Download IKCO Introduction

Content
IKCO at a Glance 5
Multi-brand vehicles 7
IKCO Brand 9
Production Trends 11
Overseas Sites 13
Export Performance 17
Sales and after Sales Services Network 19

16 th automaker in the world in 2009
Biggest carmaker in MENA
Sales in more than 30 countries
Production operation in 6 countries located in CIS, MENA, South America & West Africa
Global carmakers’ partner
One of the world pioneers in CNG-base engine production
Market leader in Iran car market
Iran largest company
Registered Capital: 670 million dollars
Production Volume: 680,000 units (2010)
Sales Amount: 83,611 million dollars (2010)
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Paykan production, 1967
IKCO at a Glance
Iran Khodro Co. (IKCO) was founded in 1962, with the name of Iran National. Over the years,
IKCO has developed its capabilities and become the biggest industrial group in MENA region
that performs industrial and service activities in the automotive sector in both passenger cars
and commercial vehicles with 1,000,000 units of production capacity & employing about 21
thousand people.
Determined to be a world-class car manufacturer, IKCO founded its own R&D, engine development,
and test centers, together with latest technology of production machinery, equipment
and facilities, which were established in cooperation with European leading countries in Automotive
industry including Germany and France.
With the aim of global market presence and developing an international brand approach, export
has been considered as the main policy of IKCO. Since 2002 the policy plays a key role
in capturing global market share by the company.
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Passenger Car
Multi-brands vehicles
In sector of passenger cars, in order to take advantage of working with world-class car manufacturers
and to diversify company resources into different segments of the markets, IKCO
has developed strategic partnerships with global leading carmakers (Mercedes-Benz, PSA,
Renault and Suzuki). Furthermore, IKCO has built up its own brands, which have been started
by SAMAND, continued with RUNNA and developed through in progress concepts.
IKCO has gained a new status among other auto makers for the technological development of
its production lines and has met global standard in its robots and press, paint and body shops.
Relying on these new capabilities and applying the full-fledged of its subsidiaries, IKCO has
turned out as a known brand in international arena and by attending in universal rankings it is
overvalued day in, day out.
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CENTAURO (SAMAND), Venezuela
IKCO Brands
Brands should be world brands to stay afloat. While IKCO has cooperated with other automakers
and achieved joint projects in different sections, it has struggled to introduce its own
brand in competitive world markets. Hence, IKCO put the production of its own products in
agenda since 10 years ago. SAMAND’s birth was the first fruition of this endeavor.
Carrying the title of first Iranian national car, SAMAND promised a new bright era for Iran auto
industry in which assembling was left behind. SAMAND and its new versions, SOREN and
SARIR penetrated through the world markets in no time and firmed their status among other
overseas products gradually.
After SAMAND, IKCO has started a new brand named RUNNA which is titled as the Iranian
second national car.
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Production Trend
Since the global demand for new car products has gone up, IKCO has made up its mind to
revolutionize its production rate. That is why; IKCO production trend is taking a continuous
growth in recent years. Consequently, IKCO has aimed both domestic and international markets
for sales distribution.
Production Volume-Thousand Growth Rate
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Belarus Site, 2006
Overseas Sites
Presence in global market and capturing a market share has today become a necessity for
business corporations and their visions is shifting from local company to the regional or global
company.
Determined to be a global company and develop and promote the national brand of SAMAND
in the international market, IKCO has aimed to build up and develop its position in the international
level. Establishment of overseas production sites in Syria, Belarus, Azerbaijan, Senegal,
Egypt and Venezuela was a brave action toward this goal.
Belarus: UNISON Production Site
The first phase of Unison factory development started in Year 2006 with the investment of the
government sector (26%) and private sector (74%) for the production of LX SAMAND with annual
capacity of 2500 cars. The commercialization of production line has been operated at the
end of year 2006. The factory has been located in Minsk on an area of 250,000 m2.
Syria: SIAMCO production site
SIAMCO factory with its production capacity of 30,000 units is the first car-manufacturing
factory in Syria and is built on an area of 180,000 m2 in Adra Industrial Town 40 kilometers
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SAMAND,Turkey
distant from Damascus. The factory was established in March 2005 with the investment of
IKCO Company (40%) and the Ministry of Industry and private sector of Syria (60% together)
and the commercialization of production has been started in March 2007. Currently, SIAMCO
produces SHAM SAMAND and based on its production plan, Soren and SAMAND LX will be
produce in next step.
Venezuela: VENIRAN Auto Production Site
This factory was established through the investment of government sector of Venezuela
(49%), Iranian Industries Development and Renovation Organization (25%), IKCO (13%) and
SAIPA (13%). The factory is constructed on an area of about 1,000,000 m2. The annual production
capacity of SAMAND is 16,500 units. The factory has been developed with assembly
shop, body shop and paint shop. At present Veniran Auto produces SAMAND cars.
Azerbaijan: AZ SAMAND Production Site
Az SAMAND Production site was established in 2006 as a result of cooperation between
IKCO and private sector in Azerbaijan based on license agreement. The factory is operating
with an annual production capacity of 6000 units. At present, Az SAMAND factory produces
SAMAND LX and in the next step of production development, SAMAND EL and Soren cars
will be assembled.
Senegal: SENIRAN Production Site
Establishment of SAMAND production line in Senegal was a project carried out as a joint venture
of IKCO and the government sector of Senegal and the share of IKCO in the investment
is 60%. The production capacity of this site is 15000 units per year and operating since 2007.
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SOREN, Azerbaijan
Export Performance
Since 2003 IKCO has exported passenger car to more than 30 countries mainly located in
CIS, Middle East, North Africa and East Europe regions. Capital as IKCO’s brand has been
warmly welcomed by markets such as Russia, Syria, Turkey, Iraq, Lebanon and …
Export of parts and casting parts is among other major export activities of IKCO. Exports
growth during the recent years is another sign of movement of the Company in the path of
internationalization & its promotion as a regional company & even an international entity.
IKCO Auto Show in Turkey, 2008
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IKCO Agent, Bulgaria
SIAMCO, Syria
Sales and after Sales Services Network
In order to provide after sales services in the export countries and give support to IKCO customers,
IKCO is currently running 166 outlets in its distribution network.
To assure the quality of sales and after sales services in the network, IKCO has designed and
executed the Silver Style Standard which includes all standards and procedures needed to
provide customer services. Based on this standard, IKCO dealers follow a unique pattern in
design of their structure and services.
Also, technical instructions for initial and periodical services have been reviewed and revised
to comply with the client conditions of different export countries.
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