Top 10 Email Marketing Design Tips - Campaigner

TMTOP10EMAIL MARKETINGDESIGN TIPSWhile you don’t need to be a designer to create eye-catching HTML emails withCampaigner®, you can still benefit from these tips written by our expert designers as youbuild your emails. With Campaigner Email Marketing templates and these tips you’ll becreating professional and engaging email campaigns that look great in no time at all!Background ImagesDo not use background images with layered texton top. Most email clients, such as Outlook 2007, willnot show your background image to your customers.If you focus a lot of time on the background image andless on the content, some of your customers may onlysee a bland email campaign.Main Call to ActionPlace the most important information of youremail in the top left area, including title and your maincall to action. Most people view emails in a previewpane and this is the first thing they will see. You wantto engage the recipient to open your email and not passover it. We recommend not using large graphic or logoin this section as many people have their images turnedoff and will not see these images.

TMMake Your Call to Action Stand OutHave your main call to action in bold textor a bright-colored button that contrast against thebackground of your email.If you use a button, make sure you repeat your call toaction near it in text format and in other places in theemail, so people with images turned off can still see it.USE CAMPAIGNER FREEFOR 30 DAYSWeb-like NavigationTry not to use web-like navigation in youremails. This includes navigation bar links to yourwebsite at the top of the email.Many people read emails on their mobile devices,which are not very HTML friendly when it comes toformat and linking.White on BlackTry to avoid using white text on blackbackground. This stark contrast is generally hard toread in the body of an email.

TMComplement Your WebsiteUse colors that are complementary to yourlogo and your website. Using consistent branding inyour emails, website and collateral strengthens yourbrand and recognition.Standard System FontsUse standard system fonts that are web safe including:Calabri, Arial, Times New Roman, Georgia,Helvetica, Verdana and Tahoma.Using fancy fonts that look great on yourcomputer may not look so great on othersif they don’t have the same fonts as you!Georgia FontPeople don’t read…they scanSomething to keep in mind when creating youremails is that the majority of people don’t read they scan.You want to make it easy for your recipients to read youremail and find the important information.Bullets help make this easy; they’re easy foryou to set up and easy for your readers to scan.Bold you text, add buttons or charts. Designyour emailso its eye catching for your viewers.

TMPersonalizationPersonalization can make your recipients feellike your email was sent with him or her in mind. Bothour Full Editor and Smart Email Builder make it easy foryou to add personalization to any email you send.Start an Email CampaignSmart Email BuilderFull Email EditorAdd Links to Your WebsiteAdding links to your email will encouragecustomers to click and visit your website.Campaigner has no limitations on how many linksyou can to include in your email. You can link bothtext and images. Campaigner will track the clicksso you can see how often your links are clickedand find out which ones are most popular.Create your email with one or more of these 10 email design tips inmind and you won’t be disappointed! Campaigner® email marketinggives beginners the simplicity they need to start sending emails today, andonline professionals the robust features they need to automate and segmenttheir strategic drip marketing campaigns.Ready to try Campaigner? Take a free trial today!CPDS1012© 2012. All rights reserved. Campaigner is a registered trademark of j2 Global Canada, Inc.