12.04.2013 Views

Annual Report 05 - International Union Against Cancer

Annual Report 05 - International Union Against Cancer

Annual Report 05 - International Union Against Cancer

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Tobacco kills. What’s new?<br />

Opening this plenary, Dr Judith<br />

Mackay of the World Lung<br />

Foundation reviewed leadership in<br />

tobacco control, praising giving seed<br />

money to many developing countries<br />

to run their first national meetings on<br />

“smoking control”. Of the 11 countries<br />

that led the way in tobacco control<br />

legislation, more than half were<br />

in the developing world.<br />

Judith Mackay<br />

The involvement of NGOs, political<br />

will, engagement with the<br />

media, and the efforts of champions<br />

were key ingredients of success. “It<br />

didn’t happen overnight and was<br />

accompanied by intense opposition<br />

from the tobacco companies.”<br />

Important also were the leadership<br />

provided by the World Bank and the<br />

involvement of philanthropists such<br />

as Michael Bloomberg and Bill<br />

Gates, who are currently financing<br />

tobacco control initiatives all over<br />

the developing world.<br />

Half of smokers die from their<br />

habit, said Sir Richard Peto of the<br />

University of Oxford, and half of<br />

these in middle age (35-69), losing<br />

many years. In India, he predicted 1<br />

million smoking deaths per year during<br />

the 2010s – 10% of deaths from<br />

all causes – and 70% of these smoking<br />

deaths in middle age. If current<br />

smoking patterns continue, world<br />

tobacco deaths in the 21st century<br />

could total 1 billion. Stopping smoking<br />

works. Preventing a substantial<br />

portion of the 450 million tobacco<br />

deaths before 2<strong>05</strong>0 requires adult<br />

cessation now. Reducing the percentage<br />

of children and young people<br />

who start smoking will prevent<br />

many deaths, but its main effect will<br />

be on mortality after 2<strong>05</strong>0.<br />

Tobacco is a political disease, a<br />

global epidemic created and sustained<br />

by the tobacco industry. Dr Gérard<br />

Dubois of the Centre Hospitalier<br />

Universitaire, Amiens, France,<br />

minced no words in describing how<br />

the industry tries to sabotage tobacco<br />

control.<br />

Governments should reject the<br />

tobacco industry myth that tobacco<br />

control will destroy jobs, said Dr<br />

Prabhat Jha of the Centre for Global<br />

Health Research in Toronto,<br />

Canada. He had four key messages<br />

Connecting, mobilizing, supporting<br />

for governments: take tobacco seriously;<br />

get people to stop smoking;<br />

triple the excise tax on tobacco (the<br />

most potentially beneficial approach,<br />

but underused in most countries);<br />

and ban tobacco advertising and<br />

make better use of stronger warning<br />

labels.<br />

Dr Geoffrey Fong of the<br />

University of Waterloo, Ontario,<br />

Canada, presented initial results from<br />

the <strong>International</strong> Tobacco Control<br />

project (ITC), set up to evaluate the<br />

impact of the Framework<br />

Convention for Tobacco Control.<br />

The convention will become effective<br />

if those responsible for implementing<br />

it have strong, evidencebased<br />

policies, use effective communication<br />

tactics and capitalize on synergies<br />

within their countries.<br />

State of the art in supportive and palliative care<br />

Treat the patient and not just the<br />

disease, Dr Jeff Dunn of the <strong>Cancer</strong><br />

Council Queensland, told this plenary.<br />

Good communication between<br />

clinician and patient improves psy-<br />

chosocial adjustment, decision-making,<br />

treatment compliance, and satisfaction<br />

with care.<br />

For most patients and their families,<br />

cancer is a major life stress: “like<br />

Prabhat Jha<br />

Jeff Dunn Alessandra Graziottin Ann Steyn<br />

being on a roller coaster, this way,<br />

that way, up and down.” But despite<br />

over two decades of effort, more<br />

money is spent on cleaning hospitals<br />

than on the psychosocial care of<br />

11<br />

Making connections

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!