A Sneek Peek! Fall 2008 - Peekaboo Beans

a sneek peek! fall 2008 

. . memories that make ME! . . . 

designed & made in Vancouver, BC W www.peekaboobeans.com 

www.peekaboobeans.com playwear for kids on the grow page 1

how it all began .... 

Traci & Cailin 

Traci’s inspiration behind peekaboo beans was her daughter, Cailin, a miracle baby 

born through IVF in 2003. So the story began ... how do you get a child to eat their 

vegetables? Play ‘peekaboo’ with their beans – Edamame beans to be specific! 

Wanting Cailin to play in comfort & still have a unique sense of style, Traci & her team 

designed a fresh, functional, fashion-forward line of playwear for both boys & girls. 

Perfect for ... 

4 play-date 4 play-ground 4 play-time

It seems fitting that Traci’s title is ‘Director 

of Play’ – as one of her most 

favourite pastimes is playing! 

Whatever her daughter imagines up 

... whether it be dress up, tea party, 

dancing, reading or arts & crafts ... 

that is what she does! 

Traci oversees all aspects of creative 

design and product development 

of Peekaboo Beans, ensuring that 

every garment meets the vision of 

the company. She is responsible 

for the corporate strategy, sales, 

marketing, public relations & overall 

operations. She spent 15 years in 

the corporate world of merchant 

banking and after the birth of Cailin 

in 2003 decided to combine the 

solid business skills of her past with 

her more creative, playful side and 

thus Peekaboo Beans was formed in 

2005. 

Taking from her own experiences 

as a new mother, Traci created 

& designed Peekaboo Beans 

through the eyes of youngsters who 

are experiencing the world for the 

first time. Everything is new to a child; interesting, intriguing, 

challenging & sometimes overwhelming such as expressing 

the need for independence but also the need for attachment. 

Imagine making decisions - potty training, learning to 

dress, discovering colours - textures - sights & sounds ... all 

for the first time! 

planting seeds 

There is no time in our life where we 

learn more, in fact, it is said that 90% of 

our learning is done before we are 5! 

Comfort, style, ease of dressing, ease 

of coordination and safety are all combined 

to foster these elements within 

Peekaboo Beans. 

Being a parent has new and endless 

challenges every day too and 

Peekaboo Beans understands this! 

No small snaps or buttons, easy 

necklines, reversible styles, mix & 

match, layering - these details all take 

the guess work out of the daily decisions 

of dressing, making it a snap for 

parents to wrap their children in love 

with Peekaboo playwear! We know ... it 

isn’t easy dressing an octopus! 

Things that make Traci smile? The 

unquenchable curiosity & innocence of 

children, little bare bums & pure laughter. 

An extra hot latté, InStyle magazine 

and a comfy couch (must be combined 

together!), a day at the spa, check 

marks on her to-do list, a glass of wine 

& good conversation, a sleeping child, 

a crisp Fall morning, finding the perfect 

outfit or shoes and they HAVE your size, 

someone following their dreams - these are but a few! 

Her vision is to make a difference and to help bring happiness 

& balance to her life ... she hopes to pass this on to 

parents everywhere! 


playwear for kids on the grow features: 

Ease 

4 Quick on & off approach for those 

learning to dress & potty train or for quick 

pee breaks for those too busy playing. 

Sleeves with thumb-loops for bunch-free little 

arms when putting on layers. 

Comfort 

4 Wide, flat elastic waistbands with tacked 

down drawstrings for tiny waists, iron-on care 

tags, flat, seamless stitching & A-shaped, 

longer-length shirts for “buddha bellies”. 

Versatility 

4 Reversible styles, adjustable pant lengths, 

mix & match for easy decision making 

& layering for inconsistent weather (remove 

or add pieces throughout the day). 

Wash & Wear 

4 Pre-washed so no surprises, quality fabrics 

& construction for constant wear & tear. 

Playwear that can be passed 

along once outgrown. 

Safety 

4 Reflective piping, name & contact labels 

& chin guard to protect little necks from 

pinching. 

Style 

4 Comfort & style combined with fun flair & 

‘Daddy’ proof for easy coordination. 

Charity 

Partial proceeds go towards 

an initiative dedicated to helping 

children get a good start in life. 

page 4 playwear for kids on the grow www.peekaboobeans.com

. . . . . . memories that make ME . . . . . . . . 

