IKEA catalogue 2012 - 376 pages

Thefightforgoodstartswith
beingbetterourselves
We love the natural comfort of cotton, and we use a lot of it. From bed sheets down to the
stitching on office chairs. But cotton production comes at a high cost to people and the
environment, so we have a responsibility to work towards better growing methods.
That’s why we work closely with WWF and local organizations in India and Pakistan and
why we spearheaded the Better Cotton Initiative. We’ve helped farmers reduce their use
of water by an average of 50%, while increasing their profit margins. So far, there are
80,000 farmers on board. We also want to create real and lasting changes for children
in the communities where cotton is grown. We work in close cooperation with Save the
Children and UNICEF to give at least 10 million children better access to quality schooling.
But what about the products in our stores? 25% of the cotton we use is now grown in
a better way. We’re proud of that, but we know it’s not enough. Our goal is to replace
all the cotton we use – all of it – with Better Cotton. Better for the planet and for the
communities where cotton is grown, and we think, a better choice for our customers too.
Read more about cotton at:
www.IKEA.ca/cotton www.ikeafoundation.org
www.bettercotton.org www.panda.org
www.savethechildren.net www.supportunicef.org
dvAlAtwinsheet
$ 9 99
dvAlAtwinfittedsheet$9.99.
100% cotton. Red 401.499.66
172 173