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1340 EMORY LAW JOURNAL [Vol. 57<br />

O<strong>the</strong>r scholars contend that without regulation, most MMORPG<br />

communities will resort to informal modes <strong>of</strong> social control, such as<br />

shaming—where members <strong>of</strong> <strong>the</strong> community ostracize those players who steal<br />

from o<strong>the</strong>rs. 272 Yet, “[w]here individuals lack complex online interdependence<br />

it is unlikely that reintegrative shaming would be effective in reducing<br />

recidivism.” 273 In o<strong>the</strong>r words, <strong>the</strong> ephemeral <strong>and</strong> anonymous nature <strong>of</strong> <strong>the</strong><br />

online context suggests that disintegrative shaming tactics will have limited<br />

impact. 274<br />

Moreover, if shaming were an effective deterrent, all states would not have<br />

implemented strict <strong>the</strong>ft statutes. Restorative shaming is only effective in<br />

communities <strong>of</strong> known individuals, where people know each o<strong>the</strong>r <strong>and</strong> care<br />

about future relationships. 275 After all, restorative justice is premised on <strong>the</strong><br />

idea that “victims <strong>and</strong> <strong>of</strong>fenders . . . meet face-to-face, with <strong>the</strong> ultimate goal<br />

<strong>of</strong> encouraging genuine remorse <strong>and</strong> forgiveness.” 276 The anonymity in<br />

MMORPGs, however, suggests that shaming would have little effect as a mode<br />

<strong>of</strong> punishment or deterrence. 277 Thus, in relation to MMORPGs, vigilante<br />

modes <strong>of</strong> regulation that rely on reintegrative shaming are likely to be only<br />

marginally effective when applied to bonded individuals. 278<br />

Given <strong>the</strong> shortcomings <strong>of</strong> shaming, one scholar recommends that<br />

vigilantism <strong>and</strong> organized policing should be combined, <strong>and</strong> that MMORPG<br />

communities should rely on techno-mediated forms <strong>of</strong> punishment when social<br />

forms fall short. 279 Implementing this proposal, video game developers have<br />

begun to internally regulate MMORPGs. World <strong>of</strong> Warcraft, for example, has<br />

a Restoration Policy that provides guidelines as to when stolen virtual property<br />

272<br />

WILLIAMS, supra note 5, at 138.<br />

273 Id.<br />

274 Id.<br />

275 Douglas Litowitz, The Trouble with ‘Scarlet Letter’ Punishments: Subjecting Criminals to Public<br />

Shaming Rituals as a Sentencing Alternative Will Not Work, 81 JUDICATURE 52, 54 (1997) (arguing that<br />

shaming is inappropriate for an anonymous, secular society). See generally JOHN BRAITHWAITE & HEATHER<br />

STANG, RESTORATIVE JUSTICE AND CIVIL SOCIETY 1–13 (2001).<br />

276 Brent T. White, Say You’re Sorry: Court-Ordered Apologies as a Civil Rights Remedy, 91 CORNELL L.<br />

REV. 1261, 1268 (2006).<br />

277 John Rothchild, Protecting <strong>the</strong> Digital Consumer: The Limits <strong>of</strong> Cyberspace Utopianism, 74 IND. L.J.<br />

893, 967–68 (1999) (identifying how LambdaMOO’s self-regulation failed because <strong>the</strong> punishment was<br />

unenforceable: <strong>the</strong> miscreant managed to evade <strong>the</strong> decree <strong>of</strong> banishment, rejoining <strong>the</strong> MMORPG under a<br />

new pseudonym shortly after <strong>the</strong> toading). But see Lior Jacob Strahilevitz, “How’s My Driving?” for<br />

Everyone (<strong>and</strong> Everything?), 81 N.Y.U. L. REV. 1699, 1713–14 (2006) (noting that eBay’s feedback system—<br />

a quasi-form <strong>of</strong> shaming—has successfully regulated behavior over <strong>the</strong> Internet).<br />

278<br />

WILLIAMS, supra note 5, at 138.<br />

279 Id.

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