Now that I am a mother I understand so much about 

the importance of creating memories for our 

children! Memories create the platform for 

comfort, safety, consistency, friendships 

and skills, leaving us with warm fuzzy 

feelings. Some of my most favourite 

pastimes at my grandparents country 

cottage were the nature walks, 

strawberry picking, campfires & rainy 

day games! Soaring on a tree limbed 

swing! Running through the daisy lined 

meadows, picking wildflowers in the forest, the 

sea of colours and shapes were endless ... creating 

bouquet after bouquet! In so many ways these 

memories define who we are today - I am 

truly grateful to my grandparents who were 

always unselfish with their time and their 

unconditional love - fulfilling these memories 

with so much joy! Our Fall 2008 collection 

captures all the memories of life in the country, 

colors are inspired by nature and the themes 

celebrate childhood. 


oys 

fall 2008 

tumbleweed stampede 

Our Tumbleweed collection is designed for the adventurous 

little Peekaboo buckaroo. All pieces are created with mix 

and match layering in mind and easy dressing – perfect 

for little boys who are learning to dress 

or for active boys on the go! Our Fall 

line features pants with big oversized 

pockets inspired by fishing on the 

lake, coats & t-shirts with western 

cowboy detailing and unfinished 

seams for a rough & tumble look. 

Thumbhole loops are designed for 

ease of layering and warmth, pieces 

are reversible with reflective detailing 

and identification labels for safety. 

Capture the essence of the cowboy with 

our mustang screened tee ... what every little 

wrangler dreams of! 

. . . memories that make ME! . . . 

coming soon 

spring ‘09 collection for boys! 

rock star 

see pages 9–11 for a peek! 


girls 

fall 2008 

belle flowers & butterflies 

Our wildflower collection is designed for the sweet playful 

daydreamer! Complimented by pretty petal details, flower 

capped sleeves and flowing soft layers. Butterflies inspire 

ruffle detail wings perfect for a fluttering through the 

meadows. This season’s collection combines 

elements for the precious little daydreamer 

and the adventurous active girl! A fashion 

& sporty collection with crossover pieces 

that all can be mixed and matched! All 

pieces are prewashed with itch free 

tags and seams, reflective detail and 

contact labels for safety. High quality 

fabrics and construction and layering 

for daddy proof dressing. This collection 

brings together the memories of being 

a little girl when time didn’t matter and 

getting lost in your imagination was 

everything! 

coming soon 

spring ‘09 collection for girls! 

groove is in the heart 

see pages 9–11 for a peek! 

. . . . . . . m e m o r i e s t h a t m a k e M E ! . . . 


as seen here & there... 


sneekpeek for spring 2009 

. . . . . march to the beat of your own drum . . . . 

Celebrating the uniqueness of every child in the world, cherishing the naïveté of youth, and 

rejoicing individuality through the love of music. Groove to the sounds of spring’s high energy 

and create an atmosphere of sheer delight. Whether you are marching to the beat of your own 

drum or dreaming of being a famous rock star this collection sings a story of the creative 

alive you! Embracing the true vibe of music and individuality we have composed a harmonious 

collection of easy must haves for every girl and boy - all you would need or want for your 

springtime jam session ... Playful brights are the essentials and bring great excitement to the 

celebration with shades of party pink, purple tulle, emerald and royalty blue.So go On!...get 

your Groove On! ... and March to the beat of YOUR own drum! 



peekaboo boys 

Whether playing air guitar or banging on pots and 

pans, Peekaboo Beans ROCK STAR collection is the 

perfect way to express the musician in you. A love 

of music starts at a young age can develop into a 

life long expression. Screen prints of drums and 

guitars with our rock’n palette of colours will make 

you a hit on the Top 10 Hits Countdown this Spring! 

rock star 

Our Spring 2009 collection rocks and rolls with electric 

shades of blue and green. Generous pockets offer plenty 

of room to store your play list and guitar picks while 

oversized hoods let you conceal the famous rocker in you. 

Take advantage of the edginess of this collection with 

the newly introduced denim is sure to make your fans take 

a second look! All pieces are created with mix and match 

layering, easy dressing - perfect for little rockstars who are 

learning to dress or for the active one on the go! Thumbhole 

loops are designed for easy layering, pieces are 

reversible with reflective detailing and identification labels 

are incorporated for safety. Capture your inner supernova 

this season ... rock-out and celebrate who you are! 

. . . . . . . . . . . march to the beat of your own drum. . . . . . . 



peekaboo girls 

If you like to sing into your hair brush and march to he beat of 

your own drum, Peekaboo Beans springtime collection, 

GROOVE IS IN THE HEART will make you feel 

like a true star! A concert of colours are inspired by the 

pinks and purples of stage lights while the shades of 

grey are edgy and top of the charts. 

groove is in the heart 

Our Spring 2009 collection celebrates self expression and 

your own unique style through the love of music. Pleating detail 

- like the folds of an accordion and ruffles rise and fall like 

the melody of a song. Denim is taking a starring role in the 

Spring showing to really enhance the rocker feel. Together we 

offer a fashion and sporty collection with crossover pieces that 

can be mixed and matched! All pieces are prewashed and 

complete with itch free tags and seams, reflective detail 

and identification labels for safety. High quality fabrics 

and construction are always key as is our Daddy proof 

dressing guarantee. So go on ... get your groove on - 

it is your turn to shine! 

