.
DON’T EVEN THINK ABOUT...
ALL CAPS
Your customers don’t scream at you so
why should you at them.
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Including
Exclamation Points
At the end of
your sentences!
Using Deceptive
Subject Lines
Nothing will get your email deleted
faster than not delivering on your
promise. Alternatively, it may generate
a slew of spam complaints. Both are
undesirable outcomes.
TM