A Sneek Peek! Fall 2008 - Peekaboo Beans

It seems fitting that Traci’s title is ‘Director
of Play’ – as one of her most
favourite pastimes is playing!
Whatever her daughter imagines up
... whether it be dress up, tea party,
dancing, reading or arts & crafts ...
that is what she does!
Traci oversees all aspects of creative
design and product development
of Peekaboo Beans, ensuring that
every garment meets the vision of
the company. She is responsible
for the corporate strategy, sales,
marketing, public relations & overall
operations. She spent 15 years in
the corporate world of merchant
banking and after the birth of Cailin
in 2003 decided to combine the
solid business skills of her past with
her more creative, playful side and
thus Peekaboo Beans was formed in
2005.
Taking from her own experiences
as a new mother, Traci created
& designed Peekaboo Beans
through the eyes of youngsters who
are experiencing the world for the
first time. Everything is new to a child; interesting, intriguing,
challenging & sometimes overwhelming such as expressing
the need for independence but also the need for attachment.
Imagine making decisions - potty training, learning to
dress, discovering colours - textures - sights & sounds ... all
for the first time!
planting seeds
There is no time in our life where we
learn more, in fact, it is said that 90% of
our learning is done before we are 5!
Comfort, style, ease of dressing, ease
of coordination and safety are all combined
to foster these elements within
Peekaboo Beans.
Being a parent has new and endless
challenges every day too and
Peekaboo Beans understands this!
No small snaps or buttons, easy
necklines, reversible styles, mix &
match, layering - these details all take
the guess work out of the daily decisions
of dressing, making it a snap for
parents to wrap their children in love
with Peekaboo playwear! We know ... it
isn’t easy dressing an octopus!
Things that make Traci smile? The
unquenchable curiosity & innocence of
children, little bare bums & pure laughter.
An extra hot latté, InStyle magazine
and a comfy couch (must be combined
together!), a day at the spa, check
marks on her to-do list, a glass of wine
& good conversation, a sleeping child,
a crisp Fall morning, finding the perfect
outfit or shoes and they HAVE your size,
someone following their dreams - these are but a few!
Her vision is to make a difference and to help bring happiness
& balance to her life ... she hopes to pass this on to
parents everywhere!
www.peekaboobeans.com playwear for kids on the grow page 3