. . . . . . march to the beat of your own drum. . . . . . . . . . . . 


peekaboo beans 

“You know I am a HUGE fan of your Peekaboo Beans clothesline ... 

Jordan LOVES to wear his outfit because they are so comfy and he likes 

being ]able to dress himself without my help (he also loves to show everyone 

the Peekaboo Beans logo on all of his clothes)! As a working mom, I love the 

Peekaboo Beans clothes because it makes dressing Jordan in the morning so fast and easy and 

all of the pieces mix and match so well! Jordan is a typical little boy who loves to play in the 

dirt and mud so the easy care and maintenance of his Peekaboo Beans clothing is a mother’s 

dream come true ... just wash and wear!! The bonus to all of this is that the clothes look so 

“cool” and fashionable on him!! I can’t tell you how many people have asked me about his 

outfit ... your clothes are definitely an eye-catcher!! Thanks again Traci. You have done such 

a FANTASTIC job with your playwear for kids!! As a parent, I wanted to thank you for putting 

so much care and thought into your clothes because the end result 

makes my life that much easier!! 

” 

“Traci, I just had to tell you your web page and your “Beans 

Talk” is amazing. The set up, the colours, articles..........it all looks 

SO fabulous!!!! Way to go girl............!! Riley won’t stop talking 

about his “bean” jacket!” 

” 


“Ella and I love our Peekaboo Beans collection! She loves 

the colors and the comfort (has been very important to her 

lately, as she finds her jeans too restricting when she plays) 

and I love the styles, the durability to withstand all types of 

play, the quality sewn into each piece, the originality of the 

designs, and the ease of matching all pieces(yes truly is Daddy 

proof!). Ella was having a few “accidents” after toilet training 

so having an extra “matching” bottom piece made packing 

for our outings simple. The drawstring waistband was also 

extremely helpful with Ella’s tiny waist and Buddha belly! 

Ella is always complimented on her Peekaboo Beans outfits 

whenever we are out and about. Traci definitely has 

a flair for fashion yet she also knows that 

children need comfort. Thanks so much for being the 

main staple of Ella’s wardrobe! 

” 

testimonials 

“I am writing to say how happy I am with my recent purchase of Peekaboo Beans 

garments. All of the pieces are so easy to mix and match together and my three-year old 

daughter is so excited that she is able to dress herself. We especially like the drawstring 

waist as it is always so difficult to find pants that will stay in place. As a mother, I 

am truly inspired by the story of your company, that the garments are made right here 

in Vancouver and that you are trying to make a difference by supporting a charity that 

believes in the future of our children. It feels good to help support a mom, who just like 

me, strives for balance in her busy work-life schedule. I should also add that we often 

get stopped in the streets and asked, “Where did you get that cute outfit!” Thank you, 

Peekaboo Beans for an inspirational story and 

of course, the wonderful clothes! 

” 


celebrity testimonials 

“Traci’s designs are so cool I think she should be 

designing for yummy mummies as well as their kids. 

Both my son and daughter adore your collection. They 

look so groovy in their Peekaboos and I love how the 

clothes are made to move and can take a beating. 

Please make me some clothes now!! 

” 

–Erica Ehm– 

“If you’re craving sweet, stylish separates t-sized brood, 

Peekaboo Beans will be your new best friend. The clothes wear 

well, wash well and have adorable detailing in spades. It’s a 

fabulous Vancouver brand! 

” 

Susie Wall – e-Talk Daily, Flare.com, The Province – Expert on all 

things Fashion and Style 

“Dear Traci. We love these sweet clothes! They 

are so cozy, warm and comfortable! Well done, I am 

sure you will do very well with your business. Merry 

Christmas to you and your family and all the best 

for the New Year.” 

” 

–Sarah McLachlan– 


community 

What is “Success By 6”? 

Success By 6 TM is an early childhood development initiative dedicated to providing all 

children with a good start in life. It helps to ensure that children ages 0 to 6 develop the 

emotional, social, cognitive, and physical skills they need as they enter school. 

Success By 6 TM builds and enhances community through engaging citizens in early 

childhood development, and funding programs that strengthen services for young 

children and their families. Funded programs include literacy, nutrition, children’s 

play, parenting and family skills development. Prevention-focused, research-informed 

and community-based, Success By 6 TM envisions a community where all children are 

valued, respected, nurtured, loved and given the opportunity to develop to their 

full potential as creative, caring, competent and responsible adults. 

Peekaboo Beans is dedicated in contributing to 

Success By 6 TM with partial proceeds from every garment sold. 


for more information 

please contact: 

traci costa 

director of play 

tel: 604.536.9495 

fax: 604.536.9490 

#6–3363 rosemary heights crescent, 

white rock, bc, V3X 0S8 W 

email: play@peekaboobeans.com 

or visit our 

www.peekaboobeans.com 

Credits: Photography by Stephanie

A Sneek Peek! Fall 2008 - Peekaboo Beans

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