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Social Enterprises and the NHS - Unison

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That was one of <strong>the</strong> o<strong>the</strong>r reasons for doing this, was to<br />

try <strong>and</strong> keep <strong>the</strong> local responsiveness that we’ve got<br />

in... We’ve performed well for <strong>the</strong> last two or three<br />

years, <strong>and</strong> when you’re doing well, you don’t want to<br />

have to drop back to <strong>the</strong> lowest person <strong>and</strong> drag <strong>the</strong>m<br />

along with you, it’s not a good feeling is it? (Practice<br />

manager).<br />

(vi) Increasing patient <strong>and</strong> public involvement<br />

There were many criticisms of a lack of accountability<br />

<strong>and</strong> of meaningful public involvement in primary care. It<br />

was now accepted across <strong>the</strong> political spectrum that<br />

local people should be involved in health care decisions<br />

in <strong>the</strong> local area. One of <strong>the</strong> early protagonists in one of<br />

<strong>the</strong> case studies emphasised <strong>the</strong> importance of <strong>the</strong><br />

public becoming closer to decision-making in primary<br />

care, being involved in developing new pathways of<br />

care, <strong>and</strong> that organisations should demonstrate <strong>the</strong>ir<br />

accountability to <strong>the</strong> public.<br />

From my point of view, I was hoping to achieve<br />

something that has been out of our grasp so far, <strong>and</strong><br />

that is real <strong>and</strong> meaningful public involvement in policy<br />

developments in primary care (Lay member of Board).<br />

There was concern among a number of interviewees<br />

that health care should be kept local <strong>and</strong> linked in with<br />

local communities, ra<strong>the</strong>r than contracted out to multinational<br />

corporations with <strong>the</strong>ir headquarters a long way<br />

from where services were being provided.<br />

Well I mean a private company does not have this public<br />

involvement aspect, does it? I think <strong>the</strong> public<br />

involvement aspect is crucial, you know, it’s like listening<br />

to your customers, or <strong>the</strong> customers having a real say in<br />

what services <strong>the</strong>y’re receiving (Lay member of Board).<br />

A clinician from <strong>the</strong> same case study emphasised <strong>the</strong><br />

importance of <strong>the</strong> public being involved in <strong>the</strong><br />

organisation from <strong>the</strong> beginning, being part of <strong>the</strong><br />

board, agreeing over priorities <strong>and</strong> <strong>the</strong> reinvestment of<br />

savings, ‘being signed up to <strong>the</strong> whole ethos of <strong>the</strong><br />

organisation’. Practice-based commissioners needed to<br />

carry <strong>the</strong> public with <strong>the</strong>m.<br />

I think <strong>the</strong>y will come up with ideas, I think <strong>the</strong>y will help<br />

implement those ideas, <strong>and</strong> I think <strong>the</strong>y’ll help sell those<br />

ideas. I think <strong>the</strong>y will be quite useful in <strong>the</strong> sometimes<br />

difficult discussions we may have with hospitals, say<br />

where we want to do something different from how we<br />

did it before, <strong>and</strong> were removing some service. I think<br />

<strong>the</strong> public may have a very key role to play within that,<br />

as I say. I would hope that if this works, maybe even <strong>the</strong><br />

public helps us to some extent with <strong>the</strong> responsibilities<br />

(GP <strong>and</strong> Board Director).<br />

It was recognised that <strong>the</strong> involvement of local patients<br />

would be more difficult to achieve in inner city areas <strong>and</strong><br />

this would be reflected in <strong>the</strong> different organisational<br />

models for social enterprises in primary care.<br />

<strong>Social</strong> <strong>Enterprises</strong> <strong>and</strong> <strong>the</strong> <strong>NHS</strong><br />

6 <strong>Social</strong> enterprises: views from <strong>the</strong> field (2) local stakeholders<br />

(vii) Empowerment of professionals<br />

The <strong>the</strong>me of empowerment of professionals, <strong>the</strong> public<br />

– <strong>and</strong> sometimes both – ran through <strong>the</strong> local case<br />

studies. As one interviewee commented:<br />

Well that, I think, is something that <strong>the</strong> executive team<br />

at… were past masters at. One of <strong>the</strong>ir greatest goals<br />

was to empower people to… make sure people were<br />

informed <strong>and</strong> so on. Now you’d have to ask <strong>the</strong> staff<br />

whe<strong>the</strong>r <strong>the</strong>y succeeded in this, but certainly <strong>the</strong> early<br />

ethos of <strong>the</strong> executive group was one of empowerment<br />

<strong>and</strong> inclusion (Advisory Council Member).<br />

A democratic structure should result in greater clinical<br />

engagement in <strong>the</strong> development <strong>and</strong> implementation of<br />

pathways of care <strong>and</strong> a fur<strong>the</strong>r impetus to improve<br />

practice.<br />

If <strong>the</strong>y develop a particular pathway or policy, it’s much<br />

more likely to get embedded in local practice <strong>and</strong> affect<br />

patient care, because it’s been agreed as a priority, <strong>and</strong><br />

<strong>the</strong> implementation has been by peers (GP <strong>and</strong> Chair).<br />

It was also pointed out that staff involvement was, in<br />

any event, <strong>the</strong> basis of good management practice <strong>and</strong><br />

of a successful business.<br />

(viii) Addressing gaps in <strong>NHS</strong> services<br />

The failure of <strong>the</strong> <strong>NHS</strong> in tackling inequalities in health<br />

<strong>and</strong> meeting <strong>the</strong> needs of marginalised groups was<br />

particularly emphasised by <strong>the</strong> healthy living centre. One<br />

interviewee commented that:<br />

The traditional statutory services have always had<br />

difficulties in structuring <strong>the</strong>mselves to reach out like<br />

that, to marginalised groups, whereas a centre like<br />

this… we’ve got much more flexibility so that we can<br />

work closely on <strong>the</strong> ground with local community groups<br />

<strong>and</strong> local people to identify what <strong>the</strong>y want, <strong>and</strong> provide<br />

what <strong>the</strong>y want, ra<strong>the</strong>r than a much more kind of<br />

restrictive or st<strong>and</strong>ardised kind of thing that you would<br />

traditionally get through <strong>the</strong> Health Service (Finance<br />

Director).<br />

The healthy living centre had been developed to create<br />

an environment in which local people were better able to<br />

take responsibility for <strong>the</strong>ir own health. There was a gym<br />

which was also used as a pilot for community-based<br />

coronary rehabilitation (subsequently more widely<br />

adopted in <strong>the</strong> area) <strong>and</strong> for people with mental health<br />

problems.<br />

(ix) Flexibility <strong>and</strong> innovation<br />

A concern with flexibility <strong>and</strong> being able to innovate was<br />

important to interviewees, although it was also<br />

recognised that <strong>the</strong>re were already many flexibilities<br />

available to <strong>the</strong> <strong>NHS</strong> which were not exploited. It was<br />

argued that decisions could be made <strong>and</strong> implemented<br />

quickly outside of <strong>the</strong> <strong>NHS</strong> bureaucracy <strong>and</strong> that <strong>the</strong><br />

executive teams had a greater degree of freedom than<br />

CHANGING PATTERNS OF OWNERSHIP AND ACCOUNTABILITY 35

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