[PDF] MAHLE news 3/05 Helvetica - Mahle.com
[PDF] MAHLE news 3/05 Helvetica - Mahle.com
[PDF] MAHLE news 3/05 Helvetica - Mahle.com
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AT THE PULSE<br />
OF THE MARKET<br />
THE RUSSIAN MARKET IS MOVING. THE COUNTRY WITH 145 MILLION INHABITANTS AND A SURFACE<br />
AREA OF 17 MILLION KM 2 HAS BEEN SUBJECT TO RAPID BUT SUCCESSFUL CHANGE FOR 15 YEARS:<br />
ECONOMIC GROWTH IS INCREASING STEADILY. THE MAIN REASON FOR THIS IS THE EXPORT OF RAW<br />
MATERIALS. A SIGNIFICANT INCREASE IN THE ECONOMIC POWER OF RUSSIA IS THE POSITIVE OUTCOME.<br />
THE POTENTIAL FOR THE AFTERMARKET<br />
So Russia is a particularly important growth market – with great potential<br />
for the automotive <strong>com</strong>ponent market. This is because the 32 million vehicles<br />
that are currently used in Russia require spare parts all the time. Currently,<br />
the roads are mainly filled with locally produced cars such as Lada. <strong>MAHLE</strong><br />
supplies <strong>com</strong>plete pistons (pistons with rings, pins and circlips), piston<br />
rings and oil filters for these cars. At the same time, the number of European<br />
cars on Russian roads is increasing continuously. These cars are mainly<br />
delivered with original filters and engine <strong>com</strong>ponents made by <strong>MAHLE</strong> –<br />
supported by the availability of such <strong>com</strong>ponents in the aftermarket.<br />
The same applies to the Asian vehicles that are be<strong>com</strong>ing more and more<br />
popular in Russia. The spare parts requirement is also here assured by<br />
<strong>MAHLE</strong>.<br />
THE MIMS<br />
Due to the dynamic Russian automobile market, automotive trade fairs and<br />
exhibitions are be<strong>com</strong>ing more and more important. One of the most important<br />
events is the Moscow International Motor Show (MIMS). The largest<br />
motor vehicle trade fair of Eastern Europe takes place from August 30 to<br />
September 3, 2006, already for the 10th time – this year for the first time on<br />
the new exhibition site “Crocus City”. The MIMS is regarded as the major<br />
trade fair of the sector in Russia and the CIS.<br />
With its focus on spare parts and accessory, the MIMS is – in addition to the<br />
German Automechanika and the French Equip Auto – a central international<br />
place to go for the aftermarket. In addition to the customary technical<br />
discussions with established customers, it offers an ideal platform for <strong>MAHLE</strong><br />
Aftermarket to make new contacts and to improve the efficiency of its<br />
distribution network.<br />
The MIMS has increased in size over the years. In the mean time, more than<br />
1,000 exhibitors show their newest developments and trends regarding all<br />
aspects of the automobile. In the past year, the trade fair attracted 150,000<br />
international visitors.<br />
<strong>MAHLE</strong> AFTERMARKET:<br />
FROM THE INDIVIDUAL TRADER TO THE DEALER NETWORK<br />
The activities of <strong>MAHLE</strong> Aftermarket in Russia started with the targeted<br />
acquisition of dealers. These were <strong>com</strong>prehensively informed about the<br />
products with the help of technical presentations – and could be won over<br />
to <strong>MAHLE</strong> this way. In a short time, a countrywide distribution network<br />
was developed from these positive individual contacts and this is being<br />
expanded all the time. Today, this dealer network runs from north to south<br />
from St. Petersburg via Moscow, Rostov on the Don River, Saratov, Krasnodar<br />
to Pyatigorsk – and from west to east from Moscow to Kirov, Ekaterinburg,<br />
Novosibirsk up to Barnaul in the Altai Mountains.<br />
The Russian market is of great strategic importance to <strong>MAHLE</strong> Aftermarket.<br />
The activities in this area will therefore be further extended – in order<br />
to create the best conditions for an even better supply of the market,<br />
reaching down to regional levels and a further expansion of the product<br />
range.<br />
AFTERMARKET<br />
n e w s 7<br />
EVENTS