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Annual Report 05 - International Union Against Cancer

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eins, and that’s just what the ‘I love<br />

my smoke-free childhood’ campaign<br />

does. I’m hopeful it will help protect<br />

kids from smoking and prevent<br />

them from ever picking up the<br />

habit. We are proud to join with<br />

cancer-fighting organizations in<br />

every region in the first truly global<br />

initiative of this kind.”<br />

Acclaimed Finnish conductor Esa-<br />

Pekka Salonen echoed Armstrong’s<br />

message. As music director of the<br />

Los Angeles Philharmonic and from<br />

2008 principal conductor of the<br />

Philharmonia Orchestra in London,<br />

Salonen has developed a clear sense<br />

of aesthetic priorities: “The art of<br />

As part of the “I love my smoke-free childhood”<br />

campaign, the UICC announced a global competition<br />

for a universally recognizable symbol to identify<br />

places where children are free from environmental<br />

tobacco smoke.<br />

We stipulated that the symbol should be universal<br />

– a graphic image without words, communicating<br />

across cultures. It should widely usable – in<br />

homes, cars, children’s playgrounds, cafés and<br />

conducting is not based on hierarchy<br />

or rules but focuses instead on the<br />

ultimate goal. I try to motivate the<br />

musicians, allowing them the freedom<br />

and responsibility that artists<br />

need to reach their full potential.”<br />

Salonen adopts a similar approach<br />

in his home life: “As a parent I<br />

encourage my children to adopt the<br />

healthy habits they will need to<br />

maintain their physical well-being<br />

and avoid preventable cancer.<br />

Motivating children to exercise, eat<br />

well, avoid too much sun and stay<br />

away from second hand smoke is<br />

key to their living a rich, full life.”<br />

A universal symbol for smoke-free<br />

environments for children<br />

Connecting, mobilizing, supporting<br />

Esa-Pekka Salonen<br />

restaurants, beach areas, etc. And it should be<br />

usable in different physical media – stickers,<br />

posters, balloons, kites, etc. – and electronically.<br />

The competition was open to children and<br />

adults, creative agencies, art schools, and UICC<br />

member organizations. And the winners were Raul<br />

Pitarque and Javier Bou, two tobacco control<br />

activists from Argentina.<br />

25<br />

Mobilizing for action

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